Exploring The Power Of Electronic Word Of Mouth In The Services Industry PDF Download
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| Author | : Hans Ruediger Kaufmann |
| Publisher | : |
| Total Pages | : |
| Release | : 2019-08 |
| Genre | : Internet advertising |
| ISBN | : 9781522585763 |
Download Exploring the Power of Electronic Word-Of-Mouth in the Services Industry Book in PDF, ePub and Kindle
"This book examines the importance and the effective utilization of eWOM content for the positioning of products and services that illustrate the value of user generated content for influencing customer decision making in diverse business sectors"--
| Author | : Elvira Ismagilova |
| Publisher | : Springer |
| Total Pages | : 138 |
| Release | : 2017-02-15 |
| Genre | : Computers |
| ISBN | : 3319524593 |
Download Electronic Word of Mouth (eWOM) in the Marketing Context Book in PDF, ePub and Kindle
This SpringerBrief offers a state of the art analysis of electronic word-of-mouth (eWOM) communications and its role in marketing. The book begins with an overview of traditional word-of-mouth (WOM) and its evolution to eWOM. It discusses the differences between traditional and online WOM. The book examines why people engage in eWOM communications, but also how consumers evaluate its persuasiveness. It also looks at the effects of eWOM. The book identifies current gaps in the eWOM research, but also highlights future directions for this growing field. eWOM is an important marketing technique in brand communications, and it plays an important role in modern e-commerce. Marketers become extremely interested in enhancing the power of eWOM developing loyalty programs and building brands. Studying the effect of eWOM can be beneficial for companies. This book should be a good resource for scholars and practitioners that need to understand the pervasive effects of eWOM.
| Author | : Khosrow-Pour, D.B.A., Mehdi |
| Publisher | : IGI Global |
| Total Pages | : 1350 |
| Release | : 2006-03-31 |
| Genre | : Business & Economics |
| ISBN | : 1591408008 |
Download Encyclopedia of E-Commerce, E-Government, and Mobile Commerce Book in PDF, ePub and Kindle
[Administration (référence électronique)].
| Author | : Hasan Dinçer |
| Publisher | : Emerald Group Publishing |
| Total Pages | : 256 |
| Release | : 2021-04-06 |
| Genre | : Business & Economics |
| ISBN | : 1800434448 |
Download Strategic Outlook in Business and Finance Innovation Book in PDF, ePub and Kindle
Strategic Outlook in Business and Finance Innovation: Multidimensional Policies for Emerging Economies brings together new theoretical frameworks and develops appropriate strategies to improve the performance of firms globally.
| Author | : Management Association, Information Resources |
| Publisher | : IGI Global |
| Total Pages | : 1865 |
| Release | : 2021-05-28 |
| Genre | : Computers |
| ISBN | : 179989021X |
Download Research Anthology on Strategies for Using Social Media as a Service and Tool in Business Book in PDF, ePub and Kindle
Social media has become an integral part of society as social networking has become a main form of communication and human interaction. To stay relevant, businesses have adopted social media tactics to interact with consumers, conduct business, and remain competitive. Social technologies have reached a vital point in the business world, being essential in strategic decision-making processes, building relationships with consumers, marketing and branding efforts, and other important areas. While social media continues to gain importance in modern society, it is essential to determine how it functions in contemporary business. The Research Anthology on Strategies for Using Social Media as a Service and Tool in Business provides updated information on how businesses are strategically using social media and explores the role of social media in keeping businesses competitive in the global economy. The chapters will discuss how social tools work, what services businesses are utilizing, both the benefits and challenges to how social media is changing the modern business atmosphere, and more. This book is essential for researchers, instructors, social media managers, business managers, students, executives, practitioners, industry professionals, social media analysts, and all audiences interested in how social media is being used in modern businesses as both a service and integral tool.
| Author | : Joseph Kaswengi |
| Publisher | : Springer Nature |
| Total Pages | : 260 |
| Release | : 2022-03-28 |
| Genre | : Business & Economics |
| ISBN | : 3030958094 |
Download Brand, Label, and Product Intelligence Book in PDF, ePub and Kindle
This book contains the latest and most up-to-date research results from the fields of brands, labels and product, presented at the international colloquium COBLI 2021, held in Orleans, France. It covers a wide range of topics from the fields of economics, psychology, information technology and social sciences. In particular, the book deals with various areas of application such as consumer behavior in the omnichannel, the influence of the coronavirus pandemic on attitudes and customer behavior, franchising, origin labelling, transparency in the agri-food industry, tourism and the triptych of brand/label/product. The contributions are gathered under the following main topics: Consumer behavior and decisions, labeling strategy, brand market trends, branding of local brands, territorial impact on brand/label/product, theoretical and managerial research methods.
| Author | : Carvalho, Luísa Cagica |
| Publisher | : IGI Global |
| Total Pages | : 455 |
| Release | : 2020-08-21 |
| Genre | : Business & Economics |
| ISBN | : 1799841006 |
Download Handbook of Research on Multidisciplinary Approaches to Entrepreneurship, Innovation, and ICTs Book in PDF, ePub and Kindle
Currently, most organizations are dependent on IS/ICT in order to support their business strategies. IS/ICT can promote the implementation of strategies and enhancers of optimization of the various aspects of the business. In market enterprises and social organizations, digital economy and ICTs are important tools that can empower social entrepreneurship initiatives to develop, fund, and implement new and innovative solutions to social, cultural, and environmental problems. The Handbook of Research on Multidisciplinary Approaches to Entrepreneurship, Innovation, and ICTs is an essential reference source that discusses the digitalization techniques of the modern workforce as well as important tools empowering social entrepreneurship initiatives. Featuring research on topics such as agile business analysis, multicultural workforce, and human resource management, this book is ideally designed for business managers, entrepreneurs, IT consultants, researchers, industry professionals, human resource consultants, academicians, and students.
| Author | : Madondo, Silas Memory |
| Publisher | : IGI Global |
| Total Pages | : 249 |
| Release | : 2021-04-15 |
| Genre | : Reference |
| ISBN | : 1799885518 |
Download Data Analysis and Methods of Qualitative Research: Emerging Research and Opportunities Book in PDF, ePub and Kindle
An intellectual property discussion is central to qualitative research projects, and ethical guidelines are essential to the safe accomplishment of research projects. Undertaking research studies without adhering to ethics may be dangerous to researchers and research subjects. Therefore, it is important to understand and develop practical techniques for handling ethics with a specific focus on qualitative projects so that researchers conducting this type of research may continue to use ethical practices at every step of the project. Data Analysis and Methods of Qualitative Research: Emerging Research and Opportunities discusses in detail the methods related to the social constructionist paradigm that is popular with qualitative research projects. These methods help researchers undertake ideal qualitative projects that are free from quantitative research techniques/concepts all while acquiring practical skills in handling ethics and ethical issues in qualitative projects. The chapters each contain case studies, learning outcomes, question and answer sections, and discuss critical research philosophies in detail along with topics such as ethics, research design, data gathering and sampling methods, research outputs, data analysis, and report writing. Featuring a wide range of topics such as epistemology, probability sampling, and big data, this book is ideal for researchers, practitioners, computer scientists, academicians, analysts, coders, and students looking to become competent qualitative research specialists.
| Author | : Loureiro, Sandra Maria Correia |
| Publisher | : IGI Global |
| Total Pages | : 318 |
| Release | : 2020-01-03 |
| Genre | : Business & Economics |
| ISBN | : 179982876X |
Download Managerial Challenges and Social Impacts of Virtual and Augmented Reality Book in PDF, ePub and Kindle
The increase in smartphone usage and new technologies embedded in smart devices have led to innovative developments and applications throughout a variety of industries. However, new techniques such as spatial augmented reality are becoming more affordable for business, allowing consumers to experience and interact with the world as they never have before. AR and VR have vast implications for management and can allow companies to increase their sustainability and reduce their CO2 footprint. Managerial Challenges and Social Impacts of Virtual and Augmented Reality is a pivotal reference source that provides vital research on the applications of VR, AR, and related technologies from the perspectives of managers and marketers in the industry and discusses the social impact of these technologies. While highlighting topics such as consumer analysis, privacy ethics, and relationship marketing, this book is ideally designed for managers, marketers, technology developers, managing directors, business professionals, academicians, students, and researchers seeking current studies on the evolution of interactive technology.
| Author | : Cherniece J. Plume |
| Publisher | : Chandos Publishing |
| Total Pages | : 182 |
| Release | : 2016-09-30 |
| Genre | : Computers |
| ISBN | : 008101757X |
Download Social Media in the Marketing Context Book in PDF, ePub and Kindle
Social media has provided endless opportunities for marketers, fuelling their desire to learn more about their consumers through this dynamic online environment. Yet many organisations are finding it difficult to create effective marketing strategies, making decisions that are based on research that is highly focused on the nature and boundaries of social media. The changing behaviour of consumers, variety of platforms and changing culture indicates that much of the research around this topic is still highly fragmented. Social Media in the Marketing Context: A State of the Art Analysis and Future Directions provides a comprehensive overview of the current literature surrounding social media and the marketing discipline, highlighting future development opportunities in both knowledge and practice. includes extensive literature search on social media in the context of the marketing discipline provides key areas for future research and recommendations for practitioners shows the importance for marketers of understanding individual behaviour on social media
