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| Author | : Magan Arthur |
| Publisher | : CRC Press |
| Total Pages | : 167 |
| Release | : 2013-10-08 |
| Genre | : Business & Economics |
| ISBN | : 1136034188 |
The ultimate guide for the advanced user who is tasked with building an enterprise strategy and implementation plan for digital content management.
| Author | : Magan H. Arthur |
| Publisher | : CRC Press |
| Total Pages | : 155 |
| Release | : 2013-10-08 |
| Genre | : Language Arts & Disciplines |
| ISBN | : 113603417X |
Building large integrated content management systems is a daunting task and there is little guidance for the implementation process for the mid-level manager. There are thousands of home grown or old standalone systems in need of upgrading and expanding to keep up with the growing challenge of digital media. This book allows the non-technical executive to understand the key concepts and issues. It covers the technical process and business aspects of expanding a system.
| Author | : Andreas Mauthe |
| Publisher | : John Wiley & Sons |
| Total Pages | : 330 |
| Release | : 2005-08-05 |
| Genre | : Technology & Engineering |
| ISBN | : 0470855436 |
Content and Content Management are core topics in the IT and broadcast industry. However these terms have not been clearly defined for those learning the field. The topic is complex and users from different industries have different backgrounds and a varied understanding of content issues. Multimedia Content Management helps to clarify the subject area, define problematic issues and establish a universal understanding of content and its management. * Provides clarity in the subject area * Defines potential problems and establishes a universal understanding * Builds an architectural framework upon this account and different aspects of the industry and solutions are reviewed * Comprehensively describes the different users working and accessing content, the applications and workflows Essential reading for students, engineers and technical managers, in the area of data, storage management and multimedia, requiring an overview of this complex topic. The topics discussed will also prove highly insightful for executive managers and media professionals with a technical understanding and broadcast executives in the field.
| Author | : Magan Arthur |
| Publisher | : |
| Total Pages | : 0 |
| Release | : 2013 |
| Genre | : Database management |
| ISBN | : |
Building large integrated content management systems is a daunting task and there is little guidance for the implementation process for the mid-level manager. There are thousands of home grown or old standalone systems in need of upgrading and expanding to keep up with the growing challenge of digital media. This book allows the non-technical executive to understand the key concepts and issues. It covers the technical process and business aspects of expanding a system.
| Author | : Nripendra P. Rana |
| Publisher | : Springer Nature |
| Total Pages | : 337 |
| Release | : 2019-11-11 |
| Genre | : Business & Economics |
| ISBN | : 3030243745 |
This book examines issues and implications of digital and social media marketing for emerging markets. These markets necessitate substantial adaptations of developed theories and approaches employed in the Western world. The book investigates problems specific to emerging markets, while identifying new theoretical constructs and practical applications of digital marketing. It addresses topics such as electronic word of mouth (eWOM), demographic differences in digital marketing, mobile marketing, search engine advertising, among others. A radical increase in both temporal and geographical reach is empowering consumers to exert influence on brands, products, and services. Information and Communication Technologies (ICTs) and digital media are having a significant impact on the way people communicate and fulfil their socio-economic, emotional and material needs. These technologies are also being harnessed by businesses for various purposes including distribution and selling of goods, retailing of consumer services, customer relationship management, and influencing consumer behaviour by employing digital marketing practices. This book considers this, as it examines the practice and research related to digital and social media marketing.
| Author | : Proscovia Svärd |
| Publisher | : Chandos Publishing |
| Total Pages | : 114 |
| Release | : 2017-04-13 |
| Genre | : Language Arts & Disciplines |
| ISBN | : 0081009003 |
This book identifies key factors necessary for a well-functioning information infrastructure and explores how information culture impacts the management of public information, stressing the need for a proactive and holistic information management approach amidst e-Government development. In an effort to deal with an organization's scattered information resources, Enterprise Content Management, Records Management and Information Culture Amidst E-Government Development investigates the key differences between Enterprise Content Management (ECM) and Records Management (RM), the impact of e-Government development on information management and the role of information in enhancing accountability and transparency of government institutions. The book hence identifies factors that contribute to a well-functioning information infrastructure and further explores how information culture impacts the management of public information. It highlights the Records Continuum Model (RCM) thinking as a more progressive way of managing digital information in an era of pluralization of government information. It also emphasizes the need for information/records management skills amidst e-Government development. Ideas about records, information, and content management have fundamentally changed and developed because of increasing digitalization. Though not fully harmonized, these new ideas commonly stress and underpin the need for a proactive and holistic information management approach. The proactive approach entails planning for the management of the entire information continuum before the information is created. For private enterprises and government institutions endeavoring to meet new information demands from customers, citizens and the society at large, such an approach is a prerequisite for accomplishing their missions. It could be argued that information is and has always been essential to all human activities and we are witnessing a transformation of the information landscape. Presents research with broad application based on archives and information science, but relevant for information systems, records management, information culture, and e-government Examines the differences between Enterprise Content Management and Records Management Bridges a gap between the proponents of Enterprise Content Management and information professionals, such as records managers and archivists
| Author | : Martin White |
| Publisher | : |
| Total Pages | : 184 |
| Release | : 2005 |
| Genre | : Computers |
| ISBN | : |
"Provides step-by-step guidance on how to develop a content management strategy" and "advice on the specification, selection, implementation and management of content management software." - cover.
| Author | : Bob Boiko |
| Publisher | : John Wiley & Sons |
| Total Pages | : 1172 |
| Release | : 2005-11-14 |
| Genre | : Computers |
| ISBN | : 0764583646 |
Written by one of the leading experts in content management systems (CMS), this newly revised bestseller guides readers through the confusing-and often intimidating-task of building, implementing, running, and managing a CMS Updated to cover recent developments in online delivery systems, as well as XML and related technologies Reflects valuable input from CMS users who attended the author's workshops, conferences, and courses An essential reference showing anyone involved in information delivery systems how to plan and implement a system that can handle large amounts of information and help achieve an organization's overall goals
| Author | : Bob Boiko |
| Publisher | : Wiley |
| Total Pages | : 1014 |
| Release | : 2002 |
| Genre | : Computers |
| ISBN | : 9780764548628 |
As the Information Age dawns, the information at our disposal expands haphazardly. The Content Management Bible answers these key questions about the system readers might employ to control the expansion of information and organize targeting and distribution: * What does a system that handles massive amounts of information look like, and how can a single system produce a wide range of well-targeted custom publications from the same information base? * How can a system be created that understands each piece of information and how do I transform content to fit the various distribution methods such as web, print, handhelds and others? * What are the steps and processes you need to create such a system, and how can this system serve an organization's overall business goals and future initiatives?
| Author | : Deane Barker |
| Publisher | : "O'Reilly Media, Inc." |
| Total Pages | : 375 |
| Release | : 2016-03-22 |
| Genre | : Computers |
| ISBN | : 1491908084 |
Looking to select a web content management system (CMS), but confused about the promises, terminology, and buzzwords? Do you want to understand content management without having to dive into the underlying programming? This book provides a clear, unbiased overview of the entire CMS ecosystem—from platforms to implementations—in a language- and platform-agnostic manner for project managers, executives, and new developers alike. Author Deane Barker, a CMS consultant with almost two decades of experience, helps you explore many different systems, technologies, and platforms. By the end of the book, you’ll have the knowledge necessary to make decisions about features, architectures, and implementation methods to ensure that your project solves the right problems. Learn what content is, how to compare different systems, and what the roles of a CMS team are Understand how a modern CMS models and aggregates content, coordinates workflow, and manages assets Explore the scope and structure of a CMS implementation project Learn the process and best practices for successfully running your CMS implementation Examine the practice of migrating web content, and learn how to work with an external CMS integrator
