World executive's digest
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Release | : 1981 |
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Total Pages | : |
Release | : 1981 |
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Release | : 1997 |
Genre | : Management |
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Author | : Bodo B. Schlegelmilch |
Publisher | : Springer Nature |
Total Pages | : 440 |
Release | : 2022-02-16 |
Genre | : Business & Economics |
ISBN | : 3030906655 |
This book has been written for experienced managers and students in postgraduate programs, such as MBA or specialized master’s programs. In a systematic yet concise manner, it addresses all major issues companies face when conducting business across national and cultural boundaries, including assessing and selecting the most promising overseas markets, evaluating market entry alternatives, and examining the forces that drive adaptation versus standardization of the marketing mix. It looks at the various global marketing challenges from a strategic perspective and also addresses topics not usually found in international marketing texts, such as aligning marketing strategies with global organizational structures and managing the relationship between national subsidiaries, regional headquarters, and global headquarters, as well as corporate social responsibility challenges and pertinent future trends that are likely to affect global business. A guide to suitable video resources giving additional background to this book can be downloaded by all readers by contacting the author. Instructors can also obtain additional support material for teaching. Please email Bodo Schlegelmilch at WU Vienna, using your institutional email and stating your university affiliation: - More than 400 PowerPoint slides covering the material in each chapter- Open Ended Questions - A comprehensive multiple choice test bank with solutions
Author | : Philippines |
Publisher | : |
Total Pages | : 618 |
Release | : 1983 |
Genre | : Gazettes |
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Author | : Touche Ross International |
Publisher | : |
Total Pages | : 40 |
Release | : 1970 |
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Author | : George Sweeting |
Publisher | : Moody Publishers |
Total Pages | : 156 |
Release | : 2008-10-01 |
Genre | : Religion |
ISBN | : 1575674122 |
The last years of life can be joyful and fulfilling. But for some, aging is a challenge-joy and aging are seldom linked together. Despite the difficulties, Dr. Sweeting has discovered many unexpected joys in his senior years and shares them in this insightful and easy-to-read book for the Builder Generation.
Author | : Farid Elashmawi, Ph.D. |
Publisher | : Routledge |
Total Pages | : 280 |
Release | : 2012-06-25 |
Genre | : Business & Economics |
ISBN | : 1136415998 |
Based on his firsthand experience, Farid Elashmawi has created a concise, valuable primer to 'going global'. 'Competing Globally' gives specific information about entering international markets, negotiating, conducting meetings and presentations, and working with international partners. 'Competing Globally' sheds light on varied business cultures, including those of North America, Europe, Japan, Korea, China, Indonesia, Thailand and the Middle East. Elashmawi uses case studies, anecdotes, social tips, self-tests, and tables to provide important insights into communicating, marketing, and negotiating with organizations outside throughout the world. This book is invaluable to business managers and students who need to enhance their cross-cultural negotiation skills to compete globally.
Author | : Kai-Alexander Schlevogt |
Publisher | : Oxford University Press, USA |
Total Pages | : 417 |
Release | : 2002 |
Genre | : Business enterprises |
ISBN | : 0195136446 |
This work offers a large-scale empirical survey of Chinese organization in mainland China, with a special focus on the previously neglected private enterprises. It combines theory development, such as the "Web-based Chinese Management" model, with practical advice.
Author | : |
Publisher | : Rex Bookstore, Inc. |
Total Pages | : 332 |
Release | : 1992 |
Genre | : |
ISBN | : 9789712308048 |
Author | : K Harigopal |
Publisher | : SAGE |
Total Pages | : 372 |
Release | : 2006-04-14 |
Genre | : Business & Economics |
ISBN | : 9780761934158 |
Organizational Change is a complex yet essential process for growth and development in business. The second edition of this insightful book examines the nature of this critical process in the light of the rapid changes in the business environment and intense global competition.The author revisits fundamental concepts, as well as presents new ideas, activities, and processes associated with how to plan, implement and manage effective transformational change. The book highlights:- The nature and process of transformational change and the paradigms basic to the change process- The basic concepts and strategic leverages of change- The need for and ways of aligning current tasks, systems, processes, and culture with organizational goals- The support systems required for change and the need to develop and maintain these systems- Ways of tuning organizations for change- Managing change through people by optimizing individual and group effortsSupported by numerous case studies and written in a lucid and reader-friendly style, this book will be a definitive guide for students, scholars, and practitioners.