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Everything I Know About Business I Learned from the Grateful Dead

Everything I Know About Business I Learned from the Grateful Dead
Author: Barry Barnes
Publisher: Business Plus
Total Pages: 127
Release: 2011-11-02
Genre: Business & Economics
ISBN: 145550517X

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The Grateful Dead is one of the most popular bands of all time and they have enjoyed incredible relevance to this day. But let's admit it, they were not exactly poster boys for corporate America. In Everything I Know About Business I Learned From the Grateful Dead, Deadhead and business scholar Barry Barnes proves that the Dead's influence on the business world will turn out to be a significant part of their legacy. Without intending to, the band pioneered ideas and practices that were subsequently embraced by American corporations. And in this book Barnes shares the ten most innovative business lessons from the Dead's illustrious career, including: Creating and delivering superior customer value Incorporating and establishing a board of directors early on Founding a merchandising division Giving away your product for free to increase demand Above all, Barnes explains how the Dead were masters of what he calls "strategic improvisation"-the ability to adapt to changing times and circumstances -- and that their success lay precisely in their commitment to constant change and relentless variation. For an extraordinary thirty years, the Dead improvised a business plan and realized their vision -- all while making huge profits. Everything I Know About Business I Learned From the Greatful Dead will show you how they did it -- and what your business can learn from their long, strange trip.


Marketing Lessons from the Grateful Dead

Marketing Lessons from the Grateful Dead
Author: David Meerman Scott
Publisher: John Wiley & Sons
Total Pages: 196
Release: 2010-08-02
Genre: Business & Economics
ISBN: 0470900520

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The Grateful Dead-rock legends, marketing pioneers The Grateful Dead broke almost every rule in the music industry book. They encouraged their fans to record shows and trade tapes; they built a mailing list and sold concert tickets directly to fans; and they built their business model on live concerts, not album sales. By cultivating a dedicated, active community, collaborating with their audience to co-create the Deadhead lifestyle, and giving away "freemium" content, the Dead pioneered many social media and inbound marketing concepts successfully used by businesses across all industries today. Written by marketing gurus and lifelong Deadheads David Meerman Scott and Brian Halligan, Marketing Lessons from the Grateful Dead gives you key innovations from the Dead's approach you can apply to your business. Find out how to make your fans equal partners in your journey, "lose control" to win, create passionate loyalty, and experience the kind of marketing gains that will not fade away!


A Long Strange Trip

A Long Strange Trip
Author: Dennis McNally
Publisher: Crown
Total Pages: 738
Release: 2007-12-18
Genre: Biography & Autobiography
ISBN: 0307418774

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The complete history of one of the most long-lived and legendary bands in rock history, written by its official historian and publicist—a must-have chronicle for all Dead Heads, and for students of rock and the 1960s’ counterculture. From 1965 to 1995, the Grateful Dead flourished as one of the most beloved, unusual, and accomplished musical entities to ever grace American culture. The creative synchronicity among Jerry Garcia, Bob Weir, Phil Lesh, Bill Kreutzmann, Mickey Hart, and Ron “Pigpen” McKernan exploded out of the artistic ferment of the early sixties’ roots and folk scene, providing the soundtrack for the Dionysian revels of the counterculture. To those in the know, the Dead was an ongoing tour de force: a band whose constant commitment to exploring new realms lay at the center of a thirty-year journey through an ever-shifting array of musical, cultural, and mental landscapes. Dennis McNally, the band’s historian and publicist for more than twenty years, takes readers back through the Dead’s history in A Long Strange Trip. In a kaleidoscopic narrative, McNally not only chronicles their experiences in a fascinatingly detailed fashion, but veers off into side trips on the band’s intricate stage setup, the magic of the Grateful Dead concert experience, or metaphysical musings excerpted from a conversation among band members. He brings to vivid life the Dead’s early days in late-sixties San Francisco—an era of astounding creativity and change that reverberates to this day. Here we see the group at its most raw and powerful, playing as the house band at Ken Kesey’s acid tests, mingling with such legendary psychonauts as Neal Cassady and Owsley “Bear” Stanley, and performing the alchemical experiments, both live and in the studio, that produced some of their most searing and evocative music. But McNally carries the Dead’s saga through the seventies and into the more recent years of constant touring and incessant musical exploration, which have cemented a unique bond between performers and audience, and created the business enterprise that is much more a family than a corporation. Written with the same zeal and spirit that the Grateful Dead brought to its music for more than thirty years, the book takes readers on a personal tour through the band’s inner circle, highlighting its frenetic and very human faces. A Long Strange Trip is not only a wide-ranging cultural history, it is a definitive musical biography.


The Complete Annotated Grateful Dead Lyrics

The Complete Annotated Grateful Dead Lyrics
Author: David G. Dodd
Publisher: Simon and Schuster
Total Pages: 512
Release: 2015-10-13
Genre: Music
ISBN: 1501123327

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Additional edition statement from dust jacket.


Living with the Dead

Living with the Dead
Author: Rock Scully
Publisher: Rowman & Littlefield
Total Pages: 412
Release: 2001
Genre: Rock musicians
ISBN: 0815411634

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This memoir chronicles the Dead's seminal years: 1965-1985.


Grateful Dead Gear

Grateful Dead Gear
Author: Blair Jackson
Publisher: Hal Leonard Corporation
Total Pages: 312
Release: 2006
Genre: Music
ISBN: 9780879308933

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The origins and secrets of the Grateful Dead's magical sound are told! This book is the first in-depth examination of the Dead's technical side, including their recording methods. From the "Acid Tests" of the mid-'60s to the famous "Wall of Sound" PA setup in the '70s and on to their exceptional later touring systems, the Grateful Dead were always on the cutting edge of technological innovation and experimentation. This exhaustive study includes clear and concise explanations of the band's equipment technology, instrument design, and studio recording techniques, plus a history of the group. Features: more than 100 photos and diagrams, many never before seen; new interviews with band members and tech personnel; suggested listening for every era of the group's history; and more!


Home Before Daylight

Home Before Daylight
Author: Steve Parish
Publisher: St. Martin's Press
Total Pages: 288
Release: 2004-10-01
Genre: Music
ISBN: 9781429979214

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The untold story of life on the road with the Grateful Dead, written by an insider who lived it from the early days to today. Steve Parish was never one to walk the straight-and-narrow, even during his childhood growing up in Flushing Meadow, Queens. Busted as a teenager for selling acid in the summer of 1968, Parish landed in Riker's Island. The experience changed him and after getting out he did his best to stay out of trouble, securing a job moving music equipment at the New York State Pavilion. The first show he worked was a Grateful Dead concert in July of 1969 and Parish was captivated by the music. A life seemingly headed nowhere had suddenly found its calling as he fell in quickly with a band of likeminded misfits who formed the nucleus of what would be the greatest road crew in rock 'n' roll history. Parish traveled to California where his apprenticeship began. Working for the band for free and learning his craft, Parish got to know Jerry, Bobby, Phil, Billy and Mickey and through the years their relationships forged an unbreakable bond. He became very close with Garcia in particular, acting as his personal roadie and later manager for his solo performances and Garcia Band shows. He was there during times of trouble (like when a pimp held Garcia hostage at gunpoint in a New York hotel room), spending hours by his bedside when Garcia was in a coma in 1986, and performing the duties of best man at his wedding. He was also the last friend to see Garcia alive. Throughout the Dead's historic run, there were parties of biblical proportion and celebrity run-ins with everybody from Bob Dylan to Frank Sinatra--but there was a dark side to life on the road and tragedy didn't just strike the musicians. But Home Before Daylight is a story of friendship, of music and redemption. It is a piece of music history, one that reflects the American spirit of adventure and brotherhood. Seen through Steve Parish's eyes and experiences, The Grateful Dead's wild ride has never been so revealing.


The 10 Essential Hugs of Life

The 10 Essential Hugs of Life
Author: Roy Spence
Publisher: Greenleaf Book Group
Total Pages: 144
Release: 2013-11-05
Genre: Self-Help
ISBN: 1626340277

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Roy Spence was raised in a family of huggers. When his dad—Big Roy, the biggest hugger of them all—passed away at the age of ninety-five, Roy Jr. started the healing process and discovered a more profound purpose behind the power of hugs. Roy inherited his dad’s way of greeting both friends and strangers alike with a hug. In his journey from small-town Texas boy to CEO of a nationally acclaimed advertising agency, he hugged heads of state and CEOs, waitresses and receptionists, the famous and the salt of the earth. And he used hugs to mend fences, to get over it and get on with it, and to spread a little good in the world. In the 10 Essential Hugs of Life, Roy shares the inspiring lessons he has learned from practicing what his dad taught him—anyone worth meeting is worth hugging—with the hope that others will take up the call to put a little more joy in the lives of those we touch, including our own. We simply need to hug ourselves first, hug our faith and our flags, our friends and family, our fears and failures, our firsts, our futures, and our finals. When we embrace all of the people and events that make us who we are, we discover deep wells of love. With warm Texas charm and stirring artwork, The 10 Essential Hugs of Life reveals a path to healing, to goodness, to a future full of love and hope.


Grateful Dead Origins

Grateful Dead Origins
Author: Chris Miskiewicz
Publisher: Z2 Comics
Total Pages: 0
Release: 2020-08-04
Genre: Comics & Graphic Novels
ISBN: 9781940878300

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The Grateful Dead are one of the most influential rock and roll bands ofall time, but every story has a start. The Grateful Dead Origins takes an in depth and personal look at the formation of one of the most important American rock bands of all time, exploring the early days of Jerry Garcia, Phil Lesh, Bob Weir, Pigpen, Bill Kreutzmann and Mickey Hart, and their transition from being a bar cover band to one of the greatest sounds in history. TheGrateful Dead Origins showcases the beginning of the band through the early 1960's San Francisco Haight Ashbury era, becoming the house band for the Ken Kesey's psychedelic "acid tests," while telling a personal tale of the highs and lows of the tightly knit community that would grow around them, culminating at their historic performance at Woodstock, just one more show on their legendary road trip that would soon follow... This official Graphic Novel will also feature an accompanying album of rare Grateful Dead music.


Art of the Dead

Art of the Dead
Author: Phil Cushway
Publisher: Soft Skull Press
Total Pages: 0
Release: 2014-09-09
Genre:
ISBN: 9781593766009

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The "Art of the Dead" showcases the vibrant, charismatic poster art that emerged from the streets of San Francisco in 1964 and 1966. It traces the cultural, political, and historical influences of posters as art back to Japanese wood blocks through Bell Epoque, on to the Beatniks, the Free Speech Movement, and the Acid Tests. Featuring interviews and profiles of the key artists, including Rick Griffin, Stanley "Mouse" Miller, Alton Kelley, Wes Wilson, and Victor Moscoso. The book uses Grateful Dead as the vehicle to tell the story of poster art as The Dead were the band that ultimately proved to be the most substantive and engaged partner for the artists and hence featured the best art of any rock 'n' roll band ever. The book will follow a chronological evolution of the art from the band's origination in 1965 through Jerry Garcia's death in 1995.