Events As A Strategic Marketing Tool 2nd Edition PDF Download
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| Author | : Dorothé Gerritsen |
| Publisher | : CABI |
| Total Pages | : 258 |
| Release | : 2020-03-19 |
| Genre | : Business & Economics |
| ISBN | : 1789242304 |
Download Events as a Strategic Marketing Tool, 2nd Edition Book in PDF, ePub and Kindle
Fully updated and with new case studies throughout, this second edition reviews the way organizations use events to connect with their visitors. It covers the development of the experience economy, the steps from strategy to concept, event design and touchpoints. It also considers the areas of marketing within which experiences play a role, such as branding, relationship marketing and city marketing. Concluding with a chapter on effect measurement and evaluation, and including a wealth of internationally relevant examples, the book gives a thorough insight into the way events can help reach strategic marketing goals.
| Author | : Leo Rask |
| Publisher | : |
| Total Pages | : 240 |
| Release | : 2016-04-01 |
| Genre | : |
| ISBN | : 9781681174235 |
Download Events As a Strategic Marketing Tool Book in PDF, ePub and Kindle
Have you ever been tempted by a credit card company giving away free blankets or t-shirts at a football game in exchange for a credit card application? Have you been approached by a skimpily-dressed young woman offering samples of fruity alcohol at a local bar? Each of these unique experiences offers a glimpse at what twenty-first century event marketing can be. Experiences, encounters and events have come to play an ever-growing role in marketing as their impact is more fully understood. As a profession, however, event marketing is still a relatively new field, with most available literature covering practical project management rather than the strategy behind including events in a marketing campaign. The events industry now includes events of all sizes from the Olympics down to business breakfast meetings. Many industries, charitable organizations, and interest groups hold events in order to market themselves, build business relationships, raise money or celebrate achievement. Events are considered one of the strategic marketing and communication tools by companies of all sizes. From product launches to press conferences, companies create promotional events to help them communicate with clients and potential clients. A number of elements such as music, live entertainment or even the particular venue may be used to influence the tone and atmosphere of an event. Event marketing strategies leave a lasting, brand-focused impression of fun by grabbing the attention of a group of people who are gathered together. If executed successfully, event marketing will provide each of them with an experience that will resonate in their minds. The book Event as a Strategic Marketing Tool describes how events can be used as a strategic tool in marketing practices. The book addresses the development of the experience economy, events, and event marketing. Subsequently, the book covers the various areas of marketing within which experiences play a role, such as branding, relationship marketing and city marketing.
| Author | : C. A. Preston |
| Publisher | : Wiley |
| Total Pages | : 320 |
| Release | : 2012-03-13 |
| Genre | : Business & Economics |
| ISBN | : 9780470891070 |
Download Event Marketing Book in PDF, ePub and Kindle
A modern, completely updated guide to effective event marketing As the events market becomes increasingly saturated, it is essential for a successful event professional to understand the use of strategic marketing plans. Events are everywhere—in the U.S. alone, there are more than 2,500 music festivals a year, for example, while the UK hosts over 70 different beer festivals each year. In such a crowded market, how can the event planner ensure that his or her event stands out? Marketing expert Chris Preston has the answers in this second edition of Event Marketing. From the basics of promoting an event to the use of events as marketing strategies themselves, Preston provides straightforward advice and information on all the latest event marketing techniques. The book begins with sections on what "event marketing" really means, and how the field has evolved throughout time. Preston then explores event marketing strategies from both a conceptual and practical standpoint, and provides information on sponsorship and corporate branding. The book covers marketing for all types of events, including festivals, corporate and association events, and social functions, and a full chapter on digital event marketing covers all the latest e-marketing strategies. Case studies provide real-world examples of successful marketing efforts, while Discussion Questions for each chapter provide opportunities for further exploration of key concepts. As marketing becomes an increasingly important skill for event management professionals, this completely revised second edition of Event Marketing will be a must-have for working professionals, students, and aspiring event planners everywhere.
| Author | : C. Preston |
| Publisher | : |
| Total Pages | : |
| Release | : 2015 |
| Genre | : |
| ISBN | : 9788126557622 |
Download Event Marketing Book in PDF, ePub and Kindle
| Author | : Stephen L J Smith |
| Publisher | : CABI |
| Total Pages | : 286 |
| Release | : 2016-12-19 |
| Genre | : Business & Economics |
| ISBN | : 1780648871 |
Download Practical Tourism Research, 2nd Edition Book in PDF, ePub and Kindle
Training in research methods is increasingly important for students of tourism, and this broad, accessible textbook outlines the concepts and tools essential to understand, manage, and conduct research. Taking a practical approach throughout, this new edition provides advice on the use and cautions associated with some of the more common research designs and tools used by tourism researchers. Also including an increased use of handy pedagogical features to aid learning, this new edition is an essential overview for undergraduate and postgraduate students of tourism research, as well as a useful resource for researchers, consultants and managers.
| Author | : John Buswell |
| Publisher | : CABI |
| Total Pages | : 324 |
| Release | : 2016-12-20 |
| Genre | : Business & Economics |
| ISBN | : 1780645449 |
Download Service Quality in Leisure, Events, Tourism and Sport, 2nd Edition Book in PDF, ePub and Kindle
Service quality is at the forefront of how the leisure, events, tourism and sport (LETS) sectors operate. An important consideration for any business, and therefore any student of the subject, this new edition of a successful textbook addresses the key points and principles of managing service quality across the industry sector. Considering the underpinning theory of service quality, this book informs the reader of the practical application of service quality management tools and techniques in an industry with distinctive features and challenges. An invaluable read for students within the LETS sectors, it also provides a useful refresher for practitioners working in the industry.
| Author | : Sanjaya S Gaur |
| Publisher | : Vikas Publishing House |
| Total Pages | : 264 |
| Release | : 2009-11-01 |
| Genre | : Special events |
| ISBN | : 9788125914495 |
Download Event Marketing And Management Book in PDF, ePub and Kindle
This Remarkable Book Targets The Event Professional As Well As The Novice In Highlighting The Efforts Needed To Conduct An Event Of Any Nature. India-Centric, In Its Focus, The Book Also Has A Plethora Of International Examples Aimed At Providing An Indepth Understanding Of Events As A Strategic Communication Tool At The Generic Level.
| Author | : Erica Croce |
| Publisher | : CABI |
| Total Pages | : 265 |
| Release | : 2017-04-13 |
| Genre | : Business & Economics |
| ISBN | : 1786391279 |
Download Food and Wine Tourism, 2nd Edition Book in PDF, ePub and Kindle
This established textbook explores how regions, and food industry, travel and hospitality companies present themselves to tourists experiencing the culture, history and ambience of a location through the food and wine it produces. It provides practical suggestions and guidelines for establishing a food-related tourism destination and business, discussing the environment, understanding the food tourist, supply issues, tours and tasting sessions, themed itineraries, planning and developing the tourist product, marketing and best practice strategies. It also includes numerous case studies from around the world and plentiful pedagogical features to aid student learning. If food and wine tourism is well planned, managed and controlled, it can become a real economic resource. Suitable for students in tourism and leisure subjects, the practical application provided in this book also makes it an ideal resource for those operating in the food and wine sector.
| Author | : Adella Pasos |
| Publisher | : Adella Pasos |
| Total Pages | : 37 |
| Release | : 2020-08-12 |
| Genre | : Reference |
| ISBN | : 1648584691 |
Download The Event Marketing Playbook - Everything You'll Ever Need to Know About Events Book in PDF, ePub and Kindle
Are you interested in learning how event marketing can drastically improve your business and profits? Are you tired of getting nowhere fast? The event marketing playbook is a strategic guide that explains how to setup, promote and profit from events. Whether you are planning events for a nightclub, conference, trade show, executive retreat, golf outing, corporate or customer appreciation events, company dinner, holiday party, fundraising gala, team building events or even product launch events, this book will teach you how to create events that attract new customers, referrals and a consistent flow of sales that you can rely on. This book will teach you the importance of event marketing, reveal 26 ideas on how to get paid more money, and best practice examples and templates for the event planning process. If you want to learn everything you’ll ever need to know about event marketing, this is the book for you! What is inside of this book? >> Event Marketing Basics Benefits of Event Marketing 26 Ideas for Getting Paid More Event Marketing Goal Guide Examples of the Event Planning Process Sample Event Action Plan >> 3 Month Event Marketing Timeline Top 10 Ways to Generate Sales at the Event 5 Social Media Strategies for Event Promotion Top 3 Event Management & Ticketing Systems 10 Questions You Need to Ask Venues 21 Types of Venues Who Will Accommodate >>How to Attract Corporate Sponsors 15 Types of Staff You Need to Hire 11 Reasons Sponsors Will Give You Money 8 Strategies to Generate Massive Exposure Where to Hire Temporary Event Staff >> Top Revenue Generation Strategies 10 Ways to Increase Revenue on Event Day Over 15 Event Marketing Resources with Links FAQ's on Events and Getting Started
| Author | : Ercan Sirakaya-Turk |
| Publisher | : CABI |
| Total Pages | : 409 |
| Release | : 2017-04-13 |
| Genre | : Business & Economics |
| ISBN | : 1786390485 |
Download Research Methods for Leisure, Recreation and Tourism, 2nd Edition Book in PDF, ePub and Kindle
Describing the fundamental elements of research methods for leisure, recreation and tourism, this new edition of a popular textbook is updated throughout. It covers the measurement of variables, sampling, questionnaire design and evaluation methods, and also a wider discussion of writing proposals, communicating research findings, cross-cultural research, and the use of new technologies in conducting research. Written by internationally renowned researchers in an accessible style, this book introduces both undergraduate and graduate students to the vital skills they will need to succeed in the leisure, recreation, tourism and hospitality industries.
