Evaluating The Effects Of Artificial Intelligence On Complexity In Marketing PDF Download
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| Author | : |
| Publisher | : GRIN Verlag |
| Total Pages | : 203 |
| Release | : 2021-03-30 |
| Genre | : Business & Economics |
| ISBN | : 3346377865 |
Download Evaluating the Effects of Artificial Intelligence on Complexity in Marketing Book in PDF, ePub and Kindle
Bachelor Thesis from the year 2018 in the subject Business economics - Offline Marketing and Online Marketing, grade: 1,9, Reutlingen University (ESB Business School), language: English, abstract: The research question explored in this paper is about a potential benefit of AI in marketing, which to this day is comparatively unexplored. Even though the concept of AI has been around since the 1950s, and current research and development make significant progress in this area, scientific literature dealing with AI in marketing consists of less than 300 published articles. This paper distinguishes itself from related papers, as it goes beyond investigating whether AI has an impact on business or not. The results of this thesis shall not only show the potential AI holds for marketing, but also suggest constant theoretical exploration of untapped fields in marketing. The Internet of things (IoT) and big data changed customer behavior and how businesses work. This trend has led to a continued increase in complexity for marketing managers. In 2017, 8.4 billion devices were connected to the internet. This number is forecasted to increase to 20.4 billion by 2020. The immense amount of data generated, collected, and analyzed has propelled new markets, such as big data and artificial intelligence. Marketing managers struggle to keep up with the sheer volume of data available and the surging complexity of marketing. Connecting dispersed data and finding patterns, leads to helpful insights, which are said to reduce complexity. Many businesses lack a clear strategy to tap into the benefits of AI and gain a competitive advantage.
| Author | : K. Sudhir |
| Publisher | : Emerald Group Publishing |
| Total Pages | : 345 |
| Release | : 2023-03-13 |
| Genre | : Business & Economics |
| ISBN | : 1802628754 |
Download Artificial Intelligence in Marketing Book in PDF, ePub and Kindle
Review of Marketing Research pushes the boundaries of marketing—broadening the marketing concept to make the world a better place. Here, leading scholars explore how marketing is currently shaping, and being shaped by, the evolution of Artificial Intelligence (AI).
| Author | : Ajay Agrawal |
| Publisher | : University of Chicago Press |
| Total Pages | : 172 |
| Release | : 2024-03-05 |
| Genre | : Business & Economics |
| ISBN | : 0226833127 |
Download The Economics of Artificial Intelligence Book in PDF, ePub and Kindle
A timely investigation of the potential economic effects, both realized and unrealized, of artificial intelligence within the United States healthcare system. In sweeping conversations about the impact of artificial intelligence on many sectors of the economy, healthcare has received relatively little attention. Yet it seems unlikely that an industry that represents nearly one-fifth of the economy could escape the efficiency and cost-driven disruptions of AI. The Economics of Artificial Intelligence: Health Care Challenges brings together contributions from health economists, physicians, philosophers, and scholars in law, public health, and machine learning to identify the primary barriers to entry of AI in the healthcare sector. Across original papers and in wide-ranging responses, the contributors analyze barriers of four types: incentives, management, data availability, and regulation. They also suggest that AI has the potential to improve outcomes and lower costs. Understanding both the benefits of and barriers to AI adoption is essential for designing policies that will affect the evolution of the healthcare system.
| Author | : Simone Guercini |
| Publisher | : Edward Elgar Publishing |
| Total Pages | : 185 |
| Release | : 2023-12-11 |
| Genre | : Business & Economics |
| ISBN | : 1035312875 |
Download Marketing Automation and Decision Making Book in PDF, ePub and Kindle
The ever-evolving marketing technologies now include the extensive use of advanced AI with important implications for the decision making processes of both marketers and consumers. This detailed and insightful book rigorously examines the role of heuristics and marketers’ decision making within the industry’s growing utilisation of AI.
| Author | : Harvard Business Review |
| Publisher | : HBR Insights |
| Total Pages | : 160 |
| Release | : 2019 |
| Genre | : Business & Economics |
| ISBN | : 9781633697898 |
Download Artificial Intelligence Book in PDF, ePub and Kindle
Companies that don't use AI to their advantage will soon be left behind. Artificial intelligence and machine learning will drive a massive reshaping of the economy and society. What should you and your company be doing right now to ensure that your business is poised for success? These articles by AI experts and consultants will help you understand today's essential thinking on what AI is capable of now, how to adopt it in your organization, and how the technology is likely to evolve in the near future. Artificial Intelligence: The Insights You Need from Harvard Business Review will help you spearhead important conversations, get going on the right AI initiatives for your company, and capitalize on the opportunity of the machine intelligence revolution. Catch up on current topics and deepen your understanding of them with the Insights You Need series from Harvard Business Review. Featuring some of HBR's best and most recent thinking, Insights You Need titles are both a primer on today's most pressing issues and an extension of the conversation, with interesting research, interviews, case studies, and practical ideas to help you explore how a particular issue will impact your company and what it will mean for you and your business.
| Author | : Waheed Khan |
| Publisher | : Waheed Khan |
| Total Pages | : 81 |
| Release | : |
| Genre | : Computers |
| ISBN | : |
Download The Business of AI: Monetizing, Marketing and Selling AI Products Book in PDF, ePub and Kindle
Unlock the Moneymaking Potential of AI for Your Business (The Business of AI) Artificial intelligence already drives billions in economic value, but most businesses have yet to tap its lucrative potential. This definitive guide reveals insider strategies used by AI industry practitioners to successfully ideate, develop, market and monetize AI products across any industry to gain competitive advantages and dominate your niche. Learn high-impact business frameworks around: Validating and conceptualizing profitable AI product ideas based on market gap analysis Assembling AI development teams leveraging the right talent and technology stacks Architecting reliable and scalable machine learning operations (MLOps) Securing funding for AI startups via optimal fundraising approaches Building trust and adoption via differentiated marketing highlighting transparency Generating sales tailoring B2B and B2C monetization models around AI Ethics considerations around reducing algorithmic bias and ensuring fairness Global expansion tactics and localization techniques as you scale internationally Additionally, get exclusive insights from AI thought leaders on emerging technologies, long horizon predictions, sample case studies and more. Plus helpful appendices featuring an AI entrepreneur's resource directory across data resources, tools, cloud platforms, research groups and communities. This indispensable handbook provides pragmatic guidance for CEOs, founders, developers, marketers, sales leaders keen to capitalize on AI’s business potential and compound competitive differentiation. Buy now to future proof your firm!
| Author | : K. Sudhir |
| Publisher | : Emerald Group Publishing |
| Total Pages | : 247 |
| Release | : 2023-03-13 |
| Genre | : Business & Economics |
| ISBN | : 1802628770 |
Download Artificial Intelligence in Marketing Book in PDF, ePub and Kindle
Review of Marketing Research pushes the boundaries of marketing—broadening the marketing concept to make the world a better place. Here, leading scholars explore how marketing is currently shaping, and being shaped by, the evolution of Artificial Intelligence (AI).
| Author | : Christiansen, Bryan |
| Publisher | : IGI Global |
| Total Pages | : 702 |
| Release | : 2020-09-25 |
| Genre | : Business & Economics |
| ISBN | : 1799850781 |
Download Handbook of Research on Applied AI for International Business and Marketing Applications Book in PDF, ePub and Kindle
Artificial intelligence (AI) describes machines/computers that mimic cognitive functions that humans associate with other human minds, such as learning and problem solving. As businesses have evolved to include more automation of processes, it has become more vital to understand AI and its various applications. Additionally, it is important for workers in the marketing industry to understand how to coincide with and utilize these techniques to enhance and make their work more efficient. The Handbook of Research on Applied AI for International Business and Marketing Applications is a critical scholarly publication that provides comprehensive research on artificial intelligence applications within the context of international business. Highlighting a wide range of topics such as diversification, risk management, and artificial intelligence, this book is ideal for marketers, business professionals, academicians, practitioners, researchers, and students.
| Author | : Correia, Ricardo |
| Publisher | : IGI Global |
| Total Pages | : 314 |
| Release | : 2024-05-13 |
| Genre | : Business & Economics |
| ISBN | : |
Download AI Innovation in Services Marketing Book in PDF, ePub and Kindle
The emergence of artificial intelligence (AI) has ushered in a transformative wave, disrupting trends and reshaping the landscape of services marketing. As businesses grapple with the interplay between evolving consumer behaviors and the progression of AI, a critical need emerges for a guide to navigate this complex terrain. The stakes are high, and the challenges are multifaceted from redefining customer experiences to addressing ethical considerations in the age of automation. In response to these pressing issues, AI Innovation in Services Marketing stands out as a source of insight, unraveling the complexity surrounding the integration of AI in services marketing. This book endeavors to equip readers with an understanding of how AI is not just a tool but a force driving profound transformation in services marketing. Through a lens focused on real-world examples and insightful case studies, it illuminates the impact of AI on productivity and customer experiences. Beyond the transformative power, the book grapples with the ethical considerations that arise in the wake of AI adoption in services marketing. It seeks to guide both academics and practitioners, offering a resource to harness AI strategically, optimize services, and maintain a competitive edge in the global market.
| Author | : James Seligman |
| Publisher | : Lulu.com |
| Total Pages | : 252 |
| Release | : 2020-02-17 |
| Genre | : Computers |
| ISBN | : 0244563888 |
Download artificial Intelligence / Machine Learning In Marketing Book in PDF, ePub and Kindle
The theory and practice of AI and ML in marketing saving time, money
