Ethics In Advertising PDF Download
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| Author | : Wally Snyder |
| Publisher | : Routledge |
| Total Pages | : 102 |
| Release | : 2016-11-03 |
| Genre | : Business & Economics |
| ISBN | : 1317281527 |
Download Ethics in Advertising Book in PDF, ePub and Kindle
This book provides students and practitioners with a comprehensive overview of the rules and principles associated with ethical advertising practices. With extensive research, and a variety of case studies, and expert opinions, it discusses why advertising ethics is important both to the consumer and the professional. The author presents the rules of ethical conduct recommended by the Institute for Advertising Ethics and demonstrates how these are applied in practice, examining why ethics is important; what the ethical dilemmas the industry faces are; and how to motivate better practices among professionals. The book uses real life stories of "native advertising," marketing to children, and diversity in advertising to show how professionals can be inspired to "do the right thing" for consumers and their companies. Readers will learn how they can solve ethical dilemmas to their personal satisfaction in the competitive work environment. This balanced perspective to the ethical issues that arise in the advertising industry is sure to resonate with students of advertising and marketing.
| Author | : Edward Spence |
| Publisher | : Prentice Hall |
| Total Pages | : 162 |
| Release | : 2005 |
| Genre | : Business & Economics |
| ISBN | : |
Download Advertising Ethics Book in PDF, ePub and Kindle
. This book focuses on an applied philosophical analysis of the nature of advertising in general and of specific ethical issues that arise in advertising. Its main objective is to provide professionals with a structured ethical reasoning and ethical decision-making model that will enable them to clearly ascertain the relation between advertising and ethics. Chapter topics include ethical reasoning and ethical principles, codes of ethics and codes of practice, the nature of advertising, advertising and the media, advertising and the community, truth in advertising, stereotyping and targeting, endorsements and testimonials, the ethics of time and space, ethical advertising, and more. For professionals in the advertising industry who would like a manual for informing professional practice on ethical theory and ethical issues in advertising.
| Author | : Lynne Eagle |
| Publisher | : SAGE |
| Total Pages | : 975 |
| Release | : 2020-10-05 |
| Genre | : Business & Economics |
| ISBN | : 1529738571 |
Download The SAGE Handbook of Marketing Ethics Book in PDF, ePub and Kindle
The SAGE Handbook of Marketing Ethics draws together an exhaustive overview of research into marketing’s many ethical conundrums, while also promoting more optimistic perspectives on the ways in which ethics underpins organizational practices. Marketing ethics has emerged in recent years as the key and collective concern within the ever-divergent fields of marketing and consumer research. This handbook brings together a rich and diverse body of scholarly research, with chapters on all major topics relevant to the field of marketing ethics, whilst also outlining future research directions. PART 1: Foundations of Marketing Ethics PART 2: Theoretical and Research Approaches to Marketing Ethics PART 3: Marketing Ethics and Social Issues PART 4: Issues in Consumer Ethics PART 5: Ethical Issues in Specific Sectors PART 6: Ethical Issues in the Marketing Mix PART 7: Concluding Comments and Reflections
| Author | : Patrick E. Murphy |
| Publisher | : Taylor & Francis |
| Total Pages | : 198 |
| Release | : 2016-12-13 |
| Genre | : Business & Economics |
| ISBN | : 1317235657 |
Download Ethics in Marketing Book in PDF, ePub and Kindle
Understanding and appreciating the ethical dilemmas associated with business is an important dimension of marketing strategy. Increasingly, matters of corporate social responsibility are part of marketing's domain. Ethics in Marketing contains 20 cases that deal with a variety of ethical issues such as questionable selling practices, exploitative advertising, counterfeiting, product safety, apparent bribery and channel conflict that companies face across the world. A hallmark of this book is its international dimension along with high-profile case studies that represent situations in European, North American, Chinese, Indian and South American companies. Well known multinationals like Coca Cola, Facebook, VISA and Zara are featured. This second edition of Ethics in Marketing has been thoroughly updated and includes new international cases from globally recognized organizations on gift giving, sustainability, retail practices, multiculturalism, sweat shop labor and sports sponsorship. This unique case-book provides students with a global perspective on ethics in marketing and can be used in a free standing course on marketing ethics or marketing and society or it can be used as a supplement for other marketing classes.
| Author | : Justin Healey |
| Publisher | : |
| Total Pages | : |
| Release | : 2015 |
| Genre | : Advertising |
| ISBN | : 9781922084880 |
Download Advertising Standards and Ethics Book in PDF, ePub and Kindle
| Author | : Majed Almutairi |
| Publisher | : GRIN Verlag |
| Total Pages | : 14 |
| Release | : 2014-07-09 |
| Genre | : Business & Economics |
| ISBN | : 3656693145 |
Download The Role of Ethics in Advertising and the Effects of Social Media Book in PDF, ePub and Kindle
Seminar paper from the year 2014 in the subject Communications - Public Relations, Advertising, Marketing, Social Media, University of Wisconsin-Milwaukee, course: Marketing Ethics, language: English, abstract: In this study, the examination revolves around three main issues which include ethics, advertising and social media effects. Ethics basically refers to moral principles which control an individual behavior with respect to activities carried out. Alternatively, advertising refers to method by which sellers communicate to buyers in the market. The study will look at ethics in advertising as a way to govern communication between buyers and sellers. In addition, the study will examine the effects of social media on ethics in advertising (Ibrahim, 2008). When talking about ethics in advertising, it refers to well defined principles upon which communication between buyers and sellers is governed. Therefore, this implies that ethic is classified as an important tool in the advertising industry. Advertising has many benefits; however, certain points employed don’t match the required ethical norms.
| Author | : Wally Snyder |
| Publisher | : Taylor & Francis |
| Total Pages | : 102 |
| Release | : 2016-11-03 |
| Genre | : Business & Economics |
| ISBN | : 1317281535 |
Download Ethics in Advertising Book in PDF, ePub and Kindle
This book provides students and practitioners with a comprehensive overview of the rules and principles associated with ethical advertising practices. With extensive research, and a variety of case studies, and expert opinions, it discusses why advertising ethics is important both to the consumer and the professional. The author presents the rules of ethical conduct recommended by the Institute for Advertising Ethics and demonstrates how these are applied in practice, examining why ethics is important; what the ethical dilemmas the industry faces are; and how to motivate better practices among professionals. The book uses real life stories of "native advertising," marketing to children, and diversity in advertising to show how professionals can be inspired to "do the right thing" for consumers and their companies. Readers will learn how they can solve ethical dilemmas to their personal satisfaction in the competitive work environment. This balanced perspective to the ethical issues that arise in the advertising industry is sure to resonate with students of advertising and marketing.
| Author | : M. McKinley |
| Publisher | : Springer |
| Total Pages | : 130 |
| Release | : 2011-12-13 |
| Genre | : Business & Economics |
| ISBN | : 0230367143 |
Download Ethics in Marketing and Communications Book in PDF, ePub and Kindle
This book takes an international perspective on the topical issues of marketing ethics and ethical communications. The contributors are professors of business in various European institutions who bring their international background and experience to this body of work.
| Author | : SAGE Publications |
| Publisher | : SAGE |
| Total Pages | : 233 |
| Release | : 2012 |
| Genre | : Business & Economics |
| ISBN | : 1412995140 |
Download SAGE Brief Guide to Marketing Ethics Book in PDF, ePub and Kindle
With key terms and concepts related to marketing ethics presented in a short, easy-to-use format, this guide is an essential companion for marketing courses or as a reference for students and practitioners who would like to learn more about the basics of ethical marketing. The text is divided into four sections which contain important keywords that relate to those sections: Business Ethics, Ethics and the Marketing Mix, Ethics and the Promotional Mix, and Special Topics in Marketing Ethics. Each keyword entry is written by a scholar drawn from the fields of business and marketing ethics, and is a comprehensive essay on such crucial topics as ethical issues in pricing, green marketing, and deceptive advertising. Each essay includes a list of references and suggested readings for each article so that readers can find more information on those issues they are most interested in.
| Author | : George G. Brenkert |
| Publisher | : Wiley-Blackwell |
| Total Pages | : 276 |
| Release | : 2008-03-03 |
| Genre | : Business & Economics |
| ISBN | : |
Download Marketing Ethics Book in PDF, ePub and Kindle
This work addresses the ethical questions underlying major domains of marketing such as marketing research, distribution, advertising, and retailing.
