Ethics And Professional Persuasion PDF Download
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| Author | : Ralph D. Barney |
| Publisher | : Routledge |
| Total Pages | : 306 |
| Release | : 2003-07-30 |
| Genre | : Language Arts & Disciplines |
| ISBN | : 1135586616 |
Download Ethics and Professional Persuasion Book in PDF, ePub and Kindle
Examining the applied media ethics question of professional persuasion, this special double issue resulted from a colloquium and conference on allowable ethical limits of deception in professional persuasion. Participants were invited to reason their way toward a threshold that would define acceptable deception for a professional persuader in pursuit of favorable market and public opinion conditions for a client. As a whole, this issue covers a broad range of views and expressions of opinion that often come close to defining the threshold between morally acceptable and morally outrageous persuasion.
| Author | : Margaret Duffy |
| Publisher | : Routledge |
| Total Pages | : 318 |
| Release | : 2015-12-07 |
| Genre | : Business & Economics |
| ISBN | : 1317309634 |
Download Persuasion Ethics Today Book in PDF, ePub and Kindle
Persuasion Ethics Today explores persuasive communication in the fields of advertising, promotions, public relations and integrated marketing communication, and is designed for course use in advertising curricula. Ethical questions have become increasingly important in today’s media landscape, and issues of regulation, privacy, and convenience are the subjects of heated debate among consumers, industry professional, policy makers, and interest groups. With the explosion of social media, mobile devices, tracking technologies, and behavioral targeting, the ethical issues about persuasion continue to increase in importance. This book’s goal is to offer a broad introduction to the ethical standards, challenges, understanding, and decision-making strategies involved in the practice of persuasion. Persuasion Ethics Today links real world persuasive communication activities to fundamental philosophies of ethics. It also offers tools for students and practitioners to engage with ethical dilemmas in a systematic way, and jumpstart debates about the right ethical choices in an increasingly complex media and social environment.
| Author | : |
| Publisher | : |
| Total Pages | : 180 |
| Release | : 2001 |
| Genre | : |
| ISBN | : |
Download Ethics & Professional Persuasion Book in PDF, ePub and Kindle
| Author | : Randal Marlin |
| Publisher | : Broadview Press |
| Total Pages | : 394 |
| Release | : 2013-09-30 |
| Genre | : Philosophy |
| ISBN | : 1770484663 |
Download Propaganda and the Ethics of Persuasion - Second Edition Book in PDF, ePub and Kindle
This book develops a sophisticated account of propaganda and its intriguing history. It begins with a brief overview of Western propaganda, including Ancient Greek theories of rhetoric, and traces propaganda’s development through the Christian era, the rise of the nation-state, World War I, Nazism, Communism, and the present day. The core of the book examines the ethical implications of various forms of persuasion, not only hate propaganda but also insidious elements of more generally acceptable communication such as advertising, public relations, and government information, setting these in the context of freedom of expression. This new edition is updated throughout, and includes additional revelations about a key atrocity story of World War I.
| Author | : J. J. C. Smart |
| Publisher | : Routledge |
| Total Pages | : 202 |
| Release | : 2020-07-20 |
| Genre | : Philosophy |
| ISBN | : 1000077144 |
Download Ethics, Persuasion and Truth Book in PDF, ePub and Kindle
Originally published in 1984, deals with meta-ethics – that is the semantics and pragmatics of ethical language. This book eschews the notions of meaning and analyticity on which meta-ethics normally depends. It discusses questions of free will and responsibility and the relations between ethics on the one hand and science and metaphysics on the other. The author regards ethics as concerned with deciding what to do and with persuading others – not with exploring a supposed realm of ethical fact.
| Author | : |
| Publisher | : DIANE Publishing |
| Total Pages | : 38 |
| Release | : 2005 |
| Genre | : |
| ISBN | : 1428967184 |
Download Media & Ethics Book in PDF, ePub and Kindle
| Author | : Robert B. Cialdini |
| Publisher | : Pearson Scott Foresman |
| Total Pages | : 434 |
| Release | : 1988 |
| Genre | : Business & Economics |
| ISBN | : |
Download Influence Book in PDF, ePub and Kindle
Influence: Science and Practice is an examination of the psychology of compliance (i.e. uncovering which factors cause a person to say "yes" to another's request) and is written in a narrative style combined with scholarly research. Cialdini combines evidence from experimental work with the techniques and strategies he gathered while working as a salesperson, fundraiser, advertiser, and other positions, inside organizations that commonly use compliance tactics to get us to say "yes". Widely used in graduate and undergraduate psychology and management classes, as well as sold to people operating successfully in the business world, the eagerly awaited revision of Influence reminds the reader of the power of persuasion. Cialdini organizes compliance techniques into six categories based on psychological principles that direct human behavior: reciprocation, consistency, social proof, liking, authority, and scarcity. Copyright © Libri GmbH. All rights reserved.
| Author | : Johanna Fawkes |
| Publisher | : Routledge |
| Total Pages | : 258 |
| Release | : 2014-08-01 |
| Genre | : Business & Economics |
| ISBN | : 1136223754 |
Download Public Relations Ethics and Professionalism Book in PDF, ePub and Kindle
Do professions really place duty to society above clients' or their own interests? If not, how can they be trusted? While some public relations (PR) scholars claim that PR serves society and enhances the democratic process, others suggest that it is little more than propaganda, serving the interests of global corporations. This is not an argument about definitions, but about ethics - yet this topic is barely explored in texts and theories that seek to explain PR and its function in society. This book places PR ethics in the wider context of professional ethics and the sociology of professions. By bringing together literature from fields beyond public relations - sociology, professional and philosophical ethics, and Jungian psychology - it integrates a new body of ideas into the debate. The unprecedented introduction of Jungian psychology to public relations scholarship shifts the debate beyond a traditional Western 'Good/Bad' ethical dichotomy towards a new holistic approach, with dynamic implications for theory and practice. This thought-provoking book will be essential reading for students, academics and professionals with an interest in public relations, ethics and professionalism.
| Author | : Richard L. Johannesen |
| Publisher | : Waveland Press |
| Total Pages | : 360 |
| Release | : 2008-01-09 |
| Genre | : Language Arts & Disciplines |
| ISBN | : 1478609125 |
Download Ethics in Human Communication Book in PDF, ePub and Kindle
Broad in scope, yet precise in exposition, the Sixth Edition of this highly acclaimed ethics text has been infused with new insights and updated material. Richard Johannesen and new coauthors Kathleen Valde and Karen Whedbee provide a thorough, comprehensive overview of philosophical perspectives and communication contexts, pinpointing and explicating ethical issues unique to human communication. Chief among the authors objectives are to: provide classic and contemporary perspectives for making ethical judgments about human communication; sensitize communication participants to essential ethical issues in the human communication process; illuminate complexities and challenges involved in making evaluations of communication ethics; and offer ideas for becoming more discerning evaluators of others communication. Provocative questions and illustrative case studies stimulate reflexive thinking and aid readers in developing their own approach to communication ethics. A comprehensive list of resources spotlights books, scholarly articles, videos, and Web sites useful for further research or personal exploration.
| Author | : Shawn T. Wahl |
| Publisher | : Routledge |
| Total Pages | : 403 |
| Release | : 2021-09-27 |
| Genre | : Business & Economics |
| ISBN | : 1000442373 |
Download Persuasion in Your Life Book in PDF, ePub and Kindle
This accessible introductory textbook in persuasive communication speaks directly to the student by focusing on real-life experiences in personal, social, and professional contexts. Through its use of rhetoric, criticism, and social scientific research, this book helps readers understand, analyze, and use persuasion in their lives and careers. It explores techniques of verbal and visual persuasion for use in business and professional communication, health communication, and everyday life, as well as expanded coverage of persuasion in social movements and social advocacy. It also pays attention throughout to ethical considerations and to the significance of new media. This textbook is a student-friendly introduction suitable for use in undergraduate courses in persuasion, health communication, and business communication. The companion website includes an instructor’s manual with test questions, sample assignments, web links, and other resources, as well as PowerPoint slides. Visit www.routledge.com/wahl
