Estrategias Y Modalidades De Ingreso Para Competir En Mercados Internacionales PDF Download

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Estrategias y modalidades de ingreso para competir en mercados internacionales

Estrategias y modalidades de ingreso para competir en mercados internacionales
Author: Luigi Zingone
Publisher: Universidad de Alicante
Total Pages: 128
Release: 2014-07-15
Genre: Business & Economics
ISBN: 8497172906
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El entorno competitivo de la economía actual ha obligado a muchas empresas a buscar alternativas de crecimiento cuando el mercado doméstico no es suficiente para ubicar toda la oferta. En muchos casos, estas alternativas se dirigen hacia la conquista de mercados exteriores. El objetivo de esta monografía es el análisis de las opciones estratégicas y de los modos de entrada disponibles para las empresas. Los autores desarrollan los factores que determinan la selección de unas estrategias de internacionalización frente a otras: los recursos específicos, la armonía con las estrategias de empresa, el entorno competitivo, las políticas de marketing internacional o la organización de las operaciones exteriores. No existe un modelo que sea válido para todas las empresas, sino que es su propia situación y sus particularidades las que dictan las mejores directrices de su expansión exterior. Luigi Zingone es profesor de la Universidad e-Campus de Novedrate (Italia). Sus líneas de investigación están enfocadas en sistemas de información en las organizaciones, comunicación interna y externa en la empresa y estrategias competitivas. Felipe Ruiz Moreno es profesor titular del Departamento de Marketing de la Universidad de Alicante. Sus estudios se centran en estrategias competitivas, marketing internacional y responsabilidad social corporativa.

Triunfando En Mercados Globales

Triunfando En Mercados Globales
Author: Alfredo Merlet
Publisher: Independently Published
Total Pages: 0
Release: 2024-03-20
Genre: Business & Economics
ISBN:
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Audiencia objetivo para el libro "Triunfando en Mercados Globales: Estrategias de Marketing y Gestión del Valor" Profesionales: Empresarios y gerentes de empresas: Quienes buscan expandir sus negocios a mercados internacionales. Quienes necesitan desarrollar estrategias de marketing global efectivas. Quienes desean comprender mejor las diferentes culturas y consumidores a nivel mundial. Consultores de marketing y negocios: Que buscan ofrecer a sus clientes estrategias de marketing global personalizadas. Que necesitan mantenerse actualizados sobre las últimas tendencias en marketing internacional. Profesionales del marketing: Que trabajan en empresas con presencia internacional. Que buscan desarrollar su carrera profesional en el ámbito del marketing global. Estudiantes: Estudiantes de carreras de negocios, administración, marketing y comercio internacional: Que buscan adquirir conocimientos sobre las estrategias de marketing global. Que desean prepararse para una carrera profesional en el ámbito internacional. Estudiantes de posgrado en áreas de negocios, marketing y gestión: Que buscan profundizar sus conocimientos sobre las estrategias de marketing global. Que desean realizar investigaciones en el ámbito del marketing internacional. Otros: Inversionistas y emprendedores: Que buscan identificar oportunidades de inversión en mercados globales. Que necesitan desarrollar estrategias de marketing para sus startups a nivel internacional. Instituciones gubernamentales y organismos internacionales: Que buscan promover el desarrollo del comercio internacional. Que necesitan apoyar a las empresas en su proceso de internacionalización. En general, el libro está dirigido a cualquier persona interesada en comprender y aplicar las estrategias de marketing global para triunfar en los mercados internacionales. Características adicionales de la audiencia objetivo: Nivel de conocimiento: Desde principiantes hasta expertos en marketing global. Intereses: Negocios internacionales, marketing, gestión del valor, cultura global. Ubicación: Cualquier país del mundo. Algunos ejemplos de personas que podrían estar interesadas en el libro: El gerente general de una empresa familiar que quiere expandirse a nuevos mercados. Un consultor de marketing que ayuda a empresas a desarrollar sus estrategias de marketing global. Un estudiante de último año de la carrera de administración de empresas que busca trabajo en una empresa multinacional. Un inversor que busca oportunidades de inversión en mercados emergentes. ¿Te gustaría saber más sobre el libro "Triunfando en Mercados Globales: Estrategias de Marketing y Gestión del Valor"? Sigue leyendo

Fresh Tracks in the Forest: Assessing Incipient Payments for Environmental Services Initiatives in Bolivia

Fresh Tracks in the Forest: Assessing Incipient Payments for Environmental Services Initiatives in Bolivia
Author: Nina Robertson
Publisher: CIFOR
Total Pages: 152
Release: 2005-01-01
Genre: Forest policy
ISBN: 9793361816
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Payments for Environmental Services (PES) are being considered worldwide with great interest and expectation. Proposals to create agreements in which beneficiaries of environmental services pay landowners directly for the provision or protection of these services are innovative and promising. But what real PES experiences are actually out there? This work assesses a range of PES or PES-type experiences in one country, Bolivia, in the fields of carbon sequestration, protection of watershed services, biodiversity and aesthetic landscape values. The report concludes that while none of the generally young initiatives adhere fully to the principle of PES as developed in the theoretical literature, many experiment with some of the relevant PES mechanisms. Protection of watersheds and landscape values are the most common types, though the implementing intermediaries often have underlying biodiversity-protection goals. Main obstacles to PES implementation include ideological resistance against the PES concept, the difficulty of building trust between buyers and sellers, and limited willingness to pay on behalf of service users. During their relatively short lifetime, basically all initiatives had been successful in making service sellers (PES recipients) better off in economic terms, while the effectiveness in achieving environmental objectives and securing positive social impacts so far remained more variable. In some cases, redesigning these initiatives to bring them closer to the full PES principles could also enable them to more effectively achieve positive environmental and livelihood outcomes.

University and School Collaborations During a Pandemic

University and School Collaborations During a Pandemic
Author: Fernando M. Reimers
Publisher: Springer Nature
Total Pages: 352
Release: 2022
Genre: COVID-19 Pandemic, 2020-
ISBN: 3030821595
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Based on twenty case studies of universities worldwide, and on a survey administered to leaders in 101 universities, this open access book shows that, amidst the significant challenges caused by the COVID-19 pandemic, universities found ways to engage with schools to support them in sustaining educational opportunity. In doing so, they generated considerable innovation, which reinforced the integration of the research and outreach functions of the university. The evidence suggests that universities are indeed open systems, in interaction with their environment, able to discover changes that can influence them and to change in response to those changes. They are also able, in the success of their efforts to mitigate the educational impact of the pandemic, to create better futures, as the result of the innovations they can generate. This challenges the view of universities as "ivory towers" being isolated from the surrounding environment and detached from local problems. As they reached out to schools, universities not only generated clear and valuable innovations to sustain educational opportunity and to improve it, this process also contributed to transform internal university processes in ways that enhanced their own ability to deliver on the third mission of outreach

Governing the Metropolis

Governing the Metropolis
Author: Eduardo Rojas
Publisher: David Rockefeller Center for Latin American Studies
Total Pages: 332
Release: 2008
Genre: Business & Economics
ISBN:
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This book explores key metropolitan management issues, presents practical principles of good governance as they apply to the metropolis, and unfolds cases of institutional and programmatic arrangements to tackle such issues.

Copiar el edén

Copiar el edén
Author: María Berríos
Publisher:
Total Pages: 662
Release: 2006
Genre: Art, Chilean
ISBN:
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Analyzes the evolution of contemporary art in Chile from 1973 to 2007. This edition reproduces more than 500 color images of works by 74 contemporary artists (selected by editor Mosquera) including names such as: Juan Downey, Carlos Arias, (Santiago, Chile, 1964); Juan Castillo, (Antofagasta, 1952); Eugenio Dittborn, (Santiago, Chile, 1943); Paz Errzuriz, (Santiago, Chile, 1944); Volupsa Jarpa, (Rancagua, 1971); Carlos Leppe, (Santiago, Chile, 1952); and Carolina Ruff, (Santiago, Chile, 1973), as well as younger generation artists. The artists are presented in alphabetical order with brief introductory texts. Each reproduced work is rigorously documented with a caption that, in addition to providing the technical data offers the reader a description of the work for better comprehension. Six essays by noted critics and art historians: Guillermo Machuca, Mar̕a Berr̕os, Justo Pastor Mellado, Catalina Mena, Nelly Richard y Adriana V̀lads (description provided by vendor).

Design and Appraisal of Rural Transport Infrastructure

Design and Appraisal of Rural Transport Infrastructure
Author: Jerry Lebo
Publisher: World Bank Publications
Total Pages: 112
Release: 2001-01-01
Genre: Social Science
ISBN: 9780821349199
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Printed on Demand. Limited stock is held for this title. If you would like to order 30 copies or more please contact [email protected] Contact [email protected], if currently unavailable. This paper is part of a four-volume series of publications on rural transport promoted by the World Bank's Rural Transport Thematic Group under the aegis of its knowledge management activities. The four volumes are Options for Managing and Financing Rural Transport Infrastructure, Improving Rural Mobility, Developing Rural Transport Policies and Strategies, and this paper on Design and Appraisal of Rural Transport Infrastructure.

The Forbidden Religion

The Forbidden Religion
Author: Jose M. Herrou Aragon
Publisher: José M. Herrou Aragón
Total Pages: 107
Release: 2012-07-03
Genre: Religion
ISBN: 1471725693
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Gnosis means knowledge. But we are not referring to just any knowledge. Gnosis is knowledge which produces a great transformation in those who receive it. Knowledge capable of nothing less than waking up man and helping him to escape from the prison in which he finds himself. That is why Gnosis has been so persecuted throughout the course of history, because it is knowledge considered dangerous for the religious and political authorities who govern mankind from the shadows. Every time this religion, absolutely different from the rest, appears before man, the other religions unite to try to destroy or hide it again. Primordial Gnosis is the original Gnosis, true Gnosis, eternal Gnosis, Gnostic knowledge in its pure form. Due to multiple persecutions, Primordial Gnosis has been fragmented, distorted and hidden.

Employment in Metropolitan Areas

Employment in Metropolitan Areas
Author: United States. Bureau of Labor Statistics
Publisher:
Total Pages: 126
Release: 1947
Genre: Labor supply
ISBN:
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