Estadistica Para Periodistas Publicitarios Y Comunicadores Aplicaciones De Los Porcentajes Y Diseno E Interpretacion De Encuestas 110 Ejercicios Y Cuestiones Practicas PDF Download

Are you looking for read ebook online? Search for your book and save it on your Kindle device, PC, phones or tablets. Download Estadistica Para Periodistas Publicitarios Y Comunicadores Aplicaciones De Los Porcentajes Y Diseno E Interpretacion De Encuestas 110 Ejercicios Y Cuestiones Practicas PDF full book. Access full book title Estadistica Para Periodistas Publicitarios Y Comunicadores Aplicaciones De Los Porcentajes Y Diseno E Interpretacion De Encuestas 110 Ejercicios Y Cuestiones Practicas.

Estadística para periodistas, publicitarios y comunicadores. Aplicaciones de los porcentajes y diseño e interpretación de encuestas. 110 ejercicios y cuestiones prácticas.

Estadística para periodistas, publicitarios y comunicadores. Aplicaciones de los porcentajes y diseño e interpretación de encuestas. 110 ejercicios y cuestiones prácticas.
Author:
Publisher:
Total Pages: 0
Release: 2011
Genre:
ISBN: 9788497885898

Download Estadística para periodistas, publicitarios y comunicadores. Aplicaciones de los porcentajes y diseño e interpretación de encuestas. 110 ejercicios y cuestiones prácticas. Book in PDF, ePub and Kindle

Esta obra permite acercarse de manera sencilla al análisis de cifras estadísticas y aclarar aquellas cuestiones que generan mayor confusión en la práctica profesional, es decir, la interpretación de porcentajes, los índices de audiencia, los diseños muestrales, las fichas técnicas y los resultados de encuestas. Se trata, por tanto, de una obra con voluntad de manual de consulta que, con el ánimo de resolver dudas, combina la exposición teórica con múltiples ejercicios prácticos y ejemplos reales de los ámbitos del periodismo, la publicidad y la comunicación.


Estadística para periodistas, publicitarios y comunicadores

Estadística para periodistas, publicitarios y comunicadores
Author: Jordi Àngel Jauset
Publisher: Editorial UOC
Total Pages: 314
Release: 2014-06-27
Genre: Business & Economics
ISBN: 849064098X

Download Estadística para periodistas, publicitarios y comunicadores Book in PDF, ePub and Kindle

“Es que soy de letras”. Esta excusa para disculparse a la hora de abordar un tema que incluye estadísticas no se corresponde ni con la trascendencia que éstas tienen en la actualidad ni con una práctica profesional y responsable del trabajo de periodistas y profesionales de la comunicación. La estadística es la ciencia que ofrece un retrato de una determinada realidad a partir del análisis y la interpretación de datos numéricos. La información que resulta de su aplicación permite tomar decisiones con un reducido margen de error, por lo que su uso se ha generalizado y ha pasado a formar parte de nuestra vida cotidiana. Presupuestos, leyes, bases de datos, sondeos de opinión, encuestas y estudios son manejados hoy por toda clase de administraciones, organizaciones, entidades y medios de comunicación. Por este motivo, tener conocimientos de estadística se ha convertido en una necesidad para un buen número de profesionales, entre ellos los de la comunicación, quienes continuamente deben manejar e interpretar multitud de datos procedentes de fuentes estadísticas. Esta obra permite acercarse de manera sencilla al análisis de cifras estadísticas y aclarar aquellas cuestiones que generan mayor confusión en la práctica profesional, es decir, la interpretación de porcentajes, los índices de audiencia, los diseños muestrales, las fichas técnicas y los resultados de encuestas. Se trata, por tanto, de una obra con voluntad de manual de consulta que, con el ánimo de resolver dudas, combina la exposición teórica con múltiples ejercicios prácticos y ejemplos reales de los ámbitos del periodismo, la publicidad y la comunicación.


Criminal Justice 2000

Criminal Justice 2000
Author:
Publisher:
Total Pages: 548
Release: 2000
Genre: Crime analysis
ISBN:

Download Criminal Justice 2000 Book in PDF, ePub and Kindle


Assessing Correctional Rehabilitation

Assessing Correctional Rehabilitation
Author: Francis T. Cullen
Publisher: Createspace Independent Pub
Total Pages: 68
Release: 2012-07-17
Genre: Social Science
ISBN: 9781478262503

Download Assessing Correctional Rehabilitation Book in PDF, ePub and Kindle

A theme that has persisted throughout the history of American corrections is that efforts should be made to reform offenders. In particular, at the beginning of the 1900s, the rehabilitative ideal was enthusiastically trumpeted and helped to direct the renovation of the correctional system (e.g., implementation of indeterminate sentencing, parole, probation, a separate juvenile justice system). For the next seven decades, offender treatment reigned as the dominant correctional philosophy. Then, in the early 1970s, rehabilitation suffered a precipitous reversal of fortune. The larger disruptions in American society in this era prompted a general critique of the “state run” criminal justice system. Rehabilitation was blamed by liberals for allowing the state to act coercively against offenders, and was blamed by conservatives for allowing the state to act leniently toward offenders. In this context, the death knell of rehabilitation was seemingly sounded by Robert Martinson's (1974b) influential “nothing works” essay, which reported that few treatment programs reduced recidivism. This review of evaluation studies gave legitimacy to the antitreatment sentiments of the day; it ostensibly “proved” what everyone “already knew”: Rehabilitation did not work. In the subsequent quarter century, a growing revisionist movement has questioned Martinson's portrayal of the empirical status of the effectiveness of treatment interventions. Through painstaking literature reviews, these revisionist scholars have shown that many correctional treatment programs are effective in decreasing recidivism. More recently, they have undertaken more sophisticated quantitative syntheses of an increasing body of evaluation studies through a technique called “meta-analysis.” These meta-analyses reveal that across evaluation studies, the recidivism rate is, on average, 10 percentage points lower for the treatment group than for the control group. However, this research has also suggested that some correctional interventions have no effect on offender criminality (e.g., punishment-oriented programs), while others achieve substantial reductions in recidivism (i.e., approximately 25 percent). This variation in program success has led to a search for those “principles” that distinguish effective treatment interventions from ineffective ones. There is theoretical and empirical support for the conclusion that the rehabilitation programs that achieve the greatest reductions in recidivism use cognitive-behavioral treatments, target known predictors of crime for change, and intervene mainly with high-risk offenders. “Multisystemic treatment” is a concrete example of an effective program that largely conforms to these principles. In the time ahead, it would appear prudent that correctional policy and practice be “evidence based.” Knowledgeable about the extant research, policymakers would embrace the view that rehabilitation programs, informed by the principles of effective intervention, can “work” to reduce recidivism and thus can help foster public safety. By reaffirming rehabilitation, they would also be pursuing a policy that is consistent with public opinion research showing that Americans continue to believe that offender treatment should be an integral goal of the correctional system.


Marketing and Smart Technologies

Marketing and Smart Technologies
Author: Álvaro Rocha
Publisher: Springer Nature
Total Pages: 783
Release: 2021-03-09
Genre: Technology & Engineering
ISBN: 9813341831

Download Marketing and Smart Technologies Book in PDF, ePub and Kindle

This book includes selected papers presented at the International Conference on Marketing and Technologies (ICMarkTech 2020), held at ISCTE - University Institute of Lisbon, in the city of Lisbon in Portugal, between 8 and 10 October 2020. It covers up-to-date cutting-edge research on artificial intelligence applied in marketing, virtual and augmented reality in marketing, business intelligence databases and marketing, data mining and big data, marketing data science, web marketing, e-commerce and v-commerce, social media and networking, geomarketing and IoT, marketing automation and inbound marketing, machine learning applied to marketing, customer data management and CRM, and neuromarketing technologies.


Location-Based Marketing

Location-Based Marketing
Author: Gérard Cliquet
Publisher: John Wiley & Sons
Total Pages: 260
Release: 2020-06-16
Genre: Business & Economics
ISBN: 1786305801

Download Location-Based Marketing Book in PDF, ePub and Kindle

Location-based Marketing outlines the main concepts, methods and strategies for implementing spatial marketing, also known as geomarketing. With an emphasis on the value of mapping in marketing decision-making, this book demonstrates the importance of a more spatialized view of these decisions, in order to best respond to market realities – whether local or international. The main techniques of geomarketing are presented along with an understanding of the spatial behavior of consumers, both outside the point of sale and in stores. The book further introduces the idea of a "geomarketing mix", which spatializes product innovations, merchandising, pricing and various aspects of promotion. Finally, the book defines what real georetailing comprises and develops the concept of mobile marketing based on geolocation techniques.


Media Education in Latin America

Media Education in Latin America
Author: Julio-César Mateus
Publisher: Routledge
Total Pages: 293
Release: 2019-07-22
Genre: Education
ISBN: 0429534671

Download Media Education in Latin America Book in PDF, ePub and Kindle

This book offers a systematic study of media education in Latin America. As spending on technological infrastructure in the region increases exponentially for educational purposes, and with national curriculums beginning to implement media related skills, this book makes a timely contribution to new debates surrounding the significance of media literacy as a citizen’s right. Taking both a topical and country-based approach, authors from across Latin America present a comprehensive perspective of the region and address issues such as the political and social contexts in which media education is based, the current state of educational policies with respect to media, organizations and experiences that promote media education.


Rise Trading State

Rise Trading State
Author: Richard Rosecrance
Publisher: Basic Books
Total Pages: 292
Release: 1987-05-31
Genre: Business & Economics
ISBN: 9780465070367

Download Rise Trading State Book in PDF, ePub and Kindle

What will power look like in the century to come? Imperial Great Britain may have been the model for the nineteenth century, Richard Rosecrance writes, but Hong Kong will be the model for the twenty-first. We are entering the Age of the Virtual State -- when land and its products are no longer the primary source of power, when managing flows is more important than maintaining stockpiles, when service industries are the greatest source of wealth and expertise and creativity are the greatest natural resources.Rosecrance's brilliant new book combines international relations theory with economics and the business model of the virtual corporation to describe how virtual states arise and operate, and how traditional powers will relate to them. In specific detail, he shows why Japan's kereitsu system, which brought it industrial dominance, is doomed; why Hong Kong and Taiwan will influence China more than vice-versa; and why the European Union will command the most international prestige even though the U.S. may produce more wealth.


Fear of Crime in the United States

Fear of Crime in the United States
Author: Jodi Lane
Publisher:
Total Pages: 0
Release: 2014
Genre: Crime
ISBN: 9781611630664

Download Fear of Crime in the United States Book in PDF, ePub and Kindle

Fear of Crime in the United States: Causes, Consequences, and Contradictions examines the nature and extent of crime-related fear. The authors describe and evaluate key research findings in the specific areas of methodology; gender, age, race and ethnicity, and socioeconomic status; contextual predictors; and the consequences of fear of crime. They discuss the improvement of fear of crime measures over time; the consistent finding that women are more afraid of crime; the impact of age, race and ethnicity, and socioeconomic status on fear; and the importance of environmental factors (such as witnessing crime and perceptions of diversity, disorder, and decline) and indirect victimization (through acquaintances and the media) on fear. The book also describes the physical, psychological, behavioral, and social effects of fear of crime. In the end, the authors tie the findings together to suggest important policy and research implications from the wealth of available research. There is no other book of which I am aware that so masterfully reviews empirical studies on fear of crime during the past half century to show how the research has changed and will continue to evolve. As long as there is crime, there will be perceptions of risk and fear of victimization; and Lane et al. help one to sift through the research with conceptual precision to formulate the most scientifically valid conclusions about the phenomena. The book is a hedgehog view of the research but points the way to needed research on topics such as fear of terrorism and how social context shapes perceptions of crime. The book is must-reading for those involved in research on victimization or fear of crime. - Kenneth F. Ferraro, Distinguished Professor of Sociology and Director of the Center on Aging and the Life Course, Purdue University This book consolidates the literature on fear of crime in a way that is unprecedented and that lends much-needed coherence to the area. It is