Estadistica Para Periodistas Publicitarios Y Comunicadores PDF Download
Are you looking for read ebook online? Search for your book and save it on your Kindle device, PC, phones or tablets. Download Estadistica Para Periodistas Publicitarios Y Comunicadores PDF full book. Access full book title Estadistica Para Periodistas Publicitarios Y Comunicadores.
Author | : Jordi A. Jauset |
Publisher | : |
Total Pages | : 255 |
Release | : 2007 |
Genre | : Journalism |
ISBN | : |
Download Estadística para periodistas, publicitarios y comunicadores Book in PDF, ePub and Kindle
Author | : Jordi Àngel Jauset |
Publisher | : Editorial UOC |
Total Pages | : 314 |
Release | : 2014-06-27 |
Genre | : Business & Economics |
ISBN | : 849064098X |
Download Estadística para periodistas, publicitarios y comunicadores Book in PDF, ePub and Kindle
“Es que soy de letras”. Esta excusa para disculparse a la hora de abordar un tema que incluye estadísticas no se corresponde ni con la trascendencia que éstas tienen en la actualidad ni con una práctica profesional y responsable del trabajo de periodistas y profesionales de la comunicación. La estadística es la ciencia que ofrece un retrato de una determinada realidad a partir del análisis y la interpretación de datos numéricos. La información que resulta de su aplicación permite tomar decisiones con un reducido margen de error, por lo que su uso se ha generalizado y ha pasado a formar parte de nuestra vida cotidiana. Presupuestos, leyes, bases de datos, sondeos de opinión, encuestas y estudios son manejados hoy por toda clase de administraciones, organizaciones, entidades y medios de comunicación. Por este motivo, tener conocimientos de estadística se ha convertido en una necesidad para un buen número de profesionales, entre ellos los de la comunicación, quienes continuamente deben manejar e interpretar multitud de datos procedentes de fuentes estadísticas. Esta obra permite acercarse de manera sencilla al análisis de cifras estadísticas y aclarar aquellas cuestiones que generan mayor confusión en la práctica profesional, es decir, la interpretación de porcentajes, los índices de audiencia, los diseños muestrales, las fichas técnicas y los resultados de encuestas. Se trata, por tanto, de una obra con voluntad de manual de consulta que, con el ánimo de resolver dudas, combina la exposición teórica con múltiples ejercicios prácticos y ejemplos reales de los ámbitos del periodismo, la publicidad y la comunicación.
Author | : |
Publisher | : |
Total Pages | : 0 |
Release | : 2011 |
Genre | : |
ISBN | : 9788497885898 |
Download Estadística para periodistas, publicitarios y comunicadores. Aplicaciones de los porcentajes y diseño e interpretación de encuestas. 110 ejercicios y cuestiones prácticas. Book in PDF, ePub and Kindle
Esta obra permite acercarse de manera sencilla al análisis de cifras estadísticas y aclarar aquellas cuestiones que generan mayor confusión en la práctica profesional, es decir, la interpretación de porcentajes, los índices de audiencia, los diseños muestrales, las fichas técnicas y los resultados de encuestas. Se trata, por tanto, de una obra con voluntad de manual de consulta que, con el ánimo de resolver dudas, combina la exposición teórica con múltiples ejercicios prácticos y ejemplos reales de los ámbitos del periodismo, la publicidad y la comunicación.
Author | : Idoia Portilla |
Publisher | : |
Total Pages | : 240 |
Release | : 2004 |
Genre | : Mathematics |
ISBN | : 9788431322182 |
Download Estadística descriptiva para comunicadores Book in PDF, ePub and Kindle
Author | : Patricia Blanco Barrios |
Publisher | : Universidad Catolica Andres |
Total Pages | : 216 |
Release | : 2001 |
Genre | : Journalism |
ISBN | : 9789802442898 |
Download Una aproximación al periodismo de precisión Book in PDF, ePub and Kindle
Sobre los soportes tecnológicos - ¿Cómo delimitar un tema? - Acerca de los datos - Nociones de estadística para periodistas - Encuestas y sondeos de opinión - Uso de los gráficos - Las consultas con expertos - La redacción: ¿cómo reunir el periodismo con los datos? - Reportaje.
Author | : Victor Cohn |
Publisher | : |
Total Pages | : 202 |
Release | : 1993 |
Genre | : Environmental health |
ISBN | : 9789506942885 |
Download Ciencia, periodismo y público Book in PDF, ePub and Kindle
Author | : |
Publisher | : |
Total Pages | : 572 |
Release | : 2008 |
Genre | : Industries |
ISBN | : |
Download Business Venezuela Book in PDF, ePub and Kindle
Author | : |
Publisher | : SAGE |
Total Pages | : 252 |
Release | : 1993-10-07 |
Genre | : Language Arts & Disciplines |
ISBN | : 9780803942899 |
Download Media Advocacy and Public Health Book in PDF, ePub and Kindle
Using the media to promote public health is an innovative and valuable approach. Media Advocacy and Public Health develops the concept of media advocacy as a central strategy for the prevention of public health problems. How we think about health problems, and what we do about them, is largely determined by how they are reported on television, radio, and in the newspaper. Often, crucial issues of public health policy are discussed and decided only after they are made visible by the media. A traditional communication strategy like social marketing focuses on giving people a message. Media advocacy gives people a voice. The first book of its kind, Media Advocacy and Public Health lays out the theoretical framework and practical guidelines to successful media advocacy strategies. Eight case studies, ranging from alcohol to AIDS, vividly illustrate how media advocacy has been successfully applied.
Author | : Martin Pasqualetti |
Publisher | : Elsevier |
Total Pages | : 248 |
Release | : 2002-03-27 |
Genre | : Technology & Engineering |
ISBN | : 0080521037 |
Download Wind Power in View Book in PDF, ePub and Kindle
More than ever, travelers are encountering a different sort of landscape, one not only of nature but of technology. Wind Power in View is the first authoritative discourse on the aesthetic impact of wind turbines on the landscape and what can be done about it. It is a detailed and thoroughly illustrated discussion of the issue from several different perspectives. The book also provides an overview of the status of wind energy at the dawn of the new millennium, examines some of the ongoing battles, and offers guidelines on minimizing its visual impact.Taking examples from the United States, Germany, Denmark, Great Britain, and Sweden, Wind Power in View is the first book to tackle the thorny land use questions raised by wind energy's hard won respectability. What will be the future of wind energy? Will it be welcomed as savior, or will it be opposed as a new-age intrusion on open space and landscape preservation? These 11 essays, international in nature and written by objective experts, address landscape issues in creative, original ways. International focus, with examples from Germany, Denmark, Great Britain, Sweden and the United StatesThe first book to tackle land use questions raised by wind energy's hard won respectabilityAddresses landscape issues in creative, original ways
Author | : Alberto Cairo |
Publisher | : W. W. Norton & Company |
Total Pages | : 256 |
Release | : 2019-10-15 |
Genre | : Business & Economics |
ISBN | : 1324001577 |
Download How Charts Lie: Getting Smarter about Visual Information Book in PDF, ePub and Kindle
A leading data visualization expert explores the negative—and positive—influences that charts have on our perception of truth. We’ve all heard that a picture is worth a thousand words, but what if we don’t understand what we’re looking at? Social media has made charts, infographics, and diagrams ubiquitous—and easier to share than ever. We associate charts with science and reason; the flashy visuals are both appealing and persuasive. Pie charts, maps, bar and line graphs, and scatter plots (to name a few) can better inform us, revealing patterns and trends hidden behind the numbers we encounter in our lives. In short, good charts make us smarter—if we know how to read them. However, they can also lead us astray. Charts lie in a variety of ways—displaying incomplete or inaccurate data, suggesting misleading patterns, and concealing uncertainty—or are frequently misunderstood, such as the confusing cone of uncertainty maps shown on TV every hurricane season. To make matters worse, many of us are ill-equipped to interpret the visuals that politicians, journalists, advertisers, and even our employers present each day, enabling bad actors to easily manipulate them to promote their own agendas. In How Charts Lie, data visualization expert Alberto Cairo teaches us to not only spot the lies in deceptive visuals, but also to take advantage of good ones to understand complex stories. Public conversations are increasingly propelled by numbers, and to make sense of them we must be able to decode and use visual information. By examining contemporary examples ranging from election-result infographics to global GDP maps and box-office record charts, How Charts Lie demystifies an essential new literacy, one that will make us better equipped to navigate our data-driven world.