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Establishing the Antecedents and Outcomes of a Value Creation Strategy in Business Banking

Establishing the Antecedents and Outcomes of a Value Creation Strategy in Business Banking
Author: Mari©±tte Louise Zietsman
Publisher:
Total Pages: 0
Release: 2018
Genre:
ISBN:
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Value is considered the core of business-to-business marketing, and creating superior value from the customers℗þ perspective is key to gaining and maintaining a differentiating advantage in an increasingly competitive and price-sensitive business environment. The quest for differentiation has led to both business managers and researchers paying increasing attention to understanding the factors that shape business customers℗þ perception of value, as well as perceived value℗þs ensuing influence on long-term business relationships. Despite the growing interest in the concept of customer value creation in most business-to-business industries, the business banking industry seems to be lagging behind. In fact, most of the largest banks in the world (e.g., China Construction Bank, HSBC, Deutsche Bank, Barclays) only refer in their mission statements to value creation for the shareholder, while most banks fail to mention customer value at all. While scholarly articles on customer value have increased within the retail banking industry over the last few years, research specifically within the business banking industry remains limited. In order to move banks away from a view of value as a way to optimise short-term financial performance, the purpose of this study is to establish the antecedents and outcomes of business banking customers℗þ perceptions of value with the aim of developing a value creation strategy. The study accordingly develops and tests a conceptual model that depicts a value creation strategy in business banking. This model includes 'perceived value℗þ as its central constituent, along with antecedent- and outcome-related variables. In this research, 'antecedents℗þ relate to price fairness, perceived price, and service quality, while 'outcomes℗þ relate to customer satisfaction and customer loyalty. This research differs from previous research, however, in that it incorporates the multidimensionality of both satisfaction and loyalty to establish how ultimately to secure future revenue through a value offering. Furthermore, this research differs from other research studies in that it was conducted among micro-enterprises ©ز́Ơ0́− that is, businesses that employ only one to two people ©ز́Ơ0́− which is an under-researched target group in the value-satisfaction-loyalty literature. Considering the primary objective set for this study ©ز́Ơ0́− that is, to establish the antecedents and outcomes of perceived value in business banking ©ز́Ơ0́− a descriptive research design was employed, and an online, self-administered survey was used to collect primary data from the target population, which was business banking customers who employed only one to two people. The sample of micro-enterprises was drawn through convenience sampling (a non-probability sampling method) from a business customer database provided by one of the largest banks in South Africa. The final analysed sample consisted of 381 micro-enterprises. Using confirmatory factor analysis to assess the validity of the research model and structural equation modelling to test the hypothesised relationships, the results of the study reveal that price fairness is an important construct to consider in a value creation strategy, as enhanced perceptions of price fairness among micro-enterprises were found to influence both their perceived price and service quality, which in turn influenced micro-enterprises℗þ perception of value. In fact, perceived price and service quality were established as mediators between price fairness and perceived value in service encounters between micro-enterprises and their banks. The results further reveal that economic satisfaction and non-economic satisfaction are direct outcomes of micro-enterprises℗þ perceived value, and that attitudinal and behavioural loyalty are indirect outcomes. The findings indicate that while perceived value had the strongest influence on economic satisfaction, economic satisfaction, in turn, did not lead to repurchase intentions (behavioural loyalty). Rather, non-economic satisfaction mediated the relationship between economic satisfaction and behavioural loyalty, indicating the importance of building personal connections and offering an enjoyable service experience in order to drive loyalty behaviours. This research contributes to theory by being the first to investigate empirically the interrelationships between price fairness, perceived price, service quality, perceived value, economic satisfaction, non-economic satisfaction, attitudinal loyalty, and behavioural loyalty under micro-enterprise business customers. Also, the separation of economic and non-economic satisfaction, and of attitudinal and behavioural loyalty, provides theoretical and managerial insights into how to structure a value creation strategy in the business banking industry to ensure that value is translated into actual purchasing behaviour, resulting in increased revenues and profits for business banks. By specifically conducting this research among micro-enterprises in a developing country that depend on banks for access to finance on competitive terms for their business survival and expansion opportunities, this research further contributes to practice by providing banks with recommendations that, if followed, would ensure that a profitable customer base is retained that can contribute to economic growth and job creation. While the research made several important contributions to both theory and practice, statistically the findings cannot be generalised beyond the scope of this study ©ز́Ơ0́− namely, micro-enterprises as business customers of South African banks. Future research should address this limitation, and address the other limitations reported in the study. Doing so could make for exciting research possibilities.

Establishing the Antecedents and Outcomes of a Value Creation Strategy in Business Banking

Establishing the Antecedents and Outcomes of a Value Creation Strategy in Business Banking
Author: Mari tte Louise Zietsman
Publisher:
Total Pages:
Release: 2018
Genre:
ISBN:
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Value is considered the core of business-to-business marketing, and creating superior value from the customers℗þ perspective is key to gaining and maintaining a differentiating advantage in an increasingly competitive and price-sensitive business environment. The quest for differentiation has led to both business managers and researchers paying increasing attention to understanding the factors that shape business customers℗þ perception of value, as well as perceived value℗þs ensuing influence on long-term business relationships. Despite the growing interest in the concept of customer value creation in most business-to-business industries, the business banking industry seems to be lagging behind. In fact, most of the largest banks in the world (e.g., China Construction Bank, HSBC, Deutsche Bank, Barclays) only refer in their mission statements to value creation for the shareholder, while most banks fail to mention customer value at all. While scholarly articles on customer value have increased within the retail banking industry over the last few years, research specifically within the business banking industry remains limited. In order to move banks away from a view of value as a way to optimise short-term financial performance, the purpose of this study is to establish the antecedents and outcomes of business banking customers℗þ perceptions of value with the aim of developing a value creation strategy. The study accordingly develops and tests a conceptual model that depicts a value creation strategy in business banking. This model includes 'perceived value℗þ as its central constituent, along with antecedent- and outcome-related variables. In this research, 'antecedents℗þ relate to price fairness, perceived price, and service quality, while 'outcomes℗þ relate to customer satisfaction and customer loyalty. This research differs from previous research, however, in that it incorporates the multidimensionality of both satisfaction and loyalty to establish how ultimately to secure future revenue through a value offering. Furthermore, this research differs from other research studies in that it was conducted among micro-enterprises ©ز́Ơ0́− that is, businesses that employ only one to two people ©ز́Ơ0́− which is an under-researched target group in the value-satisfaction-loyalty literature. Considering the primary objective set for this study ©ز́Ơ0́− that is, to establish the antecedents and outcomes of perceived value in business banking ©ز́Ơ0́− a descriptive research design was employed, and an online, self-administered survey was used to collect primary data from the target population, which was business banking customers who employed only one to two people. The sample of micro-enterprises was drawn through convenience sampling (a non-probability sampling method) from a business customer database provided by one of the largest banks in South Africa. The final analysed sample consisted of 381 micro-enterprises. Using confirmatory factor analysis to assess the validity of the research model and structural equation modelling to test the hypothesised relationships, the results of the study reveal that price fairness is an important construct to consider in a value creation strategy, as enhanced perceptions of price fairness among micro-enterprises were found to influence both their perceived price and service quality, which in turn influenced micro-enterprises℗þ perception of value. In fact, perceived price and service quality were established as mediators between price fairness and perceived value in service encounters between micro-enterprises and their banks. The results further reveal that economic satisfaction and non-economic satisfaction are direct outcomes of micro-enterprises℗þ perceived value, and that attitudinal and behavioural loyalty are indirect outcomes. The findings indicate that while perceived value had the strongest influence on economic satisfaction, economic satisfaction, in turn, did not lead to repurchase intentions (behavioural loyalty). Rather, non-economic satisfaction mediated the relationship between economic satisfaction and behavioural loyalty, indicating the importance of building personal connections and offering an enjoyable service experience in order to drive loyalty behaviours. This research contributes to theory by being the first to investigate empirically the interrelationships between price fairness, perceived price, service quality, perceived value, economic satisfaction, non-economic satisfaction, attitudinal loyalty, and behavioural loyalty under micro-enterprise business customers. Also, the separation of economic and non-economic satisfaction, and of attitudinal and behavioural loyalty, provides theoretical and managerial insights into how to structure a value creation strategy in the business banking industry to ensure that value is translated into actual purchasing behaviour, resulting in increased revenues and profits for business banks. By specifically conducting this research among micro-enterprises in a developing country that depend on banks for access to finance on competitive terms for their business survival and expansion opportunities, this research further contributes to practice by providing banks with recommendations that, if followed, would ensure that a profitable customer base is retained that can contribute to economic growth and job creation. While the research made several important contributions to both theory and practice, statistically the findings cannot be generalised beyond the scope of this study ©ز́Ơ0́− namely, micro-enterprises as business customers of South African banks. Future research should address this limitation, and address the other limitations reported in the study. Doing so could make for exciting research possibilities.

Entrepreneurial Strategies for Value Creation in Times of Uncertainty

Entrepreneurial Strategies for Value Creation in Times of Uncertainty
Author: Wojciech Dyduch
Publisher: Journal of Entrepreneurship, Management and Innovation
Total Pages: 162
Release: 2024-01-01
Genre: Business & Economics
ISBN: 8396659176
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Entrepreneurial (re)orientation in the face of crisis: Is it worth modifying entrepreneurial strategy? Abstract PURPOSE: This article aims to determine how companies in the SME sector modify their business strategies in response to changes in the external environment. The research focused on modifications to entrepreneurial strategies expressed through the fundamental dimensions of entrepreneurial orientation (EO): risk-taking, innovativeness, and proactiveness. Additionally, it identified which types of reactions (modifications in strategies) lead to the most favorable changes in firm performance. The external environment was determined based on the market situation that resulted from the emergence of the COVID-19 pandemic. METHODOLOGY: This is quantitative research. The study utilized data from 126 small printing businesses operating throughout Poland. Analyses were conducted on the data that reflected modifications in entrepreneurial behaviors and performance during three periods: the pre-crisis period, the initial phase of the crisis (the full lockdown period), and the second phase of the crisis (the period of easing the restrictions). The identification of the behavior types was carried out using cluster analysis. FINDINGS: The results of the research led to the conclusion that, with a change in market conditions, companies significantly change their levels of EO. In particular, the surveyed companies reduced their levels of EO during the outbreak of the COVID-19 pandemic. At the same time, this decrease was mainly due to significant decreases in risk-taking. The levels of EO increased when the conditions improved due to significant increases in innovativeness and proactiveness. Moreover, the analysis enabled the identification of four types of reactions to the emergence of the crisis as well as three types of reactions to the improvement of the external conditions that resulted from the easing of restrictions and the introduction of anti-crisis support measures for businesses. Additionally, it was demonstrated that the type of reaction had a significant impact on the changes in the performances of the examined companies. In particular, it was shown that the lowest decline in performance during the initial phase of crisis could be observed in passive enterprises, i.e., those that did not modify their entrepreneurial strategies (did not alter their levels of individual dimensions of EO). The greatest increase in performance was achieved during the period of easing restrictions by those companies that significantly enhanced their activities across all of the considered dimensions of EO. IMPLICATIONS: The research results provided insights for entrepreneurs in strategic management. Specifically, they learned about the modifications in entrepreneurial behaviors that could lead to the most favorable and optimal improvements in a firm’s performance when market conditions change. ORIGINALITY AND VALUE: The study contributes to the literature concerning reactions to changes in market conditions. This innovative approach considers dynamics where the changes themselves are variables. In particular, this research identifies types of entrepreneurial reactions to market condition changes in terms of dimensions of entrepreneurial orientation. Furthermore, it provides an answer to how firm performance evolved regarding various reaction types (using the example of the printing industry). Keywords: entrepreneurial orientation, crisis management strategies, strategy adaptation, strategy modification, business strategy, risk-taking, innovativeness, proactiveness, crisis, COVID-19, external environment, small businesses, firm performance, cluster analysis, entrepreneurial behavior Redefining rural entrepreneurship: The impact of business ecosystems on the success of rural businesses in Extremadura, Spain Abstract PURPOSE: Regarding the growth of public policies fostering rural entrepreneurship, the primary objectives of this work involve examining the concept of rural entrepreneurship, identifying key aspects that differentiate it from non-rural entrepreneurship, and assessing the role of the local entrepreneurial ecosystem in supporting the initiation and growth of rural ventures. To achieve these goals, the study adopts a novel approach by integrating an analysis of rural entrepreneurship features with an exploration of the entrepreneurial ecosystem’s impact. METHODOLOGY: After a review of the previous academic literature, the characteristics of rural entrepreneurship have been delimited, distinguishing it from non-rural. The research results have been obtained using a questionnaire, after a descriptive analysis of the sample, and an analysis of the difference in means by contrasting hypotheses using IBM SPSS Statistics 26. FINDINGS: This article explores the factors that contribute to rural entrepreneurship, challenging the notion that geographic location is the sole defining characteristic. Through the conducted investigation, it has been determined that a company’s classification as rural is not solely based on its geographical location in rural areas or involvement in primary sector activities. Other aspects, such as a strong connection with the local community or the ability to create value, are also essential in defining a rural enterprise. Additionally, it examines how business ecosystems can foster the growth and success of rural entrepreneurship. IMPLICATIONS: This study provides an analysis of how rural entrepreneurship can drive endogenous development in rural areas. It also offers insights for government entities and policymakers to implement effective support measures and strategies in business ecosystems within rural environments. This study highlights that the resources found in rural entrepreneurial ecosystems may not be sufficient to support rural entrepreneurship. It’s important to acknowledge that rural entrepreneurship requires specific resources that may not currently be available in business ecosystems. To increase the number of viable rural businesses, new resources tailored to rural entrepreneurship must be created, leveraging the area’s endogenous resources and growth models. ORIGINALITY AND VALUE: This study examines the distinctive attributes of rural entrepreneurship, with a deliberate departure from exclusive emphasis on geographical location or primary economic sector. Drawing upon empirical research conducted among a cohort of rural enterprises, the analysis reveals that neither physical location nor primary sector affiliation substantially contribute to the establishment of these rural businesses. Instead, a profound connection to, and a heightened sense of belonging within the rural milieu emerge as pivotal determinants. Furthermore, rural entrepreneurship emerges as a promising avenue for the development of the region, offering substantial growth prospects. The investigation encompasses a scrutiny of the resources within the rural business ecosystem and their capacity to stimulate rural entrepreneurial activity. This emerging focal point represents a novel field of concern for governmental bodies and political institutions operating in rural areas. Keywords: entrepreneurship, rural entrepreneurship, business ecosystems, rural business success, entrepreneurial ecosystem, rural development strategies, endogenous development, rural ventures, geographic location impact, local community engagement, policy implementation for rural areas, value creation, embeddedness Making of intrapreneurial managers: Investigating unethical behavior, risk-taking, and decision-making speed as antecedents Abstract PURPOSE: The entrepreneurship-ethics nexus draws considerable interest from researchers and practitioners with little resolution. Our purpose with this paper is to contribute to the debate by shedding light on the relationship between managers’ attitudes toward unethical behavior and their subsequent entrepreneurial intention (EI) in an emerging economy context. Given the complex and multifaceted interplay between unethical behavior and EI, we extend our investigation by including decision-making speed and attitude toward risk to explain the relationship further. We take a granular approach to facets of unethical behavior to gain deeper insights into the specificity of influences they pose on subsequent behavioral intentions. METHODOLOGY: Primary data were collected from 214 Kosovan managers employed in companies from different industries. Hypothesized relationships were tested by conducting hierarchical regression analyses. FINDINGS: Our results indicate that managers with higher EI are not necessarily unethical overall. We did not find support for the hypothesis that managers with stronger attitudes toward unethical behavior demonstrate higher entrepreneurial intentions. Focusing on dimensions of unethical behavior, we find that managers who favor bribery are more entrepreneurially inclined. Furthermore, we find that managers who are quick decision-makers and risk-takers express higher EI. IMPLICATIONS: Theoretically, we add to the existing body of research on ethics and entrepreneurship by empirically examining the relationship between attitude toward unethical behavior and EI and the viability of the Theory of Planned Behavior as a framework for integrating unethical behavior in entrepreneurship research. Our study affirms the extension of the theoretical and empirical underpinnings concerning ethics and entrepreneurship, contemplating that they are pervasive across contexts. We provide important practical implications for managers, especially in the corporate entrepreneurship and training context. Managers are encouraged to foster an entrepreneurial-friendly environment that abides by ethical standards. Our study also informs policymakers of the importance of formal education on entrepreneurship as a mechanism to enforce ethical awareness in future entrepreneurs and intrapreneurs. ORIGINALITY AND VALUE: This study is among the first attempts to test the relationship between unethical behavior and EI in a managerial sample and non-western context. Keywords: entrepreneurial intention, unethical behavior, bribery, risk-taking, decision-making speed, intrapreneurial managers, entrepreneurship-ethics nexus, hierarchic regression analysis, corporate entrepreneurship, theory of planned behavior, ethical standards, entrepreneurship Entrepreneurial agility and organizational performance of IT firms: A mediated moderation model Abstract PURPOSE: The Information and Communication Technology (ICT) sector is playing an important role in the growth of the world`s economy. However, limited knowledge exists concerning the underlying mechanisms and boundary-spanning conditions under which entrepreneurial agility (EA) affects the organizational performance (OP) of IT firms. This study draws on the Dynamic Capability Theory (DCT) to examine the effect of entrepreneurial agility (EA) on the organizational performance (OP) of Italian IT firms with the mediating role of open innovation (OI) and the moderating role of environmental dynamism (ED). METHODOLOGY: Employing an explanatory research design and convenience sampling technique via an online survey to gather data from a sample of 411 Italian IT firms, the study tested the formulated hypotheses using the structural equation modeling technique in AMOS statistical software. FINDINGS: The results revealed that EA, directly and indirectly, influences OP of IT firms. Moreover, the mediation analysis unveils that OI plays a complementary, partial mediation role in the EA—OP nexus. Finally, ED moderates this focal relationship, such that in the presence of high environmental dynamism, the relationship between EA and OP gets stronger compared to low environmental dynamism. IMPLICATIONS: The findings imply that IT firms should emphasize adopting agile procedures and structures that allow them to react to new problems and opportunities swiftly by building a culture of innovation through the adoption of OI strategies (inbound, outbound, and coupled) to tap into the broader range of expertise and resources in the business environment. To improve the link between OI and OP, managers should prioritize building relationships with external partners, such as customers, suppliers, and academic institutions. IT firms should also prioritize building a diverse and inclusive workforce that can bring diverse perspectives and experiences to the innovation process to enhance their innovation capabilities and create products and services that better meet the needs of customers. ORIGINALITY AND VALUE: The study´s value lies in extending the ongoing scholarly discussion on the nexus between EA and OP by exploring OI as an intermediary mechanism that connects EA, OP, and ED as a boundary-spanning condition that moderates the focal relationship. This research highlights the interplay between EA, OI, ED, and OP, using the DCT as a theoretical foundation. It is the first to examine such interrelationships in the IT sector. In addition, the study provides new insight for researchers focusing on the information technology (IT) sector. Keywords: entrepreneurial agility, organizational performance, IT firms, dynamic capability theory, open innovation, environmental dynamism, mediated moderation model, structural equation modeling, information and communication, technology sector, innovation management Decoding startup failures in Indian startups: Insights from Interpretive Structural Modeling and Cross-Impact Matrix Multiplication Applied to Classification Abstract PURPOSE: Start-ups are widely acknowledged as crucial catalysts for innovation and drivers of economic progress. However, their vulnerability to failure continues to pose a persistent and significant obstacle. In light of this, the study intends to ascertain the various elements responsible for the elevated incidence of start-up failures and examine their contextual associations. It further aims to establish the hierarchical structure and identify the crucial factors of start-up failure. METHODOLOGY: The paper uses the Interpretive Structural Modeling (ISM) approach to determine the structural hierarchy and interconnections among the causes of start-up failures identified through the comprehensive analysis of existing literature and experts’ opinions. MICMAC (Cross-Impact Matrix Multiplication Applied to Classification) analysis is also being utilized to categorize these identified failure causes into autonomous, independent, dependent, and linking factors by their driving and dependency powers. FINDINGS: A structural framework depicting the interrelationships among the factors has been derived, showing the failure factor, ‘poor market positioning’ factor at the highest level, and the ‘lack of entrepreneurial efficiency’ at the lowest level of the model. The results also revealed that lack of entrepreneurial efficiency, poor management, and external environmental issues are the most significant independent factors upon which all other failure factors rely. It also categorizes ‘poor market positioning’ as the dependent factor, signifying its passive role in the failure of start-ups. IMPLICATIONS: As previous literature has discussed the various factors responsible for the failure of start-ups in isolation, the current study fills out the gap in the literature by establishing linkages among those factors. The study’s insights emphasize the value of effective management teams and entrepreneurial skills in averting start-up failures. It highlights the importance of skill development and mentorship to enhance the capabilities of entrepreneurs and their teams. Furthermore, the research indicates that policymakers and support groups can create focus initiatives addressing issues like market validation, team dynamics, and financial management to enhance the start-up environment. These initiatives may encompass entrepreneurship training, financial assistance, and mentorship through the ‘Start-up India’ Program, Bharat Fund platform, etc. ORIGINALITY AND VALUE: Previous studies on entrepreneurial failure are based on AHP (Analytical Hierarchical Process), content analysis, and quality management methodologies. This is potentially the first study using the ISM-MICMAC approach that explores the complex world of start-up failures in India and illustrates the relative influence and interdependence of various failure factors of start-ups through a hierarchical model. Keywords: start-ups, failure factors, start-up failures, Interpretive Structural Modeling, ISM, Cross-Impact Matrix Multiplication Applied to Classification, MICMAC, entrepreneurial efficiency, market positioning, management competency, external environmental issues, failure prevention strategies, Indian, entrepreneurship skill development. The effectiveness of agile leadership in practice: A comprehensive meta-analysis of empirical studies on organizational outcomes Abstract PURPOSE: The COVID-19 pandemic and the digital transformation have hastened the demand for enterprises to be more flexible and adaptive in a fast-changing environment, making agile leadership a prominent business trend. Agile leadership improves innovation efficiency, employee performance, and team effectiveness. However, there is limited research on agile leadership’s effects on organizational outcomes. Thus, this study provides a meta-analytic review of the impact of agile leadership on organizational outcomes that cover various common dimensions like operational, employee, customer, financial, and social environments. METHODOLOGY: The study has two phases: the first phase performs bibliometric literature analysis, and the second phase performs meta-analysis. In the bibliometric literature analysis, 74 articles that were published between 2004 and 2023 were identified from Scopus and Google Scholar, and their type of publication, year of publication, countries involved in agile leadership research, keywords involved, and their association are examined. For the meta-analysis, 24 articles that performed empirical research were chosen from which the various independent and dependent variables studies, along with their standard regression coefficients (𝛽) and correlation coefficients (𝛾) that represent the relationship between agile leadership or agile leaders and that of other factors, were extracted and examined. FINDINGS: The study found that there was a significant rise in publications on agile leadership after 2020, and Turkey, the United States, and Indonesia were involved more than other countries. Moreover, agile leadership is studied more in terms of operational outcomes and employee outcomes. The results of the meta-analysis indicate that agile leadership has a strong relationship with factors like interpersonal trust (𝛽=0.93), organizational performance (𝛽=0.90), organizational effectiveness (𝛽=0.89), individual career success (𝛽=0.89) and innovation management (𝛽=0.81). Thus, it is clear that agile leadership has a stronger impact on operational outcomes than employee outcomes. Agile leadership characteristics such as digital innovation, trust, competency, result orientation, and wisdom are significant for organizational growth, team collaboration, team effectiveness, and organizational innovation. IMPLICATIONS: Identifying agile leadership concepts helps assess the progress of empirical research, improve leadership theories and models, and identify potential growth opportunities. The success of agile leadership depends on factors like a company’s culture, industry, and size, and this can be studied further. Furthermore, organizations may need to adjust their strategies on customer service, financial management, and investment so that they better reflect the values of agile leadership. ORIGINALITY AND VALUE: This study classifies numerous different research models that shed light on the efficiency of agile leadership based on a comprehensive literature review that serves as the basis for this study. In addition, this study identifies potential problem areas that need to be fixed, and as a result, it makes a contribution to the research on agile leadership. Keywords: agile leadership, organizational outcomes, operational outcome, employee outcome, interpersonal trust, leadership practice, organizational performance, meta-analysis, digital transformation, innovation management, employee performance, interpersonal trust, team effectiveness, COVID-19, strategic flexibility Relationship between entrepreneurial orientation, innovative co-branding partnership, and business performance Abstract PURPOSE: This study aimed to determine the relationship between entrepreneurial orientation (EO), innovative co-branding partnership, and business performance. EO was analyzed through five dimensions: innovativeness, proactiveness, risk-taking, competitive aggressiveness, and autonomy. METHODOLOGY: As part of the first phase of brand management research, the quantitative survey was conducted in June 2023 among managers of companies operating in Poland using an online questionnaire. 280 responses were obtained, of which 266 questionnaires were qualified for further calculations. Incomplete questionnaires were eliminated. Hypotheses were formulated regarding the positive impact of the five dimensions of EO (innovation, proactivity, risk-taking, competitive aggressiveness, and autonomy) on business performance and innovative co-branding partnership, and the positive impact of innovative co-branding partnership on business performance. Structural equation modeling using partial least squares (PLS-SEM) was applied to support the conceptual framework and proposed hypotheses. The calculations were performed in Smart PLS version 4.0.9.5. FINDINGS: The results indicate that three EO dimensions (innovativeness, proactiveness, and competitive aggressiveness) influence business performance. There was no effect of risk-taking and autonomy on business performance. In addition, three EO dimensions (innovativeness, competitive aggressiveness, and autonomy) influence innovative co-branding partnership. No effect of risk-taking and proactivity was found on innovative co-branding partnership. This means that two EO dimensions (innovativeness and competitive aggressiveness) positively influence innovative co-branding partnership and business performance. Furthermore, innovative co-branding partnership was proven to influence business performance. IMPLICATIONS for theory and practice: The results of the study point to theoretical implications for further exploration of entrepreneurial orientation and its dimensions. The practical implications relate to recommendations for managers. Managers should make efforts to increase innovation, market activity, and competitiveness of the market offer. It is necessary to monitor the actions taken in the context of their impact on selected market, consumer, product, and brand performance. In addition, managers should analyze the possibilities of undertaking cooperation of this nature to increase business performance. ORIGINALITY AND VALUE: This study provides a better understanding of the impact of entrepreneurial orientation on business performance using innovative co-branding. Compared to previous studies, it has an advantage in research by introducing the issue of innovative co-branding, which can be used for the development of new business activities. In addition, this study focuses on several areas of business performance, including product, brand, consumer, and financial performance. Keywords: entrepreneurial orientation, innovativeness, proactiveness, risk-taking, competitive aggressiveness, autonomy, innovative co-branding partnership, business performance, Structural Equation Modeling (SEM), brand management, market performance

Creating Value in Financial Services

Creating Value in Financial Services
Author: Edward L. Melnick
Publisher: Springer Science & Business Media
Total Pages: 486
Release: 2012-12-06
Genre: Business & Economics
ISBN: 1461546052
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Creating Value in Financial Services is a compilation of state-of-the-art views of leading academics and practitioners on how financial service firms can succeed in today's competitive environment. The book is based on two conferences held at New York University: the first, `Creating Value in Financial Services', held in March 1997, and the second, `Operations and Productivity in Financial Services', in April 1998. The book is essentially designed to be a compendium of leading edge thinking and practice in the management of financial services firms. There is no book today that has this focus. It contains ideas that can apply to other service industries. Topics addressed are increasingly important worldwide as the financial services industries consolidate and search for innovative new directions and ways to create value in a fiercely competitive environment.

Creating Value through International Strategy

Creating Value through International Strategy
Author: Pankaj Ghemawat
Publisher: Springer
Total Pages: 274
Release: 2004-10-29
Genre: Business & Economics
ISBN: 023000556X
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Everyday, more and more companies embark on international business. Through a collection of articles by leading scholars in International Business this book answers fundamental questions such as: How do companies create value through global strategy? What are the sources of value creation? How do companies organize themselves and manage the process of international expansion? How does location specificity matter in this process? Creating Value through International Strategy will be of interest to academics and professionals in international business and management.

Value Creation in International Business

Value Creation in International Business
Author: Svetla Marinova
Publisher: Springer
Total Pages: 434
Release: 2016-11-04
Genre: Business & Economics
ISBN: 3319308033
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This edited collection brings into focus the meanings, interpretations and the process of value creation in international business. Exploring value creation in the context of emerging and developed economies, Volume 1 takes the perspective of multinational firms and examines various modes of foreign market servicing varying from exporting to joint venture, mergers and acquisition and strategic alliances. Providing theoretical and practical insights, the authors open an intellectual debate into what value is, and how it is created through the internationalization activities of firms. Value Creation in International Business is a pioneering two volume work intended to provoke theoretical and empirical development in International Business research. Moreover, it is intended as a bridge between concepts derived from general business firm-level research agendas such as value creation and business model, and internationalization approaches and activities of firms.

Encyclopedia of New Venture Management

Encyclopedia of New Venture Management
Author: Matthew R. Marvel
Publisher: SAGE
Total Pages: 545
Release: 2012-05-18
Genre: Business & Economics
ISBN: 1412990815
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The Encyclopedia of New Venture Management explores the skills needed to succeed in business, along with the potential risks and rewards and environmental settings and characteristics.

Creating Business Value and Competitive Advantage With Social Entrepreneurship

Creating Business Value and Competitive Advantage With Social Entrepreneurship
Author: Iyigun, N. Oyku
Publisher: IGI Global
Total Pages: 435
Release: 2018-07-20
Genre: Business & Economics
ISBN: 1522556885
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The field of social entrepreneurship is attracting attention from multiple industries. Social entrepreneurs are responsible for finding ways to creatively contribute to society by providing affordable products and services. Creating Business Value and Competitive Advantage With Social Entrepreneurship is a useful scholarly resource that examines the broad topic of social entrepreneurship by looking at relevant theoretical frameworks and fundamental terms. Focused on topics such as creating business value, promoting social entrepreneurship, and enacting programs of social change, this book provides the latest research and practical solutions concerning social entrepreneurship. The source proves valuable to academicians, researchers, entrepreneurship practitioners, and individuals interested in learning more about social entrepreneurship.

Creating and Managing Superior Customer Value

Creating and Managing Superior Customer Value
Author: Arch G. Woodside
Publisher: Emerald Group Publishing
Total Pages: 488
Release: 2008-11-01
Genre: Business & Economics
ISBN: 184855172X
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Advances theory and offers tools for measuring value dimensions and strength. This work focuses on advancing value theory, research and strategy in business-to-business contexts. It is suitable for improving thinking, decisions, and actions relating to the creation, marketing, and purchasing of superior value in products and services.