Essentials Of Public Relations PDF Download
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Author | : Edward J. Lordan |
Publisher | : Rowman & Littlefield |
Total Pages | : 196 |
Release | : 2003 |
Genre | : Business & Economics |
ISBN | : 9780830415946 |
Download Essentials of Public Relations Management Book in PDF, ePub and Kindle
Provides an overview of the practical application of public relations, discussing client relationship, personnel, research, crisis communication, finance, technology, legal issues, and ethics.
Author | : Thomas Bivins |
Publisher | : NTC/Contemporary Publishing Company |
Total Pages | : 320 |
Release | : 1988 |
Genre | : Business & Economics |
ISBN | : |
Download Handbook for Public Relations Writing Book in PDF, ePub and Kindle
The all-new edition of this popular handbook features those public relations and publicity documents most called for in on-the-job situations. Author Tom Bivins tackles all aspects of public relations and publicity writing and shows you how to produce attention-getting print and broadcast press releases, PSA's newsletters, magazines, brochures, annual reports, and speeches.
Author | : Joseph Harasta |
Publisher | : |
Total Pages | : 246 |
Release | : 2015-11-23 |
Genre | : |
ISBN | : 9781631894046 |
Download An Introduction to Public Relations Book in PDF, ePub and Kindle
This text gives students a complete understanding of the essentials of public relations and teaches them how to apply and practice them successfully.
Author | : Ron Smith |
Publisher | : Routledge |
Total Pages | : 287 |
Release | : 2013-08-15 |
Genre | : Business & Economics |
ISBN | : 1135089671 |
Download Public Relations: The Basics Book in PDF, ePub and Kindle
Public Relations: The Basics is a highly readable introduction to one of the most exciting and fast-paced media industries. Both the practice and profession of public relations are explored and the focus is on those issues which will be most relevant to those new to the field: The four key phases of public relations campaigns: research, strategy, tactics and evaluation. History and evolution of public relations. Basic concepts of the profession: ethics, professionalism and theoretical underpinnings. Contemporary international case studies are woven throughout the text ensuring that the book is relevant to a global audience. It also features a glossary and an appendix on first steps towards a career in public relations making this the book the ideal starting point for anyone new to the study of public relations.
Author | : Matt Haig |
Publisher | : Kogan Page Publishers |
Total Pages | : 180 |
Release | : 2000 |
Genre | : Business & Economics |
ISBN | : 9780749434342 |
Download E-PR Book in PDF, ePub and Kindle
A study of the theory and practice of public relations on the Internet. It offers comprehensive advice on every aspect from understanding the difference between real world and virtual publics to PR tricks and techniques that attract new customers and keep the old ones coming back. It features well-known cases and quotes from the founders of successful Web sites.
Author | : Dennis L. Wilcox |
Publisher | : Allyn & Bacon |
Total Pages | : 500 |
Release | : 2001 |
Genre | : Business & Economics |
ISBN | : |
Download Essentials of Public Relations Book in PDF, ePub and Kindle
Prepares students to practice public relations effectively and ethically in today's global society. This condensed version of the best-selling 'Public relations: strategies and tactics' retains the same features.
Author | : Sam Black |
Publisher | : |
Total Pages | : 200 |
Release | : 1993 |
Genre | : Business & Economics |
ISBN | : |
Download The Essentials of Public Relations Book in PDF, ePub and Kindle
This study explores the theory, techniques and skills that combine to result in professional public relations.
Author | : Cees B.M. Van Riel |
Publisher | : Routledge |
Total Pages | : 325 |
Release | : 2007-08-07 |
Genre | : Business & Economics |
ISBN | : 1134335059 |
Download Essentials of Corporate Communication Book in PDF, ePub and Kindle
This lively and engaging new book addresses a topical and important area of study. Helping readers not only to understand, but also to apply, the most important theoretical notions on identity, identification, reputation and corporate branding, it illustrates how communicating with a company’s key audience depends upon all of the company’s internal and external communication. The authors, leading experts in this field, provide students of corporate communication with a research-based tool box to be used for effective corporate communications and creating a positive reputation. Essentials of Corporate Communication features original examples and vignettes, drawn from a variety of US, European and Asian companies with a proven record of successful corporate communication, thus offering readers best practice examples. Illustrations are drawn from such global companies as Virgin, IKEA, INVE and Lego. Presenting the most up-to-date content available it is a must-read for all those studying and working in this field.
Author | : Frank William Jefkins |
Publisher | : |
Total Pages | : 271 |
Release | : 1982 |
Genre | : Public relations |
ISBN | : 9789971641788 |
Download Essentials of Public Relations Book in PDF, ePub and Kindle
Author | : Robert Deigh |
Publisher | : Academic Learning Company LLC |
Total Pages | : 300 |
Release | : 2008 |
Genre | : Business & Economics |
ISBN | : 9780832950179 |
Download How Come No One Knows about Us? Book in PDF, ePub and Kindle
This practical, complete, and often humorous public relations guide for organizations that want to win big visibility in an information-saturated world puts all PR essentials into one volume.