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| Author | : Greg G. Armfield |
| Publisher | : Communication, Sport, and Society |
| Total Pages | : 0 |
| Release | : 2019 |
| Genre | : Sports |
| ISBN | : 9781433151705 |
ESPN and the Changing Sports Media Landscape considers the ways in which ESPN is reinventing itself in response to momentous changes in sports media during the 2010s.
| Author | : Travis Vogan |
| Publisher | : University of Illinois Press |
| Total Pages | : 257 |
| Release | : 2015-10-15 |
| Genre | : Business & Economics |
| ISBN | : 0252097866 |
Once a shoestring operation built on plywood sets and Australian rules football, ESPN has evolved into a media colossus. A genius for cross-promotion and its near-mystical rapport with its viewers empower the network to set agendas and create superstars, to curate sports history even as it mainstreams the latest cultural trends. Travis Vogan teams archival research and interviews with an all-star cast to pen the definitive account of how ESPN turned X's and O's into billions of $$$. Vogan's institutional and cultural history focuses on the network since 1998, the year it launched a high-motor effort to craft its brand and grow audiences across media platforms. As he shows, innovative properties like SportsCentury, ESPN The Magazine, and 30 for 30 built the network's cultural caché. This credibility, in turn, propelled ESPN's transformation into an entity that lapped its run-of-the-mill competitors and helped fulfill its self-proclaimed status as the "Worldwide Leader in Sports." Ambitious and long overdue, ESPN: The Making of a Sports Media Empire offers an inside look at how the network changed an industry and reshaped the very way we live as sports fans.
| Author | : Connor Griffin |
| Publisher | : |
| Total Pages | : 0 |
| Release | : 2022 |
| Genre | : |
| ISBN | : |
The traditional sports media landscape underwent a massive transition in the second half of the 2010s, due to a number of disruptors impacting the industry. Some of those disruptors continue to change the landscape today, with politics, streaming television, and social media being among the most prominent. Throughout this thesis, traditional sports television outlets (such as ESPN, NBC Sports, Fox Sports, etc.) will be examined on how they've reacted to these recent disruptors, and specific case studies will be pulled to further explore their responses. Additionally, this thesis will observe how consumers have been impacted by these changes in the industry. Between researching audience tendencies and surveying university students, the goal of this text is to detail where the sports media landscape currently lies in regards to the disruptors above, as well as how consumer attitudes towards these developments could dictate the direction of the industry moving forward.
| Author | : Dennis Deninger |
| Publisher | : Routledge |
| Total Pages | : 195 |
| Release | : 2022-01-27 |
| Genre | : Sports & Recreation |
| ISBN | : 1000512002 |
In Live Sports Media: The What, How and Why of Sports Broadcasting, Dennis Deninger provides an all-encompassing view of the sports television industry from his own perspective as an Emmy Award-winning producer at ESPN, at a time of seismic shifts in the industry. Technological advances and the proliferation of sports content across multiple media platforms have increased accessibility to sports events of all kinds across the world. Shifts in viewing habits and audience preferences are changing the dynamic of sports media and the sports industry as a whole. The result: more power for some sectors and diminished power for many others, to which professionals in the field need to rapidly adapt. This second edition has been substantially updated to explore the impact of COVID-19 disruptions on sports and the growth of women's sports broadcasting and evolving sports, as well as political statements made in sports: Black Lives Matter, and "taking a knee." It illustrates the origins, impact, reach, economics, production, and presentation of sports on video media – including, but not limited to, television. It takes the reader behind the scenes to describe the forces and processes that have shaped and continue to change sports content, its delivery, and how it connects with fans. Dennis Deninger draws from his experiences as an expert in the industry to expose how the choices and decisions that are now being made affect the programming, content, storytelling, production, advertising, and delivery of the sports broadcasting that we will see next season and how it will evolve in the years to come. This practical, entertaining book provides insights into sports broadcasting that sports management, media, and journalism students and learning practitioners will not find anywhere else.
| Author | : Ray Gamache |
| Publisher | : McFarland |
| Total Pages | : 256 |
| Release | : 2014-01-10 |
| Genre | : Performing Arts |
| ISBN | : 0786456647 |
This book traces the development and popularity of the sportscast highlight--the dominant news frame in the crowded medium of electronic sports journalism--as the primary means of communicating about sports and athletes. It explores the intricate relationships among media producers, sports leagues and organizations, and audiences, and explains that sportscast highlights are not a recent development, given their prominent use within a news context in every medium from early news film actualities and newsreels to network and cable television to today's new media platforms.
| Author | : Anthony F. Smith |
| Publisher | : John Wiley & Sons |
| Total Pages | : 254 |
| Release | : 2009-08-20 |
| Genre | : Business & Economics |
| ISBN | : 0470564008 |
A fascinating look at ESPN and its success as a brand ESPN The Company reveals the inside scoop on the biggest business story in sports, detailing the creative and innovative spirit and practices that drove the programming, products, and services of the most powerful and prominent name in sports media. The authors provide a behind-the-scenes perspective on how ESPN dealt with their many partners and how they handled mistakes and missteps along the way-from the humble beginnings of ESPN as an underrated startup to the pinnacle of their success as a major industry player. ESPN and other great organizations invest in their people. They train them. They believe that if you spend the time and resources turning talented performers into leaders, you're going to get better organizational performance and engender higher levels of commitment and sweat. ESPN The Company Explores the dedication to excellence that makes ESPN the "Worldwide Leader in Sports" Reveals how the steps ESPN has taken to excel can be applied to whatever type of business you're in Shares the lessons learned at ESPN about launching and growing a wildly successful enterprise Engaging and informative, this entertaining guide reveals how any company can benefit by embracing the best practices of ESPN.
| Author | : Nicholas David Bowman |
| Publisher | : Lexington Books |
| Total Pages | : 329 |
| Release | : 2016-03-17 |
| Genre | : Language Arts & Disciplines |
| ISBN | : 1498504892 |
This edited collection examines how fantasy sports play has established a prominent and promising foothold in the larger sports ecology. Often considered an isolated activity for the hardcore sports fan, fantasy sports play have since been incorporated into sports broadcasting and editorial coverage, sports marketing and promotions, and even into the very sports themselves with athletes and teams using the activities to draw fans further into the sports experience. This edited collection invites leading scholars and sports professionals from several different fields to share historical and emerging perspectives on the importance of fantasy sports as an artifact of theoretical and empirical importance to larger issues of sport and society. \
| Author | : Michael Serazio |
| Publisher | : NYU Press |
| Total Pages | : |
| Release | : 2019-04-23 |
| Genre | : Sports & Recreation |
| ISBN | : 1479873276 |
A provocative, must-read investigation that both appreciates the importance of—and punctures the hype around—big-time contemporary American athletics In an increasingly secular, fragmented, and distracted culture, nothing brings Americans together quite like sports. On Sundays in September, more families worship at the altar of the NFL than at any church. This appeal, which cuts across all demographic and ideological lines, makes sports perhaps the last unifying mass ritual of our era, with huge numbers of people all focused on the same thing at the same moment. That timeless, live quality—impervious to DVR, evoking ancient religious rites—makes sports very powerful, and very lucrative. And the media spectacle around them is only getting bigger, brighter, and noisier—from hot take journalism formats to the creeping infestation of advertising to social media celebrity schemes. More importantly, sports are sold as an oasis of community to a nation deeply divided: They are escapist, apolitical, the only tie that binds. In fact, precisely because they appear allegedly “above politics,” sports are able to smuggle potent messages about inequality, patriotism, labor, and race to massive audiences. And as the wider culture works through shifting gender roles and masculine power, those anxieties are also found in the experiences of female sports journalists, athletes, and fans, and through the coverage of violence by and against male bodies. Sports, rather than being the one thing everyone can agree on, perfectly encapsulate the roiling tensions of modern American life. Michael Serazio maps and critiques the cultural production of today’s lucrative, ubiquitous sports landscape. Through dozens of in-depth interviews with leaders in sports media and journalism, as well as in the business and marketing of sports, The Power of Sports goes behind the scenes and tells a story of technological disruption, commercial greed, economic disparity, military hawkishness, and ideals of manhood. In the end, despite what our myths of escapism suggest, Serazio holds up a mirror to sports and reveals the lived realities of the nation staring back at us.
| Author | : Bradley Schultz |
| Publisher | : Taylor & Francis |
| Total Pages | : 304 |
| Release | : 2012-07-26 |
| Genre | : Language Arts & Disciplines |
| ISBN | : 1136024972 |
A uniquely comprehensive text, Sports Media emphasizes the skills that you will need in order to be successful in the industry. With extensive coverage on reporting, anchoring, and production, this text offers thorough and effective descriptions of the sports reporter and anchor's function in a broadcast environment. Going beyond the essential skills, Sports Media also offers important historical and interesting background on the evolution of the sports industry, some grounding in the business of sports, and a discussion of social issues including the experience of women in sports and sports broadcasting. Covering all aspects of sports broadcasting, this text features reporting, writing leads, style, tricks of the trade, shooting on location, editing, production, live event production, ethics, and resume tapes, as well as tips on seeking employment in the industry. This new second edition focuses on the special new demands and necessary skill you will need for today's converged media - print, broadcast, and digital.
| Author | : Brad Schultz |
| Publisher | : CRC Press |
| Total Pages | : 303 |
| Release | : |
| Genre | : Sports journalism |
| ISBN | : 1136024980 |
Emphasizing the skills required to be successful in sports journalism, this text offers descriptions into the role of the sports reporter's function, as well as offering historical and background information into the evolution of the sports industry.
