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Entertainment Science

Entertainment Science
Author: Thorsten Hennig-Thurau
Publisher: Springer
Total Pages: 865
Release: 2018-08-01
Genre: Business & Economics
ISBN: 3319892924
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The entertainment industry has long been dominated by legendary screenwriter William Goldman’s “Nobody-Knows-Anything” mantra, which argues that success is the result of managerial intuition and instinct. This book builds the case that combining such intuition with data analytics and rigorous scholarly knowledge provides a source of sustainable competitive advantage – the same recipe for success that is behind the rise of firms such as Netflix and Spotify, but has also fueled Disney’s recent success. Unlocking a large repertoire of scientific studies by business scholars and entertainment economists, the authors identify essential factors, mechanisms, and methods that help a new entertainment product succeed. The book thus offers a timely alternative to “Nobody-Knows” decision-making in the digital era: while coupling a good idea with smart data analytics and entertainment theory cannot guarantee a hit, it systematically and substantially increases the probability of success in the entertainment industry. Entertainment Science is poised to inspire fresh new thinking among managers, students of entertainment, and scholars alike. Thorsten Hennig-Thurau and Mark B. Houston – two of our finest scholars in the area of entertainment marketing – have produced a definitive research-based compendium that cuts across various branches of the arts to explain the phenomena that provide consumption experiences to capture the hearts and minds of audiences. Morris B. Holbrook, W. T. Dillard Professor Emeritus of Marketing, Columbia University Entertainment Science is a must-read for everyone working in the entertainment industry today, where the impact of digital and the use of big data can’t be ignored anymore. Hennig-Thurau and Houston are the scientific frontrunners of knowledge that the industry urgently needs. Michael Kölmel, media entrepreneur and Honorary Professor of Media Economics at University of Leipzig Entertainment Science’s winning combination of creativity, theory, and data analytics offers managers in the creative industries and beyond a novel, compelling, and comprehensive approach to support their decision-making. This ground-breaking book marks the dawn of a new Golden Age of fruitful conversation between entertainment scholars, managers, and artists. Allègre Hadida, Associate Professor in Strategy, University of Cambridge

Understanding the Business of Entertainment

Understanding the Business of Entertainment
Author: Gregory Bernstein
Publisher: CRC Press
Total Pages: 328
Release: 2015-05-15
Genre: Art
ISBN: 1317680510
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Understanding the Business of Entertainment: The Legal and Business Essentials All Filmmakers Should Know is an indispensable guide to the business aspects of the entertainment industry, providing the legal expertise you need to break in and to succeed. Written in a clear and engaging tone, this book covers the essential topics in a thorough but reader-friendly manner and includes plenty of real-world examples that bring business and legal concepts to life. Whether you want to direct, produce, write, edit, photograph or act in movies, this book covers how to find work in your chosen field and examines the key provisions in employment agreements for creative personnel. If you want to make films independently, you’ll find advice on where to look for financing, what kinds of deals might be made in the course of production, and important information on insurance, releases, and licenses. Other topics covered include: Hollywood’s growth and the current conglomerates that own most of the media How specific entertainment companies operate, including facts about particular studios and employee tasks. How studios develop projects, manage production, seek out independent films, and engage in marketing and distribution The kinds of revenues studios earn and how they account for these revenues How television networks and new media-delivery companies like Netflix operate and where the digital revolution might take those who will one day work in the film and TV business As an award- winning screenwriter and entertainment attorney, Gregory Bernstein give us an inside look at the business of entertainment. He proves that knowing what is behind filmmaking is just as important as the film itself.

Maximum Entertainment 2.0

Maximum Entertainment 2.0
Author: Kenneth J. Weber
Publisher:
Total Pages: 332
Release: 2019
Genre: Magic tricks
ISBN: 9780974638010
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Social Media Entertainment

Social Media Entertainment
Author: Stuart Cunningham
Publisher: NYU Press
Total Pages: 364
Release: 2019-02-26
Genre: Business & Economics
ISBN: 1479846899
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Winner, 2020 Outstanding Book Award, given by the International Communication Association Honorable Mention, 2020 Nancy Baym Book Award, given by the Association of Internet Researchers How the transformation of social media platforms and user-experience have redefined the entertainment industry In a little over a decade, competing social media platforms, including YouTube, Facebook, Twitter, Instagram, and Snapchat, have given rise to a new creative industry: social media entertainment. Operating at the intersection of the entertainment and interactivity, communication and content industries, social media entertainment creators have harnessed these platforms to generate new kinds of content separate from the century-long model of intellectual property control in the traditional entertainment industry. Social media entertainment has expanded rapidly and the traditional entertainment industry has been forced to cede significant power and influence to content creators, their fans, and subscribers. Digital platforms have created a natural market for embedded advertising, changing the worlds of marketing and communication in their wake. Combined, these factors have produced new, radically shifting demands on the entertainment industry, posing new challenges for screen regimes, media scholars, industry professionals, content creators, and audiences alike. Stuart Cunningham and David Craig chronicle the rise of social media entertainment and its impact on media consumption and production. A massive, industry-defining study with insight from over 100 industry insiders, Social Media Entertainment explores the latest transformations in the entertainment industry in this time of digital disruption.

Branded Entertainment

Branded Entertainment
Author: Jean-Marc Lehu
Publisher: Kogan Page Publishers
Total Pages: 292
Release: 2007
Genre: Business & Economics
ISBN: 9780749449407
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Product placement has evolved from a novel marketing tactic to a key marketing strategy on a global scale. This work explains the: history and development of product placement; advantages of this form of brand advertising; and methods employed by different brands.

Supernatural Entertainments

Supernatural Entertainments
Author: Simone Natale
Publisher: Penn State Press
Total Pages: 240
Release: 2016-03-31
Genre: History
ISBN: 0271077379
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In Supernatural Entertainments, Simone Natale vividly depicts spiritualism’s rise as a religious and cultural phenomenon and explores its strong connection to the growth of the media entertainment industry in the nineteenth century. He frames the spiritualist movement as part of a new commodity culture that changed how public entertainments were produced and consumed. Starting with the story of the Fox sisters, considered the first spiritualist mediums in history, Natale follows the trajectory of spiritualism in Great Britain and the United States from its foundation in 1848 to the beginning of the twentieth century. He demonstrates that spiritualist mediums and leaders adopted many of the promotional strategies and spectacular techniques that were being developed for the broader entertainment industry. Spiritualist mediums were indistinguishable from other professional performers, as they had managers and agents, advertised in the press, and used spectacularism to draw audiences. Addressing the overlap between spiritualism’s explosion and nineteenth-century show business, Natale provides an archaeology of how the supernatural became a powerful force in the media and popular culture of today.

Blockbusters

Blockbusters
Author: Anita Elberse
Publisher: Henry Holt and Company
Total Pages: 321
Release: 2013-10-15
Genre: Business & Economics
ISBN: 142994532X
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Why the future of popular culture will revolve around ever bigger bets on entertainment products, by one of Harvard Business School's most popular professors What's behind the phenomenal success of entertainment businesses such as Warner Bros., Marvel Entertainment, and the NFL—along with such stars as Jay-Z, Lady Gaga, and LeBron James? Which strategies give leaders in film, television, music, publishing, and sports an edge over their rivals? Anita Elberse, Harvard Business School's expert on the entertainment industry, has done pioneering research on the worlds of media and sports for more than a decade. Now, in this groundbreaking book, she explains a powerful truth about the fiercely competitive world of entertainment: building a business around blockbuster products—the movies, television shows, songs, and books that are hugely expensive to produce and market—is the surest path to long-term success. Along the way, she reveals why entertainment executives often spend outrageous amounts of money in search of the next blockbuster, why superstars are paid unimaginable sums, and how digital technologies are transforming the entertainment landscape. Full of inside stories emerging from Elberse's unprecedented access to some of the world's most successful entertainment brands, Blockbusters is destined to become required reading for anyone seeking to understand how the entertainment industry really works—and how to navigate today's high-stakes business world at large.

Only Entertainment

Only Entertainment
Author: Richard Dyer
Publisher: Psychology Press
Total Pages: 202
Release: 2002
Genre: Performing arts
ISBN: 9780415254977
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This new edition of Dyer's text on entertainment and the pleasures of popular culture features a revised introduction and five new chapters on topics from serial killer movies to Elizabeth Taylor.

Pawmistry

Pawmistry
Author:
Publisher: Chronicle Books
Total Pages: 122
Release: 2021-10-19
Genre: Humor
ISBN: 1797210041
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From the past hidden in their paws to the future predicted by their leftover kibble, discover the true magic of cats in this hilarious guide to feline divination. Pawmistry is a tongue-in-cheek guide to the feline oracle and the supernatural signs your cat may leave behind. Written and illustrated by the beloved creator of Cat Tarot Megan Lynn Kott, this playful and informative book offers instruction in a number of types of divination to practice with your cat, where messages and portents may be delivered by scattered cat toys, particular tail positions, and sleeping on your face. What does that barf in your shoe really mean? You may even consider learning the dark magic of their litterbox leavings (if you dare). Each section includes write-in pages to record your own cat's messages from the universe, and a removable, fold-out Feline Divination Board included with the book will allow you to take your arcane partnership to the next level. MAKE CAT PLAY TIME PAWMISTRY TIME: Using the easy step-by-step instructions, turn your cat's daily routine into opportunities for mystical discovery. Play with toys to consult the oracles! Discover messages from the universe in leftover kibble! Dare to read the dark portents hidden in their litterbox! FOR CAT LOVERS: This is a unique gift for the "crazy cat person" in your life—even if it's yourself! Learn the mystical meanings behind the "slow blink" or the past hidden in your kitty's bean toes, and celebrate the magic of cats. DIY SHAREABLE CONTENT: Along with playful instructions and illustrations, the book also includes a fold-out Feline Divination Board—a talking board for cats—which not only makes for a fun interactive element, but also a perfect photo opportunity to share with friends. GREAT GIFT: This playful book is perfect for a birthday present, white elephant gift exchange, or to celebrate a new cat adoption. Add it to the shelf alongside You Need More Sleep: Advice From Cats by Francesco Marciuliano, Ask Baba Yaga by Taisia Kitaiskaia, and Crafting with Cat Hair by Kaori Tsutaya and Amy Hirschman.

Streaming, Sharing, Stealing

Streaming, Sharing, Stealing
Author: Michael D. Smith
Publisher: MIT Press
Total Pages: 229
Release: 2017-08-25
Genre: Business & Economics
ISBN: 0262534525
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How big data is transforming the creative industries, and how those industries can use lessons from Netflix, Amazon, and Apple to fight back. “[The authors explain] gently yet firmly exactly how the internet threatens established ways and what can and cannot be done about it. Their book should be required for anyone who wishes to believe that nothing much has changed.” —The Wall Street Journal “Packed with examples, from the nimble-footed who reacted quickly to adapt their businesses, to laggards who lost empires.” —Financial Times Traditional network television programming has always followed the same script: executives approve a pilot, order a trial number of episodes, and broadcast them, expecting viewers to watch a given show on their television sets at the same time every week. But then came Netflix's House of Cards. Netflix gauged the show's potential from data it had gathered about subscribers' preferences, ordered two seasons without seeing a pilot, and uploaded the first thirteen episodes all at once for viewers to watch whenever they wanted on the devices of their choice. In this book, Michael Smith and Rahul Telang, experts on entertainment analytics, show how the success of House of Cards upended the film and TV industries—and how companies like Amazon and Apple are changing the rules in other entertainment industries, notably publishing and music. We're living through a period of unprecedented technological disruption in the entertainment industries. Just about everything is affected: pricing, production, distribution, piracy. Smith and Telang discuss niche products and the long tail, product differentiation, price discrimination, and incentives for users not to steal content. To survive and succeed, businesses have to adapt rapidly and creatively. Smith and Telang explain how. How can companies discover who their customers are, what they want, and how much they are willing to pay for it? Data. The entertainment industries, must learn to play a little “moneyball.” The bottom line: follow the data.