Engagement in the Digital Era
Author | : Daniel J. Linke |
Publisher | : |
Total Pages | : |
Release | : 2020-07-15 |
Genre | : |
ISBN | : 9781945246418 |
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Author | : Daniel J. Linke |
Publisher | : |
Total Pages | : |
Release | : 2020-07-15 |
Genre | : |
ISBN | : 9781945246418 |
Author | : Mudit Kumar Singh |
Publisher | : Emerald Group Publishing |
Total Pages | : 129 |
Release | : 2022-09-08 |
Genre | : Social Science |
ISBN | : 1802622918 |
Understanding the challenges in research and practice of participation in the digital era, and the important role of local governance in achieving the sustainable development goals, Singh explores the complex relationship of community participation, social capital and social networks.
Author | : Leland HARDEN |
Publisher | : AMACOM Div American Mgmt Assn |
Total Pages | : 258 |
Release | : 2009-01-14 |
Genre | : Business & Economics |
ISBN | : 0814410790 |
In an age of overwhelming Internet competition and rampant takeovers, marketers face the very real challenge of understanding how to engage customers online. Leland Harden and Bob Heyman, online marketing pioneers and authors of the popular book Net Results, team up again to teach marketers how to use search engine optimization, affiliate marketing, and all of the Web 2.0 tools they need to compete in the digital marketplace. Filled with up-to-date information on the best venues for online marketing, as well as explanations of social networking, virtual worlds, widgets, wikis, and emerging media, Digital Engagement shows marketers how to: stop burning money on web advertising campaigns that don't deliver • tweak websites to improve conversions and traffic flow • master proven strategies for consumer-generated media to generate buzz and improve brand recognition Featuring case studies from companies like Toyota and Tommy Hilfiger as well as lists of key vendors for online marketing software, this is the only book that offers a truly comprehensive guide to all of the new online marketing tools.
Author | : Kuznetsov, Mikhail Yevgenievich |
Publisher | : IGI Global |
Total Pages | : 230 |
Release | : 2019-12-27 |
Genre | : Business & Economics |
ISBN | : 1799820130 |
While corporate governance has been a successful concept throughout the centuries, it is in question whether this concept can remain sustainable in the digital era and during a time of technological and managerial disruption. Under the pressure of new economic, social, and ecologic challenges, it is vital to understand how this concept needs to transform. Challenges and Opportunities of Corporate Governance Transformation in the Digital Era is an essential reference source that discusses concepts, trends, and forecasts of corporate governance and examines its transformation under the pressure of new technologies and economic changes. Featuring research on topics such as corporate identity, e-commerce, and cost management, this book is ideally designed for corporate leaders, managers, executives, business professionals, consultants, professors, researchers, and students.
Author | : L. Conner |
Publisher | : Springer |
Total Pages | : 209 |
Release | : 2013-12-11 |
Genre | : Performing Arts |
ISBN | : 1137023929 |
This book offers readers an understanding of the theoretical framework for the concept of Arts Talk, provides historical background and a review of current thinking about the interpretive process, and, most importantly, provides ideas and insights into building audience-centered and audience-powered conversations about the arts.
Author | : Adria, Marco |
Publisher | : IGI Global |
Total Pages | : 534 |
Release | : 2016-11-22 |
Genre | : Political Science |
ISBN | : 1522510826 |
New media forums have created a unique opportunity for citizens to participate in a variety of social and political contexts. As new social technologies are being utilized in a variety of ways, the public is able to interact more effectively in activities within their communities. The Handbook of Research on Citizen Engagement and Public Participation in the Era of New Media addresses opportunities and challenges in the theory and practice of public involvement in social media. Highlighting various communication modes and best practices being utilized in citizen-involvement activities, this book is a critical reference source for professionals, consultants, university teachers, practitioners, community organizers, government administrators, citizens, and activists.
Author | : Idemudia, Efosa C. |
Publisher | : IGI Global |
Total Pages | : 667 |
Release | : 2019-08-30 |
Genre | : Computers |
ISBN | : 1522589341 |
Technology in the world today impacts every aspect of society and has infiltrated every industry, affecting communication, management, security, etc. With the emergence of such technologies as IoT, big data, cloud computing, AI, and virtual reality, organizations have had to adjust the way they conduct business to account for changing consumer behaviors and increasing data protection awareness. The Handbook of Research on Social and Organizational Dynamics in the Digital Era provides relevant theoretical frameworks and the latest empirical research findings on all aspects of social issues impacted by information technology in organizations and inter-organizational structures and presents the conceptualization of specific social issues and their associated constructs. Featuring coverage on a broad range of topics such as business management, knowledge management, and consumer behavior, this publication seeks to advance the practice and understanding of technology and the impacts of technology on social behaviors and norms in the workplace and society. It is intended for business professionals, executives, IT practitioners, policymakers, students, and researchers.
Author | : Adeyinka Tella |
Publisher | : Information Science Publishing |
Total Pages | : 0 |
Release | : 2019-07-05 |
Genre | : Academic libraries |
ISBN | : 9781522590347 |
"This book examines the development and transforming effects of information and communication technology on the use of interactive digital devices in libraries. It also explores how digital devices can be used for inclusivity and engagement in libraries"--
Author | : Julian Fraillon |
Publisher | : Springer |
Total Pages | : 297 |
Release | : 2020-02-14 |
Genre | : Education |
ISBN | : 9783030387808 |
This Open Access book summarizes the key findings from the second cycle of IEA’s International Computer and Information Literacy Study (ICILS), conducted in 2018. ICILS seeks to establish how well schools around the globe are responding to the need to provide young people with the necessary digital participatory competencies. Effective use of information and communication technologies (ICT) is an imperative for successful participation in an increasingly digital world. ICILS 2018 explores international differences in students’ computer and information literacy (CIL), namely their ability to use computers to investigate, create, and communicate at home, at school, in the workplace, and in the community. Participating countries also had an option to administer an assessment of students’ computational thinking (CT), focused on their ability to recognize aspects of real-world problems appropriate for computational formulation, and to evaluate and develop algorithmic solutions to those problems, so that the solutions could be operationalized with a computer. The data collected by ICILS 2018 show how digital competencies can be assessed using instruments representing authentic contexts for ICT use, and how students’ CIL and CT skills relate to school learning experiences, out-of-school contexts, and student characteristics. Those data also show how learning technologies are used in classrooms around the world. Background questionnaires asked students about their use of ICT, and collected information from teachers, schools, and national education systems about the resourcing and teaching of CIL (and CT) within their countries. The results of ICILS 2018 will enable policymakers and education systems to develop a better understanding of the contexts and outcomes of CIL (and CT) education programs.
Author | : T C Melewar |
Publisher | : Routledge |
Total Pages | : 399 |
Release | : 2021-07-29 |
Genre | : Business & Economics |
ISBN | : 1000382214 |
Brands – corporate, products, service – today are collectively defined by their customers, deriving from personal experiences and word of mouth. This book acts as a forum for examining current and future trends in corporate branding, identity, image and reputation. Recognising the complexity and plurality at the heart of the corporate branding discipline, this book fills a gap in the literature by posing a number of original research questions on the intrinsic nature of corporate branding ideas from corporate (external) and organisation (internal) identity perspectives as they relate to brand management, corporate reputation, marketing communications, social media, smart technology, experiential and sensory marketing. It incorporates current thinking and developments by both multidisciplinary academics and practitioners, combining a comprehensive theoretical foundation with practical insights. The text will serve as an important resource for the marketing, identity and brand practitioners requiring more than anecdotal evidence on the structure and operation of stakeholders communication in different geographical areas. It determines current practices and researches in diverse areas, regions and commercial and non-commercial sectors across the world. The book provides scholars, researchers and postgraduate students in business and marketing with a comprehensive treatment of the nature of relationships between companies, brands and stakeholders in different areas and regions of the world.