Emerging Perspectives on Services Marketing
Author | : Leonard L. Berry |
Publisher | : |
Total Pages | : 168 |
Release | : 1983 |
Genre | : Marketing |
ISBN | : |
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Author | : Leonard L. Berry |
Publisher | : |
Total Pages | : 168 |
Release | : 1983 |
Genre | : Marketing |
ISBN | : |
Author | : Hooman Estelami |
Publisher | : |
Total Pages | : 77 |
Release | : 2007 |
Genre | : Bank marketing |
ISBN | : 9781846634901 |
Author | : Sood, Tulika |
Publisher | : IGI Global |
Total Pages | : 415 |
Release | : 2017-03-20 |
Genre | : Business & Economics |
ISBN | : 1522524762 |
Customer satisfaction is a critical factor to the potential success or failure of a business. By implementing the latest marketing strategies, organizations can better withstand the competitive market. Strategic Marketing Management and Tactics in the Service Industry is an essential reference publication that features the latest scholarly research on service strategies for competitive advantage across industries. Covering a broad range of topics and perspectives such as customer satisfaction, healthcare service, and microfinance, this book is ideally designed for students, academics, practitioners, and professionals seeking current research on best practices to build rapport with customers.
Author | : Verma |
Publisher | : Pearson Education India |
Total Pages | : 488 |
Release | : 2007-09 |
Genre | : Service industries |
ISBN | : 9788177586732 |
Author | : Elaine L Ritch |
Publisher | : Emerald Group Publishing |
Total Pages | : 201 |
Release | : 2021-03-01 |
Genre | : Business & Economics |
ISBN | : 1839095563 |
Digital communication has altered the flow of global information,evolved consumer values and changed consumption practices worldwide.New Perspectives on Critical Marketing and Consumer Society provides an illuminating, challenging and thought-provoking guide for all upper-level students of marketing,branding and consumer behaviour.
Author | : Audrey Gilmore |
Publisher | : SAGE |
Total Pages | : 226 |
Release | : 2003-06-02 |
Genre | : Business & Economics |
ISBN | : 9780761941583 |
This text provides an overview of the characteristics and underlying principles of delivering services in today's marketplace, and places these issues in the context of the frameworks and activities of various types of organization, such as financial services, tourism, charities and museums.
Author | : Jean-Claude Dufour |
Publisher | : Presses Université Laval |
Total Pages | : 604 |
Release | : 1997 |
Genre | : Business & Economics |
ISBN | : 9782763775234 |
Author | : Rebekah Russell-Bennett |
Publisher | : |
Total Pages | : 0 |
Release | : 2013 |
Genre | : Business & Economics |
ISBN | : 9780734610997 |
A look at emerging global trends in services marketing
Author | : Aguado, Juan Miguel |
Publisher | : IGI Global |
Total Pages | : 467 |
Release | : 2015-09-21 |
Genre | : Technology & Engineering |
ISBN | : 1466688394 |
In less than a decade, mobile technology has revolutionized our cultures, societies, and economies by impacting both personal and professional aspects of human life. Mobile technology has therefore become the fastest diffusing technology in history, expanding and transforming existent possibilities by making technology accessible and ubiquitous. Emerging Perspectives on the Mobile Content Evolution seeks a better understanding of the centrality of mobile content in the recent and coming evolution of both the ICT ecosystem and the media industry. This publication appeals to a broad audience within the interdisciplinary field of media studies, covering topic areas such as journalism, marketing and advertising, broadcasting, information management, media management, media economics, media- and technology-related public policies, media sociology, audience/consumption studies, and arts. This publication presents a multi-disciplinary discussion through a collection of academic chapters covering topics such as mobile communications and entrepreneurship, reflection on wearables and innovation, personal and mobile healthcare, mobile journalism and innovation, and behavioral targeting in the mobile ecosystem.
Author | : Goyal, Anita |
Publisher | : IGI Global |
Total Pages | : 410 |
Release | : 2013-10-31 |
Genre | : Business & Economics |
ISBN | : 1466646721 |
Modern corporations face a variety of challenges and opportunities in the field of sustainable development. Properly managing assets and maintaining effective relationships with customers are crucial considerations in successful businesses. Innovations in Services Marketing and Management: Strategies for Emerging Economies presents insights into marketing strategies and tactical perspectives in both large and small enterprises. The chapters in this book explore case studies, contemporary research, and theoretical frameworks in effective business management, providing students, academicians, researchers, and managers with the resources and insight necessary to identify key trends in emerging economies and build the next generation of innovative services.