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| Author | : Johanna Gollnhofer |
| Publisher | : Edward Elgar Publishing |
| Total Pages | : 329 |
| Release | : 2024-06-05 |
| Genre | : Business & Economics |
| ISBN | : 1803926279 |
Modern commercial landscapes are characterized by rapidly evolving markets, and this authoritative Encyclopedia acts as an essential navigational guide to such changeable consumer environments.
| Author | : Johanna F. Gollnhofer |
| Publisher | : Edward Elgar Publishing |
| Total Pages | : 0 |
| Release | : 2024-06-28 |
| Genre | : Business & Economics |
| ISBN | : 9781803926261 |
Modern commercial landscapes are characterized by rapidly evolving markets, and this authoritative Encyclopedia acts as an essential navigational guide to such changeable consumer environments. This Encyclopedia provides an overview of crucial subjects within the study of consumer behavior, leading to a clear understanding of the terms that inform both research and practice. Contributors articulate the importance of examining a diversity of perspectives when studying consumer behavior, alongside essential consideration of a broad range of factors which may affect it, including cultural, social, ethical and technological concerns. Developing topics such as artificial intelligence and sustainable consumerism are analyzed to offer a fully updated picture of consumer behavior. Acting as both an academic launchpad and a research aid, the Elgar Encyclopedia of Consumer Behavior is vital for students and academics of marketing, business research methods and those studying consumer psychology and trends. Key Features: More than 90 concise entries that drive both theory and practice Includes important related terms within each entry to help further independent analysis Delves into possibilities for further research within burgeoning topic areas such as augmented reality marketing and mass customization to fully capture the contemporary relevance of consumer behavior studies
| Author | : Peter E. Earl |
| Publisher | : Edward Elgar Publishing |
| Total Pages | : 671 |
| Release | : 2002-01-01 |
| Genre | : Business & Economics |
| ISBN | : 1843768704 |
Presents over 100 specially commissioned entries on important topics in consumer research and economic psychology from behaviourism and brand loyalty to trust and the psychology of tourism. Leading scholars in the fields provide stimulating insights into the area as well as summarising existing knowledge.
| Author | : Victoria Wells |
| Publisher | : Edward Elgar Publishing |
| Total Pages | : 625 |
| Release | : 2012-01-01 |
| Genre | : Business & Economics |
| ISBN | : 1781005125 |
This Handbook examines the area of consumer behaviour from the perspective of current developments and developing areas for the discipline, to new opportunities that comprehend the nature of consumer choice and its relationship to marketing. Consumer research incorporates perspectives from a spectrum of long-established sciences: psychology, economics and sociology. This Handbook strives to include this multitude of sources of thought, adding geography, neuroscience, ethics and behavioural ecology to this list. Encompassing scholars with a passion for researching consumers, this Handbook highlights important developments in consumer behaviour research, including consumer culture, impulsivity and compulsiveness, ethics and behavioural ecology. It examines evolutionary and neuroscience perspectives as well as consumer choice. Undergraduate and postgraduate students and researchers in marketing with interests in consumer behaviour will find this enriching resource invaluable.
| Author | : Pedersen, Paul M. |
| Publisher | : Edward Elgar Publishing |
| Total Pages | : 560 |
| Release | : 2021-12-14 |
| Genre | : Sports & Recreation |
| ISBN | : 1800883285 |
Bringing together preeminent international researchers, emerging scholars and practitioners, Paul M. Pedersen presents the comprehensive Encyclopedia of Sport Management, offering detailed entries for the critical concepts and topics in the field.
| Author | : Gordon Foxall |
| Publisher | : Edward Elgar Publishing |
| Total Pages | : 160 |
| Release | : 2017-05-26 |
| Genre | : |
| ISBN | : 1784716936 |
This concise introduction presents a rigorous analysis of consumer choice from the perspective of consumer behavior analysis. Gordon Foxall provides a deeper understanding of what consumers actually buy and the nature of the utility that shapes and maintains patterns of consumption.
| Author | : Ayantunji Gbadamosi |
| Publisher | : Edward Elgar Publishing |
| Total Pages | : 256 |
| Release | : 2021-01-29 |
| Genre | : Business & Economics |
| ISBN | : 1839101032 |
Examining how religion influences the dynamics of consumption in developing nations, this book illuminates the strategic placement of these nations on the global marketing stage both in terms of their current economic outlook and potential for growth.
| Author | : Americus Reed II |
| Publisher | : Edward Elgar Publishing |
| Total Pages | : 496 |
| Release | : 2019-12-27 |
| Genre | : Business & Economics |
| ISBN | : 1788117735 |
The Handbook of Research on Identity Theory in Marketing features cutting-edge research that delves into the origins and consequences of identity loyalty and organizes these insights around five basic identity principles that span nearly every consumer marketing subdomain. This Handbook is a comprehensive and state of the art treatment of identity and marketing: An authoritative and practical guide for academics, brand managers, marketers, public policy advocates and even intellectually curious consumers.
| Author | : Faïz Gallouj |
| Publisher | : Edward Elgar Publishing |
| Total Pages | : 755 |
| Release | : 2023-01-17 |
| Genre | : Business & Economics |
| ISBN | : 1802202595 |
The Encyclopedia of Services is a ground-breaking resource that offers a unique overview of what constitutes the main source of wealth and employment in our contemporary economies, namely services. This title contains one or more Open Access chapters.
| Author | : Sandro Castaldo |
| Publisher | : Edward Elgar Publishing |
| Total Pages | : 321 |
| Release | : 2007 |
| Genre | : Business & Economics |
| ISBN | : 1847208576 |
Trust in Market Relationships illustrates that the importance of trust in a commercial arena has intensified as markets have become more complex. As business relationships become ever critical for a firm s economic results in highly competitive markets, and trust represents the basic platform for the development of successful long-term collaborations. Sandro Castaldo attempts to order the analytical complexity and myriad perspectives that characterise research on trust. He aims not to simplify this complexity, but to present guidelines for an interpretative model of trust, and to define fundamental concepts for trust management strategies. Issues explored include: the nature of trust, the relevance of trust to firms intangible assets and value creation; dimensions of trust in marketing studies; psychological, sociological and organizational studies and the transactional cost theory; trust determinants, consequences and evolutionary processes and cycles. With its wide literature review and complete field overview, this multi-disciplinary approach to the complex facets of trust in market relationships will strongly appeal to those with an interest in marketing, trust management and organizational studies.
