Electronic Commerce PDF Download
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| Author | : Richard T. Watson |
| Publisher | : Orange Grove Texts Plus |
| Total Pages | : 0 |
| Release | : 2009 |
| Genre | : Electronic commerce |
| ISBN | : 9781616100292 |
Download Electronic Commerce Book in PDF, ePub and Kindle
This textbook provides a strategic marketing and managerial perspective of electronic commerce. The research of the four authors provides the basis for the book, allowing for first-hand experience, varied viewpoints, and relevance. Contents: 1) Electronic commerce: An introduction. 2) Electronic commerce technology. 3) Web strategy: Attracting and retaining visitors. 4) Promotion: Integrated Web communications. 5) Promotion & purchase: Measuring effectiveness. 6) Distribution. 7) Service. 8) Pricing. 9) Post-Modernism and the Web: Societal effects.
| Author | : Steffano Korper |
| Publisher | : Elsevier |
| Total Pages | : 248 |
| Release | : 2000-10-24 |
| Genre | : Technology & Engineering |
| ISBN | : 9780080518800 |
Download The E-Commerce Book Book in PDF, ePub and Kindle
New in the Second Edition Contains over 60% new material Complete and extensive glossary will be added Complete revision and update of the security chapter (reflecting the recent Yahoo experience) Strengthened coverage of E-Business to Business Increased and redesigned case studies Increased European and international coverage Revised, expanded, and enhanced illustrations New, attractive text design with features such as margin notes Increased size of tables containing website contacts Redesigned cover * Contains over 60% new material * Complete and extensive glossary will be added * Complete revision and update of the security chapter (reflecting the recent Yahoo experience) * Strengthened coverage of E-Business to Business * Increased and redesigned case studies * Increased European and international coverage * Revised, expanded, and enhanced illustrations * New, attractive text design with features such as margin notes * Increased size of tables containing website contacts * Redesigned cover
| Author | : Janice Reynolds |
| Publisher | : CRC Press |
| Total Pages | : 374 |
| Release | : 2004-03-30 |
| Genre | : Computers |
| ISBN | : 1482295660 |
Download The Complete E-Commerce Book Book in PDF, ePub and Kindle
The Complete E-Commerce Book offers a wealth of information on how to design, build and maintain a successful web-based business.... Many of the chapters are filled with advice and information on how to incorporate current e-business principles o
| Author | : Gary P. Schneider |
| Publisher | : |
| Total Pages | : 598 |
| Release | : 2017 |
| Genre | : Business enterprises |
| ISBN | : 9781305867826 |
Download Electronic Commerce Book in PDF, ePub and Kindle
| Author | : Kalakota |
| Publisher | : Pearson Education India |
| Total Pages | : 868 |
| Release | : 1996-09 |
| Genre | : |
| ISBN | : 9788177583922 |
Download Frontiers of Electronic Commerce Book in PDF, ePub and Kindle
| Author | : Bernd W. Wirtz |
| Publisher | : Springer Nature |
| Total Pages | : 762 |
| Release | : 2021-03-28 |
| Genre | : Business & Economics |
| ISBN | : 3030634825 |
Download Digital Business and Electronic Commerce Book in PDF, ePub and Kindle
This textbook introduces readers to digital business from a management standpoint. It provides an overview of the foundations of digital business with basics, activities and success factors, and an analytical view on user behavior. Dedicated chapters on mobile and social media present fundamental aspects, discuss applications and address key success factors. The Internet of Things (IoT) is subsequently introduced in the context of big data, cloud computing and connecting technologies, with a focus on industry 4.0, smart business services, smart homes and digital consumer applications, as well as artificial intelligence. The book then turns to digital business models in the B2C (business-to-consumer) and B2B (business-to-business) sectors. Building on the business model concepts, the book addresses digital business strategy, discussing the strategic digital business environment and digital business value activity systems (dVASs), as well as strategy development in the context of digital business. Special chapters explore the implications of strategy for digital marketing and digital procurement. Lastly, the book discusses the fundamentals of digital business technologies and security, and provides an outline of digital business implementation. A comprehensive case study on Google/Alphabet, explaining Google's organizational history, its integrated business model and its market environment, rounds out the book.
| Author | : Amir Manzoor |
| Publisher | : Amir Manzoor |
| Total Pages | : 434 |
| Release | : 2010 |
| Genre | : Business & Economics |
| ISBN | : 3843370303 |
Download E-commerce Book in PDF, ePub and Kindle
The growth of the Internet continues to influence our lives and businesses. Irrespective of their type and size, all firms and organizations are rethinking their strategies and operations. An increasing number of businesses are using e-commerce to gain competitive advantage. However, doing e-commerce is complex and requires understanding a vast array of topics. This book provides coverage of essential topics in E-commerce i.e. technology infrastructure, building blocks of e-commerce, online marketing, online payment systems, online business models, online business environment issues, website usability, e-commerce strategy, mobile commerce, and e-CRM/e-SCM. Compared with available texts on e-commerce, the perspective of this book is global e-commerce. The book is written in simple language, provides up-to-date coverage of material and associated research, and filled with examples to support material presented. This book is useful for undergrad and graduate students, professionals, and anyone looking to gain a solid foundation to continue their learning of dynamic e-commerce environment.
| Author | : David R. Kosiur |
| Publisher | : |
| Total Pages | : 308 |
| Release | : 1997 |
| Genre | : Business & Economics |
| ISBN | : |
Download Understanding Electronic Commerce Book in PDF, ePub and Kindle
In five years or less, analysts say, sales transactions on the Internet will total $100 billion annually. In short, online commerce is big and it's coming fast - and here's the book that shows you how to understand and profit from it. This invaluable overview includes: basics - how electronic commerce works in the real world; strategies - the mind set of companies that will get the most from electronic commerce; consumer applications - credit cards, digital money, and more; business applications - purchase orders, invoices, and other large transactions; case studiesinsightful snapshots of electronic commerce innovatively applied; security - its paramount importance and the five things it requires; and the future - from electronic agents to microcash and microtransactions. This book is for technology-savvy executives, group managers, entrepreneurs, corporate planners, information systems professionals, and anyone else who wants to master the new technology.
| Author | : Andrew B. Whinston |
| Publisher | : Que Publishing |
| Total Pages | : 664 |
| Release | : 1997 |
| Genre | : Electronic commerce |
| ISBN | : |
Download The Economics of Electronic Commerce Book in PDF, ePub and Kindle
"The Economics of Electronic Commerce applies standard microeconomic analyses to an entirely new industry - laying the foundation for the development of radically new business models. With detailed analysis to those involved in the actual production, marketing, and distribution of digital information products as well as professionals doing business in the electronic marketplace, this valuable reference demonstrates that businesses that achieve early success from applying these theories will enjoy a distinct competitive advantage in this newly defined world of business."--BOOK JACKET.Title Summary field provided by Blackwell North America, Inc. All Rights Reserved
| Author | : John A. Rothchild |
| Publisher | : Edward Elgar Publishing |
| Total Pages | : 640 |
| Release | : 2016-09-30 |
| Genre | : Law |
| ISBN | : 1783479922 |
Download Research Handbook on Electronic Commerce Law Book in PDF, ePub and Kindle
The steady growth of internet commerce over the past twenty years has given rise to a host of new legal issues in a broad range of fields. This authoritative Research Handbook comprises chapters by leading scholars which will provide a solid foundation for newcomers to the subject and also offer exciting new insights that will further the understanding of e-commerce experts. Key topics covered include: contracting, payments, intellectual property, extraterritorial enforcement, alternative dispute resolution, social media, consumer protection, network neutrality, online gambling, domain name governance, and privacy.
