Economics Of Information Technology And The Media PDF Download
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| Author | : Linda Low |
| Publisher | : World Scientific |
| Total Pages | : 358 |
| Release | : 2000 |
| Genre | : Business & Economics |
| ISBN | : 9789810238445 |
Download Economics of Information Technology and the Media Book in PDF, ePub and Kindle
Interest in information technology and the media is growing apace. This book has been specially written to provide an economics framework for analysing the nature and scope, as well as issues, pertaining to the new information and communication technology and revolution. It also presents some trends and perspectives from the Asia-Pacific region. While the economic principles of efficiency and competition are the same everywhere, many socio-political issues with respect to information technology and the media are unique to some specific cultural contexts. The book will be useful to students, researchers and policymakers in mass communication, information technology and the media.
| Author | : Linda Low |
| Publisher | : World Scientific Publishing Company |
| Total Pages | : 356 |
| Release | : 2000-01-03 |
| Genre | : Computers |
| ISBN | : 981310287X |
Download Economics of Information Technology and the Media Book in PDF, ePub and Kindle
Interest in information technology and the media is growing apace. This book has been specially written to provide an economics framework for analysing the nature and scope, as well as issues, pertaining to the new information and communication technology and revolution. It also presents some trends and perspectives from the Asia-Pacific region. While the economic principles of efficiency and competition are the same everywhere, many socio-political issues with respect to information technology and the media are unique to some specific cultural contexts. The book will be useful to students, researchers and policymakers in mass communication, information technology and the media.
| Author | : Hal R. Varian |
| Publisher | : Cambridge University Press |
| Total Pages | : 114 |
| Release | : 2004-12-23 |
| Genre | : Business & Economics |
| ISBN | : 1139456725 |
Download The Economics of Information Technology Book in PDF, ePub and Kindle
The Economics of Information Technology is a concise and accessible review of some of the important economic factors affecting information technology industries. These industries are characterized by high fixed costs and low marginal costs of production, large switching costs for users, and strong network effects. These factors combine to produce some unique behavior. The book consists of two parts. In the first part, Professor Varian outlines the basic economics of these industries. In the second part, Professors Farrell and Shapiro describe the impact of these factors on competition policy. The clarity of the analysis and exposition makes this an ideal introduction for undergraduate and graduate students in economics, business strategy, law and related areas.
| Author | : Eli Noam |
| Publisher | : Edward Elgar Publishing |
| Total Pages | : 424 |
| Release | : 2021-01-29 |
| Genre | : Business & Economics |
| ISBN | : 1800375026 |
Download The Content, Impact, and Regulation of Streaming Video Book in PDF, ePub and Kindle
Along with its interrelated companion volume, The Technology, Business, and Economics of Streaming Video, this book examines the next generation of TV—online video. It reviews the elements that lead to online platforms and video clouds and analyzes the software and hardware elements of content creation and interaction, and how these elements lead to different styles of video content.
| Author | : Colin Hoskins |
| Publisher | : SAGE Publications |
| Total Pages | : 369 |
| Release | : 2004-06-16 |
| Genre | : Language Arts & Disciplines |
| ISBN | : 1452264333 |
Download Media Economics Book in PDF, ePub and Kindle
Media Economics: Applying Economics to New and Traditional Media differs from ordinary media economic texts by taking a conceptual approach to economic issues. As the book progresses through economic principles, authors Colin Hoskins, Stuart McFadyen, and Adam Finn use cases and examples to demonstrate how these principles can be used to analyze media issues and problems. Media Economics emphasizes economic concepts that have distinct application within media industries, including corporate media strategies and mergers, public policy within media industries, how industry structure and changing technologies affect the conduct and performance of media industries, and why the United States dominates trade in information and entertainment.
| Author | : Alan B. Albarran |
| Publisher | : Taylor & Francis |
| Total Pages | : 204 |
| Release | : 2023-11-30 |
| Genre | : Business & Economics |
| ISBN | : 1000997782 |
Download The Media Economy Book in PDF, ePub and Kindle
This fully updated third edition analyzes the media industries and their activities from macro to micro levels, using concepts and theories to demonstrate the role the media plays in the economy as a whole. This textbook breaks new ground through its analysis of the rapidly changing and evolving media economy from two unique perspectives. First, the book explores how media industries function across global, national, household, and individual levels of society. Second, it assesses how key forces such as technology, globalization, regulation, and consumer aspects are constantly evolving and influencing media industries. This new edition incorporates thoroughly updated theory and research as well as expanded case studies that include examples from international markets such as Asia, Europe, and Latin America. It builds on the contributions of the previous edition by providing new references and current data to define and analyze today’s media markets and offers a more expansive assessment of streaming business models as well as the effects of Covid-19 on the media economy. Written in an accessible style and presenting a holistic global perspective of the role of media in the global economy, the textbook provides crucial insights for students and practitioners of media economics, media management and media industries.
| Author | : Vincent Mosco |
| Publisher | : Univ of Wisconsin Press |
| Total Pages | : 342 |
| Release | : 1988 |
| Genre | : Business & Economics |
| ISBN | : 9780299115746 |
Download The Political Economy of Information Book in PDF, ePub and Kindle
Considers information as an economic good, and examines its effects on political economy as well as on social life and skill needs. Includes case studies of electronic homework in the Federal Republic of Germany and information technologies in the ASEAN countries.
| Author | : Avi Goldfarb |
| Publisher | : University of Chicago Press |
| Total Pages | : 510 |
| Release | : 2015-05-08 |
| Genre | : Business & Economics |
| ISBN | : 022620684X |
Download Economic Analysis of the Digital Economy Book in PDF, ePub and Kindle
There is a small and growing literature that explores the impact of digitization in a variety of contexts, but its economic consequences, surprisingly, remain poorly understood. This volume aims to set the agenda for research in the economics of digitization, with each chapter identifying a promising area of research. "Economics of Digitization "identifies urgent topics with research already underway that warrant further exploration from economists. In addition to the growing importance of digitization itself, digital technologies have some features that suggest that many well-studied economic models may not apply and, indeed, so many aspects of the digital economy throw normal economics in a loop. "Economics of Digitization" will be one of the first to focus on the economic implications of digitization and to bring together leading scholars in the economics of digitization to explore emerging research.
| Author | : Eli Noam |
| Publisher | : Edward Elgar Publishing |
| Total Pages | : 424 |
| Release | : 2021-01-29 |
| Genre | : Business & Economics |
| ISBN | : 1800375042 |
Download The Technology, Business, and Economics of Streaming Video Book in PDF, ePub and Kindle
Along with its interrelated companion volume, The Content, Impact, and Regulation of Streaming Video, this book covers the next generation of TV—streaming online video, with details about its present and a broad perspective on the future. It reviews the new technical elements that are emerging, both in hardware and software, their long-term trend, and the implications. It discusses the emerging ‘media cloud’ of video and infrastructure platforms, and the organizational form of such TV.
| Author | : Gillian Doyle |
| Publisher | : SAGE |
| Total Pages | : 193 |
| Release | : 2002-04-04 |
| Genre | : Language Arts & Disciplines |
| ISBN | : 141293186X |
Download Understanding Media Economics Book in PDF, ePub and Kindle
`This book provides an extremely well written and informative introduction to the subject of media economics, characterized by clarity in the explanation of concepts or frameworks and by a balanced discussion for the respective positions in areas of debate' - Paul MacDonald, Roehampton Institute Understanding Media Economics provides a clear, precise introduction to the key economic concepts and issues affecting the media. The book: explains the fundamental concepts relevant to the study of media economics; considers the key industrial questions facing the media industries today; relates economic theory to business practice; covers a wide range of media activity - advertising, television, film, print media, and new media; and looks at the impact of economics on public policy. Understanding Media Economics offers a stimulating perspective on the contemporary media environment. This book will be an essential purchase for all students of the media and mass communication.
