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| Author | : A. Sivakumar |
| Publisher | : Excel Books India |
| Total Pages | : 244 |
| Release | : 2007 |
| Genre | : Marketing |
| ISBN | : 9788174465757 |
Focuses on the marketing dimension of retailing. This book analyses the concepts and practices in developed retail markets and illustrates their applications in the Indian context. It is suitable for students, teachers, managers, entrepreneurs and practitioners interested in the retail business.
| Author | : ENNIS, SEAN |
| Publisher | : McGraw Hill |
| Total Pages | : 373 |
| Release | : 2015-10-16 |
| Genre | : Business & Economics |
| ISBN | : 0077157664 |
EBOOK: Retail Marketing
| Author | : Dhruv Grewal |
| Publisher | : SAGE |
| Total Pages | : 225 |
| Release | : 2018-12-03 |
| Genre | : Business & Economics |
| ISBN | : 1526457334 |
In this new text, Dhruv Grewal, a leading Professor of Marketing and Retailing, explores the complexities of the contemporary retail environment by drawing on what he refers to as the 5 Es of retailing: - Entrepreneurial, innovative and customer-centric mindset - Excitement - Education - Experience - Engagement These are illustrated using a wide range of examples such as Tesco, Kroger, Zara, Wholefoods, Groupon, and Amazon. Together, the framework and examples enable readers to navigate today’s challenging retail environment made up of social media, retailing analytics and online and mobile shopping. Retail Marketing Management is essential reading for students of retailing and marketing, as well as practitioners working in retail today.
| Author | : Claudia Buhamra Abreu Romero |
| Publisher | : AuthorHouse |
| Total Pages | : 127 |
| Release | : 2013-04 |
| Genre | : Business & Economics |
| ISBN | : 1481739441 |
Born from studies and the experiences of its author, Retail Marketing Management provides guidelines, concepts, and practices of marketing, with a special focus on retail management. The guidelines aim to encourage and facilitate the development of marketing strategies that enable organizations to achieve greater competitive power and build brands that are respected and valued in the market, while the concepts are intended to give the theoretical background to the practices commented on and suggested here. As the language is accessible and direct, the work has the advantage of proposing immediate solutions for business, especially for market professionals who are eager for results and have no time for heavy academic reading. Moreover, the teachings contained herein are also useful to students and teachers who wish to enhance their knowledge about marketing. Application This book is recommended for professionals and academics from different areas and can be used for reading in business environments, and as part of the literature of technology courses for undergraduate and postgraduate studies in business administration and marketing.
| Author | : Frank Quix |
| Publisher | : |
| Total Pages | : 0 |
| Release | : 2022 |
| Genre | : Marketing |
| ISBN | : |
| Author | : Ennis |
| Publisher | : |
| Total Pages | : 360 |
| Release | : 2015-09-01 |
| Genre | : Marketing |
| ISBN | : 9780077157654 |
Retail Marketing is a new and refreshing text, essential for anyone wanting to get to grips with this important, fast-paced area of marketing today. With a user-friendly structure, this book reflects the very latest in academic thinking and provides a strong focus on customer value, corporate social responsibility and the transformative effect of digital technology. Written especially for European and international students and suitable for both undergraduate and postgraduate students, Retail Marketing addresses the challenges of marketing in the 21st Century. Across the chapters key elements of successful retail marketing, including developments in omni-channel marketing and the importance of a co-ordinated supply chain to a company's value proposition, are considered. Striking a balance between theory and practice,Retail Marketing presents concepts in a clear and comprehensive way with engaging, up-to-date global examples and visual illustrations to help students apply their knowledge to a real world context.
| Author | : David Gilbert |
| Publisher | : Ft Press |
| Total Pages | : 457 |
| Release | : 2003 |
| Genre | : Business & Economics |
| ISBN | : 9780273655114 |
Retail Marketing Management is an invaluable aid to students of Retailing, Retail Marketing and Retail Marketing Management at undergraduate level. HND students of Retail Marketing will also find the text useful.
| Author | : Helen Goworek |
| Publisher | : Pearson Higher Ed |
| Total Pages | : 369 |
| Release | : 2015-07-02 |
| Genre | : Business & Economics |
| ISBN | : 0273758780 |
The unique approach of Retail Marketing combines theory with current retail concepts and international examples. It starts by looking at the nature of retailing as an activity and then introduces retail marketing, followed by a discussion of consumer behaviour, the retail marketing mix, and other important issues such as location strategies, branding, the application of IT and ethics. The author takes an integrated approach to explaining the process of internationalisation which is reinforced by a wealth of international examples. The book is ideal for undergraduate and postgraduate students taking courses in retail marketing as well as those studying for marketing and business degrees where retail marketing is a core module. The full text downloaded to your computer With eBooks you can: search for key concepts, words and phrases make highlights and notes as you study share your notes with friends eBooks are downloaded to your computer and accessible either offline through the Bookshelf (available as a free download), available online and also via the iPad and Android apps. Upon purchase, you'll gain instant access to this eBook. Time limit The eBooks products do not have an expiry date. You will continue to access your digital ebook products whilst you have your Bookshelf installed.
| Author | : Dale Miller |
| Publisher | : Tilde Publishing and Distribution |
| Total Pages | : 0 |
| Release | : 2008 |
| Genre | : Business & Economics |
| ISBN | : 9780734610584 |
Specifically written for tertiary students of retailing at either undergraduate or postgraduate level, the main aim of this book is to take students on an exciting and enjoyable journey through the major aspects of retail marketing.
| Author | : U. C. Mathur |
| Publisher | : I. K. International Pvt Ltd |
| Total Pages | : 496 |
| Release | : 2010 |
| Genre | : Business & Economics |
| ISBN | : 9380578660 |
Retail ventures become successful due to a variety of reasons but major dilemma for retail entrepreneurs is the secret formula for continued success. The book provides the entire gamut of carefully crafted success themes which covers the retail business i
