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| Author | : Robin Weber |
| Publisher | : |
| Total Pages | : 0 |
| Release | : 2023 |
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| Author | : Luisa Domanska |
| Publisher | : GRIN Verlag |
| Total Pages | : 105 |
| Release | : 2019-01-11 |
| Genre | : Business & Economics |
| ISBN | : 3668863830 |
Master's Thesis from the year 2018 in the subject Business economics - Business Management, Corporate Governance, grade: 1,7, Cologne Business School Köln, language: English, abstract: The thesis describes the conflict of price differentiation strategies and the consumers' perception of price fairness in different manners. By that, the role of a price is explained in detail in the role of marketing, as well as it's role in behavioral economics regarding price fairness. Different examples, being a highly discussed topic in the current state of the art, are brought together to demonstrate the variety of this price policy. Uber, the haircutting industry as well as typical gender-based pricing or emergency situations represent crucial practices that are discussed in regard of moral and ethical limitations in terms of price fairness. Finally, the work aims to understand the limitations on price differentiation in the context of price fairness and tries to answer questions as: When is price differentiation acceptable for consumers and when should firms reconsider differential price strategies due to a perceived abuse of trust, anger or similar emotions of targeted customers? For that, an empirical social research is considered to bring first and secondary data together, and to enable the defintion of those limitations to become a little clearer.
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| Release | : 2009 |
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| Author | : Bo Dai |
| Publisher | : |
| Total Pages | : 147 |
| Release | : 2010 |
| Genre | : Consumer behavior |
| ISBN | : |
| Author | : Moritz Diedrich Timmermann |
| Publisher | : |
| Total Pages | : |
| Release | : 2015 |
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A revolution in retail pricing might be imminent. Dynamic pricing practices, which are usually encountered online, might make their way to stationary retail and challenge the preeminence of fixed prices. Grocery retailers in Germany are currently implementing electronic shelf labels (ESL) to digitally display product prices. This thesis investigates (1)the implications that the introduction of ESL might have on grocery retailers' pricing practices and explores (2)consumer perception of the frequent price changes, associated to dynamic pricing models. An extensive literature review suggested that ESLs enable fast and easy price changes and would therefore complement dynamic pricing practices. The results of a conducted survey imply that consumers have a lack of price knowledge and a tendency to overestimate prices. The results further indicate that price consciousness varies across certain consumer groups, and is especially low for consumers that go grocery shopping in the evening and those, who do not plan their shopping activities. Finally, they indicate that fairness perception of price changes differs significantly between different conditions and product groups. The thesis concludes with implications for theory and practice, as well as future research propositions.
| Author | : Anshuman Khare |
| Publisher | : Springer |
| Total Pages | : 327 |
| Release | : 2016-10-19 |
| Genre | : Computers |
| ISBN | : 3319444689 |
This book explores the factors that make digital disruption possible and the effects this has on existing business models. It takes a look at the industries that are most susceptible to disruption and highlights what executives can do to take advantage of disruption to re-invent their business model. It also examines the pivotal role that technology plays in creating new dynamics to business operations and forcing business model changes. Adoption of digital technology has caused process disruptions in a number of industries and led to new business models (e.g., Über, AirBnb) and new products. In addition to covering some of the more popular and well known examples, this book targets not so obvious disruptions in the education sector and in services and changing business models. Phantom Ex Machina: Digital Disruption’s Role in Business Model Transformation is divided into six parts. The book begins with an introduction to digital disruption and why it matters. The next part of the book focuses on business strategy which includes case studies on the impact of social media and how digital disruption changes pricing strategies and price models. For part three, the authors observe technology’s role in digital disruptions. Chapters cover how 3D printing is challenging existing business models and how the automotive industry is innovating with new perspectives. Part four covers higher education, recognizing digital disruption’s transformation in graduate management education. Part five centers upon the service industry with a look at virtual teams and the emergence of virtual think tanks. Finally the book concludes with a look to the future, embracing disruptions.
| Author | : Özalp Özer |
| Publisher | : OUP Oxford |
| Total Pages | : 976 |
| Release | : 2012-06-07 |
| Genre | : Business & Economics |
| ISBN | : 0191634263 |
The Oxford Handbook of Pricing Management is a comprehensive guide to the theory and practice of pricing across industries, environments, and methodologies. The Handbook illustrates the wide variety of pricing approaches that are used in different industries. It also covers the diverse range of methodologies that are needed to support pricing decisions across these different industries. It includes more than 30 chapters written by pricing leaders from industry, consulting, and academia. It explains how pricing is actually performed in a range of industries, from airlines and internet advertising to electric power and health care. The volume covers the fundamental principles of pricing, such as price theory in economics, models of consumer demand, game theory, and behavioural issues in pricing, as well as specific pricing tactics such as customized pricing, nonlinear pricing, dynamic pricing, sales promotions, markdown management, revenue management, and auction pricing. In addition, there are articles on the key issues involved in structuring and managing a pricing organization, setting a global pricing strategy, and pricing in business-to-business settings.
| Author | : Vithala R. Rao |
| Publisher | : Edward Elgar Publishing |
| Total Pages | : 617 |
| Release | : 2009 |
| Genre | : Business & Economics |
| ISBN | : 1848447442 |
Pricing is an essential aspect of the marketing mix for brands and products. Further, pricing research in marketing is interdisciplinary, utilizing economic and psychological concepts with special emphasis on measurement and estimation. This unique Handbook provides current knowledge of pricing in a single, authoritative volume and brings together new cutting-edge research by established marketing scholars on a range of topics in the area. The environment in which pricing decisions and transactions are implemented has changed dramatically, mainly due to the advent of the Internet and the practices of advance selling and yield management. Over the years, marketing scholars have incorporated developments in game theory and microeconomics, behavioral decision theory, psychological and social dimensions and newer market mechanisms of auctions in their contributions to pricing research. These chapters, specifically written for this Handbook, cover these various developments and concepts as applied to tackling pricing problems. Academics and doctoral students in marketing and applied economics, as well as pricing-focused business practitioners and consultants, will appreciate the state-of-the-art research herein.
| Author | : María Jesús Yagüe Guillén |
| Publisher | : MDPI |
| Total Pages | : 122 |
| Release | : 2019-09-23 |
| Genre | : Business & Economics |
| ISBN | : 3039213350 |
Loyalty is one of the main assets of a brand. In today’s markets, achieving and maintaining loyal customers has become an increasingly complex challenge for brands due to the widespread acceptance and adoption of diverse technologies by which customers communicate with brands. Customers use different channels (physical, web, apps, social media) to seek information about a brand, communicate with it, chat about the brand and purchase its products. Firms are thus continuously changing and adapting their processes to provide customers with agile communication channels and coherent, integrated brand experiences through the different channels in which customers are present. In this context, understanding how brand management can improve value co-creation and multichannel experience—among other issues—and contribute to improving a brand’s portfolio of loyal customers constitutes an area of special interest for academics and marketing professionals. This Special Issue explores new areas of customer loyalty and brand management, providing new insights into the field. Both concepts have evolved over the last decade to encompass such concepts and practices as brand image, experiences, multichannel context, multimedia platforms and value co-creation, as well as relational variables such as trust, engagement and identification (among others).
| Author | : Dhruv Grewal |
| Publisher | : Irwin Professional Publishing |
| Total Pages | : 335 |
| Release | : 2009-01 |
| Genre | : Marketing |
| ISBN | : 9780073381176 |
Grewal and Levy's Marketing is the first text published since the AMA introduced its new value-based definition of the word Marketing, making it the most modern and forward thinking of all principles of marketing offerings. It seeks to apply the marketing concept. Marketing and its supplementary package was built from scratch by focusing on what the market wants. The motto, Marketing Creates Value permeates this text and is stressed through the main themes of entrepreneurship, service global marketing, and ethics.
