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| Author | : Ric Shreves |
| Publisher | : Packt Publishing Ltd |
| Total Pages | : 170 |
| Release | : 2012-09-18 |
| Genre | : Computers |
| ISBN | : 1849518793 |
Drive people to your site with this supercharged guide to Drupal SEO
| Author | : Ben Finklea |
| Publisher | : Packt Publishing Ltd |
| Total Pages | : 377 |
| Release | : 2009-09-15 |
| Genre | : Computers |
| ISBN | : 1847198236 |
Rank high in search engines with professional SEO tips, modules, and best practices for Drupal web sites.
| Author | : Ben Finklea |
| Publisher | : Bookbaby |
| Total Pages | : 0 |
| Release | : 2017-01-16 |
| Genre | : Business & Economics |
| ISBN | : 9781946017000 |
Drupal 8 is great for SEO...if you know which modules to install and exactly how to configure them. That's where Drupal 8 SEO comes in. With over 150 images to guide you every step of the way, this book delivers the knowledge you need to get your site listed and ranking high in the search engines.Learn how to Search Engine Optimize your Drupal 8 website with this visual, step-by-step guide. Get the exact modules, settings, and configurations your site needs to get the best possible rankings in Google and other search engines. Drupal 8 SEO is a brand new offering from Ben Finklea that will teach marketers and developers what's needed to make Drupal 8 deliver perfectly optimized web pages. Generate traffic, leads, and revenue like never before with Drupal.Created to accompany the Drupal 8 SEO Checklist module, this book takes you through the exact steps that Ben has used for years to get top results for both national brands and small companies. It explains the SEO process created by the experts at Drupal SEO agency, Volacci, and how it can be used by any organization large or small to grow traffic, leads, and revenues. The process covers: -Drupal 8 SEO Checklist-Tools to do SEO faster-Redirects-URLs and paths-Title tags and Metatags-XML Sitemaps-Setting up Google Analytics the right way-Schema.org for enhanced Google listings-Better internal linking-Validating HTML and CSS-Fixing broken incoming links-Page-by-page keyword optimization-Figuring out what worked in Google-How to secure and speed up Drupal for higher rankings-Mobile ranking with AMP-Social link building with AddToAny-...and more Heavy on how-to and light on long explanations, this book is for the marketer or site owner who wants to hit the ground running without a lot of reading or time spent learning SEO basics. With over 150 images to guide you every step of the way, Drupal 8 SEO delivers the knowledge you need to get your site listed and ranking high in the search engines.Reviews of Ben Finklea's previous book: "4.9 out of 5 stars." -Amazon.com"You don't need to be a programmer or SEO specialist to follow the steps outlined in the book and get results. It's very easy to understand and implement." "The book is a perfect guide to optimize your Drupal site for the search engines. It reviews modules, techniques, and suggests lots of tips for the best SEO implementations and configurations.""My site went from invisible to getting rankings in Google, Yahoo and Bing as soon as it was indexed. Wa-pow Awesome " "Best place to find Drupal-specific SEO advice""Ben explains SEO in a very easy to understand manner.""I had tried several SEO websites and tools, but this book explains everything so well, and clears up much of what I had read about SEO or watched on YouTube.""I was really impressed with the practical and helpful "how to" approach of this book. A lot of authors (myself included) can't help but get preachy at times. But Ben manages to avoid that trap and stays laser-focused on his topic and providing concrete guidance for exactly how to optimize your site."Praise for Ben's work at Volacci: "Ben's SEO Checklist module helped me and thousands of developers navigate the vast module ecosystem and configure our websites for optimum search ranking and conversions. His previous] book...taught us to go beyond configuration to help our customers craft effective SEO strategies." --Travis Carden, Acquia (via Linkedin)"Ben is THE expert when it comes to Drupal SEO. He literally wrote the book. He is constantly researching and testing new techniques. In the seven years that we worked together, we built dozens of highly successful marketing campaigns for companies of all sizes."--Eric Wagner, FFW (via Linkedin)Ben's SEO knowledge is outstanding. He understands the many aspects of SEO and knows how to make all of them work together to achieve the results you want.--Eric Mandel, Blackmesh
| Author | : Jose Fernandes |
| Publisher | : Packt Publishing Ltd |
| Total Pages | : 316 |
| Release | : 2022-03-04 |
| Genre | : Computers |
| ISBN | : 1801075859 |
Supercharge your digital marketing services by building your knowledge to become a skilled digital marketer with the power of Drupal Key FeaturesApply proven marketing techniques using real-world examples of a Drupal development agency and an e-commerce storeDiscover a checklist of nearly 300 must-do activities to ensure that no task is overlookedIntegrate Drupal with other third-party marketing applications and systemsBook Description Drupal is an open-source platform for building ambitious digital experiences. With this practical guide to digital marketing, developers working with Drupal will be able to put their knowledge to work and boost the performance of their online marketing campaigns. Complete with step-by-step explanations of essential concepts, practical examples, and self-assessment questions, this book will take you through the most popular digital marketing techniques and how to apply them, including content marketing, email marketing, social media marketing, SEO, SEM, CRM, and marketing automation, and the latest developments in website personalization and AI marketing. Once you've learned the fundamentals of digital marketing, you'll see how to apply them to your Drupal website or online store. In addition, you'll discover how Drupal can help you better manage your tasks and automate some of them. The book will help you discover the free modules available, how to use them, and how to integrate Drupal with external marketing-related platforms and services. By the end of this Drupal digital marketing book, you'll be able to build and deploy a complete digital marketing platform on top of Drupal to reach a greater audience and achieve online success. What you will learnExplore the most successful digital marketing techniquesCreate your digital marketing plan with the help of Drupal's digital marketing checklistSet up, manage, and administer all the marketing components of a Drupal websiteDiscover how to increase the traffic to your Drupal websiteDevelop and implement an e-commerce marketing strategy for your Drupal Commerce storeManage your daily marketing activities using DrupalGet started with customizing your consumers' digital experienceFind out what's next for Drupal and digital marketingWho this book is for This book is for Drupal site builders, digital marketers managing Drupal websites marketing and communication, digital or Drupal agency owners, marketing consultants, and anyone managing a Drupal website or e-commerce store. Basic knowledge of Drupal architecture and marketing concepts and related techniques is necessary.
| Author | : J. Ayen Green |
| Publisher | : J. Ayen Green |
| Total Pages | : 196 |
| Release | : 2009 |
| Genre | : Computers |
| ISBN | : 1847198562 |
This is a fun, informative, hands-on learning guide that uses an actual case study. In an interactive and informal manner, this guide presents purposeful examples that continue to build on each other. Clear, concise instructions and practical examples mean you can learn quickly how to take care of the content in your Drupal site. This book is designed for those who run the site day-to-day but didn't set it up, and aren't necessarily that well versed in Drupal or web technologies. You could be a content editor, proofreader, graphic artist, feature editor, or anyone else concerned with managing content on a Drupal installation.This book uses a practical step-by-step approach with the next chapter always building on the knowledge foundation created by the previous chapter. Understanding and really grasping the multidimensional concept is difficult enough without a lot of confusing jargon thrown in. This book speaks to the reader in plain English with plenty of easy-to-follow examples. You will create, build, and maintain data for a fictional automobile company.
| Author | : Kristen Pol |
| Publisher | : Packt Publishing Ltd |
| Total Pages | : 185 |
| Release | : 2012-01-01 |
| Genre | : Computers |
| ISBN | : 184951819X |
A practical book with plenty of screenshots to guide you through the many features of multilingual Drupal. A demo ecommerce site is provided if you want to practice on a sample site, although you can apply the techniques learnt in the book directly to your site too. Any Drupal users who know the basics of building a Drupal site and are familiar with the Drupal UI, will benefit from this book. No previous knowledge of localization or internationalization is required.
| Author | : Jeff Sheltren |
| Publisher | : "O'Reilly Media, Inc." |
| Total Pages | : 279 |
| Release | : 2013-10-14 |
| Genre | : Computers |
| ISBN | : 1449358039 |
How can you help your Drupal website continue to perform at the highest level as it grows to meet demand? This comprehensive guide provides best practices, examples, and in-depth explanations for solving several performance and scalability issues. You’ll learn how to apply coding and infrastructure techniques to Drupal internals, application performance, databases, web servers, and performance analysis. Covering Drupal versions 7 and 8, this book is the ideal reference for everything from site deployment to implementing specific technologies such as Varnish, memcache, or Solr. If you have a basic understanding of Drupal and the Linux-Apache-MySQL-PHP (LAMP) stack, you’re ready to get started. Establish a performance baseline and define goals for improvement Optimize your website’s code and front-end performance Get best and worst practices for customizing Drupal core functionality Apply infrastructure design techniques to launch or expand a site Use tools to configure, monitor, and optimize MySQL performance Employ alternative storage and backend search options as your site grows Tune your web servers through httpd and PHP configuration Monitor services and perform load tests to catch problems before they become critical
| Author | : RJ Townsend |
| Publisher | : Apress |
| Total Pages | : 319 |
| Release | : 2011-02-23 |
| Genre | : Computers |
| ISBN | : 1430228091 |
Drupal is a content management framework that powers web sites from simple online brochures to more advanced sites including social networking sites, blogs, e-commerce sites, business portals, and more. It is free, open source software that allows anyone to quickly and easily build web sites. Its full range of modules—including user permissions, security mechanisms, JavaScript menus, image uploaders, WYSIWYG editors, and more— helps you easily create the foundation for a powerful web site. With its templating system (and a few tips and tricks), any graphic design file can be used to create a Drupal web site. Foundation Drupal 7 covers all the topics necessary to quickly build Drupal-powered web sites, explaining in simple terms how Drupal works and providing you with concepts, tips, and code snippets for every step of the development process. From setting up a Drupal-ready web host and installing Drupal to using the administrative interface and configuring a site from start to finish, there is something here for everyone. In addition to thoroughly discussing all of Drupal’s core modules, this book reviews more than 50 contributed modules, including WYSIWYG HTML editors, JavaScript drop-down menus, web forms, and even the powerful Views module. Stephanie Pakrul, creator and maintainer of the Fusion theme, coauthors a chapter on how to lay out and add graphics to a site through Drupal’s administrative section. After reading this book, you will walk away with everything you need to know to quickly and successfully build a Drupal-powered web site. Whether you’re an experienced Drupal site builder looking to expand your skills, a web developer or designer interested in learning Drupal, or a weekend hobbyist looking to build your first site, Foundation Drupal 7 will give you the knowledge and inspiration you need to bring your ideas to life.
| Author | : Anne Ahola Ward |
| Publisher | : "O'Reilly Media, Inc." |
| Total Pages | : 204 |
| Release | : 2017-03-22 |
| Genre | : Business & Economics |
| ISBN | : 1491958340 |
Welcome to the battlefield. Every day, companies ranging from startups to enterprises fight to achieve high search rankings, knowing that previous success can quickly vanish. With this practical guide, you’ll learn how to put search engine optimization (SEO) methodology into practice, including the research, data analysis, and constant experimentation required to build an SEO program specific to your organization that can help you improve search results. Running a successful SEO program requires a team with a mix of skills, including marketing, analytics, website development, and automation. Author Anne Ahola Ward walks marketers and developers through SEO essentials and provides real-world case studies of successful and not-so-successful SEO programs. You’ll quickly understand why this is both an exciting and critical time to adopt SEO in your organization. Perform keyword goals and research, and spot search trends Understand the motivation and creativity of the SEO mindset Run a campaign to generate traffic and measure the results Use mobile and platform-agnostic strategies for search growth Demonstrate the value of your search marketing efforts Include web development in your SEO program—everything from quick updates to UX/UI strategy Learn the sweetest way to run and report on an search program
| Author | : Jacob Redding |
| Publisher | : John Wiley & Sons |
| Total Pages | : 602 |
| Release | : 2010-04-20 |
| Genre | : Computers |
| ISBN | : 0470881720 |
A thorough introduction that lessens the learning curve to building sites with Drupal 7 Drupal 7 is the latest version of the free, open source content management system Drupal. A powerful content management system and framework Drupal has an unfortunate reputation of having a steep learning curve. This guide to Drupal 7 methodically demystifies Drupal and shortening the learning curve. Author Jacob Redding is deeply embedded in the Drupal community, and walks first-time Drupal developers through the installation and configuration of a Drupal system. In-depth information on key areas of Drupal explore the Drupal hook system, Drupal's theming layer, and Drupal's API. You'll also get sample code, and lessons that guide you through various aspects of Drupal. Introduces you to every aspect of Drupal 7 Demystifies key areas of Drupal and shortens the learning curve for even the most novice beginner Features lessons and sample code that offer extra insight into a Drupal web site Exploring simple single website installations and more advanced multiple site installations that share users and/or content. Addresses how to use Drupal's theming layer to your advantage. With this comprehensive and clear book by your side, you will quickly learn to leverage Drupal's impressive power.
