Driving Consumer Engagement In Social Media PDF Download
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| Author | : Anna Bianchi |
| Publisher | : Routledge |
| Total Pages | : 196 |
| Release | : 2020-12-10 |
| Genre | : Business & Economics |
| ISBN | : 1000294668 |
Download Driving Consumer Engagement in Social Media Book in PDF, ePub and Kindle
This book investigates how marketing communications in social networks influence electronic word of mouth, including an examination of brand type and geographic market. It focuses on motivations and reveals why people exchange opinions about brands, products and services in the digital environment. It is written for scholars and researchers within the fields of marketing and communication.
| Author | : Robert W. Palmatier |
| Publisher | : Springer |
| Total Pages | : 328 |
| Release | : 2017-08-29 |
| Genre | : Business & Economics |
| ISBN | : 3319619853 |
Download Customer Engagement Marketing Book in PDF, ePub and Kindle
This book provides a synthesis of research perspectives on customer engagement through a collection of chapters from thought leaders. It identifies cutting-edge metrics for capturing and measuring customer engagement and highlights best practices in implementing customer engagement marketing strategies. Responding to the rapidly changing business landscape where consumers are more connected, accessible, and informed than ever before, many firms are investing in customer engagement marketing. The book will appeal to academics, practitioners, consultants, and managers looking to improve customer engagement.
| Author | : Nripendra P. Rana |
| Publisher | : Springer Nature |
| Total Pages | : 337 |
| Release | : 2019-11-11 |
| Genre | : Business & Economics |
| ISBN | : 3030243745 |
Download Digital and Social Media Marketing Book in PDF, ePub and Kindle
This book examines issues and implications of digital and social media marketing for emerging markets. These markets necessitate substantial adaptations of developed theories and approaches employed in the Western world. The book investigates problems specific to emerging markets, while identifying new theoretical constructs and practical applications of digital marketing. It addresses topics such as electronic word of mouth (eWOM), demographic differences in digital marketing, mobile marketing, search engine advertising, among others. A radical increase in both temporal and geographical reach is empowering consumers to exert influence on brands, products, and services. Information and Communication Technologies (ICTs) and digital media are having a significant impact on the way people communicate and fulfil their socio-economic, emotional and material needs. These technologies are also being harnessed by businesses for various purposes including distribution and selling of goods, retailing of consumer services, customer relationship management, and influencing consumer behaviour by employing digital marketing practices. This book considers this, as it examines the practice and research related to digital and social media marketing.
| Author | : Management Association, Information Resources |
| Publisher | : IGI Global |
| Total Pages | : 1723 |
| Release | : 2018-01-05 |
| Genre | : Business & Economics |
| ISBN | : 1522551883 |
Download Digital Marketing and Consumer Engagement: Concepts, Methodologies, Tools, and Applications Book in PDF, ePub and Kindle
Consumer interaction and engagement are vital components to help marketers maintain a lasting relationship with their customers. To achieve this goal, companies must utilize current digital tools to create a strong online presence. Digital Marketing and Consumer Engagement: Concepts, Methodologies, Tools, and Applications is an innovative reference source for the latest academic material on emerging technologies, techniques, strategies, and theories in the promotion of brands through forms of digital media. Highlighting a range of topics, such as mobile commerce, brand communication, and social media, this multi-volume book is ideally designed for professionals, researchers, academics, students, managers, and practitioners actively involved in the marketing industry.
| Author | : Charles Steinfield |
| Publisher | : Springer Science & Business Media |
| Total Pages | : 570 |
| Release | : 2010-05-27 |
| Genre | : Computers |
| ISBN | : 184628905X |
Download Communities and Technologies 2007 Book in PDF, ePub and Kindle
This book covers the relationship between information and communication technologies (ICTs) and communities – both physical and virtual. Community technology applications are studied in many contexts. The book demonstrates the dynamic and interdisciplinary nature of evolving communities and technologies scholarship.
| Author | : Management Association, Information Resources |
| Publisher | : IGI Global |
| Total Pages | : 1865 |
| Release | : 2021-05-28 |
| Genre | : Computers |
| ISBN | : 179989021X |
Download Research Anthology on Strategies for Using Social Media as a Service and Tool in Business Book in PDF, ePub and Kindle
Social media has become an integral part of society as social networking has become a main form of communication and human interaction. To stay relevant, businesses have adopted social media tactics to interact with consumers, conduct business, and remain competitive. Social technologies have reached a vital point in the business world, being essential in strategic decision-making processes, building relationships with consumers, marketing and branding efforts, and other important areas. While social media continues to gain importance in modern society, it is essential to determine how it functions in contemporary business. The Research Anthology on Strategies for Using Social Media as a Service and Tool in Business provides updated information on how businesses are strategically using social media and explores the role of social media in keeping businesses competitive in the global economy. The chapters will discuss how social tools work, what services businesses are utilizing, both the benefits and challenges to how social media is changing the modern business atmosphere, and more. This book is essential for researchers, instructors, social media managers, business managers, students, executives, practitioners, industry professionals, social media analysts, and all audiences interested in how social media is being used in modern businesses as both a service and integral tool.
| Author | : Roderick J. Brodie |
| Publisher | : Routledge |
| Total Pages | : 315 |
| Release | : 2015-12-14 |
| Genre | : Business & Economics |
| ISBN | : 1317533151 |
Download Customer Engagement Book in PDF, ePub and Kindle
How customers and consumer behavior have been changing due to technology and other forces is of prime interest. This book addresses the central questions regarding new emerging consumer behavior; how does social media affect this behavior; how and at what points do emotions affect consumer decisions; and what triggers this is: How should engagement be conceptualized, defined and measured? How do social media and other marketing activities create engagement? The book draws on the rich, extensive knowledge of the authors who are pioneers in the field. The book's editors have identified the weakness in the current knowledge and aim to address this gap by touching on significant conceptual and empirical contributions to this emerging literature stream, providing readers with a comprehensive contemporary perspective of customer engagement. The book also endeavors to develop a richer narrative around the notion of social media and customer engagement, and the non-monetary notion of social media within new media-based social networks.
| Author | : Aliza Sherman |
| Publisher | : John Wiley & Sons |
| Total Pages | : 457 |
| Release | : 2013-05-23 |
| Genre | : Business & Economics |
| ISBN | : 1118530233 |
Download Social Media Engagement For Dummies Book in PDF, ePub and Kindle
Put "engage" front and center in your social media marketing engagement strategies! When you focus on the engagement side of a social media marketing strategy, you'll build and grow relationships with followers and customers, craft content just for them, analyze how they're responding, and refocus and refresh your campaigns accordingly. This smart guide shows you how to do all that, and then some. From building trust to sparking conversation to using video and other tools, this creative book is a must read if you want to discover all that goes into the most important aspect of today's social marketing. Helps you build and foster social media relationships with potential customers, fans, followers, and current customers Shows you how to spark actions, reactions, or interactions--and make things happen Explores the fundamentals, especially for do-it-yourself small-business owners and marketers Covers building trust and credibility, creating connections, encouraging sharing, using social networks to engage, using email marketing or SEO to engage, and much more Social Media Engagement For Dummies will help you connect to followers, convert them to customers, turn them into evangelists for your company, and boost your bottom line!
| Author | : Tanja Fink |
| Publisher | : Springer Nature |
| Total Pages | : 237 |
| Release | : 2021-08-23 |
| Genre | : Business & Economics |
| ISBN | : 3658346515 |
Download Drivers of User Engagement in Influencer Branding Book in PDF, ePub and Kindle
The knowledge on how to influence user engagement metrics and thereby brand visibility plays a crucial role in influencer branding – both for social media influencers as well as marketers. Based upon two holistic empirical models and the analysis of real-world data, Tanja Fink is able to show important drivers of user engagement in influencer branding. Therefore, the author is building upon established models from research in celebrity endorsement, product placement and social media marketing. The profound empirical results reveal surprising and highly relevant insights for brand managers which call for a more conscientious (visual) integration of brands in user-generated content (UGC) on Instagram. In addition, the author detects several mechanisms for increasing user engagement while preventing user reactance towards the brand endorsement.
| Author | : Daniel L. Newman |
| Publisher | : |
| Total Pages | : 160 |
| Release | : 2014-02-25 |
| Genre | : Business & Economics |
| ISBN | : 9781631734359 |
Download The New Rules of Customer Engagement Book in PDF, ePub and Kindle
Imagine a world where you never had to sell anything... Every day the ideal number of clients with needs aligned perfectly to what you have to offer would walk through the door and shout: "I'll take it!" What if I told you this is already happening? Albeit selling isn't quite that simple. And the customers aren't really just arriving sight unseen, ready to buy. But in a very subtle way, brands are driving buying decisions long before the sales department ever becomes involved. This leaves us all to ask, how? In the "The New Rules of Customer Engagement" you will: Gain clarity on how the information age is a driving force for businesses to embrace social, mobile and content marketing Learn the importance of P2P over traditional B2B and B2C - and specifically how our perspective is driven from all our experiences as consumers Better understand how to leverage consumer knowledge to drive innovation within the customer environment Learn how to build an engaged business network that leads to customer advocacy and huge business growth through word-of-mouth referrals and online testimonials Be motivated to consider the importance of building a customer-centric business from top to bottom that yields goodwill and dramatically improved business outcomes "The New Rules of Customer Engagement - 6 Trends Transforming the Way We Sell" is a must read for C-level executives, business and franchise owners, middle-level managers - and those with a passion for leading their business to success... through engagement."
