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Drive Aware: Promoting Driving Awareness in Ireland

Drive Aware: Promoting Driving Awareness in Ireland
Author: Sean O'Connor
Publisher: Sean O'Connor
Total Pages: 20
Release: 2023-11-01
Genre: Transportation
ISBN:

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"Safer roads for a safer society" - This has been the driving principle behind the ambitious initiative known as the Drive Aware program in Ireland. As the country grapples with the ever-present challenge of road safety, there is a growing recognition of the need to address the root causes of accidents and fatalities on the roads. Impaired, dangerous, and careless driving behaviours account for a significant proportion of road-related tragedies, making it imperative to take proactive measures to promote responsible driving. This book delves into the realm of driving awareness in Ireland and explores the Drive Aware program, an innovative and comprehensive initiative designed to foster positive changes in attitudes and behaviours related to alcohol and drug usage, dangerous driving, and carelessness behind the wheel.


Breaking the Chains: A Comprehensive Guide to Addiction Counselling in Ireland and the UK

Breaking the Chains: A Comprehensive Guide to Addiction Counselling in Ireland and the UK
Author: Sean O'Connor
Publisher: Sean O'Connor
Total Pages: 122
Release: 2023-11-01
Genre: Psychology
ISBN:

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Welcome to the comprehensive guide to addiction counselling in Ireland and the UK. This book is designed to provide addiction counsellors with in-depth knowledge, practical strategies, and real-world examples to enhance their understanding and effectiveness in working with individuals struggling with addiction. Drawing on the experiences of working addiction counsellors in the region, this book offers valuable insights into the unique challenges and considerations faced in the Irish and UK context. Chapter by chapter, we delve into various aspects of addiction counselling, exploring the definition and classification of addiction, factors influencing addiction, the neurobiology of addiction, and the understanding of addiction as a chronic disease. We also examine the concept of dual diagnosis and the complexities of addressing co-occurring mental health disorders. Through evidence-based approaches, we explore effective counselling techniques and interventions, such as motivational interviewing, cognitive-behavioural therapy, and mindfulness-based approaches. We also discuss the importance of cultural sensitivity in addiction counselling, emphasizing the need for counsellors to be aware of and responsive to the diverse cultural backgrounds and needs of their clients. Additionally, we explore the collaborative care model, highlighting the significance of working in partnership with other healthcare professionals to provide holistic and integrated care. Throughout this book, we emphasize the practical applications of addiction counselling, providing real-life examples and case studies that illustrate how counsellors can apply theoretical concepts and techniques in their everyday practice. We examine the role of assessment and diagnosis in treatment planning, the implementation of evidence-based approaches, the considerations for special populations, and the importance of harm reduction and relapse prevention.


A therapist’s guide to a little bit of everything

A therapist’s guide to a little bit of everything
Author: Sean O'Connor
Publisher: Sean O'Connor
Total Pages: 417
Release: 2023-11-01
Genre: Social Science
ISBN:

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"A Therapist's Guide to a Little Bit of Everything" is a comprehensive and invaluable resource designed to support therapists in navigating a wide range of topics and issues they may encounter in their practice. With a focus on practical guidance and evidence-based approaches, this book offers insights, strategies, and tools to enhance therapeutic effectiveness and promote the well-being of both therapists and clients. The aim of this book is to provide therapists with a comprehensive understanding of diverse areas of mental health and human experience. Each chapter delves into a specific topic, providing in-depth exploration and practical guidance for therapists to better support their clients. From navigating bereavement and understanding addiction to addressing work and career issues and exploring gender identity, the book covers an extensive range of topics relevant to contemporary therapeutic practice. The book embraces a reader-friendly style, combining accessible language with a wealth of research-backed knowledge. Each chapter presents a clear overview of the topic, followed by practical strategies and reflective exercises to facilitate learning and application. The content is presented in a manner that encourages therapists to engage in self-reflection, explore their own biases, and continually develop their skills and competencies.


Balancing Justice: A Magistrate's Journey

Balancing Justice: A Magistrate's Journey
Author: Sean O'Connor
Publisher: Sean O'Connor
Total Pages: 17
Release: 2023-11-01
Genre: Law
ISBN:

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Welcome to the world of magistracy, where justice is served, decisions are made, and lives are impacted. In this book, we will embark on a journey through the intricacies of magistracy, exploring the diverse cases, ethical considerations, impact on individuals and communities, challenges, rewards, and the significance of this vital role in the United Kingdom's justice system. Magistrates hold a position of great responsibility, entrusted with the task of dispensing justice and upholding the rule of law. They preside over a wide range of cases, from minor offences to more serious matters, making decisions that can shape the lives of individuals and the well-being of the community. Their role requires a delicate balance of fairness, impartiality, and integrity, as they navigate the complexities of the legal system. In this book, we will delve into the diverse cases that magistrates handle, ranging from criminal offences to civil disputes. We will explore the ethical considerations that guide their decision-making process, such as fairness, impartiality, and integrity. Understanding these principles is crucial in ensuring that justice is served and public trust is maintained.


Marketing Communications

Marketing Communications
Author: PR Smith
Publisher: Kogan Page Publishers
Total Pages: 673
Release: 2019-12-03
Genre: Business & Economics
ISBN: 074949865X

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"The authors have the uncommon knack of taking the complex and explaining it in a clear, compelling way. I recommend it if you want to learn the principles of strategic communications and get structured suggestions to create better campaigns." Dave Chaffey, Co-founder and Content Director, Smart Insights This book has the strongest focus of online and offline integration of any marketing communications textbook. A blended approach to marketing is in its DNA. Compared to the competition that too often uses a bolts-on approach to integration, this book is essential for giving students the precise skills employers will look for - to be able to implement genuinely integrated marketing campaigns. This new, seventh edition combines professional and academic expertise to ground big picture theory into real-world case studies, drawing from cutting-edge global companies like Snapchat and Spotify, that will teach students the why behind the how. With increased focus on social media and the latest digital technologies, this new edition will teach students: - How AI, the Internet of Things, Big Data, AR/VR and marketing automation can be used successfully in campaigns - The opportunity and risks of social media - How to navigate ethical and data management challenges - How to use the current preferred digital marketing tools and technology Covering the key themes of customer engagement, experience and journey, this book will allow students to become truly confident working in an environment of ongoing technological transformation.


Marketing Communications

Marketing Communications
Author: Ze Zook
Publisher: Kogan Page Publishers
Total Pages: 600
Release: 2016-02-03
Genre: Business & Economics
ISBN: 074947341X

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Marketing Communications provides a comprehensive overview of every aspect of marketing communications, from social media, advertising, PR and sponsorship to direct selling and merchandizing. It presents modern marketing communications theories and tools in an accessible way so readers can fully understand the landscape and achieve better results. With a plethora of examples and case studies, as well as online support material for lecturers and students, this essential textbook will guide students and practitioners through everything they need to know about the changing face of marketing. This fully updated 6th edition of Marketing Communications features more of the underpinning theory whilst building on its impressive reputation as a leading practical textbook on the subject. Case studies and anecdotes from companies such as Campbell's Soup, Spotify, Paypal, Kraft and Nike focus on recent digital developments to bring the latest marketing tools to life. With a particular emphasis on analytics, engagement and integration, it addresses the integrated offline and online with social media approach to reflect the current state of play for marketing communications experts. This edition is also supported by a wealth of online resources, including lecture slides for every chapter and self-tests for students.


Communities in Action

Communities in Action
Author: National Academies of Sciences, Engineering, and Medicine
Publisher: National Academies Press
Total Pages: 583
Release: 2017-04-27
Genre: Medical
ISBN: 0309452961

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In the United States, some populations suffer from far greater disparities in health than others. Those disparities are caused not only by fundamental differences in health status across segments of the population, but also because of inequities in factors that impact health status, so-called determinants of health. Only part of an individual's health status depends on his or her behavior and choice; community-wide problems like poverty, unemployment, poor education, inadequate housing, poor public transportation, interpersonal violence, and decaying neighborhoods also contribute to health inequities, as well as the historic and ongoing interplay of structures, policies, and norms that shape lives. When these factors are not optimal in a community, it does not mean they are intractable: such inequities can be mitigated by social policies that can shape health in powerful ways. Communities in Action: Pathways to Health Equity seeks to delineate the causes of and the solutions to health inequities in the United States. This report focuses on what communities can do to promote health equity, what actions are needed by the many and varied stakeholders that are part of communities or support them, as well as the root causes and structural barriers that need to be overcome.


Breakthrough Marketing Plans

Breakthrough Marketing Plans
Author: Tim Calkins
Publisher: Springer
Total Pages: 249
Release: 2016-04-30
Genre: Business & Economics
ISBN: 1137107618

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Almost every company creates a marketing plan each year, and many spend hundreds of employee hours researching, preparing and presenting their tomes to senior executives. But most marketing plans are a waste of time; they are too long, too complicated and too dense. They end up sitting on a shelf, unread and unrealized. Breakthrough Marketing Plans is an essential tool for people who create marketing plans and people who review them. The book provides simple, clear frameworks that are easy to apply, and highlights why marketing plans matter, where they go wrong and how to create a powerful plan that will help build a strong, profitable business.


Marketing God

Marketing God
Author: Donna A. Heckler
Publisher: Our Sunday Visitor
Total Pages: 130
Release: 2019-07-03
Genre: Religion
ISBN: 1681924013

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Marketing God is a crash course unlike any you’ve had before, meant for Catholic parishes, dioceses, religious orders, Catholic organizations, start-ups, apostolates, and anyone who is passionate about their Christian faith and looking for ways to share it effectively. Donna A. Heckler, a global marketing executive who has served a variety of multibillion-dollar organizations with names you know, offers her winning strategies and critical corporate marketing insights to faith-based organizations to help them build their brands and craft messages that are relevant, meaningful, and true. This primer on effective marketing and communication in the context of faith includes: Forty identified corporate strategies that are most critical to faith-based organizations A no-nonsense approach to marketing, branding, and positioning your parish or organization Simple strategies you can start using today Scripture references that help illustrate the strategies A handy glossary of marketing terms for the non-marketer You will learn (and quickly) that marketing is not a bad word for Catholics — or for any Christians. It's a concept, complete with a series of tactics, that can be employed to help further the Kingdom.


Prisoner of Words

Prisoner of Words
Author: Michael E Morrison
Publisher: BalboaPress
Total Pages: 86
Release: 2012-03-07
Genre: Body, Mind & Spirit
ISBN: 1452547122

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Can we use words to make ourselves feel and actually be better? Michael Morrison certainly thinks so, and in this insightful guide he tells us about the transformational power of language. In doing so, he delves into such concepts as neuro-linguistic programming (NLP), Lamarckian evolution theory, the Biology of Belief, Cell- Level Healing, the power of prayer (in health as well as sickness), the Gaia Hypothesis, and Earth Hour. As current concerns move from the individual to the global, our well-being is seen as holistic rather than localised. Can we use positive thoughts and frame positive words to change ourselvesand ultimately help our world flourish? Read Prisoner of Words and discover a new approach to old problems.