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Dot Com Disclosures

Dot Com Disclosures
Author: Barry Leonard
Publisher: DIANE Publishing
Total Pages: 118
Release: 2000-09
Genre:
ISBN: 0756702534

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Report by the Federal Trade Commission (FTC) on the information that businesses should consider as they develop online advertisements to ensure that they comply with the law. The same consumer protection laws that apply to commercial activities in other media apply online. The FTC Act's prohibition on unfair or deceptive acts or practicesÓ encompasses Internet advertisements, marketing & sales. It discusses: (1) the requirement for clear & conspicuous disclosures to prevent an advertisement from being misleading, to ensure that consumers receive material information about the terms of a transaction; (2) ways that advertisers can make such disclosures; & (3) FTC rules & guides that are adaptable to new technologies.


. com Disclosures

. com Disclosures
Author: Federal Trade Commission
Publisher:
Total Pages: 26
Release: 2014-11-20
Genre: Advertising, false and misleading
ISBN: 9781503305090

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In the online marketplace, consumers can transact business without the constraints of time or distance. One can log on to the Internet day or night and purchase almost anything one desires, and advances in mobile technology allow advertisers to reach consumers nearly anywhere they go. But cyberspace is not without boundaries, and deception is unlawful no matter what the medium. The FTC has enforced and will continue enforcing its consumer protection laws to ensure that products and services are described truthfully online, and that consumers understand what they are paying for. These activities benefit consumers as well as sellers, who expect and deserve the opportunity to compete in a marketplace free of deception and unfair practices. The general principles of advertising law apply online, but new issues arise almost as fast as technology develops - most recently, new issues have arisen concerning spaceconstrained screens and social media platforms. This FTC staff guidance document describes the information businesses should consider as they develop ads for online media to ensure that they comply with the law.


Dietary Supplements

Dietary Supplements
Author: United States. Federal Trade Commission. Bureau of Consumer Protection
Publisher:
Total Pages: 32
Release: 1998
Genre: Advertising
ISBN:

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Computerworld

Computerworld
Author:
Publisher:
Total Pages: 76
Release: 2000-07-31
Genre:
ISBN:

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For more than 40 years, Computerworld has been the leading source of technology news and information for IT influencers worldwide. Computerworld's award-winning Web site (Computerworld.com), twice-monthly publication, focused conference series and custom research form the hub of the world's largest global IT media network.


Federal Register

Federal Register
Author:
Publisher:
Total Pages: 1624
Release: 2000-08-15
Genre: Administrative law
ISBN:

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The New Advertising

The New Advertising
Author: Valerie K. Jones
Publisher: Bloomsbury Publishing USA
Total Pages: 845
Release: 2016-09-19
Genre: Business & Economics
ISBN: 1440833435

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The era of "big data" has revolutionized many industries—including advertising. This is a valuable resource that supplies current, authoritative, and inspiring information about—and examples of—current and forward-looking theories and practices in advertising. The New Advertising: Branding, Content, and Consumer Relationships in the Data-Driven Social Media Era supplies a breadth of information on the theories and practices of new advertising, from its origins nearly a quarter of a century ago, through its evolution, to current uses with an eye to the future. Unlike most other books that focus on one niche topic, this two-volume set investigates the overall discipline of advertising in the modern context. It sheds light on significant areas of change against the backdrop of digital data collection and use. The key topics of branding, content, interaction, engagement, big data, and measurement are addressed from multiple perspectives. With contributions from experts in academia as well as the advertising and marketing industries, this unique set is an indispensable resource that is focused specifically on new approaches to and forms of advertising. Readers will gain an understanding of the distinct shifts that have taken place in advertising. They will be able to build their knowledge on frameworks for navigating and capitalizing on today's fragmented, consumer-focused, digital media landscape, and they will be prepared for what the future of advertising will likely bring.


Dietary Supplement Regulation in the United States

Dietary Supplement Regulation in the United States
Author: Taylor C. Wallace
Publisher: Springer Science & Business Media
Total Pages: 51
Release: 2013-10-01
Genre: Science
ISBN: 3319015028

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Contrary to the common belief that dietary supplements are “unregulated” in the United States, nutrients and other dietary ingredient-containing products have been regulated in this country for a little over a century at least in some capacity, initially through the Pure Food and Drug Act (PFDA) of 1906 and culminating with the many anticipated regulations to be implemented following the recent enactment of the Food Safety Modernization Act of 2010 (FSMA). The goal of this brief is to review and discuss the current statutes and regulations surrounding the ingredients, manufacturing standards, safety, and labeling of dietary supplements for the purpose of protecting consumers. ​


Privacy Implications of Online Advertising

Privacy Implications of Online Advertising
Author: United States. Congress. Senate. Committee on Commerce, Science, and Transportation
Publisher:
Total Pages: 122
Release: 2012
Genre: Data protection
ISBN:

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Journal of Public Policy and Marketing

Journal of Public Policy and Marketing
Author: Thomas C. Kinnear
Publisher: American Marketing Association
Total Pages: 188
Release: 1984-05
Genre: Business & Economics
ISBN:

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