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| Author | : M Davey |
| Publisher | : |
| Total Pages | : 434 |
| Release | : 2009-01-01 |
| Genre | : Self-Help |
| ISBN | : 9780646492933 |
One woman's story of how she beat the killer germ pseudomanus areaginoso after being told she only had six months to live. Under the guidance of natural therapist Elias Schindelar this book is a must read and includes natural remedies, healthy diet advice and is endorsed by The House eLidi.
| Author | : Dawn O’Porter |
| Publisher | : HarperCollins |
| Total Pages | : 448 |
| Release | : 2017-04-06 |
| Genre | : Fiction |
| ISBN | : 0008126046 |
*Dawn O’Porter’s brand new novel, CAT LADY, is available to pre-order now! * THE SUNDAY TIMES BESTSELLER, shortlisted for best audiobook in the Specsavers National Book Awards 2018 Fearlessly frank and funny, the debut adult novel from Dawn O’Porter is the book that everybody needs to read right now.
| Author | : Wilfred Trotter |
| Publisher | : |
| Total Pages | : 226 |
| Release | : 1917 |
| Genre | : Collective behavior |
| ISBN | : |
| Author | : Michelle Baddeley |
| Publisher | : Yale University Press |
| Total Pages | : 294 |
| Release | : 2018-07-10 |
| Genre | : Psychology |
| ISBN | : 0300231822 |
“Why we run with—or avoid—the crowd, and why it matters, from choosing a restaurant in a tourist trap to believing fake news. I learned a lot” (Tim Harford, author of The Undercover Economist). Rioting teenagers, tumbling stock markets, and the spread of religious terrorism appear to have little in common, but all are driven by the same basic instincts: the tendency to herd, follow, and imitate others. In today’s interconnected world, group choices all too often seem maladaptive. With unprecedented speed, information—or misinformation—flashes across the globe and drives rapid shifts in group opinion. Adverse results can include speculative economic bubbles, irrational denigration of scientists and other experts, seismic political reversals, and more. Drawing on insights from across the social, behavioral, and natural sciences, Michelle Baddeley explores contexts in which behavior is driven by the herd. She analyzes the rational vs. nonrational and cognitive vs. emotional forces involved, and she investigates why herding only sometimes works out well. With new perspectives on followers, leaders, and the pros and cons of herd behavior, Baddeley shines vivid light on human behavior in the context of our ever-more-connected world. “Her observations on how both risk-taking and conformism contributed to Donald Trump’s election, and on how social media affects ‘copycats,’ make for a well-timed and valuable study.” —Publishers Weekly “This might well become the defining book, for this decade and more, on the topic of herding and social influence.” —Cass Sunstein, co-author of Nudge
| Author | : Youngme Moon |
| Publisher | : Currency |
| Total Pages | : 290 |
| Release | : 2011-09-06 |
| Genre | : Business & Economics |
| ISBN | : 030746086X |
What if working like crazy to beat the competition did exactly the opposite, making you mediocre and more like the competition? In today’s world of overabundant consumer choices and superfluous apps, upgrades, add-ons, and features, brands have become nearly identical, as their efforts to outdo one another have pushed them into a dizzying herd of indistinct options. Youngme Moon identifies the outliers, the mavericks, the iconoclasts—the players who have thoughtfully rejected orthodoxy in favor of an approach that is more adventurous. Some are even “hostile,” almost daring you to buy what they are selling. Using her original research on companies such as IKEA and Google, Moon will inspire you to be counterintuitive and meaningfully different—to rethink your business strategy, to stop conforming and start deviating, to stop emulating and start innovating. Because to stand out you must become the exception, not the rule.
| Author | : Colin Cowherd |
| Publisher | : Crown |
| Total Pages | : 306 |
| Release | : 2014-09-09 |
| Genre | : Sports & Recreation |
| ISBN | : 0804138133 |
There are really two games, the one you see and the one you don't. The way I see it, the best way to use access to both worlds is to illuminate and reveal, not idolize and adore. It's better to be wrong than to be played for a fool. – Colin Cowherd In this age of billion dollar athletic marketing campaigns, “feel good” philosophy with no connection to reality, and a Sports Media echo chamber that’s all too eager swallow whatever idiotic notion happens to be in vogue at the moment, it’s tough to find people who aren’t afraid to say what they’re really thinking. But that’s where Colin Cowherd comes in. As his millions of fans on ESPN Radio and ESPNU already know, Colin is the rare sports analyst who’s brave (or crazy) enough to speak his mind—even if it pisses some people off. Of course, it helps that a lot of what Colin has to say is simply hilarious. Lots of writers can tell you about Boston’s storied sports history. But how many can tell you why the city of Boston is America’s five year old? Lots of writers will brag about the stuff they got right, but how many will happily list all the calls they got completely and utterly wrong? Whether he’s pointing out the stupidity of conspiracy theories, explaining why media bias isn’t nearly as big a deal as many assume, or calling out those who prize short term wins over sustainability, Colin is smart, thought-provoking, and laugh-out-loud funny. Some of the questions he’s not afraid to ask in You Herd Me! include: Is Tiger Woods really a sex addict—or does he just have good PR? Is “work-life balance” really the ideal we should all strive for—or is that just a way for people feel better about mediocrity? Is talent really all it’s cracked up to be—or can too much talent actually be counterproductive? Is the X games really a sport—or would we all be better off if we admitted it’s something else entirely? Is Hell really a supernatural place of fire and brimstone—or is it actually just another word for living in Tampa? Unapologetically entertaining and packed with behind-the-scenes insights you won’t get anywhere else, You Herd Me! is unlike any other sports book ever written.
| Author | : Mark Earls |
| Publisher | : John Wiley & Sons |
| Total Pages | : 438 |
| Release | : 2009-08-07 |
| Genre | : Business & Economics |
| ISBN | : 0470685484 |
"...fascinating. Like Malcolm Gladwell on speed." —THE GUARDIAN "HERD is a rare thing: a book that transforms the reader's perception of how the world works". —Matthew D'Ancona, THE SPECTATOR "This book is a must. Once you have read it you will understand why Mark Earls is regarded as a marketing guru." —Daniel Finkelstein, THE TIMES This paperback version of Mark Earls' groundbreaking and award winning book comes updated with new stats and figures and provides two completely revised chapters that deal with the rise of social networking. Since the Enlightenment there has been a very simple but widely held assumption that we are a species of thinking individuals and human behaviour is best understood by examining the psychology of individuals. It appears, however, that this insight is plain wrong. The evidence from a number of leading behavioural and neuroscientists suggests that our species is designed as a herd or group animal. Mark Earls applies this evidence to the traditional mechanisms of marketing and consumer behaviour, with a result that necessitates a complete rethink about these subjects. HERD provides a host of unusual examples and anecdotes to open the mind of the business reader, from Peter Kay to Desmond Tutu, Apple to UK Sexual Health programmes, George Bush to Castle Lager, from autism to depression to the real explanation for the placebo effect in pharmaceutical testing.
| Author | : Chris Irwin |
| Publisher | : Souvenir Press |
| Total Pages | : 300 |
| Release | : 2013-02-01 |
| Genre | : Technology & Engineering |
| ISBN | : 0285642251 |
Written by one of the original Horse Whisperers Horses Don't Lie is the definitive guide to training horses and every horse trainer will welcome this method. After years of using his method to train horses Chris came to see that it could also be applied to human behaviour. As Chris points out: "A horse knows what you know." The characteristics necessary for building good relationships with horses can be used to deepen our relationships with other people and to enrich our daily lives. Horses can teach us how to communicate with empathy and patience, not only with them but with each other. Humans, like dogs, are natural predators while horses are prey that evolved to band together in packs for protection. This results in two differing types of consciousness and for a human to think like prey teaches many things. It teaches the trust and honesty essential in building relationships, and not only in a relationship with a horse; while the sensitivity and awareness that characterises a horse's perception of the world are qualities we could all use in our own lives. "Always think like a horse and not like a dog." The real magic of horse whispering is what horses reveal to us about ourselves when we strive to understand their behaviour. Horses Don't Lie will teach you about the connections we can make in our lives when we learn from horses.
| Author | : Gawani Pony Boy |
| Publisher | : Fox Chapel Publishing |
| Total Pages | : 214 |
| Release | : 2012-07-24 |
| Genre | : Pets |
| ISBN | : 1620080206 |
The bible of North American Horsemanship, Horse, Follow Closely is GaWaNi Pony Boy's signature title about the relationship training methods that are steeped in common sense and the age-old wisdom of his Native American ancestors. Of mixed blood Tsa-la-gi, GaWaNi Pony Boy was able to conceive his philosophy and compile the methods of relationship training while touring the United States with a Native American drum band and consulting the Tribal Elders from many different nations and backgrounds. The methods and beliefs of relationship training come directly from the first great horsemen of North America. "Horse and rider are one. Theirs is a relationship of trust, harmony, and respect born of a way of life that is all but lost." The stunning full-color photographs by Gabrielle Boiselle capture Pony Boy's serenity and unity with his close horse companions. The author's simple eloquence forges a deep, profound relationship with his readers that few books ever hope to achieve. As Pony Boy writes in the introduction, "For many [the Native American horseman] represents the ultimate rider. The essence of a horseman, both his skill and intuition, goes beyond the hours he spends in the saddle;.the folklore of every Native tribe are stories, tales, and beliefs to exemplify human's relations to other animals." The book begins with an analysis of how horses came to live with the Natives of North America and horses' impact on Native life. The crux of relationship training, according to the author, is to understand "what it means to be a horse, react like a horse, and relate to other things like a horse;." Native Americans were able to create such strong relationship with horses in a short time because they understood that "a horse is a horse." Learning to balance the relationship between horse and human is the missing link to becoming a masterful horseman or horsewoman. The book describes not only the techniques involved for relationship training but also the belief system and attitude that must be applied to all methods of horsemanship.In addition to presenting the methods and philosophy of relationship training, Horse, Follow Closely also includes many stories and legends of Native Americans and their horses, all of which teach the reader something new about himself and his relationship with his horse.
| Author | : Johan Anderberg |
| Publisher | : |
| Total Pages | : |
| Release | : 2022-03-29 |
| Genre | : |
| ISBN | : 9781922310934 |
In the spring of 2020, as a new and deadly virus rapidly spread across the globe, the world shut down. But a small country in Northern Europe remained open. The Swedish COVID-19 strategy has been alternately lauded and held up as a cautionary tale by international governments and journalists alike -- with all eyes on what has been dubbed 'The Swedish Experiment'. But what made Sweden take such a deviating path? In The Herd, journalist Johan Anderberg narrates the improbable story of a nation that took a startlingly different approach to fighting the greatest global pandemic in over one hundred years. First, it was no restrictions. Then, it was no face masks. While the rest of the world looked on with incredulity, condemnation, admiration, or even envy, Sweden stood alone. But The Herdis more than just a look at the evolution of the Swedish COVID-19 strategy. With ease, Anderberg guides the reader through the history of epidemiology, R0-rates, inoculation, and international organisations and strategies. He also presents a colourful cast of characters and the ticking-clock decisions they were faced with on a daily basis. Weaving past and present with effortless buoyancy, Anderberg has written an everyman's guide to everything you want to know about the pandemic that reads like a thriller.
