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Social Media Marketing: Breakthroughs in Research and Practice

Social Media Marketing: Breakthroughs in Research and Practice
Author: Management Association, Information Resources
Publisher: IGI Global
Total Pages: 1600
Release: 2018-05-04
Genre: Computers
ISBN: 1522556389

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In the digital age, numerous technological tools are available to enhance business processes. When these tools are used effectively, knowledge sharing and organizational success are significantly increased. Social Media Marketing: Breakthroughs in Research and Practice contains a compendium of the latest academic material on the use, strategies, and applications of social media marketing in business today. Including innovative studies on email usage, social interaction technologies, and internet privacy, this publication is an ideal source for managers, corporate trainers, researchers, academics, and students interested in the business applications of social media marketing.


Social Media and Networking: Concepts, Methodologies, Tools, and Applications

Social Media and Networking: Concepts, Methodologies, Tools, and Applications
Author: Management Association, Information Resources
Publisher: IGI Global
Total Pages: 2337
Release: 2015-07-31
Genre: Social Science
ISBN: 1466686154

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In the digital era, users from around the world are constantly connected over a global network, where they have the ability to connect, share, and collaborate like never before. To make the most of this new environment, researchers and software developers must understand users’ needs and expectations. Social Media and Networking: Concepts, Methodologies, Tools, and Applications explores the burgeoning global community made possible by Web 2.0 technologies and a universal, interconnected society. With four volumes of chapters related to digital media, online engagement, and virtual environments, this multi-volume reference is an essential source for software developers, web designers, researchers, students, and IT specialists interested in the growing field of digital media and engagement. This four-volume reference includes various chapters covering topics related to Web 2.0, e-governance, social media activism, internet privacy, digital and virtual communities, e-business, customer relationship management, and more.


Dominando Social Media

Dominando Social Media
Author: Justo Serrano
Publisher: Createspace Independent Publishing Platform
Total Pages: 90
Release: 2017-04-22
Genre:
ISBN: 9781544901213

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Si usted es un individuo o due�o de un negocio, es importante establecer una presencia en los medios sociales en l�nea. Este libro est� dise�ado para proporcionarle los pasos que debe tomar con el fin de establecer su presencia en los diferentes medios de comunicaci�n social que son populares hoy en d�a.El objetivo principal de establecimiento de la presencia en las redes sociales es para ofrecerle una mayor exposici�n. Por encima de todo una presencia en los medios sociales positiva puede ayudar a que usted puede dar credibilidad a su industria y convertirse en el experto en su campo. Adem�s, los medios de comunicaci�n social proporcionan una excelente manera de relacionarse con los clientes potenciales. Tambi�n es una gran manera de relacionarse con sus clientes actuales, proporcion�ndoles un excelente servicio al cliente para que puedan volver a su negocio una y otra vez.Este libro ser� su gu�a para la creaci�n de su autoridad en los medios de comunicaci�n social a trav�s de las plataformas de medios sociales m�s populares en la actualidad. Aprender� a configurar sus p�ginas y aumentar su presencia en l�nea a trav�s de estas plataformas.Una vez que usted se ha establecido en estas plataformas, a continuaci�n, aprender� c�mo automatizar los mensajes para que pueda dedicar menos tiempo a trabajar en su red de medios sociales y m�s tiempo en el contenido y otras estrategias que son necesarias para mejorar su presencia en l�nea.


Dominando SOCIAL MEDIA

Dominando SOCIAL MEDIA
Author: César Miró
Publisher:
Total Pages: 90
Release: 2017-03-21
Genre:
ISBN: 9781520890883

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Si usted es un individuo o due�o de un negocio, es importante establecer una presencia en los medios sociales en l�nea. Este libro est� dise�ado para proporcionarle los pasos que debe tomar con el fin de establecer su presencia en los diferentes medios de comunicaci�n social que son populares hoy en d�a.El objetivo principal de establecimiento de la presencia en las redes sociales es para ofrecerle una mayor exposici�n. Por encima de todo una presencia en los medios sociales positiva puede ayudar a que usted puede dar credibilidad a su industria y convertirse en el experto en su campo. Adem�s, los medios de comunicaci�n social proporcionan una excelente manera de relacionarse con los clientes potenciales. Tambi�n es una gran manera de relacionarse con sus clientes actuales, proporcion�ndoles un excelente servicio al cliente para que puedan volver a su negocio una y otra vez.Este libro ser� su gu�a para la creaci�n de su autoridad en los medios de comunicaci�n social a trav�s de las plataformas de medios sociales m�s populares en la actualidad. Aprender� a configurar sus p�ginas y aumentar su presencia en l�nea a trav�s de estas plataformas.Una vez que usted se ha establecido en estas plataformas, a continuaci�n, aprender� c�mo automatizar los mensajes para que pueda dedicar menos tiempo a trabajar en su red de medios sociales y m�s tiempo en el contenido y otras estrategias que son necesarias para mejorar su presencia en l�nea.


How to turn customer objections into sales opportunities

How to turn customer objections into sales opportunities
Author: Digital World
Publisher: Digital World
Total Pages: 73
Release: 2024-07-05
Genre: Business & Economics
ISBN: 1456782223

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Tired of mediocre sales results? Wanting to turn your business into a magnet for loyal customers? In this series of practical and revealing ebooks, you will have access to an arsenal of advanced strategies and techniques to boost your sales to new heights and build lasting relationships with your customers. Throughout the series, you will: Unlock the secrets of consumer psychology: Understand the motivations and triggers that drive purchasing decisions and learn how to create irresistible messages that convert leads into loyal customers. Master foolproof prospecting techniques: Discover how to find your ideal customers, even in competitive markets, and build a solid foundation of qualified leads. Improve your communication skills: Learn to communicate with clarity, persuasion and empathy, creating genuine connections with your customers and building the trust necessary to close sales. Monetize your knowledge and skills: Transform yourself into a sales expert and explore lucrative opportunities to offer your services as a consultant or mentor. Each ebook in the series offers: Practical, actionable content: Proven tips and strategies you can immediately implement in your business. Real examples and case studies: Learn from the experiences of successful salespeople and replicate their results. Valuable tools and resources: Templates, checklists and scripts to help you implement strategies. Personalized guidance: Access to an exclusive group to answer questions and receive personalized support. Whether you are a beginner or an experienced seller, this ebook series is the key to your success. Invest in your future and become a sales master! Secure your complete series today and take the first step towards mastering the art of selling and building customer loyalty!


Information Quality and Governance for Business Intelligence

Information Quality and Governance for Business Intelligence
Author: Yeoh, William
Publisher: IGI Global
Total Pages: 478
Release: 2013-12-31
Genre: Business & Economics
ISBN: 1466648937

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Business intelligence initiatives have been dominating the technology priority list of many organizations. However, the lack of effective information quality and governance strategies and policies has been meeting these initiatives with some challenges. Information Quality and Governance for Business Intelligence presents the latest exchange of academic research on all aspects of practicing and managing information using a multidisciplinary approach that examines its quality for organizational growth. This book is an essential reference tool for researchers, practitioners, and university students specializing in business intelligence, information quality, and information systems.


Global Education Inc.

Global Education Inc.
Author: Stephen J. Ball
Publisher: Routledge
Total Pages: 185
Release: 2012-03
Genre: Education
ISBN: 1136632840

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Offers an account of contemporary trends in education reform and public sector governance, focusing on the increasing role of business and philanthropy in education service delivery and education policy and the emergence of new forms ofnetwork governance.


Strategic Collaborative Innovations in Organizational Systems

Strategic Collaborative Innovations in Organizational Systems
Author: Mupepi, Mambo
Publisher: IGI Global
Total Pages: 272
Release: 2018-12-21
Genre: Business & Economics
ISBN: 1522573917

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Organizations today need to continually implement new strategies that increase the sustainability and competitiveness of a business. By sharing experiences in a collaborative environment where the collective experience of its membership can lead to the design and implementation of new technology and product improvement, a company can differentiate itself to successfully compete in the business realm. Strategic Collaborative Innovations in Organizational Systems is a collection of research on the methods and applications of collaborative strategies in advancing the efficiency and effectiveness of a firm. Highlighting a range of topics including organizational design, productivity strategies, and workforce diversity, this book is ideally designed for academicians, business managers, entrepreneurs, human resources managers, researchers, graduate students, and scholars seeking current research on business and competitive strategies within a collaborative and organizational context.


Handbook of Research on Effective Project Management through the Integration of Knowledge and Innovation

Handbook of Research on Effective Project Management through the Integration of Knowledge and Innovation
Author: Jamil, George Leal
Publisher: IGI Global
Total Pages: 634
Release: 2015-01-31
Genre: Business & Economics
ISBN: 1466675373

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The field of project management experiences conceptual, technological, and decision issues when projects are created, implemented, and executed without the needed strategic connection. It is important to improve the connection between knowledge management and project management practices. The Handbook of Research on Effective Project Management through the Integration of Knowledge and Innovation bridges the gap between knowledge management and project management practices by providing both classical and modern views on their relationship. Discussing principles, practices, methods, and real case studies, this book describes the importance of aligning projects with a knowledge-based strategic plan to the benefit of practitioners, professionals, scholars, and researchers in the fields of management and information science.


The Visual Palette

The Visual Palette
Author: Brian Matiash
Publisher: Rocky Nook, Inc.
Total Pages: 348
Release: 2015-11-27
Genre: Photography
ISBN: 1681980479

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