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Diversity in Advertising in Times of Racial Unrest

Diversity in Advertising in Times of Racial Unrest
Author: Jochen Hartmann
Publisher:
Total Pages: 0
Release: 2023
Genre:
ISBN:
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Firms increasingly aim to present diversity across age, gender, and/or race in their promotional material. Recent social movements such as BlackLivesMatter (BLM) or MeToo have further raised awareness towards social inequality. This paper examines racial diversity in U.S. digital advertising, analyzing both the diversity of ads distributed to consumers (supply) and consumer reactions to diverse ads (demand). We also investigate the change in advertising diversity (supply and demand) surrounding George Floyd's murder and the subsequent BLM protests. Using a longitudinal dataset of tens of thousands of display ads, generating over 250 billion impressions, we employ robust, advanced deep learning methods to automatically detect demographic diversity in these ads. From January 2019 to July 2021, we observe an overall increase in minority models in digital ads, particularly Black models, along with higher click-through rates for ads featuring Black models. The murder of George Floyd led to a temporary surge in Black model inclusion and more positive consumer reactions. However, both effects subsided within a few months. Overall, our findings indicate that diverse advertising can create a win-win opportunity, promoting minority representation in public media while benefiting advertisers financially, and that social movements like BLM can influence the supply and demand of advertising.

Diversity in Advertising

Diversity in Advertising
Author: Jerome D. Williams
Publisher: Psychology Press
Total Pages: 483
Release: 2004-04-13
Genre: Business & Economics
ISBN: 1135617554
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This volume grew out of the annual Advertising and Consumer Psychology conference sponsored by the Society for Consumer Psychology. Representing a collection of research from academics in the fields of social psychology, advertising, and marketing, the chapters all focus on discussing existing and needed research to face the challenges of diversity in the next millennium. The contributors are researchers who have pushed the envelope in understanding diversity in advertising, rather than merely relying on theoretical frameworks developed decades ago when the demographics of the population were much different. This volume provides a vast array of information for academics and practitioners seeking to better understand how individual characteristics impact on the sending, receiving, and processing of communication efforts. It highlights past and current knowledge on diversity in advertising, important questions that have not been addressed satisfactorily in this area, and how current theories can be used to construct better communication plans and message content. The various chapters draw upon existing literature from the fields of psychology, marketing, and related disciplines to amplify understanding and insight into developing effective advertising approaches to reach diverse audiences. This book will contribute to the understanding of the diversity of people, the changing landscape of the U.S., and the need for a more inclusive society.

Dimensions of Racism in Advertising

Dimensions of Racism in Advertising
Author: Edward Lama Wonkeryor
Publisher: Peter Lang Incorporated, International Academic Publishers
Total Pages: 0
Release: 2015
Genre: Advertising
ISBN: 9781433115486
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Advertising has had a racial dimension from slavery to the present. Contributors to this book explore the role of institutionalized racism and bigotry in multicultural marketing since its inception in the 1920s. Promoting ethnic diversity in the advertising industry is not just an important regulatory issue but essential for representation of ethnic images in marketing. Dimensions of Racism in Advertising will be useful for both research and teaching purposes. It can be used as a textbook in upper-level courses in African American studies, ethnic studies, advertising, mass media, public policy, sociology, and history. For policy makers, it will provide an alternative explanation for the stereotypical portrayal of Africans and African Americans in the United States and elsewhere. It will be similarly useful for nongovernmental organizations in fighting institutional racism and the marginalization of ethnic and racial groups in advertising and marketing.

The Routledge Companion to Marketing and Feminism

The Routledge Companion to Marketing and Feminism
Author: Pauline Maclaran
Publisher: Routledge
Total Pages: 512
Release: 2022-02-25
Genre: Business & Economics
ISBN: 1000521990
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This comprehensive and authorative sourcebook offers academics, researchers and students an introduction to and overview of current scholarship at the intersection of marketing and feminism. In the last five years there has been a resurrection of feminist voices in marketing and consumer research. This mirrors a wider public interest in feminism – particularly in the media as well as the academy - with younger women discovering that patriarchal structures and strictures still limit women’s development and life opportunities. The "F" word is back on the agenda – made high profile by campaigns such as #MeToo and #TimesUp. There is a noticeably renewed interest in feminist scholarship, especially amongst younger scholars, and significantly insightful interdisciplinary critiques of this new brand of feminism, including the identification of a neoliberal feminism that urges professional women to achieve a work/family balance on the back of other women’s exploitation. Consolidating existing scholarship while exploring emerging theories and ideas which will generate further feminist research, this volume will be of interest to researchers, academics and students in marketing and consumption studies, especially those studying or researching the complex inter-relationship of feminism and marketing.

In the Shadow of Statues

In the Shadow of Statues
Author: Mitch Landrieu
Publisher: Penguin
Total Pages: 240
Release: 2018-03-20
Genre: History
ISBN: 0525559450
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"An extraordinarily powerful journey that is both political and personal...An important book for everyone in America to read." --Walter Isaacson,#1 New York Times bestselling author of Leonardo Da Vinci and Steve Jobs The New Orleans mayor who removed the Confederate statues confronts the racism that shapes us and argues for white America to reckon with its past. A passionate, personal, urgent book from the man who sparked a national debate. "There is a difference between remembrance of history and reverence for it." When Mitch Landrieu addressed the people of New Orleans in May 2017 about his decision to take down four Confederate monuments, including the statue of Robert E. Lee, he struck a nerve nationally, and his speech has now been heard or seen by millions across the country. In his first book, Mayor Landrieu discusses his personal journey on race as well as the path he took to making the decision to remove the monuments, tackles the broader history of slavery, race and institutional inequities that still bedevil America, and traces his personal relationship to this history. His father, as state legislator and mayor, was a huge force in the integration of New Orleans in the 1960s and 19070s. Landrieu grew up with a progressive education in one of the nation's most racially divided cities, but even he had to relearn Southern history as it really happened. Equal parts unblinking memoir, history, and prescription for finally confronting America's most painful legacy, In the Shadow of Statues will contribute strongly to the national conversation about race in the age of Donald Trump, at a time when racism is resurgent with seemingly tacit approval from the highest levels of government and when too many Americans have a misplaced nostalgia for a time and place that never existed.

Communities in Action

Communities in Action
Author: National Academies of Sciences, Engineering, and Medicine
Publisher: National Academies Press
Total Pages: 583
Release: 2017-04-27
Genre: Medical
ISBN: 0309452961
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In the United States, some populations suffer from far greater disparities in health than others. Those disparities are caused not only by fundamental differences in health status across segments of the population, but also because of inequities in factors that impact health status, so-called determinants of health. Only part of an individual's health status depends on his or her behavior and choice; community-wide problems like poverty, unemployment, poor education, inadequate housing, poor public transportation, interpersonal violence, and decaying neighborhoods also contribute to health inequities, as well as the historic and ongoing interplay of structures, policies, and norms that shape lives. When these factors are not optimal in a community, it does not mean they are intractable: such inequities can be mitigated by social policies that can shape health in powerful ways. Communities in Action: Pathways to Health Equity seeks to delineate the causes of and the solutions to health inequities in the United States. This report focuses on what communities can do to promote health equity, what actions are needed by the many and varied stakeholders that are part of communities or support them, as well as the root causes and structural barriers that need to be overcome.

The New York Times Index

The New York Times Index
Author:
Publisher:
Total Pages: 2256
Release: 2003
Genre: Indexes
ISBN:
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Diversity, Equity, Accessibility, and Inclusion in Museums

Diversity, Equity, Accessibility, and Inclusion in Museums
Author: Johnnetta Betsch Cole
Publisher: Rowman & Littlefield
Total Pages: 183
Release: 2019-02-01
Genre: Business & Economics
ISBN: 1538118645
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Diversity, equity, accessibility, and inclusion in all aspects of museums’ structure and programming are top issues in the field today – and in the overall arts/culture sector. Much has been written, from various perspectives, over several decades. Yet, a lack of diversity remains and exclusive practices and inequities persist in all types of museums. A go-to resource for readers interested in learning about diversity and inclusion work in the field – past, present and future. This edited collection of the most important essays, speeches, and reports on these topics seeks to facilitate a much-needed intergenerational dialogue that builds on lessons from the past, broadens thinking about the many different facets of this complex work, and ignites inspiration for continuing to correct inequities across museums of all types, sizes, and locations. In this book compiled and edited by Dr. Johnnetta Betch Cole, who has served as both director of the Smithsonian National Museum of African Art and as the president of both historically Black colleges for women in the United States, Spelman College and Bennett College (a distinction she alone holds) and Laura Lott, president and CEO of the American Alliance of Museums, (the first woman to the lead the organization), thought leaders in the museum field present their research, analysis and work to answer some of the most challenge questions facing the museum field. Why do these problems persist? How can a new generation of museum leaders champion change to better represent the communities that museums strive to serve and engage? What can we learn from those who have been observing, experiencing, and writing about these issues?

The Girls in the Balcony

The Girls in the Balcony
Author: Nan Robertson
Publisher: Dissertation.com
Total Pages: 0
Release: 2000
Genre: Discrimination in employment
ISBN: 9780595154647
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"Women's struggle for equal work and equal pay at the newspaper of record is the subject. A century-long tale of courage, despair and outright mulishness told with wit, candor and great affection. Superlative journalism- sharp, detailed and unsparing." -Kirkus Starred Review

The Essential Kerner Commission Report

The Essential Kerner Commission Report
Author: Jelani Cobb
Publisher: Liveright Publishing
Total Pages: 276
Release: 2021-07-27
Genre: History
ISBN: 1631498932
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Recognizing that an historic study of American racism and police violence should become part of today’s canon, Jelani Cobb contextualizes it for a new generation. The Kerner Commission Report, released a month before Martin Luther King Jr.’s 1968 assassination, is among a handful of government reports that reads like an illuminating history book—a dramatic, often shocking, exploration of systemic racism that transcends its time. Yet Columbia University professor and New Yorker correspondent Jelani Cobb argues that this prescient report, which examined more than a dozen urban uprisings between 1964 and 1967, has been woefully neglected. In an enlightening new introduction, Cobb reveals how these uprisings were used as political fodder by Republicans and demonstrates that this condensed edition of the Report should be essential reading at a moment when protest movements are challenging us to uproot racial injustice. A detailed examination of economic inequality, race, and policing, the Report has never been more relevant, and demonstrates to devastating effect that it is possible for us to be entirely cognizant of history and still tragically repeat it.