Digitizing The Customer Journey PDF Download
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| Author | : Stephen J. Wright |
| Publisher | : Bluetrees GmbH |
| Total Pages | : 108 |
| Release | : 2019-07-31 |
| Genre | : Business & Economics |
| ISBN | : 395251263X |
Download Digitizing the Customer Journey Book in PDF, ePub and Kindle
Digitizing the Customer Journey is a book emphasizing the need for companies to convert and integrate all their customer service and marketing data into a system that is optimized for an excellent user experience. In today’s times, any business that wants to compete will have to consider the advanced technologies available and implement them as soon as possible, or be left behind! Stephen J. Wright, CEO, COO, and CIO at numerous multinational companies, provides many examples from various types of industries, and gives clear steps how to get started, as well as making major arguments for the effectiveness of this type of change in any business-to-consumer company. You will get the answers to the following questions: ✔ What are some of the ways technology has brought change to the economy? ✔ What is a customer journey? ✔ What are the three most important processes in every business? ✔ Why is a business that has digitized its processes likely to do better than one that hasn’t? ✔ What are the best ways you can use technology to digitize the customer journey? ✔ What is a circular economy?
| Author | : Stephen J. Wright |
| Publisher | : Bluetrees Gmbh |
| Total Pages | : 124 |
| Release | : 2019-07-31 |
| Genre | : Business & Economics |
| ISBN | : 9783952512647 |
Download Digitizing The Customer Journey Book in PDF, ePub and Kindle
Groundbreaking book emphasizing the need for companies to convert and integrate all their customer service and marketing data into a system that is optimized for an excellent user experience. In today's times, any business that wants to compete will have to consider the advanced technologies available and implement them as soon as possible.
| Author | : Mayfair Digital Agency |
| Publisher | : Mayfair Digital Agency |
| Total Pages | : 9 |
| Release | : 2022-02-25 |
| Genre | : Business & Economics |
| ISBN | : |
Download Customer Journey Mapping: Understanding the Path to Purchase Book in PDF, ePub and Kindle
"Customer Journey Mapping: Understanding the Path to Purchase" is a comprehensive guide that delves into the process of mapping and analyzing the various stages a customer goes through before making a purchase. The book aims to help businesses gain invaluable insights into their customers' decision-making journey, from initial awareness to final purchase. By employing this technique, companies can identify key touchpoints, pain points, and opportunities for enhancing the overall customer experience. The book provides practical methodologies and tools to create effective customer journey maps, enabling businesses to align their strategies and offerings with customer needs. Ultimately, by grasping the intricacies of the customer's path to purchase, organizations can foster stronger customer relationships, boost customer satisfaction, and achieve greater success in the marketplace.
| Author | : Joe Wheeler |
| Publisher | : Kogan Page Publishers |
| Total Pages | : 329 |
| Release | : 2023-07-03 |
| Genre | : Business & Economics |
| ISBN | : 1398612650 |
Download The Digital-First Customer Experience Book in PDF, ePub and Kindle
The definitive guide to designing digital-first experiences customers love. In his third book on the topic of customer experience, bestselling author and consultant Joe Wheeler tackles the challenges many organizations are facing as they attempt to design compelling experiences in a digital-first world. It features case studies of leading brands including Lemonade, Spotify, CEMEX, VMware, Starbucks, NIKE and Amazon. Part One introduces the new "3 Cs", key trends associated with technology convergence, competition and culture change in a post-pandemic world. Part Two takes a deep dive into seven design strategies, from designing emotional peaks across channels to empowering customers through immersive experiences that merge physical and digital assets. Part Three provides a playbook for how to design digital-first experiences, including how to solve the right problems, develop a measurable business case, design digital-first experiences customers love and execute the new design at scale.
| Author | : Todd Unger |
| Publisher | : Practical Inspiration Publishing |
| Total Pages | : 167 |
| Release | : 2024-06-10 |
| Genre | : Business & Economics |
| ISBN | : 1788605055 |
Download The 10-Second Customer Journey Book in PDF, ePub and Kindle
The customer changed. And marketers, advertisers and business owners are still playing catch-up in a world where buying decisions are made not in months or days, but in seconds. The enemy in today’s customer environment? FRICTION. And those who can minimize friction, guiding potential buyers rapidly through the ‘tornado funnel’ buying process, will win. But taming friction is no small feat. It takes the seamless integration of marketing, product, commerce and service into a cohesive, friction-free customer experience. And that’s something today’s siloed companies are still not set up to do, resulting in a bevy of new C-Suite leaders, including the Chief Experience Officer (CXO). The 10-second Customer Journey provides the playbook for growing and retaining customers in a landscape transformed by digital. Todd Unger, CXO of the American Medical Association, provides a step-by-step guide based on three decades of consumer marketing, advertising, digital product and digital marketing and commerce experience. He’ll teach you how to become your own Chief Friction-Reduction Officer and reignite customer growth and engagement.
| Author | : Batat, Wided |
| Publisher | : Edward Elgar Publishing |
| Total Pages | : 288 |
| Release | : 2022-05-06 |
| Genre | : Business & Economics |
| ISBN | : 1800371896 |
Download Strategies for the Digital Customer Experience Book in PDF, ePub and Kindle
This innovative book proposes a conceptual framework to integrate the ecological and tourism aspects of Protected Area regulation, assisting decision-makers to develop contextually effective laws and management plans that avoid over-regulating or under-regulating tourism, given the areas' ecological profiles.
| Author | : Nigel Vaz |
| Publisher | : John Wiley & Sons |
| Total Pages | : 224 |
| Release | : 2021-01-05 |
| Genre | : Business & Economics |
| ISBN | : 1119758688 |
Download Digital Business Transformation Book in PDF, ePub and Kindle
Fuel your business' transition into the digital age with this insightful and comprehensive resource Digital Business Transformation: How Established Companies Sustain Competitive Advantage offers readers a framework for digital business transformation. Written by Nigel Vaz, the acclaimed CEO of Publicis Sapient, a global digital business transformation company, Digital Business Transformation delivers practical advice and approachable strategies to help businesses realize their digital potential. Digital Business Transformation provides readers with examples of the challenges faced by global organizations and the strategies they used to overcome them. The book also includes discussions of: How to decide whether to defend, differentiate, or disrupt your organization to meet digital challenges How to deconstruct decision-making throughout all levels of your organization How to combine strategy, product, experience, engineering, and data to produce digital results Perfect for anyone in a leadership position in a modern organization, particularly those who find themselves responsible for transformation-related decisions, Digital Business Transformation delivers a message that begs to be heard by everyone who hopes to help their organization meet the challenges of a changing world.
| Author | : Todd Unger |
| Publisher | : |
| Total Pages | : 0 |
| Release | : 2024-06-11 |
| Genre | : |
| ISBN | : 9781788605908 |
Download The 10-Second Customer Journey Book in PDF, ePub and Kindle
By combining the power of customer experience and marketing, The 10-Second Customer Journey offers a roadmap to getting quickly from 'I see it' to 'I love it' in today's digital environment.
| Author | : Sunil Gupta |
| Publisher | : Harvard Business Press |
| Total Pages | : 327 |
| Release | : 2018-07-24 |
| Genre | : Computers |
| ISBN | : 1633692698 |
Download Driving Digital Strategy Book in PDF, ePub and Kindle
Digital transformation is no longer news--it's a necessity. Despite the widespread threat of disruption, many large companies in traditional industries have succeeded at digitizing their businesses in truly transformative ways. The New York Times, formerly a bastion of traditional media, has created a thriving digital product behind a carefully designed paywall. Best Buy has transformed its business in the face of Amazon's threat. John Deere has formed a data-analysis arm to complement its farm-equipment business. And Goldman Sachs and many others are using digital technologies to reimagine their businesses. In Driving Digital Strategy, Harvard Business School professor Sunil Gupta provides an actionable framework for following their lead. For over a decade, Gupta has studied digital transformation at Fortune 500 companies. He knows what works and what doesn't. Merely dabbling in digital or launching a small independent unit, which many companies do, will not bring success. Instead you need to fundamentally change the core of your business and ensure that your digital strategy touches all aspects of your organization: your business model, value chain, customer relationships, and company culture. Gupta covers each aspect in vivid detail while providing navigation tips and best practices along the way. Filled with rich and illuminating case studies of companies at the forefront of digital transformation, Driving Digital Strategy is the comprehensive guide you need to take full advantage of the limitless opportunities the digital age provides.
| Author | : Rick DeLisi |
| Publisher | : John Wiley & Sons |
| Total Pages | : 262 |
| Release | : 2021-08-31 |
| Genre | : Business & Economics |
| ISBN | : 1119841909 |
Download Digital Customer Service Book in PDF, ePub and Kindle
Digital Customer Service is the new standard for creating a 5-star customer experience As much as technology has improved our lives, for many people customer service experiences remain unnecessarily frustrating. But the advent of Digital Customer Service (DCS) promises to make these interactions seamless and effortless by creating experiences that occur entirely on a customer's own screen, even in situations where it is preferable to speak to an agent. Digital Customer Service: Transforming Customer Experience for an On-Screen World traces the evolution of customer service—as well as the evolution of customer expectations and the underlying psychology that drives customer behavior - from the days of the first call centers in the 1980s all the way to today's digital world. Written for Customer Service and Customer Experience leaders as well as C-suite executives (CEOs, CFOs, CIOs), Digital Customer Service helps business leaders balance three critical priorities: Creating an excellent experience for customers that increases customer loyalty and profitability Driving down the cost of Customer Service/Support interactions, while increasing revenue through Sales interactions Moving quickly toward the goal of "digital transformation" We have discovered—in our research and our first-hand experience—that when companies commit to achieving true Digital Customer Service, they can make significant progress toward all three of these goals at once. Digital Customer Service provides the roadmap for how your company can get there. And when you do, who wins? EVERYONE.
