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Digital Type Design for Branding

Digital Type Design for Branding
Author: Stephen Boss
Publisher: CRC Press
Total Pages: 189
Release: 2018-01-17
Genre: Computers
ISBN: 1315349736
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The approach will be to give visual aid (illustrated) and written reference to young designers who are either launching their careers or taking their first stab at designing letterforms for a logo, lettermark, signage, advertising or an alphabet. The book will focus on the roots of each letterform and give the designers the knowledge of why weight variations (stress) exist and how to correctly apply them to their designs. Key Features A how-to resource for designers to referencee while designing letterforms. The designer will be left with a clear understanding of why letterforms look the way they do, and the moethod and order of letterform development, enabling the designer to draw on history when developing their glyphs. How-to illustrations will highlight the process and downloadable vectors will give the designer templates to begin their project. This book gives designers a solid footing when designing a series of characters without developing a complete alphabet. Custom typography is a growing trend and every newly minted designer should have a practical knowledge of the origins of letters and the method of building letterforms.

Typology

Typology
Author: Steven Heller
Publisher: Chronicle Books
Total Pages: 214
Release: 1999-06
Genre: Design
ISBN: 9780811823081
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Organized by historical era and country of origin, each section of this dynamic compendium introduces the culture and aesthetics of the period, discusses how individual styles developed, and offers insights into the artistry of key typographers and foundries. 300 full-color illustrations.

Designing Brand Identity

Designing Brand Identity
Author: Alina Wheeler
Publisher: John Wiley & Sons
Total Pages: 338
Release: 2012-10-11
Genre: Design
ISBN: 1118418743
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A revised new edition of the bestselling toolkit for creating, building, and maintaining a strong brand From research and analysis through brand strategy, design development through application design, and identity standards through launch and governance, Designing Brand Identity, Fourth Edition offers brand managers, marketers, and designers a proven, universal five-phase process for creating and implementing effective brand identity. Enriched by new case studies showcasing successful world-class brands, this Fourth Edition brings readers up to date with a detailed look at the latest trends in branding, including social networks, mobile devices, global markets, apps, video, and virtual brands. Features more than 30 all-new case studies showing best practices and world-class Updated to include more than 35 percent new material Offers a proven, universal five-phase process and methodology for creating and implementing effective brand identity

Branded Interactions

Branded Interactions
Author: Marco Spies
Publisher: National Geographic Books
Total Pages: 0
Release: 2020-10-06
Genre: Design
ISBN: 0500023700
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An invaluable source of inspiration for anyone involved with or interested in the design of interactive brands Digital design plays a crucial role in how customers experience a brand. However, corporate websites and online shops are only one part of interactive brand identity. The importance of mobile apps for smartphones and tablets has grown exponentially in recent years, while interactive touch points and billboards are increasingly found in the real world. The interface is now the brand. Branded Interactions is a practical handbook for professional digital designers and those just starting out. It is designed to guide the reader through the process of digital brand design in five key phases: discovering a demographic, defining an action plan, designing an interface, delivering a quality product, and distributing the design to the marketplace. All the sections are packed with real-world examples, case studies, and interviews with experts from leading brands and interactive agencies. A wealth of design documentation and diagrams helps to build a solid framework for any project, incorporating brand strategy at every stage while remaining flexible enough to incorporate change and creativity.

Responsive Typography

Responsive Typography
Author: Jason Pamental
Publisher: "O'Reilly Media, Inc."
Total Pages: 110
Release: 2014-09-10
Genre: Computers
ISBN: 149191629X
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Annotation Get the most out of typography in your web applications, and understand why typography is a critical component of Responsive Web Design. With this practical book, designers and developers alike will learn the nuts and bolts of implementing web fonts well, especially how to get the best appearance from type without sacrificing performance. For typography to be truly responsive, it must be Performant, Progressive, Proportional, and Polished. This book will show you how to get there.

Creating a Brand Identity: A Guide for Designers

Creating a Brand Identity: A Guide for Designers
Author: Catharine Slade-Brooking
Publisher: Laurence King Publishing
Total Pages: 427
Release: 2016-01-18
Genre: Design
ISBN: 1780679807
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Creating a brand identity is a fascinating and complex challenge for the graphic designer. It requires practical design skills and creative drive as well as an understanding of marketing and consumer behaviour. This practical handbook is a comprehensive introduction to this multifaceted process. Exercises and examples highlight the key activities undertaken by designers to create a successful brand identity, including defining the audience, analyzing competitors, creating mood boards, naming brands, designing logos, presenting to clients, rebranding and launching the new identity. Case studies throughout the book are illustrated with brand identities from around the world, including a diverse range of industries – digital media, fashion, advertising, product design, packaging, retail and more.

Digital Design for Custom Textiles

Digital Design for Custom Textiles
Author: Amber Marisa Cook
Publisher: Routledge
Total Pages: 250
Release: 2018-11-08
Genre: Performing Arts
ISBN: 1351380486
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Digital Design for Custom Textiles: Patterns as Narration for Stage and Film is a beginner's guide for creating custom textile patterns for performing arts production, with an emphasis on storytelling through design using hand and digital design techniques. The book offers essential information for the beginning digital designer, such as: methods of designing patterns, appliqués, and unique textures for custom textiles; custom textile examples including various styles of pattern repeats, digital embroidery, and cut and sew textiles; full-color, step-by-step instructions and practice exercises; production timelines; a textiles and patterns glossary. Digital Design for Custom Textiles will allow students and design professionals to embrace digital media to enhance their work, apply digital alternatives to find the perfect fabrics and embellishments, and create more meaningful and personalized designs for the stage.

Typographic Firsts

Typographic Firsts
Author: John Boardley
Publisher:
Total Pages: 0
Release: 2019
Genre: Design
ISBN: 9781851244737
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From the practical challenges of polychromatic printing or printing music staves and notes to the techniques for illustrating books with woodcuts, producing books for children and the design of the first fonts, these stories chart the invention of the printed book, the world's first means of mass communication.

Perspectives on Design and Digital Communication II

Perspectives on Design and Digital Communication II
Author: Nuno Martins
Publisher: Springer Nature
Total Pages: 447
Release: 2021-05-29
Genre: Architecture
ISBN: 3030758672
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This book gathers new empirical findings fostering advances in the areas of digital and communication design, web, multimedia and motion design, graphic design, branding, and related ones. It includes original contributions by authoritative authors based on the best papers presented at the 4th International Conference on Digital Design and Communication, Digicom 2020, together with some invited chapters written by leading international researchers. They report on innovative design strategies supporting communication in a global, digital world, and addressing, at the same time, key individual and societal needs. This book is intended to offer a timely snapshot of technologies, trends and challenges in the area of design, communication and branding, and a bridge connecting researchers and professionals of different disciplines, such as graphic design, digital communication, corporate, UI Design and UX design. Chapter “Definition of a Digital Tool to Create Physical Artifacts: The Case of the Gamers4Nature Project” is available open access under a Creative Commons Attribution 4.0 International License via link.springer.com.

Graphic Artists Guild Handbook, 16th Edition

Graphic Artists Guild Handbook, 16th Edition
Author: The Graphic Artists Guild
Publisher: MIT Press
Total Pages: 505
Release: 2023-10-03
Genre: Design
ISBN: 0262379562
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The industry bible for communication design and illustration professionals, with updated information, listings, and pricing guidelines. Graphic Artists Guild Handbook is the industry bible for communication design and illustration professionals. A comprehensive reference guide, the Handbook helps graphic artists navigate the world of pricing, collecting payment, and protecting their creative work, with essential advice for growing a freelance business to create a sustainable and rewarding livelihood. This sixteenth edition provides excellent, up-to-date guidance, incorporating new information, listings, and pricing guidelines. It offers graphic artists practical tips on how to negotiate the best deals, price their services accurately, and create contracts that protect their rights. Sample contracts and other documents are included. For the sixteenth edition, the content has been reorganized, topics have been expanded, and new chapters have been added to create a resource that is more relevant to how graphic artists work today. Features include: More in-depth information for the self-employed on how to price work to make a sustainable living and plan for times of economic uncertainty. A new chapter on using skills and talents to maximize income with multiple revenue streams—workshops, videos, niche markets, passion projects, selling art, and much more. Current U.S. salary information and freelance rates by discipline. Pricing guidelines for buyers and sellers. Up-to-date copyright registration information. Model contracts and forms to adapt to your specific needs. Interviews with eleven self-employed graphic artists who have created successful careers,using many of the practices found in this Handbook.