Digital Transformation in the Viral Age
| Author | : Abhishek Kathuria |
| Publisher | : Springer Nature |
| Total Pages | : 141 |
| Release | : |
| Genre | : |
| ISBN | : 3031600037 |
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Digital Transformation in the Viral Age
| Author | : Abhishek Kathuria |
| Publisher | : Springer |
| Total Pages | : 0 |
| Release | : 2024-06-29 |
| Genre | : Computers |
| ISBN | : 9783031600029 |
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This book constitutes revised selected papers from the 21st Workshop on e-Business, WeB 2022, which took place virtually on December 10, 2022. The purpose of WeB is to provide a forum for researchers and practitioners to discuss findings, novel ideas, and lessons learned to address major challenges and map out the future directions for e-Business. The WeB 2022 theme was “Digital Transformation in the Viral Age”. The 8 full papers included in this volume were carefully reviewed and selected from a total of 31 submissions. They focus on issues, opportunities, and solutions related to e-business, digital transformation, and IT-enabled recovery in the viral age.
Digital and Social Media Marketing
| Author | : Nripendra P. Rana |
| Publisher | : Springer Nature |
| Total Pages | : 337 |
| Release | : 2019-11-11 |
| Genre | : Business & Economics |
| ISBN | : 3030243745 |
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This book examines issues and implications of digital and social media marketing for emerging markets. These markets necessitate substantial adaptations of developed theories and approaches employed in the Western world. The book investigates problems specific to emerging markets, while identifying new theoretical constructs and practical applications of digital marketing. It addresses topics such as electronic word of mouth (eWOM), demographic differences in digital marketing, mobile marketing, search engine advertising, among others. A radical increase in both temporal and geographical reach is empowering consumers to exert influence on brands, products, and services. Information and Communication Technologies (ICTs) and digital media are having a significant impact on the way people communicate and fulfil their socio-economic, emotional and material needs. These technologies are also being harnessed by businesses for various purposes including distribution and selling of goods, retailing of consumer services, customer relationship management, and influencing consumer behaviour by employing digital marketing practices. This book considers this, as it examines the practice and research related to digital and social media marketing.
The New Digital Age
| Author | : Eric Schmidt |
| Publisher | : Hachette UK |
| Total Pages | : 371 |
| Release | : 2013-04-25 |
| Genre | : Business & Economics |
| ISBN | : 1848546246 |
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'This is the most important - and fascinating - book yet written about how the digital age will affect our world' Walter Isaacson, author of Steve Jobs From two leading thinkers, the widely anticipated book that describes a new, hugely connected world of the future, full of challenges and benefits which are ours to meet and harness. The New Digital Age is the product of an unparalleled collaboration: full of the brilliant insights of one of Silicon Valley's great innovators - what Bill Gates was to Microsoft and Steve Jobs was to Apple, Schmidt (along with Larry Page and Sergey Brin) was to Google - and the Director of Google Ideas, Jared Cohen, formerly an advisor to both Secretaries of State Condoleezza Rice and Hillary Clinton. Never before has the future been so vividly and transparently imagined. From technologies that will change lives (information systems that greatly increase productivity, safety and our quality of life, thought-controlled motion technology that can revolutionise medical procedures, and near-perfect translation technology that allows us to have more diversified interactions) to our most important future considerations (curating our online identity and fighting those who would do harm with it) to the widespread political change that will transform the globe (through transformations in conflict, increasingly active and global citizenries, a new wave of cyber-terrorism and states operating simultaneously in the physical and virtual realms) to the ever present threats to our privacy and security, Schmidt and Cohen outline in great detail and scope all the promise and peril awaiting us in the coming decades. A breakthrough book - pragmatic, inspirational and totally fascinating. Whether a government, a business or an individual, we must understand technology if we want to understand the future. 'A brilliant guidebook for the next century . . . Schmidt and Cohen offer a dazzling glimpse into how the new digital revolution is changing our lives' Richard Branson
Digital Transformation Demystified
| Author | : Frank Granito |
| Publisher | : World Scientific |
| Total Pages | : 287 |
| Release | : 2022-11-22 |
| Genre | : Business & Economics |
| ISBN | : 9811260478 |
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The buzz and hype created over the last few years around Digital Transformation has resulted in confusion and ubiquity that has rendered the term nearly meaningless. Transformation extends far beyond the technology stack and must include the organization's culture, its operating processes, and virtually every facet of how it functions.This fact means that leaders must break through the hype and demystify this term once and for all. They must get past the breathless hyperbole and understand what it really means to lead their organization through a continuous digital transformation process.The demystification of digital transformation and understanding what it really means is critical for all leaders. And that's what this book is about.Related Links
Evolving from Digital Transformation to Digital Acceleration Using The Galapagos Framework
| Author | : Brian Harkin |
| Publisher | : CRC Press |
| Total Pages | : 297 |
| Release | : 2024-04-30 |
| Genre | : Business & Economics |
| ISBN | : 1040008453 |
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Evolving from Digital Transformation to Digital Acceleration Using The Galapagos Framework challenges established thinking and offers a new way to deliver digital change. It introduces The Galapagos Framework, which is a new, innovative, and human-centric approach to transformational change. The framework allows organizations to move from digital transformation to digital acceleration, resulting in the creation of exciting and groundbreaking products as well as having a positive impact on the motivation and well-being of their teams. Digital Acceleration is an iterative process that allows organizations to deliver transformations and demonstrate continual progress at pace. Rather than tackling the transformation as one large single event, Digital Acceleration enables organizations to improve one or, at most, two discrete areas of the business quickly and then move onto the next area needing improvement. Presenting a detailed guide to The Galapagos Framework, the book also highlights solutions to common issues, expert case studies, and The Galapagos Roadmap. It discusses how the framework provides the key to increasing productivity, delivery velocity, and performance while reducing cost and complexity, ultimately resulting in digital and business success. The book demonstrates how The Galapagos Framework operates in practice to provide clear solutions to common issues that are classifi ed into Human Elements, Organizational Factors, and the Delivery Aspects. The book also explains why the current approaches to digital transformation are failing and shows how digital leaders and organizations can: Increase productivity Reduce costs Improve delivery performance Reduce operational, financial, and delivery risks Increase profits Deliver digital transformation success
Accelerated Digital Transformation
| Author | : Neetan Chopra |
| Publisher | : Kogan Page Publishers |
| Total Pages | : 217 |
| Release | : 2023-04-03 |
| Genre | : Business & Economics |
| ISBN | : 1398608939 |
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Achieve successful digital transformation with this authoritative guide designed specifically for established organizations. At a time where even the most recognized business models are under threat, organizations risk devastation if they do not transition successfully to the new digital reality. Yet what works for digital natives does not always work for established organizations. Recognized as one of the world's top global executives leading innovative transformation, Neetan Chopra's deep experience of steering organizations through digital disruption drives the practical approach of Accelerated Digital Transformation. Having designed transformation journeys, overcome setbacks and driven outcomes within multiple leading companies, Neetan Chopra tackles key factors for established organizations including inertia, impetus, outcomes, digital capabilities and culture. The book is underpinned by a tried and tested framework that will guide readers step by step through the entire digital transformation journey. This will be an essential resource for leaders, managers and practitioners leading and executing digital transformation.
Handbook of Research on IoT, Digital Transformation, and the Future of Global Marketing
| Author | : El-Gohary, Hatem |
| Publisher | : IGI Global |
| Total Pages | : 471 |
| Release | : 2021-06-25 |
| Genre | : Business & Economics |
| ISBN | : 1799871940 |
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The business world today is changing enormously due to many factors that affect every element of the business cycle worldwide. From globalization to recession, in addition to other environmental forces, companies today face numerous challenges that have a great impact on business. Among the factors that are affecting the current way business is conducted are the emergence of marketing tools including the internet, internet of things (IoT), virtual reality, mobile applications, social media, electronic word of mouth (eWoM), artificial intelligence, digital marketing, and more that have a great impact not only on customers but also on companies. It is imperative for businesses to embrace the utilization of these tools in order to expand their customer base and provide unique, successful consumer experiences. The Handbook of Research on IoT, Digital Transformation, and the Future of Global Marketing provides comprehensive coverage of current global marketing trends related to the use of technology. The book links the industry with academia by providing useful insights on how to improve businesses’ ability to create and customize customer value and loyalty. Covering topics including e-commerce, mobile marketing, website development, and phygital customer experiences, this book is essential for marketers, brand managers, advertisers, IT consultants and specialists, customer relations officers, managers, practitioners, business owners, marketing and business associations, students, researchers, and academicians interested in incorporating the latest technologies and marketing strategies into their businesses and studies.
The Cambridge Companion to K-Pop
| Author | : Suk-Young Kim |
| Publisher | : Cambridge University Press |
| Total Pages | : 313 |
| Release | : 2023-02-28 |
| Genre | : Music |
| ISBN | : 1108837050 |
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Probes the complexities of this vibrant global phenomenon, its infrastructure, idols, dance practices, and transnational community building.
Digitalization
| Author | : Nicholas Pasquale Lorizio |
| Publisher | : |
| Total Pages | : 106 |
| Release | : 2021-05-03 |
| Genre | : |
| ISBN | : |
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Delve Into the Digital World and Discover How Digitalization Will Shape Our Future! The rise of the digital age is breaking the walls and barriers that once restricted society. With each passing day, some new piece of technology is taking society over in one big swoop. Electric (self-driving) cars, advanced robotics, cryptocurrencies, NFTs (non-fungible tokens) - those are just some of the concepts that were only a figment of somebody's imagination 20-30 years ago, but today they are reality. We have to accept the fact that we already live in a futuristic world. If we wish to keep pace with the digital age, we must constantly update our knowledge of both major and minor technologies and digital tools. That is the only way to prepare for what the future will bring - otherwise, the fast-paced progress will consume and render obsolete both us as persons and our companies... With Digitalization: The New Normal of the Post-Pandemic World, renowned business advisor and author that writes about cutting-edge technologies, digital transformation, and cybersecurity, Nicholas P. Lorizio, gives an in-depth discourse on the utilization of digital tools, resources, and personnel in the post-pandemic world to survive and thrive in the new era. Within these pages, you will find an overview of the post-pandemic world in which almost every industry is digitally transformed, the major problems that already are and can be hindering factors of digitalization, and the solutions to these problems. Written in a comprehensive and understandable manner, this book is a combination of technical and non-technical explanations that will guide you through upcoming changes and serve as an upgrade of your knowledge about digital technologies. If you want to stay relevant in the new digital age, digitalization is your only option, and this book will show you what you need to know and what you need to do to achieve that with ease. So, what are you waiting for? Scroll up, click on "Buy Now with 1-Click", and Get Your Copy Now!
