Digital Sales Transformation in a Customer First World
| Author | : Donal Daly |
| Publisher | : |
| Total Pages | : 414 |
| Release | : 2017 |
| Genre | : |
| ISBN | : 9781781193303 |
Download Digital Sales Transformation in a Customer First World Book in PDF, ePub and Kindle
Digital Sales Transformation In A Customer First World PDF Download
Are you looking for read ebook online? Search for your book and save it on your Kindle device, PC, phones or tablets. Download Digital Sales Transformation In A Customer First World PDF full book. Access full book title Digital Sales Transformation In A Customer First World.
Digital Sales Transformation in a Customer First World
| Author | : Donal Daly |
| Publisher | : |
| Total Pages | : 208 |
| Release | : 2017 |
| Genre | : Electronic commerce |
| ISBN | : 9781781193297 |
Download Digital Sales Transformation in a Customer First World Book in PDF, ePub and Kindle
Digital Sales Transformation is about selling in a digitally transformed world. It changes how you sell and engage with your customer. Defining a Digital Sales Transformation blueprint to guide sales organizations to respond to this disruption as they struggle to catch up to their more digitally advanced customers is this book's core theme.
When Digital Becomes Human
| Author | : Steven Van Belleghem |
| Publisher | : Kogan Page Publishers |
| Total Pages | : 208 |
| Release | : 2015-04-03 |
| Genre | : Business & Economics |
| ISBN | : 074947324X |
Download When Digital Becomes Human Book in PDF, ePub and Kindle
WINNER: CMI Management Book of the Year Awards 2016 - Commuter's Read Category In an age when customers have access to vast amounts of data about a company, its product and its competitors, customer experience becomes increasingly important as a sustainable source of competitive advantage. But success doesn't just rely on digital engagement and excellence, but also on combining a digital-first attitude with a human touch. In When Digital Becomes Human, Steven Van Belleghem explores and explains the new digital relationships. Packed with global examples from organizations that have successfully transformed their customer relationships, such as Amazon, Toyota, ING, Coolblue, Nike and Starbucks, When Digital Becomes Human presents a clear model that companies can easily implement to integrate an emotional layer into their digital strategy. This guide to combining two of a business's most important assets - its people and its digital strengths - covers the latest issues in digital marketing and customer experience management, including omnichannel and multichannel experiences, big data and predictive analytics, privacy concerns, customer collaboration (ie crowdsourcing) and more.
Leading Digital
| Author | : George Westerman |
| Publisher | : Harvard Business Review Press |
| Total Pages | : 303 |
| Release | : 2014-09-23 |
| Genre | : Business & Economics |
| ISBN | : 1625272480 |
Download Leading Digital Book in PDF, ePub and Kindle
Become a Digital Master—No Matter What Business You’re In If you think the phrase “going digital” is only relevant for industries like tech, media, and entertainment—think again. In fact, mobile, analytics, social media, sensors, and cloud computing have already fundamentally changed the entire business landscape as we know it—including your industry. The problem is that most accounts of digital in business focus on Silicon Valley stars and tech start-ups. But what about the other 90-plus percent of the economy? In Leading Digital, authors George Westerman, Didier Bonnet, and Andrew McAfee highlight how large companies in traditional industries—from finance to manufacturing to pharmaceuticals—are using digital to gain strategic advantage. They illuminate the principles and practices that lead to successful digital transformation. Based on a study of more than four hundred global firms, including Asian Paints, Burberry, Caesars Entertainment, Codelco, Lloyds Banking Group, Nike, and Pernod Ricard, the book shows what it takes to become a Digital Master. It explains successful transformation in a clear, two-part framework: where to invest in digital capabilities, and how to lead the transformation. Within these parts, you’ll learn: • How to engage better with your customers • How to digitally enhance operations • How to create a digital vision • How to govern your digital activities The book also includes an extensive step-by-step transformation playbook for leaders to follow. Leading Digital is the must-have guide to help your organization survive and thrive in the new, digitally powered, global economy.
Digital Customer Service
| Author | : Rick DeLisi |
| Publisher | : John Wiley & Sons |
| Total Pages | : 262 |
| Release | : 2021-08-31 |
| Genre | : Business & Economics |
| ISBN | : 1119841909 |
Download Digital Customer Service Book in PDF, ePub and Kindle
Digital Customer Service is the new standard for creating a 5-star customer experience As much as technology has improved our lives, for many people customer service experiences remain unnecessarily frustrating. But the advent of Digital Customer Service (DCS) promises to make these interactions seamless and effortless by creating experiences that occur entirely on a customer's own screen, even in situations where it is preferable to speak to an agent. Digital Customer Service: Transforming Customer Experience for an On-Screen World traces the evolution of customer service—as well as the evolution of customer expectations and the underlying psychology that drives customer behavior - from the days of the first call centers in the 1980s all the way to today's digital world. Written for Customer Service and Customer Experience leaders as well as C-suite executives (CEOs, CFOs, CIOs), Digital Customer Service helps business leaders balance three critical priorities: Creating an excellent experience for customers that increases customer loyalty and profitability Driving down the cost of Customer Service/Support interactions, while increasing revenue through Sales interactions Moving quickly toward the goal of "digital transformation" We have discovered—in our research and our first-hand experience—that when companies commit to achieving true Digital Customer Service, they can make significant progress toward all three of these goals at once. Digital Customer Service provides the roadmap for how your company can get there. And when you do, who wins? EVERYONE.
The Digital-First Customer Experience
| Author | : Joe Wheeler |
| Publisher | : Kogan Page Publishers |
| Total Pages | : 329 |
| Release | : 2023-07-03 |
| Genre | : Business & Economics |
| ISBN | : 1398612650 |
Download The Digital-First Customer Experience Book in PDF, ePub and Kindle
The definitive guide to designing digital-first experiences customers love. In his third book on the topic of customer experience, bestselling author and consultant Joe Wheeler tackles the challenges many organizations are facing as they attempt to design compelling experiences in a digital-first world. It features case studies of leading brands including Lemonade, Spotify, CEMEX, VMware, Starbucks, NIKE and Amazon. Part One introduces the new "3 Cs", key trends associated with technology convergence, competition and culture change in a post-pandemic world. Part Two takes a deep dive into seven design strategies, from designing emotional peaks across channels to empowering customers through immersive experiences that merge physical and digital assets. Part Three provides a playbook for how to design digital-first experiences, including how to solve the right problems, develop a measurable business case, design digital-first experiences customers love and execute the new design at scale.
The Digital Transformation Playbook
| Author | : David L. Rogers |
| Publisher | : Columbia University Press |
| Total Pages | : 267 |
| Release | : 2016-04-05 |
| Genre | : Business & Economics |
| ISBN | : 0231541651 |
Download The Digital Transformation Playbook Book in PDF, ePub and Kindle
Rethink your business for the digital age. Every business begun before the Internet now faces the same challenge: How to transform to compete in a digital economy? Globally recognized digital expert David L. Rogers argues that digital transformation is not about updating your technology but about upgrading your strategic thinking. Based on Rogers's decade of research and teaching at Columbia Business School, and his consulting for businesses around the world, The Digital Transformation Playbook shows how pre-digital-era companies can reinvigorate their game plans and capture the new opportunities of the digital world. Rogers shows why traditional businesses need to rethink their underlying assumptions in five domains of strategy—customers, competition, data, innovation, and value. He reveals how to harness customer networks, platforms, big data, rapid experimentation, and disruptive business models—and how to integrate these into your existing business and organization. Rogers illustrates every strategy in this playbook with real-world case studies, from Google to GE, from Airbnb to the New York Times. With practical frameworks and nine step-by-step planning tools, he distills the lessons of today's greatest digital innovators and makes them usable for businesses at any stage. Many books offer advice for digital start-ups, but The Digital Transformation Playbook is the first complete treatment of how legacy businesses can transform to thrive in the digital age. It is an indispensable guide for executives looking to take their firms to the next stage of profitable growth.
Digital Business Transformation
| Author | : Nigel Vaz |
| Publisher | : John Wiley & Sons |
| Total Pages | : 224 |
| Release | : 2021-01-05 |
| Genre | : Business & Economics |
| ISBN | : 1119758688 |
Download Digital Business Transformation Book in PDF, ePub and Kindle
Fuel your business' transition into the digital age with this insightful and comprehensive resource Digital Business Transformation: How Established Companies Sustain Competitive Advantage offers readers a framework for digital business transformation. Written by Nigel Vaz, the acclaimed CEO of Publicis Sapient, a global digital business transformation company, Digital Business Transformation delivers practical advice and approachable strategies to help businesses realize their digital potential. Digital Business Transformation provides readers with examples of the challenges faced by global organizations and the strategies they used to overcome them. The book also includes discussions of: How to decide whether to defend, differentiate, or disrupt your organization to meet digital challenges How to deconstruct decision-making throughout all levels of your organization How to combine strategy, product, experience, engineering, and data to produce digital results Perfect for anyone in a leadership position in a modern organization, particularly those who find themselves responsible for transformation-related decisions, Digital Business Transformation delivers a message that begs to be heard by everyone who hopes to help their organization meet the challenges of a changing world.
THE DEFINITIVE GUIDE TO B2B DIGITAL TRANSFORMATION
| Author | : Fred Geyer |
| Publisher | : Frederick Geyer |
| Total Pages | : 281 |
| Release | : 2020-05-26 |
| Genre | : Business & Economics |
| ISBN | : 1734296925 |
Download THE DEFINITIVE GUIDE TO B2B DIGITAL TRANSFORMATION Book in PDF, ePub and Kindle
This book guides B2B leaders along a step by step path to uncommon growth through three transformative shifts: The Digital Selling Shift to digital demand generation, The Digital Customer Experience Makeover to digital customer engagement, The Digital Proposition Pivot to data-powered, digital solutions. The Definitive Guide is informed by the work of Fred Geyer at Prophet, a leading digital transformation consultancy, and Joerg Niessing at INSEAD, a global standard-bearer for business education. Rich case studies from Maersk, Michelin, Adobe, and Air Liquide with best practices from IBM, Salesforce.com, Thyssenkrupp, and scores of leading B2B companies illustrate how putting customers at the heart of digital transformation drives uncommon growth. Fred and Joerg map the route from customer insight to in-market implementation for each transformational shift in four steps: Where to Play - Identify top customer growth opportunities, How to Win - Build the strategy to win customer preference, What to Do - Effectively deliver the strategy, Who is Needed - Assemble the team to make it happen. The two biggest barriers to successful digital transformation, effectively using customer data and enabling employees, are addressed by outlining a clear path to navigate forward based on best practices from other leading companies. The guide has won rave reviews from B2B leaders: "This book illuminates the secret sauce of digital transformation in the B2B space" – David Aaker, renowned brand strategist and bestselling author. "A thought-provoking exploration of three crucial transformational shifts for B2B companies" – Vincent Clerc, CEO, Maersk Ocean & Logistics "This is a great guide to applying best practices to the formidable challenge of digital transformation in complex markets and supply chains." – Dr. Lars Brzoska, Chairman of the Board of Management, Jungheinrich AG. "By providing case examples and step by step assistance in determining where to play, how to win, what to do and who to win, this book fulfilled my need for inspiring and pragmatic transformation guidance" – Lindy Hood, Chief Customer Experience Officer, Zurich Financial North America
Think #Digital First
| Author | : Warren Knight |
| Publisher | : |
| Total Pages | : 150 |
| Release | : 2015-04-28 |
| Genre | : Business & Economics |
| ISBN | : 9781910125984 |
Download Think #Digital First Book in PDF, ePub and Kindle
'Think #Digital First' is essentially a step-by-step guide designed for creative entrepreneurs, business owners, and sales and marketing managers that shares with them the importance of having the right mindset to focus on technology, sales and marketing. Understanding your strengths to building the right team around you and knowing the different platforms, social networks and the right digital tools are so important when integrating them into your sales and marketing to help you market your brand online, saving time and getting sales to grow your business. An entrepreneur's first step to building a socially-savvy business is accepting that you are the one driving your business forward. To be able to do this in the most successful way, you need to build a social business from the ground up and in each of the below chapters, Warren's seven simple steps are easy to follow, packed full of great detail and demystifies the new digital age. Warren Knight is the co-founder of Gloople, the UK's first "Social Sharing" eCommerce platform. With 20 years' experience in selling products and services, he is a speaker, author and consultant specialising in B2B Social Media and is a Social Commerce expert helping SME's use Social Media and Digital Commerce to achieve a multi-channel experience to drive traffic and better understand their customers.
