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The Lawyer's Guide to Marketing on the Internet

The Lawyer's Guide to Marketing on the Internet
Author: Gregory H. Siskind
Publisher: American Bar Association
Total Pages: 204
Release: 2007
Genre: Business & Economics
ISBN: 9781590318768

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In this up-to-date third edition of The Lawyer's Guide to Marketing on the Internet, you'll learn how to make the latest technology work for your practice and increase your firm's visibility. This comprehensive resource provides proven online marketing strategies and guides you on how to effectively and efficiently market your law practice.


Digital Marketing for Law Firms

Digital Marketing for Law Firms
Author: Shawn Leamon
Publisher: Independently Published
Total Pages: 0
Release: 2021-10-08
Genre: Business & Economics
ISBN:

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Get High-Quality Legal Clients from the Internet-Profitably If you're a law firm, you probably have two primary sources of clients: 1) Referrals: Word of mouth from other professionals, previous clients, and your network 2) Online: Your website, search engines, social media, paid ads, and other online sources This book is about helping you improve your efforts in both of these areas. You will learn: ✓ The most effective digital marketing channels for law firms, and how to use them profitably to get high-quality clients ✓ The #1 digital marketing strategy overlooked by most law firms (and it doesn't cost a dime) ✓ How to use newsletters to build relationships with referral sources and maintain top of mind awareness ✓ Methods to build a user-friendly website that converts prospects into clients ✓ Ways to track your marketing results to maximize your return on investment ✓ and much, much, more... The author, Shawn Leamon, is Chief Strategist at LaGrange Marketing, a digital marketing firm focused on helping lawyers grow their firms. Here's one of the dozens of reviews from law firm owners: "My firm has been working with Shawn Leamon at LaGrande Marketing for some time now. His services have gone well beyond our expectations. Even though Shawn understands traditional marketing techniques and strategies, he doesn't stick to the textbook. Each time I meet with him, he has a new idea, a new strategy, a new fix. He's also extremely good at automating your marketing, so that the attorneys can spend more time elsewhere. Highly recommended!"


Digital Marketing for Lawyers (First Edition)

Digital Marketing for Lawyers (First Edition)
Author: Gustavo Carmona
Publisher:
Total Pages: 194
Release: 2021-04-14
Genre:
ISBN:

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Digital Marketing for Lawyers (First Edition) contains more than 150 pages of theoretical and practical content to take your legal practice to the next level.From the fundamentals of marketing and sales to integrated digital marketing strategies, you will learn what it takes to start strategically promoting your professional practice as a lawyer or law firm.This book contains basic concepts, strategies, implementation tips, and practical exercises to make your learning experience more complete.This publication is aimed at lawyers, law students, marketers, consultants, professors, and anyone interested in learning about the marketing and promotion of legal services.For more information about this publication, I invite you to visit www.gustavocarmona.com/mi-libro


Law Firm SEO

Law Firm SEO
Author: Jason Hennessey
Publisher:
Total Pages: 0
Release: 2021-07-14
Genre:
ISBN: 9781544519371

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If you're a lawyer, competition drives you-but not just in the courtroom. You can't rely on success alone to stand out in today's market. You need an advantage you can depend on, a digital marketing expert or agency you can trust. Unfortunately, without industry knowledge, hiring one is not as simple as trusting your gut or a list of credentials. In Law Firm SEO, Jason Hennessey shares the proven SEO strategies he's used for two decades to earn more than $500 million in new cases for his clients. The world of digital marketing is complex. It's easy to hire the wrong team and lose valuable time and money. Jason shows you how he has reverse-engineered the Google algorithm with practical tools and techniques and without technical complexity. You don't need to be an SEO expert to leverage digital marketing. Whether you're a law student, solo practitioner, senior partner, or marketing director, this book will show you how to take your firm to the next level, increase revenue, and give you the competitive edge you need to stay ahead.


Content Marketing for Lawyers

Content Marketing for Lawyers
Author: Michele Ruiz
Publisher:
Total Pages: 184
Release: 2016-01-18
Genre:
ISBN: 9780692604281

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To fully leverage the power of social media for your legal marketing you need one indispensable ingredient: Content Need to attract more clients? Want to be a top-referred lawyer? Struggling with billing time and business development? Imagine growing your book of business--wihout leaving your office! With the ease of today's technology, social media platforms, and content marketing, it's not that hard. It's simply a mindshift and the right kind of "know-how" Here's the best part: Using the secrets of top journalist, you can easily and effectively create compelling content like a pro. YOU'LL LEARN HOW TO: Get your message to your target clients is is an understandable and engaging way so you become THE trusted, preferred and referred attorney Easily create attention-grabbing content your target clients need Stand out among the plethora of other firms In the marketplace Use branded content like blogs, videos, eBooks, Slideshares, Case Studies, White Papers, Webinars/Webcast, Podcast, Photos, Virtual Educational Events and more to attract more clients Implement time-saving strategies that won't take away from your billable hours Engage your social media savvy clients to increase your client retention rates Avoid marketing missteps and top mistakes lawyers make when using social media


Free Justice

Free Justice
Author: Sara Mayeux
Publisher: UNC Press Books
Total Pages: 287
Release: 2020-04-28
Genre: Law
ISBN: 1469656035

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Every day, in courtrooms around the United States, thousands of criminal defendants are represented by public defenders--lawyers provided by the government for those who cannot afford private counsel. Though often taken for granted, the modern American public defender has a surprisingly contentious history--one that offers insights not only about the "carceral state," but also about the contours and compromises of twentieth-century liberalism. First gaining appeal amidst the Progressive Era fervor for court reform, the public defender idea was swiftly quashed by elite corporate lawyers who believed the legal profession should remain independent from the state. Public defenders took hold in some localities but not yet as a nationwide standard. By the 1960s, views had shifted. Gideon v. Wainwright enshrined the right to counsel into law and the legal profession mobilized to expand the ranks of public defenders nationwide. Yet within a few years, lawyers had already diagnosed a "crisis" of underfunded, overworked defenders providing inadequate representation--a crisis that persists today. This book shows how these conditions, often attributed to recent fiscal emergencies, have deep roots, and it chronicles the intertwined histories of constitutional doctrine, big philanthropy, professional in-fighting, and Cold War culture that made public defenders ubiquitous but embattled figures in American courtrooms.


The Client-Centered Law Firm

The Client-Centered Law Firm
Author: Jack Newton
Publisher: Blue Check Publishing
Total Pages: 314
Release: 2020-01-28
Genre:
ISBN: 9781989603321

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The legal industry has long been risk averse, but when it comes to adapting to the experience-driven world created by companies like Netflix, Uber, and Airbnb, adherence to the old status quo could be the death knell for today's law firms. In The Client-Centered Law Firm, Clio cofounder Jack Newton offers a clear-eyed and timely look at how providing a client-centered experience and running an efficient, profitable law firm aren't opposing ideas. With this approach, they drive each other. Covering the what, why, and how of running a client-centered practice, with examples from law firms leading this revolution as well as practical strategies for implementation, The Client-Centered Law Firm is a rallying call to unlock the enormous latent demand in the legal market by providing client-centered experiences, improving internal processes, and raising the bottom line.


Marketing the Law Firm

Marketing the Law Firm
Author: Sally J. Schmidt
Publisher: Law Journal Press
Total Pages: 692
Release: 1991
Genre: Business & Economics
ISBN: 9781588520524

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Marketing the Law Firm: Business Development Techniques examines how marketing can improve client satisfaction and increase the bottom line for both corporate and consumer practices.


The Lawyer Marketing Book

The Lawyer Marketing Book
Author: Matt Starosciak
Publisher: Proven Law Publishing
Total Pages: 306
Release: 2017-08-01
Genre: Business & Economics
ISBN: 0999123106

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The Lawyer Marketing Book (TLMB) is a great read for both experienced attorneys as well as those entering the practice of law. In fact, some say it’s a must read for any lawyer competing for clients in today’s legal market. There are four things that make TLMB unique. First, it’s interesting and engaging. TLMB uses real-life stories of other private practitioners to highlight the best and worst marketing decisions and strategies. Second, it’s comprehensive. At 300 pages, it covers everything from specific strategies for making the phone ring, to training intake personnel and negotiating with vendors, to measuring ROI. Third, it’s written by a true pro in the industry. Matt Starosciak has nearly two decades of experience on all sides of the law firm marketing process, including work as a lawyer, marketing product sales rep, and consultant to some of the nation’s top law firms. Finally, TLMB provides takeaways on every page that can be implemented by attorneys today to improve their success in the practice of law.


Digital Marketing for Lawyers

Digital Marketing for Lawyers
Author: Chip LaFleur
Publisher:
Total Pages:
Release: 2020-12-15
Genre:
ISBN: 9781951962074

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