Digital Marketing Demystified A Clear And Concise Explanation Of 861 Common Digital Marketing Terms PDF Download
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| Author | : Terms Explained |
| Publisher | : |
| Total Pages | : 0 |
| Release | : 2022-12 |
| Genre | : |
| ISBN | : |
Download Digital Marketing Demystified - A Clear and Concise Explanation of 861 Common Digital Marketing Terms Book in PDF, ePub and Kindle
Learn Digital Marketing Terminology and speak the language of experts! Are you new to digital marketing and struggling to understand the industry's jargon and terminology? Look no further! Our book, "Digital Marketing Demystified: A Clear and Concise Explanation of 861 Common Digital Marketing Terms" provides detailed explanations of common digital marketing terms, such as SEO, PPC, social media marketing and much much more! Written by the experts at Terms Explained, this book is a valuable resource for anyone who is interested in learning more about the industry. With clear and concise explanations for more than 850+ digital marketing terms, this book will help you to quickly understand and apply the concepts and techniques of digital marketing. Whether you are a beginner or an experienced professional, this book is an essential guide to the world of digital marketing. Don't let the jargon and terminology hold you back - get your copy of "Digital Marketing Demystified" today! Benefits of having "Digital Marketing Demystified: A Clear and Concise Explanation of 861 Common Digital Marketing Terms" Improved understanding and comprehension: A glossary of commonly used digital marketing terms can help you better understand and grasp industry jargon and terminology. With clear and concise definitions of key terms, a glossary can help you to demystify the language of the industry and make it more accessible and understandable for yourself and everyone else. Increased efficiency and productivity: A glossary of digital marketing terms can also help you increase efficiency and productivity by providing a quick and easy reference for common terms and concepts. Instead of searching through long articles or complex documents, or aimlessly browsing the web, you can simply look up a term in the glossary for a clear and concise explanation. Enhanced credibility and professionalism: A glossary of digital marketing terms can also increase your content's credibility and professionalism. By using industry-standard terminology and language, you can demonstrate your expertise and knowledge in the field and provide value and insight to anyone you interact with. Digital marketing is an essential skill in today's world, but for many people, the jargon and terminology can be overwhelming and confusing. That's why we wrote "Digital Marketing Demystified: A Clear and Concise Explanation of 861 Common Digital Marketing Terms." This book is a valuable resource for anyone who is new to digital marketing, or for those who are looking to expand their knowledge and expertise in the field. Whether you are a beginner or an experienced professional, "Digital Marketing Demystified" is an essential guide to the world of digital marketing. Don't let the jargon and terminology hold you back - get your copy today and start learning the skills you need to succeed in the digital world!
| Author | : Mark Jeffery |
| Publisher | : John Wiley & Sons |
| Total Pages | : 325 |
| Release | : 2010-02-08 |
| Genre | : Business & Economics |
| ISBN | : 0470504544 |
Download Data-Driven Marketing Book in PDF, ePub and Kindle
NAMED BEST MARKETING BOOK OF 2011 BY THE AMERICAN MARKETING ASSOCIATION How organizations can deliver significant performance gains through strategic investment in marketing In the new era of tight marketing budgets, no organization can continue to spend on marketing without knowing what's working and what's wasted. Data-driven marketing improves efficiency and effectiveness of marketing expenditures across the spectrum of marketing activities from branding and awareness, trail and loyalty, to new product launch and Internet marketing. Based on new research from the Kellogg School of Management, this book is a clear and convincing guide to using a more rigorous, data-driven strategic approach to deliver significant performance gains from your marketing. Explains how to use data-driven marketing to deliver return on marketing investment (ROMI) in any organization In-depth discussion of the fifteen key metrics every marketer should know Based on original research from America's leading marketing business school, complemented by experience teaching ROMI to executives at Microsoft, DuPont, Nisan, Philips, Sony and many other firms Uses data from a rigorous survey on strategic marketing performance management of 252 Fortune 1000 firms, capturing $53 billion of annual marketing spending In-depth examples of how to apply the principles in small and large organizations Free downloadable ROMI templates for all examples given in the book With every department under the microscope looking for results, those who properly use data to optimize their marketing are going to come out on top every time.
| Author | : Frankie Fihn |
| Publisher | : |
| Total Pages | : 223 |
| Release | : 2020-07-23 |
| Genre | : |
| ISBN | : |
Download Beyond The Agency Box Book in PDF, ePub and Kindle
If you are own a digital marketing agency or are just getting started as a freelancer, this book is for you. Starting a digital marketing agency is a double-edged sword. You get started as a freelancer with no money. You build everything yourself through your blood, sweat, and tears. Then you discover it's one of the hardest businesses to scale. You are the product. Before you know it, you have built your own prison of clients who want constant meetings, phone calls, email requests, and they expect miracles. It can feel like you have 100 different bosses. Bad clients lead to burnout and can take down your entire agency. It's a lot of stress and anxiety to manage.Then there are truckloads of competition happy to undercut you. People often say, "This industry SUCKS! It's an insane amount of work, clients are mostly terrible, and every day you will have to deal with 10 different problems."Of course, there is a better and simpler way.The Beyond The Agency Box book was created to help digital entrepreneurs scale an agency. Driving qualified clients who can afford high-end marketing services is a completely different beast. Instead of just grinding and working harder, this book shifts you into thinking differently by creating leverageable assets. Creating assets allows you to achieve something different in your agency. You earn far more without meetings, phone calls, emails, and all the typical client headaches. It also creates happy clients for life. It works without paid ads like Facebook, Google, and Youtube. It works without complicated funnels, webinars, and tech. It works without becoming a content machine or an SEO master. Most of it can be managed remotely with a small team. This book gives you the freedom and flexibility to travel and see the world without being tethered to your phone. If you want both a highly successful digital marketing agency and a life at the same time, this book is for you.
| Author | : Hanya Yanagihara |
| Publisher | : Vintage |
| Total Pages | : 833 |
| Release | : 2016-01-26 |
| Genre | : Fiction |
| ISBN | : 0804172706 |
Download A Little Life Book in PDF, ePub and Kindle
NEW YORK TIMES BESTSELLER • A stunning “portrait of the enduring grace of friendship” (NPR) about the families we are born into, and those that we make for ourselves. A masterful depiction of love in the twenty-first century. NATIONAL BOOK AWARD FINALIST • MAN BOOKER PRIZE FINALIST • WINNER OF THE KIRKUS PRIZE A Little Life follows four college classmates—broke, adrift, and buoyed only by their friendship and ambition—as they move to New York in search of fame and fortune. While their relationships, which are tinged by addiction, success, and pride, deepen over the decades, the men are held together by their devotion to the brilliant, enigmatic Jude, a man scarred by an unspeakable childhood trauma. A hymn to brotherly bonds and a masterful depiction of love in the twenty-first century, Hanya Yanagihara’s stunning novel is about the families we are born into, and those that we make for ourselves. Look for Hanya Yanagihara’s latest bestselling novel, To Paradise.
| Author | : Chris Cardell |
| Publisher | : Independently Published |
| Total Pages | : 140 |
| Release | : 2019-05-08 |
| Genre | : |
| ISBN | : 9781097332021 |
Download 77 Ways To Get More Customers - The Essential Guide for Entrepreneurs To Grow Your Business and Increase Your Profits Book in PDF, ePub and Kindle
As a business owner, the biggest problem you face is getting customers. Once you solve the 'getting customers' problem, you are guaranteed the financial freedom that led to you starting your business in the first place. In this best selling book, Chris Cardell shares with you 77 simple but powerful ways for you to attract the customers you need. From Online Marketing, to Google and Facebook, social media and some of the more advanced customer acquisition strategies, this books clears away the confusion about the art and science of getting customers so that you can create the Entrepreneurial success you deserve Here is just some of what you'll cover in '77 Ways To Get More Customers: 1. 77 powerful strategies to get more customers into your business 2. Everything you need to know about Online Marketing - How to have a website that attracts the customers you need. 3. Essential Facebook and social tips for getting customers. 4. How to get customers for FREE 5. Vital tips for new and growing businesses 6 How to use pay per click on Google to bring you customers 24/7 7 The power of Referrals - How to get customers recommending you for Free 8 Everything you need to know about Email marketing 9 How to increase your prices without losing customers 10 How to most successful businesses increase their profits by 50% to 200% and much more....Chris Cardell is a world renowned authority on Entrepreneurial success. For two decades he has focused on showing business owners how to increase their profits by 50% to 250% by implementing the world's most successful customer acquisition and online marketing strategies. Thousands of business owners attend Chris's live events and he has been featured extensively on international media. Chris specialises in showing business owners how to implement leading edge strategies used by the most successful Entrepreneurs to achieve fast and effective profit breakthroughs.From Chapter One: Although you and I may not have met yet, I know enough about you as an Entrepreneur, willing to read this book, to predict why you decided to set up your own business in the first place.You did it for one reason: FREEDOMWhether it's the freedom to work for yourself and never have to be an employee again, or to achieve financial freedom for you and the people you care about, I believe that the Entrepreneurial pursuit of freedom is one of the noblest there is.Most people just dream of financial freedomYou took action and actually did something about it. Congratulations!But as a business owner, there is only one way to achieve that financial freedom - and that is the acquisition of customers.Getting customers is the biggest problem in business. It's also the area that business owners struggle with the most. We spend so much time perfecting our product or service, to then realise that this means nothing if we don't become amazing at getting customers can be daunting.The good news is, once you realise that the business you are in is really the 'getting customers' business and you decide to get very good at it, you are virtually guaranteed financial freedom.This book is about solving the 'getting customers' problem for you and helping you achieve that financial freedom - fast.
| Author | : Rainer Greifeneder |
| Publisher | : Routledge |
| Total Pages | : 222 |
| Release | : 2020-08-13 |
| Genre | : Language Arts & Disciplines |
| ISBN | : 1000179052 |
Download The Psychology of Fake News Book in PDF, ePub and Kindle
This volume examines the phenomenon of fake news by bringing together leading experts from different fields within psychology and related areas, and explores what has become a prominent feature of public discourse since the first Brexit referendum and the 2016 US election campaign. Dealing with misinformation is important in many areas of daily life, including politics, the marketplace, health communication, journalism, education, and science. In a general climate where facts and misinformation blur, and are intentionally blurred, this book asks what determines whether people accept and share (mis)information, and what can be done to counter misinformation? All three of these aspects need to be understood in the context of online social networks, which have fundamentally changed the way information is produced, consumed, and transmitted. The contributions within this volume summarize the most up-to-date empirical findings, theories, and applications and discuss cutting-edge ideas and future directions of interventions to counter fake news. Also providing guidance on how to handle misinformation in an age of “alternative facts”, this is a fascinating and vital reading for students and academics in psychology, communication, and political science and for professionals including policy makers and journalists.
| Author | : Roderick J. Brodie |
| Publisher | : Routledge |
| Total Pages | : 315 |
| Release | : 2015-12-14 |
| Genre | : Business & Economics |
| ISBN | : 1317533151 |
Download Customer Engagement Book in PDF, ePub and Kindle
How customers and consumer behavior have been changing due to technology and other forces is of prime interest. This book addresses the central questions regarding new emerging consumer behavior; how does social media affect this behavior; how and at what points do emotions affect consumer decisions; and what triggers this is: How should engagement be conceptualized, defined and measured? How do social media and other marketing activities create engagement? The book draws on the rich, extensive knowledge of the authors who are pioneers in the field. The book's editors have identified the weakness in the current knowledge and aim to address this gap by touching on significant conceptual and empirical contributions to this emerging literature stream, providing readers with a comprehensive contemporary perspective of customer engagement. The book also endeavors to develop a richer narrative around the notion of social media and customer engagement, and the non-monetary notion of social media within new media-based social networks.
| Author | : Dave Chaffey |
| Publisher | : Pearson Higher Ed |
| Total Pages | : 729 |
| Release | : 2015-11-10 |
| Genre | : Business & Economics |
| ISBN | : 1292077646 |
Download Digital Marketing PDF eBook Book in PDF, ePub and Kindle
'I have used this book in all its editions since first publication with my undergraduate and postgraduate students. It is a core text for all the students, because it provides the detail they require at an academic level. Importantly it is a book for the practitioner to use too. This is why we use it on our postgraduate practitioner programmes – where we actually buy the book for the students as we believe it is that important. No other text comes close and literally thousands of our graduates have benefitted from it in their subsequent careers: written by the specialist for the specialist.' David Edmundson-Bird Principal Lecturer in Digital Marketing Manchester Metropolitan University Now in its sixth edition, Digital Marketing: Strategy, Implementation and Practice provides comprehensive, practical guidance on how companies can get the most out of digital media and technology to meet their marketing goals. Digital Marketing links marketing theory with practical business experience through case studies and interviews from cutting edge companies such as eBay and Facebook, to help students understand digital marketing in the real world. Readers will learn best practice frameworks for developing a digital marketing strategy, plus success factors for key digital marketing techniques including search marketing, conversion optimisation and digital communications using social media including Twitter and Facebook. Dave Chaffey is a digital marketing consultant and publisher of marketing advice site SmartInsights.com. He is a visiting lecturer on marketing courses at Birmingham, Cranfield and Warwick universities and the Institute of Direct Marketing. Fiona Ellis-Chadwick is a Senior Lecturer in Marketing at the Loughborough University School of Business and Economics, Director of the Institute of Research Application and Consultancy at Loughborough University, academic marketing consultant and author.
| Author | : Jenny Odell |
| Publisher | : Melville House |
| Total Pages | : 259 |
| Release | : 2020-12-29 |
| Genre | : Technology & Engineering |
| ISBN | : 1612198554 |
Download How to Do Nothing Book in PDF, ePub and Kindle
** A New York Times Bestseller ** NAMED ONE OF THE BEST BOOKS OF THE YEAR BY: Time • The New Yorker • NPR • GQ • Elle • Vulture • Fortune • Boing Boing • The Irish Times • The New York Public Library • The Brooklyn Public Library "A complex, smart and ambitious book that at first reads like a self-help manual, then blossoms into a wide-ranging political manifesto."—Jonah Engel Bromwich, The New York Times Book Review One of President Barack Obama's "Favorite Books of 2019" Porchlight's Personal Development & Human Behavior Book of the Year In a world where addictive technology is designed to buy and sell our attention, and our value is determined by our 24/7 data productivity, it can seem impossible to escape. But in this inspiring field guide to dropping out of the attention economy, artist and critic Jenny Odell shows us how we can still win back our lives. Odell sees our attention as the most precious—and overdrawn—resource we have. And we must actively and continuously choose how we use it. We might not spend it on things that capitalism has deemed important … but once we can start paying a new kind of attention, she writes, we can undertake bolder forms of political action, reimagine humankind’s role in the environment, and arrive at more meaningful understandings of happiness and progress. Far from the simple anti-technology screed, or the back-to-nature meditation we read so often, How to do Nothing is an action plan for thinking outside of capitalist narratives of efficiency and techno-determinism. Provocative, timely, and utterly persuasive, this book will change how you see your place in our world.
| Author | : Sean D'Souza |
| Publisher | : |
| Total Pages | : 180 |
| Release | : 2009-08 |
| Genre | : Business & Economics |
| ISBN | : 9780473175047 |
Download The Brain Audit Book in PDF, ePub and Kindle
How the Brain Goes Through Decision-Making: Do you often wonder what your customer is thinking? Don't leave the thought process to chance and let that customer walk away. Your customers don't want to walk away. They want to buy from you. So how does the brain make decisions? And what causes it to get confused? The Brain Audit shows you how the customer takes decisions. And what you need to put in place, so that the customer feels happy to buy products or services from you. The Brain Audit isn't about persuasion or any mind tricks. Instead it shows you the information that your customers need in order to make a decision. It shows you how to present that information, and thereby enable the customer to intelligently go through a purchase sequence. The Brain Audit is designed to do the following: brain_audit_benefits 1) Enable you to spot every one of the 'seven bags' that are required to make a decision 2) Present those bags to the customer in the right sequence. 3) Enable you to get the customer to buy without needing to use pressure tactics.
