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Digital Engagement

Digital Engagement
Author: Leland HARDEN
Publisher: AMACOM Div American Mgmt Assn
Total Pages: 258
Release: 2009-01-14
Genre: Business & Economics
ISBN: 0814410790
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In an age of overwhelming Internet competition and rampant takeovers, marketers face the very real challenge of understanding how to engage customers online. Leland Harden and Bob Heyman, online marketing pioneers and authors of the popular book Net Results, team up again to teach marketers how to use search engine optimization, affiliate marketing, and all of the Web 2.0 tools they need to compete in the digital marketplace. Filled with up-to-date information on the best venues for online marketing, as well as explanations of social networking, virtual worlds, widgets, wikis, and emerging media, Digital Engagement shows marketers how to: stop burning money on web advertising campaigns that don't deliver • tweak websites to improve conversions and traffic flow • master proven strategies for consumer-generated media to generate buzz and improve brand recognition Featuring case studies from companies like Toyota and Tommy Hilfiger as well as lists of key vendors for online marketing software, this is the only book that offers a truly comprehensive guide to all of the new online marketing tools.

Upward Bound

Upward Bound
Author: Carolyn Partridge
Publisher:
Total Pages:
Release: 2019-09
Genre:
ISBN: 9781947602212
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Digital Marketing and Consumer Engagement: Concepts, Methodologies, Tools, and Applications

Digital Marketing and Consumer Engagement: Concepts, Methodologies, Tools, and Applications
Author: Management Association, Information Resources
Publisher: IGI Global
Total Pages: 1755
Release: 2018-01-05
Genre: Business & Economics
ISBN: 1522551883
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Consumer interaction and engagement are vital components to help marketers maintain a lasting relationship with their customers. To achieve this goal, companies must utilize current digital tools to create a strong online presence. Digital Marketing and Consumer Engagement: Concepts, Methodologies, Tools, and Applications is an innovative reference source for the latest academic material on emerging technologies, techniques, strategies, and theories in the promotion of brands through forms of digital media. Highlighting a range of topics, such as mobile commerce, brand communication, and social media, this multi-volume book is ideally designed for professionals, researchers, academics, students, managers, and practitioners actively involved in the marketing industry.

Publishers, Readers, and Digital Engagement

Publishers, Readers, and Digital Engagement
Author: Marianne Martens
Publisher: Springer
Total Pages: 226
Release: 2016-06-15
Genre: Literary Criticism
ISBN: 1137514469
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This book demonstrates how the roles of “author,” “marketer,” and “reviewer” are being redefined, as online environments enable new means for young adults to participate in the books they love. Prior to the expansion of digital technologies around reading, teachers, parents and librarians were the primary gatekeepers responsible for getting books into the hands of young people. Now publishers can create disintermediated digital enclosures in which they can communicate directly with their reading audience. This book exposes how teens contribute their immaterial and affective labor as they engage in participatory reading experiences via publishers’ and authors’ interactive websites and use of social media, and how in turn publishers are able to use such labor as they get invaluable market research, peer-to-peer recommendations, and even content which can be used in other projects all virtually free-of-charge.

Civic Media Literacies

Civic Media Literacies
Author: Paul Mihailidis
Publisher: Routledge
Total Pages: 246
Release: 2018-09-03
Genre: Political Science
ISBN: 1315526034
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Civic life today is mediated. Communities small and large are now using connective platforms to share information, engage in local issues, facilitate vibrant debate, and advocate for social causes. In this timely book, Paul Mihailidis explores the texture of daily engagement in civic life, and the resources—human, technological, and practical—that citizens employ when engaging in civic actions for positive social impact. In addition to examining the daily civic actions that are embedded in media and digital literacies and human connectedness, Mihailidis outlines a model for empowering young citizens to use media to meaningfully engage in daily life.

Future of Customer Engagement Through Marketing Intelligence

Future of Customer Engagement Through Marketing Intelligence
Author: Sinha, Mudita
Publisher: IGI Global
Total Pages: 303
Release: 2024-05-20
Genre: Business & Economics
ISBN:
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In the competitive world of contemporary business, the challenge of developing marketing strategies that bridge the gap between traditional and innovative techniques has become more critical than ever. As marketing shifts between physical and digital realms, companies grapple with the central question of how to navigate this evolution successfully. The key lies in data – the linchpin that can unravel vital problems in modern marketing. The need for sustainable and effective marketing strategies permeates all sectors, emphasizing the urgency for businesses to combine traditional methods with innovative approaches, such as harnessing alternative data and leveraging AI-based solutions. Future of Customer Engagement Through Marketing Intelligence emerges as a compelling solution to the pressing challenges faced by businesses in this transformative landscape. It offers a step-by-step roadmap, guiding readers on how market intelligence can utilize data and transform it into actionable insights. By emphasizing the crucial role of data in crafting great marketing strategies, the book advocates for a deep understanding of market-supported content and factual data. It asserts that marketing intelligence, encompassing data collection, analysis, and strategic utilization, is the key to becoming customer-centric, understanding market demands, and gaining a competitive advantage.

Digital Innovations for Customer Engagement, Management, and Organizational Improvement

Digital Innovations for Customer Engagement, Management, and Organizational Improvement
Author: Sandhu, Kamaljeet
Publisher: IGI Global
Total Pages: 278
Release: 2020-06-12
Genre: Business & Economics
ISBN: 1799851737
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Over the past several years, digital technologies have reestablished the ways in which corporations operate. On one hand, technology has allowed companies to build a stronger knowledge of its customer base, contributing to better consumer engagement strategies. On the other hand, these technologies have also integrated into the management and daily operations of companies, resulting in increased performance and organizational improvement. Remaining up to date with the implementation of these cutting-edge technologies is key to a company’s continued success. Digital Innovations for Customer Engagement, Management, and Organizational Improvement is an essential reference source that discusses and strategizes the latest technologies and innovations and their integration, implementation, and use in businesses, as well as lifelong learning strategies in a digital environment. Featuring research on topics such as consumer engagement, e-commerce, and learning management systems, this book is ideally designed for managers, business executives, marketers, consumer analysts, IT consultants, industry professionals, academicians, researchers, and students.

Customer Engagement

Customer Engagement
Author: Roderick J. Brodie
Publisher: Routledge
Total Pages: 315
Release: 2015-12-14
Genre: Business & Economics
ISBN: 131753316X
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How customers and consumer behavior have been changing due to technology and other forces is of prime interest. This book addresses the central questions regarding new emerging consumer behavior; how does social media affect this behavior; how and at what points do emotions affect consumer decisions; and what triggers this is: How should engagement be conceptualized, defined and measured? How do social media and other marketing activities create engagement? The book draws on the rich, extensive knowledge of the authors who are pioneers in the field. The book's editors have identified the weakness in the current knowledge and aim to address this gap by touching on significant conceptual and empirical contributions to this emerging literature stream, providing readers with a comprehensive contemporary perspective of customer engagement. The book also endeavors to develop a richer narrative around the notion of social media and customer engagement, and the non-monetary notion of social media within new media-based social networks.

Handbook of Research on Customer Engagement

Handbook of Research on Customer Engagement
Author: Linda D. Hollebeek
Publisher: Edward Elgar Publishing
Total Pages: 544
Release: 2019
Genre: Business & Economics
ISBN: 1788114892
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Customer engagement is now a critical research priority in contemporary marketing. In this Handbook, a cadre of international scholars offer an overview of current research on this rapidly growing field of study.

Lean Customer Engagement

Lean Customer Engagement
Author: Shil Niyogi
Publisher: SAGE Publications Pvt. Limited
Total Pages: 0
Release: 2016-10-19
Genre: Business & Economics
ISBN: 9789385985188
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Watch the author Shil Niyogi talk about Lean Customer Engagement Welcome to the Age of the Customer! The companies that succeed today are those that work toward customer satisfaction and focus on educating customers, enabling them, effecting change, and engaging with them. Lean Customer Engagement contains a wealth of information around partnering with customers to build products and close deals in a lean and agile way without investing in unnecessary sales and marketing activities. The workbook format of the book provides solutions that can be put to immediate and prolonged use to grow successful businesses through an engaged customer base.