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Digital Brand Romance

Digital Brand Romance
Author: Anna Harrison
Publisher: Business Expert Press
Total Pages: 212
Release: 2022-03-23
Genre: Business & Economics
ISBN: 1637422245
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In Digital Brand Romance, you will learn the proprietary six-step ADORE Process that has helped brands worldwide consistently achieve conversion rates above 20%. Tomorrow arrived, and all great relationships now begin online – including the ones between your future customer and your brand. Whether you are selling shoes, software or spaceship parts, the romance begins and evolves in a digital world. While over 80% of businesses think they provide excellent customer experiences – only 8% of customers agree. The reality is that the state of modern, digital brand relationships is quite dysfunctional: an average conversion rate of 3% means that 97% of engagements with your brand fail. Not only does this inefficiency chew up marketing budget, but it also taints future engagements with your brand. In Digital Brand Romance, you will learn the proprietary six-step ADORE Process that has helped brands worldwide consistently achieve conversion rates above 20%. The ADORE Process is used by some of the most innovative scale-ups, fast growth exporters and leading brands to consistently sell more, more often. Each step of the ADORE Process aligns with one of the key moments of influence in the digital relationship with your brand. Understanding the forces that drive each moment will allow you to identify signs of relationship breakdown; common causes of issues and how to resolve them; and which metrics to track to measure progress. You will also learn how to apply the process to conduct regular digital relationship audits, removing your reliance on luck in the future success of your brand. Digital Brand Romance is highly practical and offers tactical, helpful advice to apply in your business immediately.

Romance Your Brand: Building a Marketable Genre Fiction Series

Romance Your Brand: Building a Marketable Genre Fiction Series
Author: Zoe York
Publisher: Zoe York
Total Pages: 115
Release: 2019-12-24
Genre: Language Arts & Disciplines
ISBN: 1926527887
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“Genre fiction series are the bread and butter of mid-list writers. For many they make the difference between a writing dream and a writing career.” Zoe York/Ainsley Booth, USA Today and New York Times bestselling author For the first time ever in print, Zoe York breaks down how she plans a series—something she has done ten times over. Romance Your Brand is an adaptation of an intensive four-week course, now available to authors everywhere. This book covers: • high-concept pitches • world-building • taglines and blurbs • building a cast of characters • writing the first book in a series • finding comparable series • covers • how to write towards future marketing • and why ALL OF THE ABOVE should be considered before you write a single word

Social Media Marketing

Social Media Marketing
Author: Alan Charlesworth
Publisher: Business Expert Press
Total Pages: 223
Release: 2017-11-21
Genre: Business & Economics
ISBN: 1631577654
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Published in 1837, Hans Christian Andersen’s The Emperor's New Clothes tells the tale of two weavers who present a non-existent suit of clothes to the Emperor with the caution that the suit is invisible to those who are unfit for their positions, stupid, or incompetent. As the Emperor parades in his underwear no one dares to say that they see no clothes—with the exception for one small child who exclaims; “he isn’t wearing anything at all.” Fast forward to the present day and business owners and managers around the world are told that anyone who cannot see the benefits of social media marketing are unfit for their positions, stupid, or incompetent. As organizations, brands and products fill the social media landscape with meaningless, objectiveless drivel that has interest to no one and serves only to waste resources and alienate customers, a small voice can be heard exclaiming; “who told you that was a good idea?” The caveat to this contemporary tale is that for a very few organizations, brands and products, social media has provided a kind-of marketing panacea. Correction: make that a very, very few organizations. For the rest, they are metaphorically parading in their digital underwear. All is not lost however. Although many have been duped in a new clothes-esque sting, and that their social media marketing efforts are indeed, invisible—but marketing on social media might just be riding to the rescue.

Romancing the Brand

Romancing the Brand
Author: Tim Halloran
Publisher: John Wiley & Sons
Total Pages: 272
Release: 2014-01-07
Genre: Business & Economics
ISBN: 1118611284
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A young woman tells a focus group that Diet Coke is like her boyfriend. A twenty-something tattoos the logo of Turner Classic Movies onto his skin. These consumers aren’t just using these brands. They are engaging in a rich, complex, ever-changing relationship, and they’ll stay loyal, resisting marketing gimmicks from competitors and influencing others to try the brand they love. How can marketers cultivate and grow the deep relationships that earn this kind of love and drive lasting success for their brands? In Romancing the Brand, branding expert Tim Halloran reveals what it takes to make consumers fall in love with your brand. Step by step,he reveals how to start, grow, maintain, and troubleshoot a flourishing relationship between brand and consumer. Along the way, Halloran shares the secrets behind establishing a mutually beneficial “romance.” Drawing on exclusive, in-depth interviews with managers of some of the world’s most iconic brands, Romancing the Brand arms you with an arsenal of classic and emerging marketing tools—such as benefit laddering and word-of-mouth marketing—that make best-in-class brands so successful. The book is filled with examples, strategies, and tools from powerful brands that consumers love, including Coke, Dos Equis, smartwater, the Atlanta Falcons, Domino’s Pizza, Bounty, Turner Classic Movies, and many more. Ultimately, Romancing the Brand provides marketers with a set of principles for making brands strong, resilient, and beloved—and the insight and confidence to use them.

Marketing in the Digital World

Marketing in the Digital World
Author: Avinash Kapoor
Publisher: Business Expert Press
Total Pages: 137
Release: 2020-12-08
Genre: Business & Economics
ISBN: 1948580063
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The author explores and analyzes the digital and social media dynamics for virtual world, including the mechanism involved in bringing targeted traffic and increasing brand awareness in the real-time programmatic and algorithmic world of communication, where the new digital world is progressively being propelled by the blockchain-enabled social media platforms. The intelligent corporates are becoming data-driven and AI-powered enterprises to compete, differentiate, and successfully reach consumers. This book develops a critical understanding of the digital marketing landscape. The author explores and examines the various aspects of digital marketing process and their implications. It takes an in-depth look at what firms can do to pioneer and successfully execute the digital marketing innovations in a mobile-synchronized and mobile-optimized world for building and sustaining the online customer relationship and loyalty. The author explores and analyzes the digital and social media dynamics for virtual world, including the mechanism involved in bringing targeted traffic and increasing brand awareness in the real-time programmatic and algorithmic world of communication, where the new digital world is progressively being propelled by the blockchain-enabled social media platforms. In this connected world, the consumers are connected with portals of interactive multi-smart shared interfaces. Kapoor discusses and demonstrates that the practitioners should direct their endeavors more toward fostering the positive brand image and the consumer-based brand equity than short-range transactions. This book is intended for a broad audience including students and professors in graduate business schools, and practicing business executives. The goal is to inform management practice and help current and future business leaders navigate through the competitive storms unleashed by digital technology for reaching market segments, for conducting market research, and for managing content, no matter what industry it is.

Love in the Time of Screens

Love in the Time of Screens
Author: Chimezie Igwe
Publisher: Independently Published
Total Pages: 0
Release: 2024-04-02
Genre: Computers
ISBN:
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Discover the secrets to thriving in the digital age of love and connection with our comprehensive guide. From navigating online dating to fostering authentic relationships in the digital realm, unlock the power of digital romance with expert insights and practical advice. Dive deep into the intricacies of modern relationships, embrace the opportunities of digital connection, and learn how to cultivate meaningful connections that transcend screens and pixels. Whether you're swiping right on dating apps or nurturing long-distance love through video calls, our guide will equip you with the tools you need to navigate the complexities of love in the digital era and find fulfillment in your romantic journey.

Marketing Innovation Strategies and Consumer Behavior

Marketing Innovation Strategies and Consumer Behavior
Author: Barbosa, Belem
Publisher: IGI Global
Total Pages: 490
Release: 2024-04-09
Genre: Business & Economics
ISBN:
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In today's fast-paced global marketplace, businesses grapple with the relentless demand for innovation in marketing strategies. The landscape is ever-evolving, driven by digital advancements and shifting consumer behaviors, leaving companies scrambling to stay relevant. Academic scholars, educators, and managers face a formidable challenge: deciphering the complex web of trends and technologies shaping modern marketing while equipping themselves with actionable strategies to thrive in this dynamic environment. By delving into topics ranging from digital marketing and sustainability initiatives to data analytics and emerging technologies, Marketing Innovation Strategies and Consumer Behavior equips readers with the tools they need to survive and thrive in the modern marketplace. Its emphasis on real-world case studies ensures practical relevance, while its theoretical underpinnings offer a solid foundation for academic inquiry. This book is an indispensable resource for scholars seeking to deepen their understanding of marketing innovation, providing actionable insights and strategic frameworks to navigate the complexities of the digital age with confidence and agility.

How to Write a Bestselling Mafia Romance

How to Write a Bestselling Mafia Romance
Author: Just Bae
Publisher: Eric Reese
Total Pages: 116
Release: 2024-02-20
Genre: Language Arts & Disciplines
ISBN:
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Having trouble getting your latest mafia romance book to fly off the shelves or stuck how to perfect the one that mafia readers desire to read? I have the solutions for you. "How to Write a Bestselling Mafia Romance" unravels the complexities of story-building romances in which love confronts the mafia. In this book: You'll learn how to resonate deeply with readers, write plots with great prose and suspense, and build irresistible characters. You want to leave your readers salivating over what happens next. This isn't just learning; it's an awakening to the power of narrative, where every word you craft is a step deeper into a realm where intrigue rules and every character's fate hangs by a thread. Whether you're a seasoned writer or just starting out, my guide ensures your path to writing mafia romances' success is clear. Begin your journey to becoming a bestselling mafia romance author today. Your story deserves to be told, and it starts here.

Create Brand Attraction

Create Brand Attraction
Author: Michael Kotick
Publisher: Archway Publishing
Total Pages: 159
Release: 2017-05-15
Genre: Business & Economics
ISBN: 1480841285
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LIVING IN A MEDIA LANDSCAPE FILLED WITH NEW DEVELOPMENTS and rapidly evolving consumers, marketers have struggled to make sense of it all. Michael Kotick, a longtime senior marketing executive, helps you navigate the treacherous terrain in this essential guide for anyone concerned about building goodwill, boosting a brand, and making sales. Instead of overcomplicating modern marketing strategy with jargon, he explains how to use an intuitive, attraction-based framework to understand what successful marketers are doing, how theyre doing it, and where theyre headed next. He explores topics like pickup lines and why nice guys finish last, primarily using the psychology of attraction to uncover what people really want from brands today. He also shares case studies from some of the worlds best brands, including Chrysler, Burberry, and Sharpie. Go beyond Instagram envy, engagement rates, and the list of rules that marketers have created for themselves to get to the crux of the matter: being interesting and likable to Create Brand Attraction. This is not your average business book. Kotick begins by reminding us that marketers are people too, and our job is straightforward: We need to help people like our brands. From that insight, he lays out a refreshingly simple way to approach just about any new platform or marketing strategy challenge. Jason Burby, POSSIBLE, President, Americas In a refreshingly honest account of his own personal experience, Kotick succeeds at offering a how to framework without resorting to the same-old, same-old of other, far less readable, business books. Thomas Gensemer, Burson Marsteller, Chief Strategy Officer

Digital Love

Digital Love
Author: Heidi McDonald
Publisher: CRC Press
Total Pages: 268
Release: 2017-11-02
Genre: Computers
ISBN: 1351644734
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Scholars and professionals from all over the world, across experience levels and the gender and sexuality spectrum, share experiences and analysis of romance and sexuality in video games. Whether discussing casual sex in the Star Wars universe; analyzing various Otome games; examining "the gaze" in various games; player romance behavior in games; or exploring the ethical ramifications of sexuality in virtual reality and other emerging technologies, this book discusses what players want in video game romance, and how developers can best deliver it. Key Features: Examines the past, present, and future of romance in single-player, role-playing games Discusses common presentations of romance in single-player, role-playing games— both in the category and game mechanics that drive romance Discusses research on how players define a satisfying game romance and what specific steps narrative designers can take to design satisfying games Explains the notion of the empathic game and explores its importance in relation to romance in game design