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Diffusion Research in Rural Sociology

Diffusion Research in Rural Sociology
Author: Frederick C. Fliegel
Publisher: Praeger
Total Pages: 160
Release: 1993
Genre: Business & Economics
ISBN:

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Fliegel overviews and summarizes research on the spread of innovations through rural populations. The volume begins with a look at the discovery of diffusion as a patterned process in the 1940s and examines the creation of the classical model to explain diffusion as a transfer of information. Fliegel then notes how the classical model changed to accommodate the particular socioeconomic condition when the model was applied to developing countries after 1945. He concludes by commenting on the revival of interest in diffusion research, the further development and refinement of the classical model, and the modern emphasis on conservation-oriented innovations rather than on innovations that enhance production. Fliegel overviews and summarizes research on the spread of innovations through rural populations. The volume gives detailed attention to the development and utilization of diffusion research from the 1940s to 1970 and traces the creation of the classical model for explaining the spread of innovations. Because the classical model seemed inadequate when applied to the diffusion of innovations in lesser-developed countries after World War II, the model changed to accommodate new research. The book notes the role of diffusion research in developing countries after the second world war, the change of the classical model to include socioeconomic conditions peculiar to these countries, and the growth and development of diffusion research to the present day. The first part of the book provides an historical survey of diffusion research through 1970. The chapters in this section discuss the discovery of diffusion as a patterned process, the development of the classical model to explain diffusion as an information transfer, and the implementation of diffusion research in developing countries after 1945. The second part, devoted to recent trends, includes chapters on the further development and refinement of the classical model, the revival of interest in diffusion research, and the modern emphasis on conservation-oriented innovations rather than on ones that enhance production. An extensive bibliography concludes this comprehensive study.


Diffusion of Innovations, 4th Edition

Diffusion of Innovations, 4th Edition
Author: Everett M. Rogers
Publisher: Simon and Schuster
Total Pages: 550
Release: 2010-07-06
Genre: Business & Economics
ISBN: 1451602472

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Since the first edition of this landmark book was published in 1962, Everett Rogers's name has become "virtually synonymous with the study of diffusion of innovations," according to Choice. The second and third editions of Diffusion of Innovations became the standard textbook and reference on diffusion studies. Now, in the fourth edition, Rogers presents the culmination of more than thirty years of research that will set a new standard for analysis and inquiry. The fourth edition is (1) a revision of the theoretical framework and the research evidence supporting this model of diffusion, and (2) a new intellectual venture, in that new concepts and new theoretical viewpoints are introduced. This edition differs from its predecessors in that it takes a much more critical stance in its review and synthesis of 5,000 diffusion publications. During the past thirty years or so, diffusion research has grown to be widely recognized, applied and admired, but it has also been subjected to both constructive and destructive criticism. This criticism is due in large part to the stereotyped and limited ways in which many diffusion scholars have defined the scope and method of their field of study. Rogers analyzes the limitations of previous diffusion studies, showing, for example, that the convergence model, by which participants create and share information to reach a mutual understanding, more accurately describes diffusion in most cases than the linear model. Rogers provides an entirely new set of case examples, from the Balinese Water Temple to Nintendo videogames, that beautifully illustrate his expansive research, as well as a completely revised bibliography covering all relevant diffusion scholarship in the past decade. Most important, he discusses recent research and current topics, including social marketing, forecasting the rate of adoption, technology transfer, and more. This all-inclusive work will be essential reading for scholars and students in the fields of communications, marketing, geography, economic development, political science, sociology, and other related fields for generations to come.


Technology And Social Change In Rural Areas

Technology And Social Change In Rural Areas
Author: Gene F Summers
Publisher: Routledge
Total Pages: 283
Release: 2019-07-11
Genre: Social Science
ISBN: 1000314111

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The possibility of nuclear war, the failure of the Green Revolution, the capabilities of genetic engineering, and other actual and potential effects of technological innovations have created demands for a more humane application of technology. Addressing this issue, Technology and Social Change in Rural Areas is a clear assessment of the current state of affairs. The book begins with a discussion of the changing paradigms of technology adoption and diffusion, the dynamics of public resistance, and the question of social responsibility in an age of synthetic biology. In subsequent sections, the contributors assess the revolutionary effect of technology on agriculture worldwide and conclude that radically new public policies are essential; expose the transformations of rural life and communities that result from the localized effects of technology and its use as a weapon in world-system politics; and critically examine the appropriate technology movement. The essays are presented to honor Professor Eugene A. Wilkening for his many pioneering and lasting contributions to the study of technology and rural social change. The book includes an intellectual biography of Professor Wilkening written by his long-time colleague and friend, William H. Sewell.


The Interweaving of Diffusion Research and American Science and Technology Policy

The Interweaving of Diffusion Research and American Science and Technology Policy
Author: Irwin Feller
Publisher:
Total Pages: 121
Release: 2018
Genre: BUSINESS & ECONOMICS
ISBN: 9781680834758

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This monograph weaves together a history of theories of the diffusion of innovations in selected academic disciplines, tracing the influence of these theories in the formulation of national science and technology policies for 1960 to present. The monograph moves along two main warps - disciplinary traditions of diffusion research and a synoptic history of U.S. science and technology policy - weaving them together at times and in places to demonstrate both their singular threads and crisscrossing patterns.Given the monograph's shifting focus back and forth between intellectual history and science and technology policy history over a 50+ year time period, it is useful to first set out the organization. Section 2 describes the concurrent rapid conceptual development and empirical testing in the 1960-1970s of models of diffusion of innovation in economics, geography, political science, and organizational theory that arose alongside but often in competition with prior "traditions of research" in (rural) sociology and anthropology, and the intra- and interdisciplinary battles over competing theories of diffusion for theoretical/disciplinary hegemony and policy relevance. Section 3 shifts from intellectual history to science and technology history. Section 4 describes the shifts beginning in the 1980s and continuing since then in policy agendas, conceptual models, and framing of U.S. science and technology policies and among OECD nations towards economic growth and competitiveness. Section 5 examines the re-emergence in assorted forms of academic interest and external funding in diffusion research circa 2000 to the present, also noting the current limited ties between this research and science and technology policy formulation.


Diffusion of Innovations, 5th Edition

Diffusion of Innovations, 5th Edition
Author: Everett M. Rogers
Publisher: Simon and Schuster
Total Pages: 577
Release: 2003-08-16
Genre: Business & Economics
ISBN: 0743258231

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Now in its fifth edition, Diffusion of Innovations is a classic work on the spread of new ideas. In this renowned book, Everett M. Rogers, professor and chair of the Department of Communication & Journalism at the University of New Mexico, explains how new ideas spread via communication channels over time. Such innovations are initially perceived as uncertain and even risky. To overcome this uncertainty, most people seek out others like themselves who have already adopted the new idea. Thus the diffusion process consists of a few individuals who first adopt an innovation, then spread the word among their circle of acquaintances—a process which typically takes months or years. But there are exceptions: use of the Internet in the 1990s, for example, may have spread more rapidly than any other innovation in the history of humankind. Furthermore, the Internet is changing the very nature of diffusion by decreasing the importance of physical distance between people. The fifth edition addresses the spread of the Internet, and how it has transformed the way human beings communicate and adopt new ideas.


Diffusion of Agricultural Innovations

Diffusion of Agricultural Innovations
Author: Rameshwar Prasad Misra
Publisher:
Total Pages: 232
Release: 1968
Genre: Agricultural innovations
ISBN:

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Diffusion Research Needs

Diffusion Research Needs
Author: Joe M. Bohlen
Publisher:
Total Pages: 37
Release: 1968
Genre: Agricultural communicators
ISBN:

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Our Changing Rural Society: Perspectives and Trends

Our Changing Rural Society: Perspectives and Trends
Author: Rural Sociological Society of America
Publisher: Ames : Iowa State University Press
Total Pages: 374
Release: 1964
Genre: Sociology, Rural
ISBN:

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Social structure, social change, social research, population distribution, family status, community development and the future of sociology in rural area USA. References at end of chapters. Many statistical tables.