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Developing International Strategies

Developing International Strategies
Author: Rudolf Grünig
Publisher: Springer
Total Pages: 223
Release: 2016-09-09
Genre: Business & Economics
ISBN: 3662531232

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This book focuses on the development of strategies for the successful internationalization of large and medium-sized companies. Becoming international offers important opportunities for companies of all sizes, but in an increasingly complex environment, the strategic planning involved is also a challenge. The book addresses this, putting forward suggestions that allow large and medium-sized companies to profit from internationalization. After a comprehensive introduction to internationalization and strategic planning, the authors make clear recommendations, suggesting detailed processes for developing international strategies. The book distinguishes between going global for new markets and internationalizing production and sourcing. For both, the book proposes procedures for performing meaningful strategic analyses and for developing successful international strategies. Lastly, it highlights the challenges faced by international companies and discusses useful decision processes. The book offers valuable insights for company executives, participants in Executive MBA programs, and master’s students.


Developing International Strategies

Developing International Strategies
Author: Rudolf Grünig
Publisher: Springer Science & Business Media
Total Pages: 382
Release: 2011-10-22
Genre: Business & Economics
ISBN: 3642247253

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The internationalization of the human society and mainly of the economy will continue. It will create threats but also big opportunities to most companies. This is where the book makes its contribution, putting forward suggestions for medium-sized companies to become a winner of internationalization. After a comprehensive introduction to internationalization and to strategic planning, concrete recommendations are made: The book first looks at going international for new markets. Then it shows how to develop an internationalization strategy for production and sourcing. Finally strategic planning in an international company is explained. The book is aimed at company executives, master students and participants of EMBA programs. It is intended to serve as a support for developing successful strategies for going and being international.


Innovation Strategies for a Global Economy

Innovation Strategies for a Global Economy
Author: Fred Gault
Publisher: IDRC
Total Pages: 233
Release: 2010
Genre: Business & Economics
ISBN: 1849800367

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Provides an agenda for future work on activities to improve understanding of innovation strategies in the medium and short term.


Global Business Strategies in Crisis

Global Business Strategies in Crisis
Author: Ümit Hacioğlu
Publisher: Springer
Total Pages: 428
Release: 2016-12-07
Genre: Business & Economics
ISBN: 331944591X

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As the world is currently in the midst of financial and economic crises, this collection of expert contributions focuses on strategy formation and implementation at various organizational levels to address the challenges ahead. The latest economic turmoil and its ongoing impact on business performance are compelling top managers to develop effective business strategies and redefine the boundaries of their operational and strategic activities. On one hand, tremendous challenges in the competitive business environment have become a source of global threats for many small entrepreneurs. On the other, investors faced with today’s volatile economic conditions demand more gains on their capital investments to counter-balance the growing risk of global threats. This book explores the question as to whether it is possible to efficiently and effectively address these threats and obstacles. Are managers capable of planning and implementing strategic actions? What should the major managerial strategy be in order to overcome fluctuations in a market-oriented society? The strategies and practices recommended here are aimed to design continuous development competencies and contribute to the stability, recovery and sustainability of global business operations under volatile economic conditions. This refreshingly novel book seeks to establish managerial strategies and practices for effectively responding to challenges in the competitive business environment, as global volatility and fluctuations continue to worsen.


Entry Strategies for International Markets

Entry Strategies for International Markets
Author: Franklin R. Root
Publisher: John Wiley & Sons
Total Pages: 292
Release: 1998-10-23
Genre: Business & Economics
ISBN: 0787945714

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Sage Advice on Going Global Root's perspective is extremely insightful, and clearly the work of one who knows his topics from personal experience. It encapsulates what some of us have taken decades to learn through trial and error. --Larry D. Bouts, president, International Division, Toys-R-Us, Inc. The North American Free Trade Agreement, the new European common market, and the opening of Eastern Europe--among other recent geopolitical developments--have created unprecedented opportunities for American companies seeking to enter foreign markets. This guide offers executives practical advice, recently updated and expanded, on deciding which markets to enter, choosing a product for international distribution, designing an entry strategy, and developing an effective international marketing plan.


Creating Value through International Strategy

Creating Value through International Strategy
Author: Pankaj Ghemawat
Publisher: Springer
Total Pages: 274
Release: 2004-10-29
Genre: Business & Economics
ISBN: 023000556X

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Everyday, more and more companies embark on international business. Through a collection of articles by leading scholars in International Business this book answers fundamental questions such as: How do companies create value through global strategy? What are the sources of value creation? How do companies organize themselves and manage the process of international expansion? How does location specificity matter in this process? Creating Value through International Strategy will be of interest to academics and professionals in international business and management.


The Global Market

The Global Market
Author: John A. Quelch
Publisher: Jossey-Bass
Total Pages: 272
Release: 2004-05-18
Genre: Business & Economics
ISBN: 0787974390

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The twin forces of ideological change and the technology revolution make globalization the single most important issue facing executives today. But many companies who have developed a presence in the global market now face the challenges inherent in creating a multinational presence with the demands of the "unglobal consumer" who does not have a "one size fits all" need. Here, HBS Professors John Quelch and Deshpande bring together 13 Harvard Business School professors to discuss these and other problems and benefits encountered by executives in global markets. Topics to be discussed include: operating costs of global advertising and marketing services, global product standards; managing global supply chains; global account management; global brands; global knowledge sharing and performance drivers; managing global customers; and social marketing for global economic development.


Developing Successful Global Strategies for Marketing Luxury Brands

Developing Successful Global Strategies for Marketing Luxury Brands
Author: Fabrizio Mosca
Publisher:
Total Pages: 0
Release: 2021
Genre: Luxuries
ISBN:

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This book presents the most relevant upgraded theoretical frameworks and empirical research about the marketing of luxury goods, offering contributions focused on contemporary issues affecting luxury industries such as digital transformation, sustainable development, changes in luxury consumers' behavior, integration between physical and online channels, and the development of social media marketing strategies


Localization Strategies for Global E-Business

Localization Strategies for Global E-Business
Author: Nitish Singh
Publisher: Cambridge University Press
Total Pages: 347
Release: 2012
Genre: Business & Economics
ISBN: 1107008891

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The acceleration of globalization and the growth of emerging economies present significant opportunities for business expansion. One of the quickest ways to achieve effective international expansion is by leveraging the web. This book provides a comprehensive, non-technical guide to leveraging website localization strategies for global e-commerce success.


Global Strategy

Global Strategy
Author: Andrew C. Inkpen
Publisher: Oxford University Press
Total Pages: 260
Release: 2006
Genre: Business & Economics
ISBN: 0195167201

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Looking at the question of how firms can compete in a global environment, the authors examine the issues considered central to the study of strategic management in a global context. They deal with a diverse set of important strategic topics by integrating research with practical examples and case studies.