Destination Benchmarking PDF Download
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| Author | : M. Kozak |
| Publisher | : CABI |
| Total Pages | : 274 |
| Release | : 2004 |
| Genre | : Business & Economics |
| ISBN | : 9780851998756 |
Download Destination Benchmarking Book in PDF, ePub and Kindle
Develops a specific benchmarking methodology relevant to international tourism destinations. This book evaluates different approaches to benchmarking, and their application within tourism destinations. The book considers organization benchmarking - performance evaluation of a particular organization and its departments - and destination benchmarking, which involves all elements such as transport services, airport services, accommodation, leisure and sport, hospitality and local attitudes.
| Author | : Zheng Xiang |
| Publisher | : Springer Science & Business Media |
| Total Pages | : 874 |
| Release | : 2014-01-08 |
| Genre | : Business & Economics |
| ISBN | : 3319039733 |
Download Information and Communication Technologies in Tourism 2014 Book in PDF, ePub and Kindle
The papers presented in this volume advance the state-of-the-art research on social media and Web 2.0, electronic tourism marketing, website development and evaluation, search engine marketing and optimization, IT adoption and diffusion, virtual travel communities, mobile technologies, management information systems in tourism, eLearning, recommender systems for tourism businesses and destinations and electronic distribution for hospitality and travel products. This book covers the most significant topics contributed by prominent scholars from around the world and is suitable for both academics and practitioners who are interested in the latest developments in e-Tourism.
| Author | : Metin Kozak |
| Publisher | : Routledge |
| Total Pages | : 312 |
| Release | : 2010-11-01 |
| Genre | : Business & Economics |
| ISBN | : 1136904743 |
Download Managing and Marketing Tourist Destinations Book in PDF, ePub and Kindle
Destination marketing is more challenging than other goods and services. The basis of competitive advantage shifts from tourism resources only (destination marketing) to a location-based or city-wide integrated management (place marketing). In this book, tourism scholars Metin Kozak and Seyhmus Baloglu discuss and synthesize theories, models, techniques, and principles for strategic marketing and management of tourist destinations, and demonstrate ways in which to further develop the concept of destination competitiveness for application within these destinations. The authors highlight the need for managing brand equity, tourist experience, and information systems, as well as involving internal and external stakeholders in strategic planning and implementation. This book offers practical information directly related to the tourism industry, using the examples of real-world cases to bridge marketing theory with practice. With its international focus and applications for developing a competitive advantage in today's global marketplace, this research will be indispensable to students and scholars of tourism, hospitality, and leisure and recreation programs, as well as practitioners within these industries.
| Author | : Anukrati Sharma |
| Publisher | : CRC Press |
| Total Pages | : 347 |
| Release | : 2019-08-05 |
| Genre | : Business & Economics |
| ISBN | : 0429674775 |
Download Sustainable Tourism Development Book in PDF, ePub and Kindle
Exploring the importance of destination branding and destination marketing as well as their implications on sustainability in tourism, this book approaches the topic through the lens of destination image, taking into account the large influence of appearance on tourist attraction. With consideration to various stakeholders in sustainable tourism development, this book incorporates ideas for new techniques in destination branding and marketing in order to maximize economic impact. The book also discusses the rising influence of social media on tourists’ interest. Emphasizing sustainability in tourism development, the chapters address a number of important issues, such as post-disaster tourism marketing, culture and heritage tourism, eco-tourism, community-based nature tourism, community involvement in destination development, benchmarking for destination performance evaluation, sustainable food practices in tourism, and more. Each chapter of this book incorporates a quantifiable trend in tourism development, including various paradigms and studies that relay different statistics about certain areas of tourism. The book makes use of case studies for specific destinations and integrates strategies, evidence, and analyses to offer a holistic understanding of the myriad factors involved in sustainable tourism development.
| Author | : Kaye Sung Chon |
| Publisher | : Routledge |
| Total Pages | : 220 |
| Release | : 2014-06-23 |
| Genre | : Business & Economics |
| ISBN | : 1135410976 |
Download The Practice of Graduate Research in Hospitality and Tourism Book in PDF, ePub and Kindle
Improve your hospitality and tourism research abilities with this impressive collection of research methods! The Practice of Graduate Research in Hospitality and Tourism assists you in gaining insight into different facets of research design, conceptual development, research methods, and conclusions drawn from research in hospitality and tourism. As a professional, researcher, or graduate student in the hospitality and tourism field, you will benefit from this collection of chapters that represent examples of research trials conducted by graduate students in hospitality and tourism and are selected on the basis of the originality of the students’concepts, research methods, and interest of the work to graduate students. This informative volume will provide you and your students with up-to-date and effective ideas for researching topics within the field of hospitality. The Practice of Graduate Research in Hospitality and Tourism is an excellent supplemental textbook for research methods classes in graduate hospitality and tourism programs. The wide variety of chapters will stimulate discussions on research in hospitality and tourism from conceptual, secondary data, and primary data approaches. Some of the research articles you will explore in The Practice of Graduate Research in Hospitality and Tourism are based on different statistical techniques, research designs, and trends of subjects. Topics include: selecting service-oriented employees based on person-organization fit measuring the effectiveness of advertising on the Internet examining factors that affect food expenditures of U.S. tourists when they are away from home explaining the competitive structure of Japanese travelers’overseas destination plans determining the motivational needs of managers in the on-site foodservice segment providing adequate education on HIV and AIDS in the workplace for hospitality managers identifying influential variables of employee turnover in the food and beverage industry The Practice of Graduate Research in Hospitality and Tourism serves as an important forum for initiating research and new ideas internationally. The carefully selected chapters of this essential text will provide you and your students with suggestions that will improve research competency as well as hospitality services to patrons.
| Author | : Damianos P. Sakas |
| Publisher | : Springer |
| Total Pages | : 275 |
| Release | : 2019-05-25 |
| Genre | : Business & Economics |
| ISBN | : 3030160998 |
Download Strategic Innovative Marketing Book in PDF, ePub and Kindle
This proceedings volume highlights cutting-edge approaches for contemporary issues evolved in strategic marketing and the integration of theory and practice. It focuses on strategic research and innovative activities in marketing that can be used in everyday operations. The contributions have been divided into eight sections, grouping emerging marketing technologies together in a close examination of practices, problems and trends. The first section examines management challenges which influence societies, cultures, networks, organizations, teams, and individuals. It emphasizes ways business processes foster innovation and facilitate management transitions from dominant structures to more evolutionary, developmental paradigms. The second section discusses the benefits and guidelines to implementation of green marketing strategies. The following section pursues new perspectives of the role of location in marketing and its impact on consumer well-being. The next section explores the impacts of user generated content (UGC) on marketing theories and practice, which is followed by a section identifying how market-based assets can contribute to a sustainable competitive advantage. The sixth section covers understanding consumer perception to make marketing decisions. The final sections promote the use of business informatics and modeling in marketing and also the development of integrating information management in ways that change how people use information to engage in knowledge focused activities. The papers from the proceedings of the 6th International Conference on Strategic Innovative Marketing (IC-SIM 2017) have been written by scientists, researchers, practitioners and students that demonstrate a special orientation in strategic marketing, all of whom aspire to be ahead of the curve based on the pillars of innovation. This proceedings volume shares their recent contributions to the field and showcases their exchange of insights on strategic issues in the science of innovation marketing.
| Author | : |
| Publisher | : Varna University of Management |
| Total Pages | : 204 |
| Release | : 2019-07-09 |
| Genre | : Business & Economics |
| ISBN | : |
Download European Journal of Tourism Research Book in PDF, ePub and Kindle
The European Journal of Tourism Research is an open access academic journal in the field of tourism, published by Varna University of Management, Bulgaria. Its aim is to provide a platform for discussion of theoretical and empirical problems in tourism. Publications from all fields, connected with tourism such as tourism management, tourism marketing, tourism sociology, psychology in tourism, tourism geography, political sciences in tourism, mathematics, tourism statistics, tourism anthropology, culture and tourism, information technologies in tourism and others are invited. The journal is open to all researchers. Young researchers and authors from Central and Eastern Europe are encouraged to submit their contributions. Regular Articles in the European Journal of Tourism Research should normally be between 4 000 and 20 000 words. Major research articles of between 10 000 and 20 000 are highly welcome. Longer or shorter papers will also be considered. The journal publishes also Research Notes of 1 500 – 2 000 words. Submitted papers must combine theoretical concepts with practical applications or empirical testing. The European Journal of Tourism Research includes also the following sections: Book Reviews, announcements for Conferences and Seminars, abstracts of successfully defended Doctoral Dissertations in Tourism, case studies of Tourism Best Practices. The European Journal of Tourism Research is published in three Volumes per year. There are no charges for publication. The journal is indexed in Scopus and Clarivate Analytics' Emerging Sources Citation Index.
| Author | : Simon Grima |
| Publisher | : Emerald Group Publishing |
| Total Pages | : 403 |
| Release | : 2023-05-15 |
| Genre | : Business & Economics |
| ISBN | : 1804555665 |
Download Contemporary Studies of Risks in Emerging Technology Book in PDF, ePub and Kindle
With the rapid development of technologies, it becomes increasingly important for us to remain up-to-date on new and emerging technologies. This series, therefore, aims to deliver content on current and future technologies and how the young generation benefits from this.
| Author | : Terry Stevens |
| Publisher | : eBook Partnership |
| Total Pages | : 256 |
| Release | : 2020-04-20 |
| Genre | : Travel |
| ISBN | : 1913634272 |
Download Wish You Were Here - Professional Edition Book in PDF, ePub and Kindle
Written by Terry Stevens.The Stories Behind 50 of the World's Great Destinations.This book will give tourists and travelers a description of each of the 50 destinations with a personal explanation giving an insight as to why, and how, these destinations consistently deliver high quality visitor experiences. It aims to show the visitor how good management and an understanding of the importance of hospitality underpins the success of each destination. Tourists are now very interested in knowing more about how the places they visit are organized and how they get things right.For the tourism professional and future destination managers and marketers, the Professional Edition will have the same core content as the Consumer Edition, exploring the destinations plus a detailed analysis of international best practice in destination management written with deep insight and research supported by extensive bibliography. It will be a major reference book on successful destination management based on my 40 years working in the industry in over 55 countries.- This is not a typical language-driven, promotional bucket-list guidebook. Stevens gives these destinations real world context. He tells us its personality, its mood and not just the reason for being but its reason for resilience, perseverance and ultimate success.' Peter Greenberg, Travel Editor/CBS News
| Author | : Robert Christie Mill |
| Publisher | : John Wiley & Sons |
| Total Pages | : 498 |
| Release | : 2008 |
| Genre | : Business & Economics |
| ISBN | : 047174722X |
Download Resorts Book in PDF, ePub and Kindle
This updated second edition of ""Resorts: Management and Operation"" addresses the expansion of the resort industry and provides practical, need-to-know information on the development and management of all aspects of these properties, which include ski areas, gaming properties, cruise ships, and spas.
