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Design Thinking for New Business Contexts

Design Thinking for New Business Contexts
Author: Yujia Huang
Publisher: Springer Nature
Total Pages: 215
Release: 2022-04-27
Genre: Business & Economics
ISBN: 3030942066

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This textbook identifies and critically explores the new business landscape through the lens of design thinking and contemporary industry practice, bridging the divide between the design and business domains. The book outlines the evolution of design thinking and the relationship between business and design, as well as provides in-depth studies of design thinking in turbulent business contexts, that includes the themes of sustainability, branding and organisational innovation. At its core, it articulates that design thinking is vital to establishing dynamic interdisciplinary thinking models that lead to organizational innovation. Featuring case studies and learning tasks, the book presents design thinking for readers as an organisational philosophy as opposed to a simple problem-solving tool.


Design Thinking Business Analysis

Design Thinking Business Analysis
Author: Thomas Frisendal
Publisher: Springer Science & Business Media
Total Pages: 135
Release: 2012-09-27
Genre: Business & Economics
ISBN: 3642328431

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​This book undertakes to marry the concepts of "Concept Mapping" with a "Design Thinking" approach in the context of business analysis. While in the past a lot of attention has been paid to the business process side, this book now focusses information quality and valuation, master data and hierarchy management, business rules automation and business semantics as examples for business innovation opportunities. The book shows how to take "Business Concept Maps" further as information models for new IT paradigms. In a way this books redefines and extends business analysis towards solutions that can be described as business synthesis or business development. Business modellers, analysts and controllers, as well as enterprise information architects, will benefit from the intuitive modelling and designing approach presented in this book. The pragmatic and agile methods presented can be directly applied to improve the way organizations manage their business concepts and their relationships. "This book is a great contribution to the information management community. It combines a theoretical foundation with practical methods for dealing with important problems. This is rare and very useful. Conceptual models that communicate business reality effectively require some degree of creative imagination. As such, they combine the results of business analysis with communication design, as is extensively covered in this book." Dr. Malcolm Chisholm, President at AskGet.com Inc. “Truly understanding business requirements has always been a major stumbling block in business intelligence (BI) projects. In this book, Thomas Frisendal introduces a powerful technique—business concept mapping—that creates a virtual mind-meld between business users and business analysts. Frisendal does a wonderful explaining and demonstrating how this tool can improve the outcome of BI and other development projects ." Wayne Eckerson, executive director, BI Leadership Forum


Design Thinking for Strategic Innovation

Design Thinking for Strategic Innovation
Author: Idris Mootee
Publisher: John Wiley & Sons
Total Pages: 228
Release: 2013-08-12
Genre: Business & Economics
ISBN: 1118620127

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A comprehensive playbook for applied design thinking in business and management, complete with concepts and toolkits As many companies have lost confidence in the traditional ways of running a business, design thinking has entered the mix. Design Thinking for Strategic Innovation presents a framework for design thinking that is relevant to business management, marketing, and design strategies and also provides a toolkit to apply concepts for immediate use in everyday work. It explains how design thinking can bring about creative solutions to solve complex business problems. Organized into five sections, this book provides an introduction to the values and applications of design thinking, explains design thinking approaches for eight key challenges that most businesses face, and offers an application framework for these business challenges through exercises, activities, and resources. An essential guide for any business seeking to use design thinking as a problem-solving tool as well as a business method to transform companies and cultures The framework is based on work developed by the author for an executive program in Design Thinking taught in Harvard Graduate School of Design Author Idris Mootee is a management guru and a leading expert on applied design thinking Revolutionize your approach to solving your business's greatest challenges through the power of Design Thinking for Strategic Innovation.


Design Thinking

Design Thinking
Author: Michael G. Luchs
Publisher: John Wiley & Sons
Total Pages: 456
Release: 2015-11-02
Genre: Business & Economics
ISBN: 1118971809

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Develop a more systematic, human-centered, results-oriented thought process Design Thinking is the Product Development and Management Association's (PDMA) guide to better problem solving and decision-making in product development and beyond. The second in the New Product Development Essentials series, this book shows you how to bridge the gap between the strategic importance of design and the tactical approach of design thinking. You'll learn how to approach new product development from a fresh perspective, with a focus on systematic, targeted thinking that results in a repeatable, human-centered problem-solving process. Integrating high-level discussion with practical, actionable strategy, this book helps you re-tool your thought processes in a way that translates well beyond product development, giving you a new way to approach business strategy and more. Design is a process of systematic creativity that yields the most appropriate solution to a properly identified problem. Design thinking disrupts stalemates and brings logic to the forefront of the conversation. This book shows you how to adopt these techniques and train your brain to see the answer to any question, at any level, in any stage of the development process. Become a better problem-solver in every aspect of business Connect strategy with practice in the context of product development Systematically map out your new product, service, or business Experiment with new thought processes and decision making strategies You can't rely on old ways of thinking to produce the newest, most cutting-edge solutions. Product development is the bedrock of business —whether your "product" is a tangible object, a service, or the business itself — and your approach must be consistently and reliably productive. Design Thinking helps you internalize this essential process so you can bring value to innovation and merge strategy with reality.


Change by Design

Change by Design
Author: Tim Brown
Publisher: Harper Collins
Total Pages: 278
Release: 2009-09-29
Genre: Business & Economics
ISBN: 0061937746

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In Change by Design, Tim Brown, CEO of IDEO, the celebrated innovation and design firm, shows how the techniques and strategies of design belong at every level of business. Change by Design is not a book by designers for designers; this is a book for creative leaders who seek to infuse design thinking into every level of an organization, product, or service to drive new alternatives for business and society.


Service Design for Business

Service Design for Business
Author: Ben Reason
Publisher: John Wiley & Sons
Total Pages: 214
Release: 2015-12-14
Genre: Business & Economics
ISBN: 1118988922

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A practical approach to better customer experience through service design Service Design for Business helps you transform your customer's experience and keep them engaged through the art of intentional service design. Written by the experts at Livework, this practical guide offers a tangible, effective approach for better responding to customers' needs and demands, and provides concrete strategy that can be implemented immediately. You'll learn how taking a design approach to problem solving helps foster creativity, and how to apply it to the real issues that move businesses forward. Highly visual and organized for easy navigation, this quick read is a handbook for connecting market factors to the organizational challenge of customer experience by seeing your company through the customers' eyes. Livework pioneered the service design industry, and guides organizations including Sony, the British Government, Volkswagen Procter & Gamble, the BBC, and more toward a more carefully curated customer experience. In this book, the Livework experts show you how to put service design to work in your company to solve the ongoing challenge of winning with customers. Approach customer experience from a design perspective See your organization through the lens of the customer Make customer experience an organization-wide responsibility Analyze the market factors that dovetail with customer experience design The Internet and other digital technology has brought the world to your customers' fingertips. With unprecedented choice, consumers are demanding more than just a great product—the organizations coming out on top are designing and delivering experiences tailored to their customers' wants. Service Design for Business gives you the practical insight and service design perspective you need to shape the way your customers view your organization.


Design Thinking for Strategic Innovation

Design Thinking for Strategic Innovation
Author: Idris Mootee
Publisher: John Wiley & Sons
Total Pages: 228
Release: 2013-08-21
Genre: Business & Economics
ISBN: 1118748689

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A comprehensive playbook for applied design thinking in business and management, complete with concepts and toolkits As many companies have lost confidence in the traditional ways of running a business, design thinking has entered the mix. Design Thinking for Strategic Innovation presents a framework for design thinking that is relevant to business management, marketing, and design strategies and also provides a toolkit to apply concepts for immediate use in everyday work. It explains how design thinking can bring about creative solutions to solve complex business problems. Organized into five sections, this book provides an introduction to the values and applications of design thinking, explains design thinking approaches for eight key challenges that most businesses face, and offers an application framework for these business challenges through exercises, activities, and resources. An essential guide for any business seeking to use design thinking as a problem-solving tool as well as a business method to transform companies and cultures The framework is based on work developed by the author for an executive program in Design Thinking taught in Harvard Graduate School of Design Author Idris Mootee is a management guru and a leading expert on applied design thinking Revolutionize your approach to solving your business's greatest challenges through the power of Design Thinking for Strategic Innovation.


The Design of Business

The Design of Business
Author: Roger L. Martin
Publisher: Harvard Business Press
Total Pages: 209
Release: 2009
Genre: Business & Economics
ISBN: 1422177807

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Most companies today have innovation envy. Many make genuine efforts to be innovative: they spend on R & D, bring in creative designers, hire innovation consultants; but they still get disappointing results. Roger Martin argues that to innovate and win, companies need 'design thinking'.


Design Thinking for Innovation

Design Thinking for Innovation
Author: Walter Brenner
Publisher: Springer
Total Pages: 236
Release: 2016-02-24
Genre: Business & Economics
ISBN: 3319261002

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This book presents the full scope of Design Thinking in theory and practice, bringing together prominent opinion leaders and experienced practitioners who share their insights, approaches and lessons learned. As Design Thinking is gaining popularity in the context of innovation and information management, the book elaborates the specific interpretations and meanings of the concept in different fields including engineering, management, and information technology. As such, it offers students and professionals a sourcebook revealing the power of Design Thinking, while providing academics a roadmap for further research.


The Design Thinking Quick Start Guide

The Design Thinking Quick Start Guide
Author: Isabell Osann
Publisher: John Wiley & Sons
Total Pages: 144
Release: 2020-02-11
Genre: Business & Economics
ISBN: 1119679893

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A brief, beautiful introduction to Design Thinking that inspires business creativity and innovative solutions The Design Thinking Quick Start Guide: A 6-Step Process for Generating and Implementing Creative Solutionsshows you how you and your team can become more creative. This book presents methods you can use to innovate playfully and enjoyably. The Design Thinking Quick Start Guide is full of practical tools and activities, like the 6-3-5 method of brainstorming, to help you and your team get creative. For each of the six steps in the design thinking process, the authors offer two warm-ups that get teams ready to contribute and arrive at innovative solutions. Spur innovation with checklists for brainstorming and implementation Learn how to generate new ideas Lead your team in a proven process for doing creative work Whether you’re new to design thinking or experienced, the clearly outlined steps in this guide will inspire you to create and implement great ideas.