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| Author | : Andy Polaine |
| Publisher | : Rosenfeld Media |
| Total Pages | : 216 |
| Release | : 2013-03-13 |
| Genre | : Business & Economics |
| ISBN | : 1933820616 |
Service Design is an eminently practical guide to designing services that work for people. It offers powerful insights, methods, and case studies to help you design, implement, and measure multichannel service experiences with greater impact for customers, businesses, and society.
| Author | : Mihnea Moldoveanu |
| Publisher | : Stanford University Press |
| Total Pages | : 157 |
| Release | : 2015-05-06 |
| Genre | : Business & Economics |
| ISBN | : 0804795797 |
Familiar modes of problem solving may be efficient, but they often prevent us from discovering innovative solutions to more complex problems. To create meaningful change, we must train ourselves to discover previously unseen variables in day-to-day challenges. The Design of Insight is intended to be a personal problem-solving platform for decision makers and advisors who seek answers to critical business questions. It introduces an approach that uses multiple "problem-solving languages" to systematically expand our understanding of problem framing and high quality problem solving. Useful as a critical thinking approach or a think-out-loud document for strategic teams, this brief is a resource for enriching and implementing thoughtful management practices.
| Author | : Marc Stickdorn |
| Publisher | : "O'Reilly Media, Inc." |
| Total Pages | : 1341 |
| Release | : 2018-01-02 |
| Genre | : Business & Economics |
| ISBN | : 1491927135 |
How can you establish a customer-centric culture in an organization? This is the first comprehensive book on how to actually do service design to improve the quality and the interaction between service providers and customers. You'll learn specific facilitation guidelines on how to run workshops, perform all of the main service design methods, implement concepts in reality, and embed service design successfully in an organization. Great customer experience needs a common language across disciplines to break down silos within an organization. This book provides a consistent model for accomplishing this and offers hands-on descriptions of every single step, tool, and method used. You'll be able to focus on your customers and iteratively improve their experience. Move from theory to practice and build sustainable business success.
| Author | : Shannel Wheeler |
| Publisher | : Createspace Independent Publishing Platform |
| Total Pages | : 248 |
| Release | : 2017-12-28 |
| Genre | : |
| ISBN | : 9781979310574 |
Are you looking at the possibilities of a career in graphic design? Are you a current or aspiring design student who wants to know what to expect after graduating? Are you simply interested in learning what graphic design is and what it entails? Design Insight gives an intimate look inside the world of design through the lens of over 50 designers who were gracious enough to share their experiences, successes, failures, opinions and stories. In this book, you'll discover: -Perspectives from diverse designers ranging from students to award-winning professionals -The successes and challenges designers face in their careers -Perceptions about design education, inspiration and personal growth -Lessons learned and practical tips about freelance and business -Insights about design software and design processes Design students, college professors, business owners, authors and more bring you an authentic look at the world of graphic design. Design Insight offers the answers to the critical questions you need answered-in a candid, thoughtful, funny, critical and relatable way.
| Author | : Peter Jones |
| Publisher | : Rosenfeld Media |
| Total Pages | : 376 |
| Release | : 2013-05-01 |
| Genre | : Medical |
| ISBN | : 1933820136 |
The world of healthcare is constantly evolving, ever increasing in complexity, costs, and stakeholders, and presenting huge challenges to policy making, decision making and system design. In Design for Care, we'll show how service and information designers can work with practice professionals and patients/advocates to make a positive difference in healthcare.
| Author | : Joe J. Marquez |
| Publisher | : Rowman & Littlefield |
| Total Pages | : 157 |
| Release | : 2016-07-08 |
| Genre | : Language Arts & Disciplines |
| ISBN | : 1442263857 |
Service design is a holistic, co-creative, and user-centered approach to understanding user behavior for creating or refining services. Use this LITA Guide to help as a toolkit for implementing service design studies and projects at all types of libraries. It begins with directions for how to create a service design team and assembling a user working group for your library and move through the various phases in a service design journey. The authors outline the tools required to gain insights into user behavior and expectation and how to diagnose the difference between a symptom and a problem users face when interacting within the library environment. The guide features a series of examples that the service design team can use to learn how to work with library staff and patrons to find out what current user experience is like and how to refine services to better meet user expectations. Learn how to: create service blueprints - to outline the service delivery model and understand pain points and places where services can be refined create customer journey maps - to better understand the actual paths taken by users to fulfill a service. find the right tool for the situation so you can make an informed decision on usage create an ethnographic program of your own tailored to your library environment understand how assessment and post-implementation is key to any project’s success create a service design plan that fits your library and patronage This book is a toolkit, not a step-by-step, paint-by-the-numbers book. It is geared towards libraries of all types and sizes and will provide tools that any library can use and ideas for developing a service design project that fits within the means of your library so that your project will be meaningful, useful, and sustainable. While several books have been written on how to implement service design, this book will be the first to explain how to practice service design in libraries.
| Author | : Katie Swindler |
| Publisher | : Rosenfeld Media |
| Total Pages | : 339 |
| Release | : 2022-01-11 |
| Genre | : Computers |
| ISBN | : 193382008X |
Emergencies—landing a malfunctioning plane, resuscitating a heart attack victim, or avoiding a head-on car crash—all require split-second decisions that can mean life or death. Fortunately, designers of life-saving products have leveraged research and brain science to help users reduce panic and harness their best instincts. Life and Death Design brings these techniques to everyday designers who want to help their users think clearly and act safely.
| Author | : Michael Hallsworth |
| Publisher | : MIT Press |
| Total Pages | : 250 |
| Release | : 2020-09-01 |
| Genre | : Psychology |
| ISBN | : 0262539403 |
The definitive introduction to the behavioral insights approach, which applies evidence about human behavior to practical problems. Our behavior is strongly influenced by factors that lie outside our conscious awareness, although we tend to underestimate the power of this “automatic” side of our behavior. As a result, governments make ineffective policies, businesses create bad products, and individuals make unrealistic plans. In contrast, the behavioral insights approach applies evidence about actual human behavior—rather than assumptions about it—to practical problems. This volume in the MIT Press Essential Knowledge series, written by two leading experts in the field, offers an accessible introduction to behavioral insights, describing core features, origins, and practical examples. These insights have opened up new ways of addressing some of the biggest challenges faced by societies, changing the way that governments, businesses, and nonprofits work in the process. This book shows how the approach is grounded in a concern with practical problems, the use of evidence about human behavior to address those problems, and experimentation to evaluate the impact of the solutions. It gives an overview of the approach's origins in psychology and behavioral economics, its early adoption by the UK's pioneering “nudge unit,” and its recent expansion into new areas. The book also provides examples from across different policy areas and guidance on how to run a behavioral insights project. Finally, the book outlines the limitations and ethical implications of the approach, and what the future holds for this fast-moving area.
| Author | : Iris Bohnet |
| Publisher | : Harvard University Press |
| Total Pages | : 400 |
| Release | : 2016-03-08 |
| Genre | : Business & Economics |
| ISBN | : 0674089030 |
Gender equality is a moral and a business imperative. But unconscious bias holds us back and de-biasing minds has proven to be difficult and expensive. Behavioral design offers a new solution. Iris Bohnet shows that by de-biasing organizations instead of individuals, we can make smart changes that have big impacts—often at low cost and high speed.
| Author | : David Airey |
| Publisher | : Rockport Publishers |
| Total Pages | : 291 |
| Release | : 2019-01-22 |
| Genre | : Design |
| ISBN | : 1631595946 |
Ideal for students of design, independent designers, and entrepreneurs who want to expand their understanding of effective design in business, Identity Designed is the definitive guide to visual branding. Written by best-selling writer and renowned designer David Airey, Identity Designed formalizes the process and the benefits of brand identity design and includes a substantial collection of high-caliber projects from a variety of the world’s most talented design studios. You’ll see the history and importance of branding, a contemporary assessment of best practices, and how there’s always more than one way to exceed client expectations. You’ll also learn a range of methods for conducting research, defining strategy, generating ideas, developing touchpoints, implementing style guides, and futureproofing your designs. Each identity case study is followed by a recap of key points. The book includes projects by Lantern, Base, Pharus, OCD, Rice Creative, Foreign Policy, Underline Studio, Fedoriv, Freytag Anderson, Bedow, Robot Food, Together Design, Believe in, Jack Renwick Studio, ico Design, and Lundgren+Lindqvist. Identity Designed is a must-have, not only for designers, but also for entrepreneurs who want to improve their work with a greater understanding of how good design is good business.
