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| Author | : Thomas J. Mickey |
| Publisher | : Routledge |
| Total Pages | : 242 |
| Release | : 2003-01-30 |
| Genre | : Business & Economics |
| ISBN | : 1135652201 |
Download Deconstructing Public Relations Book in PDF, ePub and Kindle
This volume provides a critical look at public relations practice, utilizing case studies from public relations, advertising, and marketing to illustrate the deconstruction and analysis of public relations campaigns. Author Thomas J. Mickey uses a cultural studies approach and demonstrates how it can be used as a critical theory for public relations practice, offering real-world examples to support his argument. Through the interpretive act of deconstruction, this book serves to challenge the myth of public relations as an objective "science," allowing the social importance of public relations to be redefined and encouraging public relations to take a fuller place in the interdisciplinary study of text and knowledge. Intended for public relations scholars and students in public relations cases/campaigns, public relations criticism, and media studies courses, Deconstructing Public Relations: Public Relations Criticism demystifies the act of deconstruction and shows how it can give insight into the theory and practice of public relations.
| Author | : Jacquie L'Etang |
| Publisher | : Routledge |
| Total Pages | : 590 |
| Release | : 2015-08-11 |
| Genre | : Business & Economics |
| ISBN | : 1317918851 |
Download The Routledge Handbook of Critical Public Relations Book in PDF, ePub and Kindle
Critical theory has a long history, but a relatively recent intersection with public relations. This ground-breaking collection engages with commonalities and differences in the traditions, whilst encouraging plural perspectives in the contemporary public relations field. Compiled by a high-profile and widely respected team of academics and bringing together other key scholars from this field and beyond, this unique international collection marks a major stage in the evolution of critical public relations. It will increasingly influence how critical theory informs public relations and communication. The collection takes stock of the emergence of critical public relations alongside diverse theoretical traditions, critiques and actions, methodologies and future implications. This makes it an essential reference for public relations researchers, educators and students around a world that is becoming more critical in the face of growing inequality and environmental challenges. The volume is also of interest to scholars in advertising, branding, communication, consumer studies, cultural studies, marketing, media studies, political communication and sociology.
| Author | : Judy Motion |
| Publisher | : Routledge |
| Total Pages | : 258 |
| Release | : 2015-11-19 |
| Genre | : Business & Economics |
| ISBN | : 1135005982 |
Download Social Media and Public Relations Book in PDF, ePub and Kindle
Social media is having a profound, but not yet fully understood impact on public relations. In the 24/7 world of perpetually connected publics, will public relations function as a dark art that spins (or tweets) self-interested variations of the truth for credulous audiences? Or does the full glare of the internet and the increasing expectations of powerful publics motivate it to more honestly engage to serve the public interest? The purpose of this book is to examine the role of PR by exploring the myriad ways that social media is reshaping its conceptualization, strategies, and tactics. In particular, it explores the dichotomies of fake and authentic, powerless and powerful, meaningless and meaningful. It exposes transgressions committed by practitioners—the paucity of digital literacy, the lack of understanding of the norms of social media, naivety about corporate identity risks, and the overarching emphasis on spin over authentic engagement. But it also shows the power that closely networked social media users have to insert information and opinion into discussions and force "false PR friends" to be less so. This timely, challenging, and fascinating book will be of interest to all students, researchers, and practitioners in Public Relations, Media, and Communication Studies. Winner of the 2016 NCA PRIDE Award for best book
| Author | : Joseph L. Albini |
| Publisher | : McFarland |
| Total Pages | : 219 |
| Release | : 2012-09-26 |
| Genre | : Social Science |
| ISBN | : 0786492996 |
Download Deconstructing Organized Crime Book in PDF, ePub and Kindle
What is organized crime? There have been many answers over the decades from scholars, governments, the media, pop culture and criminals themselves. These answers cumulatively created a "Mafia Mystique" that dominated discourse until after the Cold War, when transnational organized crime emerged as a pronounced, if nebulous, threat to global security and stability. The authors focus both on the American experience that dominated organized crime scholarship in the second half of the 20th century and on the more recent global scene. Case studies show that organized crime is best understood not as a series of famous gangsters and events but as a structure of everyday life formed by numerous political, social, economic and anthropological variables. Instructors considering this book for use in a course may request an examination copy here.
| Author | : Robert E. Brown |
| Publisher | : Routledge |
| Total Pages | : 248 |
| Release | : 2014-10-30 |
| Genre | : Business & Economics |
| ISBN | : 1136181024 |
Download The Public Relations of Everything Book in PDF, ePub and Kindle
The public relations of "everything" takes the radical position that public relations is a profoundly different creature than a generation of its scholars and teachers have portrayed it. Today, it is clearly no longer limited, if it ever has been, to the management of communication in and between organizations. Rather, it has become an activity engaged in by everyone, and for the most basic human reasons: as an act of self-creation, self-expression, and self-protection. The book challenges both popular dismissals and ill-informed repudiations of public relations, as well as academic and classroom misconceptions. In the age of digitization and social media, everyone with a smart phone, Twitter and Facebook accounts, and the will and skill to use them, is in the media. The PR of everything – the ubiquitousness of public relations – takes a perspective that is less concerned with ideas of communication and information than with experience and drama, a way of looking at public relations inside out, upside down and from a micro rather than a macro level. Based on a combination of the research of PR practice and critical-thinking analysis of theory, and founded in the author’s extensive corporate experience, this book will be invaluable reading for scholars and practitioners alike in Public Relations, Communications and Social Media.
| Author | : Shonali Burke |
| Publisher | : IdeaPress Publishing |
| Total Pages | : 204 |
| Release | : 2022-03 |
| Genre | : Business & Economics |
| ISBN | : 9781646870677 |
Download Non-Obvious Guide to PR and Communication Book in PDF, ePub and Kindle
A candid, engaging, and refreshingly straightforward guide to deconstructing and effectively implementing public relations for companies of any size. More than a century after it entered the business lexicon, the brand -and market -building potential of PR is still barely tapped into. Why? Because if business leaders don't understand, at a fundamental level, how PR contributes to the bottom line, they're unlikely to invest in it. In this guide, award-winning PR strategist and teacher ShonaliBurke sets the record straight about the power of PR, showing you how -when done right -it is by far the most effective way to build trust with your audiences and, as a result, transform your brand's position, thought leadership, and market share.
| Author | : Clea Bourne |
| Publisher | : Springer Nature |
| Total Pages | : 244 |
| Release | : 2022-09-29 |
| Genre | : Language Arts & Disciplines |
| ISBN | : 3031139569 |
Download Public Relations and the Digital Book in PDF, ePub and Kindle
This book takes a people-centred approach to the ever-fluid and rapidly-transforming professional world of public relations (PR) in the age of digital platforms. As everyday PR work becomes increasingly shaped by the platform economy, this is transforming how the PR profession talks about itself, its issues and concerns. Drawing on different textual genres and discursive strategies, the author examines the shifting boundaries between PR and adjacent fields such as advertising, marketing and journalism – and illuminates varied lifeworlds of PR professionals from different backgrounds, races and genders. Written for academics, practitioners and those interested in the world of public relations, the book will also be enjoyed by young professionals working in this interesting and fast-changing occupation.
| Author | : Edward L. Bernays |
| Publisher | : University of Oklahoma Press |
| Total Pages | : 441 |
| Release | : 2013-07-29 |
| Genre | : Business & Economics |
| ISBN | : 0806189827 |
Download Public Relations Book in PDF, ePub and Kindle
Public relations as described in this volume is, among other things, society’s solution to problems of maladjustment that plague an overcomplex world. All of us, individuals or organizations, depend for survival and growth on adjustment to our publics. Publicist Edward L. Bernays offers here the kind of advice individuals and a variety of organizations sought from him on a professional basis during more than four decades. With such knowledge, every intelligent person can carry on his or her activities more effectively. This book provides know-why as well know-how. Bernays explains the underlying philosophy of public relations and the PR methods and practices to be applied in specific cases. He presents broad approaches and solutions as they were successfully carried out in his long professional career. Public relations is not publicity, press agentry, promotion, advertising, or a bag of tricks, but a continuing process of social integration. It is a field of adjusting private and public interest. Everyone engaged in any public activity, and every student of human behavior and society, will find in this book a challenge and opportunity to further both the public interest and their own interest.
| Author | : Jacquie L′Etang |
| Publisher | : SAGE |
| Total Pages | : 306 |
| Release | : 2007-11-21 |
| Genre | : Business & Economics |
| ISBN | : 1446234878 |
Download Public Relations Book in PDF, ePub and Kindle
"An excellent text for encouraging students to think critically about key public relations issues. Not only does it help students to develop a deeper appreciation of public relations, it also helps them to develop valuable learning skills." - Amanda Coady, The Hague University "A typically excellent piece of work from Jacquie L′Etang. Critical of every basic concept and provocative to all students. Ideal for second and final year undergraduates, plus MA students." - Chris Rushton, Sunderland University "Extending beyond the usual bounds of insularity, this text is designed to encourage critical thought in students and improve practice in workplaces. A refreshing read that is consistently inventive enough to attain both aims." - David McKie, Waikato Management School "At long last fills a void in the landscape of text books on public relations theory and practice... it develops critical thinking skills while exposing interdisciplinary approaches and providing a very solid foundation for lively debate and further study - Julia Jahansoozi, University of Central Lancashire This book introduces students to the key concepts in Public Relations, with 12 chapters providing clear and careful explanations of concepts such as: Reputation Risk Impression management Celebrity Ethics Persuasion and propaganda Emotional and spiritual dimensions of management Promotional culture and globalization Drawing on a wide range of interdisciplinary sources, Jacquie L′Etang also encourages students to think critically about public relations as an occupation. Student exercises, ′critical reflections′, vignettes and ′discipline boxes′ help students to widen their intellectual perspective on the subject, and to really engage the thinking that has shaped both the discipline and practice of public relations.
| Author | : David McKie |
| Publisher | : Routledge |
| Total Pages | : 195 |
| Release | : 2007-05-24 |
| Genre | : Business & Economics |
| ISBN | : 1134161115 |
Download Reconfiguring Public Relations Book in PDF, ePub and Kindle
This book reconfigures the field of public relations so that it can better engage with the changing world of the 21st century. It identifies the virtual absence of contemporary theories that are core in other disciplines and fills the gap by integrating critical, postmodern, poststructural, postcolonial and other relevant theories into public relations. Reconfiguring Public Relations reenergises thinking about diversity through equity and in terms of business enterprise and environmental sustainability. It makes the case for more equitable diversity strategies in an era of increasing globalisation and establishes their relevance to organisational identity and core values. The book clarifies the present by taking a look back at the past and projecting forward to possible futures, including scenarios.
