Deciphering The Latino Consumer PDF Download
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| Author | : Lori Madden |
| Publisher | : Createspace Independent Publishing Platform |
| Total Pages | : 0 |
| Release | : 2010 |
| Genre | : Business etiquette |
| ISBN | : 9781451566024 |
Download Deciphering the Latino Consumer Book in PDF, ePub and Kindle
At a time when Hispanics comprise the fastest growing demographic in the United States and when globalization forces U.S. businesses to look over our southern borders to partner with Latin American businesses, this practical guide to improving working relationships between Anglos and Latinos is critical and timely. Inside the reader will learn how cultural differences influence behaviors and how to take concrete steps to enhance business opportunities with Latin Americans within the U.S. and abroad. It's the perfect resource for U.S. professionals, retailers and social service workers dealing with Spanish-speaking customers, clients and employees in their offices, at their shops and at their jobs. For business executives and entrepreneurs looking to expand into Latin America, it is a must-read before traveling so to avoid serious mistakes that may jeopardize potential partnerships. It is filled with useful tips and executable action points and it is sure to stimulate the reader to create his or her own ideas.
| Author | : Felipe Korzenny |
| Publisher | : Routledge |
| Total Pages | : 353 |
| Release | : 2011-07-15 |
| Genre | : Business & Economics |
| ISBN | : 1136398635 |
Download Hispanic Marketing Book in PDF, ePub and Kindle
Hispanic Marketing: Connecting with the New Latino Consumer is about using cultural insights to connect with Latino consumers. It’s about marketing strategies that tap into the passion of Hispanic consumers so that marketers and service providers can establish the deep connections they need for a successful campaign. This book provides an understanding of the Latino consumer that goes beyond simplistic recipes. This highly revised and expanded edition comes on the heels of new US Census figures: Hispanics now account for 53% of the US population growth since 2000, soaring to over 16% of the total population. Corporations are now realizing that they must incorporate Hispanic cultural values into their products, services, and communications. This edition reflects and responds to the profound changes the Latino market has experienced since the first edition. It considers the way in which changes in cultural identity, immigration, economics, and market synergies need to be addressed in a new relationship with Hispanic consumers. Twenty-five new industry case studies illustrate the chapters. These case studies show how brands from diverse categories have developed a cultural understanding of their Latino target and created campaigns that established strong bonds.
| Author | : Felipe Korzenny |
| Publisher | : Routledge |
| Total Pages | : 521 |
| Release | : 2017-06-14 |
| Genre | : Business & Economics |
| ISBN | : 1317422295 |
Download Hispanic Marketing Book in PDF, ePub and Kindle
Hispanic Marketing: The Power of the New Latino Consumer focuses on using cultural insights to connect with Latino consumers. Now in its third edition, the book provides marketers with the skills necessary to perform useful Hispanic market analysis and thus develop effective integrated marketing communication strategies. Brought to you by three leaders in the field of Hispanic Marketing, this third edition now includes: twenty-seven new case studies which emphasize digital marketing applications theories and discussions on recent changes to Hispanic culture and society concepts of social identity, motivation, cognitive learning, acculturation, technology adaptation and the influence of word of mouth in relation to the Hispanic market a brand new companion website for course instructors with PowerPoint slides, videos, testbank questions and assignment examples Replete with marketing strategies that tap into the passion of Hispanic consumers, this book is the perfect companion for anyone specializing in Hispanic marketing who aims to build a meaningful connection between their brand and target markets.
| Author | : M. Isabel Valdés |
| Publisher | : Paramount Market Publishing |
| Total Pages | : 214 |
| Release | : 2008 |
| Genre | : Business & Economics |
| ISBN | : 9780978660260 |
Download Hispanic Customers for Life Book in PDF, ePub and Kindle
Isabel Valdes' most recent book features a completely new analysis of Latino segments, based on how long Latinos have lived in the U.S. culture. These new segments provide an understanding not just of acculturation, but of how the length of time in country affects the way companies should position their products for Latinos. These descriptions will help you quantify and differentiate among people who are recent arrivals in the U.S., those who are third generation and beyond, and those who are second generation. In reality, a huge share of the Latino population was born in the United States and the majority of babies born today in the U.S. have Latino parents.Hispanic Purchasing PowerThe Selig Center for Economic Growth at the University of Georgia estimates that U.S. Hispanic purchasing power increased dramatically during the 1990s and has continued to rise into the 21st century, from $212 billion in 1990 to $736 billion in 2005, a 347 percent increase over the 15 year period. By 2010, Jeffrey Humphrey, director of the Selig Center, projects Hispanic buying power will top $1 trillion. By 2050, some estimates place the value of Hispanic consumer marketplace between $2.5 and $3.6 trillion. With exciting new case studies and a focus on grassroots marketing and the internet, Ms. Valdes gives you the data and analysis you need to move your Latino marketing to the next level.
| Author | : Chiqui Cartagena |
| Publisher | : Hybrid Global Publishing |
| Total Pages | : 0 |
| Release | : 2013 |
| Genre | : Consumer behavior |
| ISBN | : 9781937504519 |
Download Latino Boom II Book in PDF, ePub and Kindle
Understanding the growing Latino community is one of the keys to success for every marketer, politician and corporation in the United States. And that is exactly what the Hispanic marketing book, Latino Boom II delivers - an in-depth view of the Latino effect on culture, politics and business. It is the perfect primer for anybody who needs to get smart about the Hispanic consumer, pronto! This Hispanic marketing book is concisely written and full of data about the growing Latino community. In fact, leaders in Hispanic marketing are calling Latino Boom II "the essential guide to marketing to Hispanics in the United States." Beyond the mind-boggling numbers, this book gives readers insights on how to approach the unique Latino consumer with important information on best-in-class organizational structures for marketing departments, Hispanic advertising best-practices -- including a roadmap to Total Market Strategy -- and invaluable information on the importance of Hispanic culture in America, Latino identity, language usage and how it affects media consumption. Latino Boom II helps marketers understand the impact the Hispanic community is already having in the United States and shows them how to capitalize on their Hispanic opportunity in order to get a fair share of Hispanic buying power which is expected to exceed $1.3 Trillion by 2014.
| Author | : Felipe Korzenny |
| Publisher | : Butterworth-Heinemann |
| Total Pages | : 386 |
| Release | : 2012 |
| Genre | : Business & Economics |
| ISBN | : 9781856177948 |
Download Hispanic Marketing Book in PDF, ePub and Kindle
"Hispanic Marketing: Connecting with the New Latino Consumer is about using cultural insights to connect with Latino consumers. It's about using cultural insights to connect with Latino consumers. It's about marketing strategies that tap into the passion of Hispanic consumers so that marketers and service providers can establish the deep connections they need for a successful campaign. This book provides an understanding of the Latino consumer that goes beyond simplistic recipes ... This edition reflects and responds to the many changes to the Latino market since the first edition. It considers the way in which changes in cultural identity, immigration, economics, and market synergies need to be addressed in a new relationship with Hispanic consumers."--Back cover.
| Author | : Felipe Korzenny |
| Publisher | : Routledge |
| Total Pages | : 351 |
| Release | : 2005 |
| Genre | : Business & Economics |
| ISBN | : 0750679034 |
Download Hispanic Marketing Book in PDF, ePub and Kindle
This book is about strategic thinking in Hispanic marketing. The size and economic importance of the Hispanic market in the US are attracting enormous attention. The buying power of the US Hispanic market is now larger than the GDP of the entire country of Mexico, and it is the second largest Hispanic market in the world. Businesses and institutions have launched major initiatives to reach this important segment. Yet, the number of qualified individuals who understand the market is small; and many of those already catering to the market still struggle to learn about its intricacies. This book is a cultural approach to Hispanic marketing. Each of the chapters describes and explains the cultural principles of Latino marketing. Recent case studies help marketers relate to the material pragmatically. The book integrates concepts and practical examples and provides critical guidance to discern between alternative courses of action. This book is not about repeating well-known statistics, but about the Hispanic market as a cultural target. It takes a profound look at the values, beliefs, and emotions of US Hispanics, which impact consumer behaviour. Each of the chapters has been the subject of public presentations and lectures to marketing professionals. It is their positive reactions as well as the authors¿ dedication to Hispanic consumers which motivated this book. Chapter 1: The Role of Culture in Cross-Cultural Marketing Chapter 2: Characteristics of the Hispanic Market Chapter 3: What Makes Hispanics ¿Hispanic¿ Chapter 4: The Role of Language in Hispanic Marketing Chapter 5: The Processes of Enculturation, Acculturation, and Assimilation Chapter 6 Cultural Dimensions and Archetypes Chapter 7: Culturally Informed Strategy Based on Grounded Research Chapter 8: US. Hispanic Media Environment and Strategy Chapter 9: The Evolution of Hispanic Marketing Chapter 10: The Future
| Author | : Elena del Valle |
| Publisher | : |
| Total Pages | : 468 |
| Release | : 2005 |
| Genre | : Business & Economics |
| ISBN | : |
Download Hispanic Marketing & Public Relations Book in PDF, ePub and Kindle
| Author | : Louis E. V. Nevaer |
| Publisher | : Routledge |
| Total Pages | : 265 |
| Release | : 2015-06-03 |
| Genre | : Business & Economics |
| ISBN | : 1317454820 |
Download The Rise of the Hispanic Market in the United States Book in PDF, ePub and Kindle
Not only are Hispanics the largest minority group in the United States, but Mexico is fast becoming our major trading partner, surpassing even Japan. In fact, the U.S. now has the fourth largest Spanish-speaking population in the world, after Mexico, Spain, and Argentina. How has this demographic group transformed the U.S. into a bi-lingual nation within the span of a generation? Why do Hispanics resist assimilation and insist on speaking Spanish in public life? And how can businesses effectively reach the emerging Hispanic consumer market with its estimated puchasing power of USD1 trillion by 2010? These questions constitute the single-most important marketing challenge for corporate America in the twenty-first century. This book examines the Hispanic worldview and how it informs people's economic decisions, both in the United States and across North America. It challenges the viewpoint that American culture will soon dominate its NAFTA trading partners, looks carefully at the market for Hispanic goods in the U.S. and the market for our goods throughout the Spanish-speaking world, and shows how marketeers are now reaching the Hispanic community domestically. The information and insights found here are essential for teachers, students, and professionals in the fields of international finance and world trade, as well as almost all areas of business, marketing, and strategic planning.
| Author | : Maria Del Rocio Gomez |
| Publisher | : |
| Total Pages | : 120 |
| Release | : 1997 |
| Genre | : |
| ISBN | : |
Download The Latino Consumer Book in PDF, ePub and Kindle
