Deception In The Marketplace PDF Download
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Author | : David M. Boush |
Publisher | : Routledge |
Total Pages | : 258 |
Release | : 2015-12-22 |
Genre | : Business & Economics |
ISBN | : 1136648690 |
Download Deception In The Marketplace Book in PDF, ePub and Kindle
This is the first scholarly book to fully address the topics of the psychology of deceptive persuasion in the marketplace and consumer self-protection. Deception permeates the American marketplace. Deceptive marketing harms consumers’ health, welfare and financial resources, reduces people’s privacy and self-esteem, and ultimately undermines trust in society. Individual consumers must try to protect themselves from marketers’ misleading communications by acquiring personal marketplace deception-protection skills that go beyond reliance on legal or regulatory protections. Understanding the psychology of deceptive persuasion and consumer self-protection should be a central goal for future consumer behavior research. The authors explore these questions. What makes persuasive communications misleading and deceptive? How do marketing managers decide to prevent or practice deception in planning their campaigns? What skills must consumers acquire to effectively cope with marketers’ deception tactics? What does research tell us about how people detect, neutralize and resist misleading persuasion attempts? What does research suggest about how to teach marketplace deception protection skills to adolescents and adults? Chapters cover theoretical perspectives on deceptive persuasion; different types of deception tactics; how deception-minded marketers think; prior research on how people cope with deceptiveness; the nature of marketplace deception protection skills; how people develop deception protection skills in adolescence and adulthood; prior research on teaching consumers marketplace deception protection skills; and societal issues such as regulatory frontiers, societal trust, and consumer education practices. This unique book is intended for scholars and researchers. It should be essential reading for upper level and graduate courses in consumer behavior, social psychology, communication, and marketing. Marketing practitioners and marketplace regulators will find it stimulating and authoritative, as will social scientists and educators who are concerned with consumer welfare.
Author | : David M. Boush |
Publisher | : Routledge |
Total Pages | : 258 |
Release | : 2015-12-22 |
Genre | : Business & Economics |
ISBN | : 1136648690 |
Download Deception In The Marketplace Book in PDF, ePub and Kindle
This is the first scholarly book to fully address the topics of the psychology of deceptive persuasion in the marketplace and consumer self-protection. Deception permeates the American marketplace. Deceptive marketing harms consumers’ health, welfare and financial resources, reduces people’s privacy and self-esteem, and ultimately undermines trust in society. Individual consumers must try to protect themselves from marketers’ misleading communications by acquiring personal marketplace deception-protection skills that go beyond reliance on legal or regulatory protections. Understanding the psychology of deceptive persuasion and consumer self-protection should be a central goal for future consumer behavior research. The authors explore these questions. What makes persuasive communications misleading and deceptive? How do marketing managers decide to prevent or practice deception in planning their campaigns? What skills must consumers acquire to effectively cope with marketers’ deception tactics? What does research tell us about how people detect, neutralize and resist misleading persuasion attempts? What does research suggest about how to teach marketplace deception protection skills to adolescents and adults? Chapters cover theoretical perspectives on deceptive persuasion; different types of deception tactics; how deception-minded marketers think; prior research on how people cope with deceptiveness; the nature of marketplace deception protection skills; how people develop deception protection skills in adolescence and adulthood; prior research on teaching consumers marketplace deception protection skills; and societal issues such as regulatory frontiers, societal trust, and consumer education practices. This unique book is intended for scholars and researchers. It should be essential reading for upper level and graduate courses in consumer behavior, social psychology, communication, and marketing. Marketing practitioners and marketplace regulators will find it stimulating and authoritative, as will social scientists and educators who are concerned with consumer welfare.
Author | : Paul Blumberg |
Publisher | : Oxford University Press |
Total Pages | : 271 |
Release | : 1989-03-09 |
Genre | : Social Science |
ISBN | : 0198020805 |
Download The Predatory Society Book in PDF, ePub and Kindle
Who knows more about a business's shady practices than the people who work there? In this pioneering study, Paul Blumberg examines a wide variety of evidence, including over 600 accounts written by workers who disclose in elaborate detail the deceptions their employers practiced on the public. Employed in a wide variety of business enterprises--supermarkets, restaurants, fish markets, department stores, gas stations, drug stores, pet stores, and many more--these workers pull back the curtain and reveal the hidden recesses of the American marketplace. Blumberg documents these deceptions in numerous vivid stories, providing readers with a trenchant handbook on survival in America. He tells of stores that routinely mark prices up before a sale; gas stations that sell regular gas as high test; auto mechanics who spray-paint customers' old car parts and then charge them for new parts (in one gas stations, the workers claimed that the mechanic's best tool was his paint can); and pharmacists who sell generic drugs and charge name-brand prices. But equally important, he provides an insightful analysis of why deception pervades the American marketplace. Though at times amusing, The Predatory Society is also frequently disturbing for what it says about private capitalism: how dishonesty is all but built into the American marketplace, and how this dishonesty has potentially disastrous effects on trust and community in our society.
Author | : Paul Ekman |
Publisher | : |
Total Pages | : 402 |
Release | : 2009 |
Genre | : Deception |
ISBN | : |
Download Telling Lies Book in PDF, ePub and Kindle
Author | : Pepall, Lynne |
Publisher | : Edward Elgar Publishing |
Total Pages | : 294 |
Release | : 2021-07-31 |
Genre | : Business & Economics |
ISBN | : 1788978129 |
Download Advertising and the Marketplace Book in PDF, ePub and Kindle
This accessible and comprehensive textbook explores the role of advertising in the marketplace. It investigates how firms’ advertising strategies are informative, persuasive or add value to the product advertised. The book explains in detail empirical methodologies used to identify the impact of advertising on consumer demand and on market structure and reviews some recent empirical findings. It concludes with an in-depth exploration of digital advertising and auctions along with a framework for current antitrust investigations into two-sided platforms (Google, Facebook) that are funded by advertising revenues.
Author | : American National Metric Council |
Publisher | : |
Total Pages | : 30 |
Release | : 1977 |
Genre | : |
ISBN | : 9780916148119 |
Download Metrication and the Consumer Book in PDF, ePub and Kindle
Author | : Paul Ekman |
Publisher | : W. W. Norton & Company |
Total Pages | : 404 |
Release | : 2009-01-26 |
Genre | : Psychology |
ISBN | : 0393337456 |
Download Telling Lies: Clues to Deceit in the Marketplace, Politics, and Marriage (Revised Edition) Book in PDF, ePub and Kindle
Describes gestures and other clues that indicate a person may be lying, explains why people lie, and discusses the controversy surrounding lie detector tests.
Author | : J. Scott Armstrong |
Publisher | : |
Total Pages | : 10 |
Release | : 1990 |
Genre | : |
ISBN | : |
Download Review of The Predatory Society, Deception in the American Marketplace by Paul Blumberg Book in PDF, ePub and Kindle
Author | : Shortcut Edition |
Publisher | : Shortcut Edition |
Total Pages | : 25 |
Release | : 2021-06-09 |
Genre | : Business & Economics |
ISBN | : |
Download SUMMARY - Telling Lies: Clues To Deceit In The Marketplace, Politics, And Marriage By Paul Ekman Book in PDF, ePub and Kindle
* Our summary is short, simple and pragmatic. It allows you to have the essential ideas of a big book in less than 30 minutes. As you read this summary, you will discover how an individual's non-verbal language can reveal his or her lies. You will also discover : that there are different categories of lies; that the emotions you feel are written on your face; that they also influence your gestures and your voice; that the observation of these signs does not automatically lead to the conclusion that a lie exists. I know that you are lying lists the latest discoveries about emotions and body language. Paul Ekman is a psychologist specializing in non-verbal language and devotes a large part of his professional life to the study of lying and its manifestations. He shares with you his knowledge of concealment and the clues that can help detect lying in a person. Are you ready to learn the secrets of body language? *Buy now the summary of this book for the modest price of a cup of coffee!
Author | : C. Gerschlager |
Publisher | : Palgrave Macmillan |
Total Pages | : 378 |
Release | : 2004-11-19 |
Genre | : Business & Economics |
ISBN | : 9781403943453 |
Download Deception in Markets Book in PDF, ePub and Kindle
This volume focuses on modern economic analyses of deception in markets. The contributors offer a systematic account of how different approaches to modern economics deal with dishonesty and cheating in the marketplace. The particular focus is on economic concepts such as rationality and behaviour in relation to deception. Analyses are presented from the perspective of standard economic frameworks (i.e. game theory, new institutional economics, new classical macroeconomics) while behavioural developments (i.e. behavioural economics and finance) are referred to, challenging the basic economic concepts of rationality and self-interest. Finally, anthropological findings are used to contrast these economic conceptions of deception.