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| Author | : Jan Melissen |
| Publisher | : BRILL |
| Total Pages | : 215 |
| Release | : 2019-07-15 |
| Genre | : Political Science |
| ISBN | : 9004410821 |
This book is a much-needed update on our understanding of public diplomacy. With influential academic voices exploring policy implications for tomorrow, this collection of essays is also forward-looking by examining unfolding trends in public diplomacy strategies and practices.
| Author | : J. Melissen |
| Publisher | : Springer |
| Total Pages | : 221 |
| Release | : 2005-11-22 |
| Genre | : Political Science |
| ISBN | : 0230554938 |
After 9/11, which triggered a global debate on public diplomacy, 'PD' has become an issue in most countries. This book joins the debate. Experts from different countries and from a variety of fields analyze the theory and practice of public diplomacy. They also evaluate how public diplomacy can be successfully used to support foreign policy.
| Author | : Kathy Fitzpatrick |
| Publisher | : BRILL |
| Total Pages | : 328 |
| Release | : 2009-10-26 |
| Genre | : Political Science |
| ISBN | : 9047430646 |
Public diplomacy has never been more important in international relations. Yet, public diplomacy’s future as a valued national resource and a respected profession is far from certain. Lingering historical misperceptions and contemporary debate regarding public diplomacy’s role and value in protecting and advancing national and international interests threaten public diplomacy’s advancement on both fronts. Grounded in public relations theory and steeped in common sense, this book advances the global debate on public diplomacy’s future by documenting the intellectual and practical development of public diplomacy in the United States and analyzing key challenges ahead. The author’s fresh perspective provides compelling insights into public diplomacy's purpose and value, the conceptual foundations of the discipline, and principles of strategic practice. Based on extensive primary and secondary research, including a comprehensive survey of veteran U.S. public diplomats, the book reveals lessons learned from the U.S. experience in public diplomacy that will be critical in determining public diplomacy's fate in the United States and throughout the world.
| Author | : Nicholas J. Cull |
| Publisher | : John Wiley & Sons |
| Total Pages | : 166 |
| Release | : 2019-04-15 |
| Genre | : Political Science |
| ISBN | : 0745691234 |
New technologies have opened up fresh possibilities for public diplomacy, but this has not erased the importance of history. On the contrary, the lessons of the past seem more relevant than ever, in an age in which communications play an unprecedented role. Whether communications are electronic or hand-delivered, the foundations remain as valid today as they ever have been. Blending history with insights from international relations, communication studies, psychology, and contemporary practice, Cull explores the five core areas of public diplomacy: listening, advocacy, cultural diplomacy, exchanges, and international broadcasting. He unpacks the approaches which have dominated in recent years – nation-branding and partnership – and sets out the foundations for successful global public engagement. Rich with case studies and examples drawn from ancient times through to our own digital age, the book shows the true capabilities and limits of emerging platforms and technologies, as well as drawing on lessons from the past which can empower us and help us to shape the future. This comprehensive and accessible introduction is essential reading for students, scholars, and practitioners, as well as anyone interested in understanding or mobilizing global public opinion.
| Author | : Carnes Lord |
| Publisher | : Praeger |
| Total Pages | : 160 |
| Release | : 2006-08-30 |
| Genre | : Business & Economics |
| ISBN | : |
There is a broad consensus among informed observers both inside and outside the Beltway that American public diplomacy leaves much to be desired. Recent studies describe ineffectiveness, inadequate resources, and a general lack of direction. Further complicating this situation, there is no real consensus among critics on what must be done to fix current problems. Moreover, the ills afflicting public diplomacy are poorly understood. Losing Hearts and Minds? situates these problems within the complex environment of U.S. government bureaucracy, and relates them to other instruments of national power, particularly diplomatic activities and military force. This book prompts debate by analyzing obstacles to effective public diplomacy, and offers a comprehensive vision of this critical dimension of statecraft, which without improvements will ill serve the nation in its ongoing efforts to counter the global threat of terror. After a systematic exploration of the concepts and terminology used to characterize public diplomacy and the wider domain of strategic influence, Carnes Lord examines the contemporary security environment and sketches an overall strategy that should guide the United States in projecting influence in the war on terror and in pursuing larger global interests. The author then looks at the cultural and institutional problems that have long handicapped the performance of the U.S. government in these areas. The book concludes with a detailed examination of the specific problems facing governmental agencies involved in public diplomacy and kindred disciplines, including the Departments of State and Defense, international broadcasters, and the White House.
| Author | : Philip Seib |
| Publisher | : John Wiley & Sons |
| Total Pages | : 144 |
| Release | : 2016-09-02 |
| Genre | : Political Science |
| ISBN | : 150950723X |
Never before has diplomacy evolved at such a rapid pace. It is being transformed into a global participatory process by new media tools and newly empowered publics. ‘Public diplomacy’ has taken center-stage as diplomats strive to reach and influence audiences that are better informed and more assertive than any in the past. In this crisp and insightful analysis, Philip Seib, one of the world’s top experts on media and foreign policy, explores the future of diplomacy in our hyper-connected world. He shows how the focus of diplomatic practice has shifted away from the closed-door, top-level negotiations of the past. Today’s diplomats are obliged to respond instantly to the latest crisis fueled by a YouTube video or Facebook post. This has given rise to a more open and reactive approach to global problem-solving with consequences that are difficult to predict. Drawing on examples from the Iran nuclear negotiations to the humanitarian crisis in Syria, Seib argues persuasively for this new versatile and flexible public-facing diplomacy; one that makes strategic use of both new media and traditional diplomatic processes to manage the increasingly complex relations between states and new non-state political actors in the 21st Century
| Author | : Ingrid d'Hooghe |
| Publisher | : Martinus Nijhoff Publishers |
| Total Pages | : 442 |
| Release | : 2015-01-08 |
| Genre | : Political Science |
| ISBN | : 9004283951 |
In China's Public Diplomacy, author Ingrid d'Hooghe contributes to our understanding of what constitutes and shapes a country's public diplomacy, and what factors undermine or contribute to its success. China invests heavily in policies aimed at improving its image, guarding itself against international criticism and advancing its domestic and international agenda. This volume explores how the Chinese government seeks to develop a distinct Chinese approach to public diplomacy, one that suits the country's culture and authoritarian system. Based on in-depth case studies, it provides a thorough analysis of this approach, which is characterized by a long-term vision, a dominant role for the government, an inseparable and complementary domestic dimension, and a high level of interconnectedness with China's overall foreign policy and diplomacy.
| Author | : Tobias Hoenger |
| Publisher | : GRIN Verlag |
| Total Pages | : 24 |
| Release | : 2016-03-03 |
| Genre | : Political Science |
| ISBN | : 3668164525 |
Seminar paper from the year 2013 in the subject Politics - Other International Politics Topics, grade: 100 (highest possible grade), , course: Workshop, language: English, abstract: It is the aim of this paper to explore Switzerland’s public diplomacy efforts in the light of the “Minaret debate” (from 2007-2009). This case study could be seen as an example of Switzerland’s public diplomacy effort to protect (maintain) the image of the country abroad. On the basis of the Minaret initiative, it is possible to extract and analyse the different parts of a public diplomacy theory by asking, inter alia, the following questions: Who was the actor? What was the foreign policy aim? Who was the target audience and what was the message used? What tools and channels did the actor use? The case analysis will further help to determine the status quo of Switzerland’s communication abroad (and in this sense the public diplomacy). The “status quo” is thereby the situation in which the actor, “Presence Switzerland”, operates nowadays (2013). In order to speak about the “status quo”, and to draw some conclusions at the end, it is helpful to define the “status quo ante”. In this sense, the author defines the “status quo ante” as the time before 2007 and the “status quo” as the time after 2007 until the present day. The reason for this clear cut is a change in the public diplomacy model; “Presence Switzerland” (the official public diplomacy agency in Switzerland) went through a changing process in the years from 2007 to 2009. The former PRS (Presence Switzerland) was an agency assigned from the government, with the task to conduct image branding abroad. It compromised members from the federal administration, members from partly state-run organizations and as well members from private organizations. Oppose to that, the later Presence Switzerland (from 2009) was a sub-agency of the Federal Department of Foreign Affairs, which means a complete government institution. Not least because of this differentiation, this paper will eventually provide an example of how a state actor conducts public diplomacy and therefore has the chance to contribute to the relatively young academic field of public diplomacy.
| Author | : Carnes Lord |
| Publisher | : |
| Total Pages | : 0 |
| Release | : 2006 |
| Genre | : Bureaucracy |
| ISBN | : |
"Losing Hearts and Minds? situates public diplomacy within the complex environment of U.S. government bureaucracy, and relates it to other instruments of national power, particularly diplomatic activities and military force. The book offers a comprehensive vision of this critical dimension of statecraft, prompting debate by analyzing obstacles to effective public diplomacy."--Résumé de l'éditeur
| Author | : Geoffrey Wiseman |
| Publisher | : Stanford University Press |
| Total Pages | : 328 |
| Release | : 2015-06-24 |
| Genre | : Political Science |
| ISBN | : 080479555X |
The U.S. government has essentially two choices when dealing with adversarial states: isolate them or engage them. Isolate or Engage systematically examines the challenges to and opportunities for U.S. diplomatic relations with nine intensely adversarial states—China, Cuba, Iran, Libya, North Korea, U.S.S.R./Russia, Syria, Venezuela, and Vietnam: states where the situation is short of conventional war and where the U.S. maintains limited or no formal diplomatic relations with the government. In such circumstances, "public diplomacy"—the means by which the U.S. engages with citizens in other countries so they will push their own governments to adopt less hostile and more favorable views of U.S. foreign policies—becomes extremely important for shaping the context within which the adversarial government makes important decisions affecting U.S. national security interests. At a time when the norm of not talking to the enemy is a matter of public debate, the book examines the role of both traditional and public diplomacy with adversarial states and reviews the costs and benefits of U.S. diplomatic engagement with the publics of these countries. It concludes that while public diplomacy is not a panacea for easing conflict in interstate relations, it is one of many productive channels that a government can use in order to stay informed about the status of its relations with an adversarial state, and to seek to improve those relations.
