Reference Book of Corporate Managements
Author | : Dun and Bradstreet, inc |
Publisher | : |
Total Pages | : 906 |
Release | : 1994 |
Genre | : Corporations |
ISBN | : |
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Author | : Dun and Bradstreet, inc |
Publisher | : |
Total Pages | : 906 |
Release | : 1994 |
Genre | : Corporations |
ISBN | : |
Author | : |
Publisher | : |
Total Pages | : |
Release | : 2009 |
Genre | : |
ISBN | : 9781592744336 |
Author | : Wilfried Lemahieu |
Publisher | : Cambridge University Press |
Total Pages | : 817 |
Release | : 2018-07-12 |
Genre | : Computers |
ISBN | : 1107186129 |
Introductory, theory-practice balanced text teaching the fundamentals of databases to advanced undergraduates or graduate students in information systems or computer science.
Author | : Dun and Bradstreet, inc |
Publisher | : |
Total Pages | : 1508 |
Release | : 1968 |
Genre | : Industries |
ISBN | : |
Author | : Fabian Pascal |
Publisher | : Addison-Wesley Professional |
Total Pages | : 296 |
Release | : 2000 |
Genre | : Computers |
ISBN | : |
The aim of this work is to provide a correct and up-to-date understanding of the practical aspects of crucial, yet little- understood core database issues. The author identifies fundamental concepts, principles, and techniques and assesses the treatment of those issues in SQL (both the standard and commercial implementations) and gives advice on how to deal with them. Topics covered include complex data types, missing information, data hierarchies, and quota queries. Annotation copyrighted by Book News, Inc., Portland, OR
Author | : Dun and Bradstreet, inc |
Publisher | : |
Total Pages | : 1016 |
Release | : 1994 |
Genre | : Corporations |
ISBN | : |
Author | : Thomas Carl Spelling |
Publisher | : Sagwan Press |
Total Pages | : 488 |
Release | : 2018-02-07 |
Genre | : History |
ISBN | : 9781376872460 |
This work has been selected by scholars as being culturally important, and is part of the knowledge base of civilization as we know it. This work was reproduced from the original artifact, and remains as true to the original work as possible. Therefore, you will see the original copyright references, library stamps (as most of these works have been housed in our most important libraries around the world), and other notations in the work. This work is in the public domain in the United States of America, and possibly other nations. Within the United States, you may freely copy and distribute this work, as no entity (individual or corporate) has a copyright on the body of the work. As a reproduction of a historical artifact, this work may contain missing or blurred pages, poor pictures, errant marks, etc. Scholars believe, and we concur, that this work is important enough to be preserved, reproduced, and made generally available to the public. We appreciate your support of the preservation process, and thank you for being an important part of keeping this knowledge alive and relevant.
Author | : Robert C. Blattberg |
Publisher | : Springer Science & Business Media |
Total Pages | : 875 |
Release | : 2010-02-26 |
Genre | : Business & Economics |
ISBN | : 0387725792 |
Database marketing is at the crossroads of technology, business strategy, and customer relationship management. Enabled by sophisticated information and communication systems, today’s organizations have the capacity to analyze customer data to inform and enhance every facet of the enterprise—from branding and promotion campaigns to supply chain management to employee training to new product development. Based on decades of collective research, teaching, and application in the field, the authors present the most comprehensive treatment to date of database marketing, integrating theory and practice. Presenting rigorous models, methodologies, and techniques (including data collection, field testing, and predictive modeling), and illustrating them through dozens of examples, the authors cover the full spectrum of principles and topics related to database marketing. "This is an excellent in-depth overview of both well-known and very recent topics in customer management models. It is an absolute must for marketers who want to enrich their knowledge on customer analytics." (Peter C. Verhoef, Professor of Marketing, Faculty of Economics and Business, University of Groningen) "A marvelous combination of relevance and sophisticated yet understandable analytical material. It should be a standard reference in the area for many years." (Don Lehmann, George E. Warren Professor of Business, Columbia Business School) "The title tells a lot about the book's approach—though the cover reads, "database," the content is mostly about customers and that's where the real-world action is. Most enjoyable is the comprehensive story – in case after case – which clearly explains what the analysis and concepts really mean. This is an essential read for those interested in database marketing, customer relationship management and customer optimization." (Richard Hochhauser, President and CEO, Harte-Hanks, Inc.) "In this tour de force of careful scholarship, the authors canvass the ever expanding literature on database marketing. This book will become an invaluable reference or text for anyone practicing, researching, teaching or studying the subject." (Edward C. Malthouse, Theodore R. and Annie Laurie Sills Associate Professor of Integrated Marketing Communications, Northwestern University)
Author | : Anna Manning |
Publisher | : Apress |
Total Pages | : 319 |
Release | : 2015-11-21 |
Genre | : Computers |
ISBN | : 1484202775 |
This book covers the practical aspects of database design, data cleansing, data analysis, and data protection, among others. The focus is on what you really need to know to create the right database for your small business and to leverage it most effectively to spur growth and revenue. Databases for Small Business is a practical handbook for entrepreneurs, managers, staff, and professionals in small organizations who are not IT specialists but who recognize the need to ramp up their small organizations’ use of data and to round out their own business expertise and office skills with basic database proficiency. Anna Manning—a data scientist who has worked on database design and data analysis in a computer science university research lab, her own small business, and a nonprofit—walks you through the progression of steps that will enable you to extract actionable intelligence and maximum value from your business data in terms of marketing, sales, customer relations, decision making, and business strategy. Dr. Manning illustrates the steps in the book with four running case studies of a small online business, an engineering startup, a small legal firm, and a nonprofit organization. Databases for Small Business teaches non-techie entrepreneurs and professionals how to: Design a small business database from scratch Extract the maximum profit from your data Follow guidance on data protection law Effectively use data collection and data cleansing techniques Train staff to leverage your data
Author | : Wilfried Lemahieu |
Publisher | : Cambridge University Press |
Total Pages | : 817 |
Release | : 2018-07-12 |
Genre | : Computers |
ISBN | : 1316946754 |
This comprehensive textbook teaches the fundamentals of database design, modeling, systems, data storage, and the evolving world of data warehousing, governance and more. Written by experienced educators and experts in big data, analytics, data quality, and data integration, it provides an up-to-date approach to database management. This full-color, illustrated text has a balanced theory-practice focus, covering essential topics, from established database technologies to recent trends, like Big Data, NoSQL, and more. Fundamental concepts are supported by real-world examples, query and code walkthroughs, and figures, making it perfect for introductory courses for advanced undergraduates and graduate students in information systems or computer science. These examples are further supported by an online playground with multiple learning environments, including MySQL, MongoDB, Neo4j Cypher, and tree structure visualization. This combined learning approach connects key concepts throughout the text to the important, practical tools to get started in database management.