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Author | : Alan R. Simon |
Publisher | : Elsevier |
Total Pages | : 310 |
Release | : 2001-05-23 |
Genre | : Computers |
ISBN | : 0080491022 |
Download Data Warehousing And Business Intelligence For e-Commerce Book in PDF, ePub and Kindle
You go online to buy a digital camera. Soon, you realize you've bought a more expensive camera than intended, along with extra batteries, charger, and graphics software-all at the prompting of the retailer. Happy with your purchases? The retailer certainly is, and if you are too, you both can be said to be the beneficiaries of "customer intimacy" achieved through the transformation of data collected during this visit or stored from previous visits into real business intelligence that can be exercised in real time. Data Warehousing and Business Intelligence for e-Commerce is a practical exploration of the technological innovations through which traditional data warehousing is brought to bear on this and other less modest e-commerce applications, such as those at work in B2B, G2C, B2G, and B2E models. The authors examine the core technologies and commercial products in use today, providing a nuts-and-bolts understanding of how you can deploy customer and product data in ways that meet the unique requirements of the online marketplace-particularly if you are part of a brick-and-mortar company with specific online aspirations. In so doing, they build a powerful case for investment in and aggressive development of these approaches, which are likely to separate winners from losers as e-commerce grows and matures. * Includes the latest from successful data warehousing consultants whose work has encouraged the field's new focus on e-commerce. * Presents information that is written for both consultants and practitioners in companies of all sizes. * Emphasizes the special needs and opportunities of traditional brick-and-mortar businesses that are going online or participating in B2B supply chains or e-marketplaces. * Explains how long-standing assumptions about data warehousing have to be rethought in light of emerging business models that depend on customer intimacy. * Provides advice on maintaining data quality and integrity in environments marked by extensive customer self-input. * Advocates careful planning that will help both old economy and new economy companies develop long-lived and successful e-commerce strategies. * Focuses on data warehousing for emerging e-commerce areas such as e-government and B2E environments.
Author | : W. H. Inmon |
Publisher | : Wiley |
Total Pages | : 0 |
Release | : 2001-08-31 |
Genre | : Computers |
ISBN | : 9780471415794 |
Download Data Warehousing for E-Business Book in PDF, ePub and Kindle
As huge volumes of data, 24/7 performance requirements, and the need to integrate customer information are outstripping the capacity of many existing data warehouses, the question of how to support this explosive growth of e-business is becoming the hottest topic in data warehousing. Building upon Bill Inmon's proven corporate information factory (CIF) architecture, this team of experts show data warehouse managers and developers how to architect the data warehouse environment to meet the high-performance requirements of data-intensive Web sites as well as the needs of users across the enterprise. Readers will get detailed guidance on how to build the data warehouse or improve existing capabilities in order to: o Capture clickstream data that customers enter at the Webhouse o Interface with HTML, XML, and other Web applications o Integrate clickstream data with legacy database systems o Design the data warehouse for optimum performance and scalability o Store and archive high volumes of data at reasonable costs o Analyze e-business data to spot new marketing and sales opportunities
Author | : William J. Lewis |
Publisher | : Prentice Hall |
Total Pages | : 0 |
Release | : 2001 |
Genre | : Bilgi depolama |
ISBN | : 9780130911544 |
Download Data Warehousing and E-commerce Book in PDF, ePub and Kindle
This text describes how data warehousing and e-business technologies compliment and leverage each other. This book is a resource for developing the relationship bewtween data warehousing and e-commerce.
Author | : Jill Dyché |
Publisher | : Addison-Wesley Professional |
Total Pages | : 374 |
Release | : 2000 |
Genre | : Business & Economics |
ISBN | : 9780201657807 |
Download E-Data Book in PDF, ePub and Kindle
Dyche presents the complete manager's briefing on what data warehousing technology can do today and how to achieve optimal results. Using real-world case studies from Charles Schwab, Bank of America, Qantas, 20th Century Fox, and others, she covers decision support, database marketing, and many industry-specific data warehouse applications.
Author | : Scott Charles Winterstein |
Publisher | : |
Total Pages | : |
Release | : 2000 |
Genre | : |
ISBN | : 9780599908628 |
Download Efficient Data Mining for Data Warehousing and E-commerce Book in PDF, ePub and Kindle
Author | : SCN Education B.V. |
Publisher | : Springer Science & Business Media |
Total Pages | : 335 |
Release | : 2013-11-11 |
Genre | : Technology & Engineering |
ISBN | : 3322849643 |
Download Data Warehousing Book in PDF, ePub and Kindle
Rapid access to information is a prime requirement in any organization that wants to have a competitive edge in today's fast changing markets. How to retrieve information? How to capture data? How to format it? The answer lies in Data Warehousing. This HOTT Guide will give you access to all the essential information about the newest data storehouse: through articles by expert trendwachters on strategic considerations, how-to reports defining the various ways to extract the data needed for critical business decisions, technical papers clarifying technologies and tools, business cases and key concepts that will provide the reader with a comprehensive overview of a business solution that is already indispensable.
Author | : Arshad Khan |
Publisher | : iUniverse |
Total Pages | : 136 |
Release | : 2003 |
Genre | : Computers |
ISBN | : 0595290698 |
Download Data Warehousing 101 Book in PDF, ePub and Kindle
Data Warehousing 101: Concepts and Implementation will appeal to those planning data warehouse projects, senior executives, project managers, and project implementation team members. It will also be useful to functional managers, business analysts, developers, power users, and end-users. Data Warehousing 101: Concepts and Implementation, which can be used as a textbook in an introductory data warehouse course, can also be used as a supplemental text in IT courses that cover the subject of data warehousing. Data Warehousing 101: Concepts and Implementation reviews the evolution of data warehousing and its growth drivers, process and architecture, data warehouse characteristics and design, data marts, multi-dimensionality, and OLAP. It also shows how to plan a data warehouse project as well as build and operate data warehouses. Data Warehousing 101: Concepts and Implementation also covers, in depth, common failure causes and mistakes and provides useful guidelines and tips for avoiding common mistakes.
Author | : Neera Bhansali |
Publisher | : CRC Press |
Total Pages | : 220 |
Release | : 2009-07-29 |
Genre | : Computers |
ISBN | : 1420083953 |
Download Strategic Data Warehousing Book in PDF, ePub and Kindle
Organization of data warehouses are vital but often ignored aspects of growing enterprises. This work merges technological know-how with managerial practices to show both the business manager and the IT professional how better alignment between data warehouse plans and business strategies can lead to a successful data warehouse adoption that will support the entire infrastructure. More complete than any other text in the field, this resource also addresses the managerial and strategic aspects of data warehouses, offering doable solutions that will allow for the strategic alignment of these warehouses while building them and ensuring that this alignment is sustained.
Author | : Inmon |
Publisher | : Wiley |
Total Pages | : |
Release | : 2001-01-01 |
Genre | : |
ISBN | : 9780471150770 |
Download Data Warehousing for E-Business Book in PDF, ePub and Kindle
Author | : Paulraj Ponniah |
Publisher | : John Wiley & Sons |
Total Pages | : 544 |
Release | : 2004-04-07 |
Genre | : Computers |
ISBN | : 0471463892 |
Download Data Warehousing Fundamentals Book in PDF, ePub and Kindle
Geared to IT professionals eager to get into the all-importantfield of data warehousing, this book explores all topics needed bythose who design and implement data warehouses. Readers will learnabout planning requirements, architecture, infrastructure, datapreparation, information delivery, implementation, and maintenance.They'll also find a wealth of industry examples garnered from theauthor's 25 years of experience in designing and implementingdatabases and data warehouse applications for majorcorporations. Market: IT Professionals, Consultants.