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| Author | : Jon Berghoff |
| Publisher | : Wordclay |
| Total Pages | : 246 |
| Release | : 2009 |
| Genre | : Business & Economics |
| ISBN | : 1600376231 |
Twelve former and three current Cutco Cutlery sales professionals--with more than $300 million combined in Cutco Cutlery sales--have gathered together to collaborate and share their influence, secrets, and real world wisdom.
| Author | : Alex Polishchuk |
| Publisher | : |
| Total Pages | : 114 |
| Release | : 2021-04-22 |
| Genre | : |
| ISBN | : |
Digital marketing is an innovative way to attract a large audience to your online project. There are a wide variety of online marketing techniques that you can use, such as social media marketing, content marketing, email marketing, search engine optimization, affiliate marketing, inbound marketing, mobile marketing, display advertising, paid search, web analytics, conversion optimization, etc. In this digital marketing book, we will discuss how to make these marketing techniques work in sync with each other.Role of digital marketing in 2021The COVID-19 pandemic has made a significant impact on the digitization process. The digital world is a part of our lives now more than ever. According to the Q2 2020 report from the U.S. Census Bureau, U.S. retail e-commerce has reached $211.5 billion. That's up 31.8% from the first quarter and up 44.5% year-over-year.Industry experts, marketing professionals, and digital marketers believe that digital marketing influence will continue to grow.After reading this book, you will have: - A clear picture of your competitors' activity online.- A set of tools to track your work's effectiveness, and you will be able to monitor what your team is doing.- Understand how to attract customers from search engines, social networks, and mailing lists.- How to form checklists and detailed guides for further independent work on your project.Types and examples of digital marketingNowadays, digital marketing is everywhere! Digital marketers communicate with audiences through search engine marketing, social media marketing, paid search, content strategy, display advertising, marketing analytics, big data, and machine learning. If you think that Big Tech is watching you online, you are certainly right!Digital marketing specialists work with massive amounts of data and analytic tools to target ads better.Why should you choose this digital marketing book?So why should you choose us over other online books and digital marketing training? You will have the opportunity to learn digital marketing online from top internet marketing professionals: We are industry experts! We have over 12 years of experience in online marketing. Our agency has Google Premier Partner and Facebook Marketing Partner status.I've personally collected a vast amount of digital marketing qualifications and marketing certifications (Google Analytics Individual Qualification, Google Ads Individual Qualification, Bing Ads Accredited Professional, Search Ads360 Certified, and others)We've launched over 1,500 successful marketing strategies and marketing campaigns during our careersWe have over 9,000 digital marketing specialists enrolled in our online books, and they all passed their Google Analytics and Google Ads digital marketing certifications.Our digital marketing books are easy to understand.
| Author | : Terry Barge |
| Publisher | : Dagmar Miura |
| Total Pages | : 104 |
| Release | : 2018-11-01 |
| Genre | : Business & Economics |
| ISBN | : 1942267843 |
Sales Value Propositions are among the most effective sales tools available to business-business salespeople when it comes to building and sustaining credibility and rapport with customers and prospects. At the same time, they are frequently overlooked and consequently underutilised at every level of the organisation, especially by sales and marketing professionals. This book explains and positions the powerful role and proven effectiveness of Sales Value Propositions in advancing customer relationships and winning sales opportunities.
| Author | : Ron Dawson |
| Publisher | : Peachpit Press |
| Total Pages | : 310 |
| Release | : 2009-09-25 |
| Genre | : Computers |
| ISBN | : 0321679547 |
Forewords by David Hebel, Founder & CEO, Digital Juice, Inc. and Steve Weiss, Partner, Zacuto Do you want to stand out in today’s competitive wedding, corporate, and event video markets? To be paid what you’re worth for the creative work you produce? To find an extra two hours a day to pursue your passion? To get out from under the backlog of unfinished projects? If the answer is “yes,” then this book was written for you. Read a few pages and you’ll find the authors’ unique approach to the business of video production is unlike what you’ve heard or read before. With good humor, practical advice, and a healthy dose of reality, Ron and Tasra Dawson show you how to get your business on track and transform it into the one of your dreams. The result is increased creativity, financial gain, less stress, and more time and energy to pursue the projects you are truly passionate about. You’ll learn to: Reclaim 525 work hours per year with one simple strategy Implement action items you can use today to start getting paid what you’re worth Assess and transform your current sales and marketing Design a powerful brand experience to amaze your clients and turn them into company evangelists Supercharge your marketing with social media like Twitter, Facebook, and blogs Break into commercial video production for year-round profits You can also network and stay up-to-date at the companion Web site, bladeronner.com. Click the ReFocus link. ”Ron and Tasra will help you move mountains in your business.” —Lance Gray, CEO, PixelPops Design, LLC ”I know how busy we all can get, but if you read this book and apply the information, it will turn your world around.” —David Robin, David Robin Films
| Author | : Karen Latchana Kenney |
| Publisher | : Lerner Publications ™ |
| Total Pages | : 32 |
| Release | : 2018-08-01 |
| Genre | : Juvenile Nonfiction |
| ISBN | : 1541537025 |
What if people could make toys, foods, or even body parts using a computer printer? They can! Modern programmers and scientists have figured out a way to make three-dimensional versions of almost anything they can design on a computer. This title covers the latest, greatest advances in 3D printing, from how it works to how it's used in homes, schools, and workplaces. Accessible language, up-to-date photos, and a high-interest STEM topic make this a great choice for eager and reluctant readers alike.
| Author | : Anthony Iannarino |
| Publisher | : Penguin |
| Total Pages | : 241 |
| Release | : 2017-08-08 |
| Genre | : Business & Economics |
| ISBN | : 0735211698 |
“Always be closing!” —Glengarry Glen Ross, 1992 “Never Be Closing!” —a sales book title, 2014 “?????” —salespeople everywhere, 2017 For decades, sales managers, coaches, and authors talked about closing as the most essential, most difficult phase of selling. They invented pushy tricks for the final ask, from the “take delivery” close to the “now or never” close. But these tactics often alienated customers, leading to fads for the “soft” close or even abandoning the idea of closing altogether. It sounded great in theory, but the results were often mixed or poor. That left a generation of salespeople wondering how they should think about closing, and what strategies would lead to the best possible outcomes. Anthony Iannarino has a different approach geared to the new technological and social realities of our time. In The Lost Art of Closing, he proves that the final commitment can actually be one of the easiest parts of the sales process—if you’ve set it up properly with other commitments that have to happen long before the close. The key is to lead customers through a series of necessary steps designed to prevent a purchase stall. Iannarino addressed this in a chapter of The Only Sales Guide You’ll Ever Need—which he thought would be his only book about selling. But he discovered so much hunger for guidance about closing that he’s back with a new book full of proven tactics and useful examples. The Lost Art of Closing will help you win customer commitment at ten essential points along the purchase journey. For instance, you’ll discover how to: · Compete on value, not price, by securing a Commitment to Invest early in the process. · Ask for a Commitment to Build Consensus within the client’s organization, ensuring that your solution has early buy-in from all stakeholders. · Prevent the possibility of the sale falling through at the last minute by proactively securing a Commitment to Resolve Concerns. The Lost Art of Closing will forever change the way you think about closing, and your clients will appreciate your ability to help them achieve real change and real results.\
| Author | : Jim Aitchison |
| Publisher | : |
| Total Pages | : 266 |
| Release | : 2003 |
| Genre | : Advertising |
| ISBN | : 9780130093158 |
| Author | : J. Oliver Crom |
| Publisher | : Simon and Schuster |
| Total Pages | : 305 |
| Release | : 2003-01-08 |
| Genre | : Business & Economics |
| ISBN | : 0743250761 |
Now, for the first time ever, the time-tested, proven techniques perfected by the world-famous Dale Carnegie® sales training program are available in book form. The two crucial questions most often asked by salespeople are: "How can I close more sales?" and "What can I do to reduce objections?" The answer to both questions is the same: You learn to sell from a buyer's point of view. Global markets, increased technology, information overload, corporate mergers, and complex products and services have combined to make the buying/selling process more complicated than ever. Salespeople must understand and balance these factors to survive amid a broad spectrum of competition. Moreover, a lot of what the typical old-time salesperson did as recently as ten years ago is now done by e-commerce. The new sales professional has to capture and maintain customers by taking a consultative approach and learning to unearth the four pieces of information critical to buyers, none of which e-commerce alone can yield. The Sales Advantage will enable any salesperson to develop long-term customer relationships and help make those customers more successful—a key competitive advantage. The book includes specific advice for each stage of the eleven-stage selling process, such as: • How to find prospects from both existing and new accounts • The importance of doing research before approaching potential customers • How to determine customers' needs, such as their primary interest (what they want), buying criteria (requirements of the sale), and dominant buying motive (why they want it) • How to reach the decision makers • How to sell beyond questions of price The cutting-edge sales techniques in this book are based on interviews accumulated from the sales experiences of professionals in North America, Europe, Latin America, and Asia. This book, containing more than one hundred examples from successful salespeople representing a wide variety of products and services from around the world, provides practical advice in each chapter to turn real-world challenges into new opportunities. The Sales Advantage is a proven, logical, step-by-step guide from the most recognized name in sales training. It will create mutually beneficial results for salespeople and customers alike.
| Author | : Cutting Edge Real Estate Academy |
| Publisher | : Xlibris Corporation |
| Total Pages | : 820 |
| Release | : 2012-12-29 |
| Genre | : Business & Economics |
| ISBN | : 1479732559 |
The course materials are designed to encompass 63 hours of study including 20 primary subject areas combined with end-of-chapter exams, practice exams and an official end-of course exam which is posted with the Florida Real Estate Commission. Each chapter begins with clearly identifiable learning objectives indicated in bullet format. Special attention should be governed towards accomplishing each objective to assure successful completion of the course.
| Author | : Marco Bertini |
| Publisher | : MIT Press |
| Total Pages | : 197 |
| Release | : 2022-01-11 |
| Genre | : Business & Economics |
| ISBN | : 0262542773 |
How companies like Dollar Shave Club and Rent the Runway rewrite the rules of commerce by pursuing outcomes rather than products and services. The seventh book in the Management on the Cutting Edge series—for business professionals looking to do deliver excellent customer service while maximizing value and revenue. Would you rather pay for healthcare or for better health? For school or education? For groceries or nutrition? A car or transportation? A theater performance or entertainment? In The Ends Game, Marco Bertini and Oded Koenigsberg describe how some firms are rewriting the rules of commerce: instead of selling the “means” (their products and services), they adopt innovative revenue models to pursue “ends” (actual outcomes). They examine companies such as: • Dollar Shave Club • Rent the Runway • Netflix • Spotify • Michelin • Adobe • Pearson • And many more! They show that paying by the pill, semester, food item, vehicle, or show does not necessarily reflect the value that customers actually derive from their purchases. Revenue models anchored on the ownership of products, they argue, are patently inferior.
