Cutting Edge Radio
Author | : Jim Aitchison |
Publisher | : |
Total Pages | : 266 |
Release | : 2003 |
Genre | : Advertising |
ISBN | : 9780130093158 |
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Author | : Jim Aitchison |
Publisher | : |
Total Pages | : 266 |
Release | : 2003 |
Genre | : Advertising |
ISBN | : 9780130093158 |
Author | : Jim Aitchison |
Publisher | : FT Press |
Total Pages | : 596 |
Release | : 2012-12-11 |
Genre | : Business & Economics |
ISBN | : 0133412334 |
Now revised and updated, this classic book is still the definitive step-by-step guide to creating cutting edge print ads. It covers everything from how advertising works, how brand-building methodologies are changing, how to get an idea, and how copy and art should be crafted. It demystifies the advertising creative process, with page after page of practical, inspiring and often controversial advice from such masters as David Abbott, Bob Barrie, Tim Delaney, David Droga, Neil French, Marcello Serpa, and dozens more. Over 200 print ads and case histories reveal the creative processes at work in world-famous agencies in the US, UK, Asia and Australia. This new edition also includes an exclusive section featuring winning ads from the World Press Awards. No other book takes you on such a journey through the minds of advertising¿s creative leaders.
Author | : WDSC (Radio station : Dover, Del.) |
Publisher | : |
Total Pages | : 16 |
Release | : 1990* |
Genre | : College radio stations |
ISBN | : |
Author | : David Lansky |
Publisher | : Xlibris Corporation |
Total Pages | : 201 |
Release | : 2013-11-25 |
Genre | : Fiction |
ISBN | : 1493121286 |
The Cutting Edge, a satirical novel in two parts, presents a clear-sighted critique of the current state of academia. Set in a SUNY campus, diary entries that may or may not have been written by a student depict an environment marked by a series of contradictions guaranteed to discourage intellectual growth: a school mission statement that voices a commitment to social justice, academic freedom and a Student Code of Conduct that prohibits student demonstrations; administrative decisions to spy on students; a campus police force bent on uncovering student crime and collective punishment for residents living in dorms that are rarely cleaned; rising tuition costs coupled with declining academic standards leaving students up to their elbows in debt and ill-prepared for employment in a declining economy. Fortunately, there is a lone voice in the wilderness, a Professor who—despite knowing that he's teaching after the death of the book—continues to lay out an analysis of contemporary life where prisons, shopping malls and Walmart stores blight the landscape and barbarians run the universities. He wages the good fight for the rights of students against an administration that resembles a constitutional monarchy and budget cuts that ultimately lead to his death, yet his is the last voice the reader hears as the novel ends. In the second part of the novel, his memoir, we get the Professor's delineation of all that's wrong in present-day life. Without giving too much away, suffice it to say that finance capital, real estate speculation, and the postmodern condition are discussed. —Dawn Esposito, St. John's University The Cutting Edge is a novel of powerful imagination, rollicking humour, profound insight and deep political commitment. The novel is divided into two parts. The first is The College Essays of Jenny Delight. No one is quite sure who Jenny is. It is an obvious pseudonym since there is no student by this name at the college she attends. It is a hilarious section laced with social and personal insight as Jenny tries to understand the world around her, often using categories she's learning, sometimes the most abstract categories available, and infusing them with vivid meaning. The second section, Bill of Sale, is the posthumously-discovered manuscript of Sociology Professor Fred Snyder. It is a harrowing account of very vulnerable and often screwed-up people who are totally against their society. It is a section revealing, with extraordinary power, the ruthlessness of contemporary capitalism and its relentless destructive force. The Cutting Edge is one hell of a book! —Robert Roth, author of Health Proxy At once funny and dead serious, The Cutting Edge tells it like it is about the situation of public higher education in the early 21st-century United States. Sociology professor Fred Snyder—nostalgic for the era of Marcuse and the New Left, eternally at war with the college administration, committed to the ethical and political development of his students—is a wonderful creation. Skillfully narrated from several overlapping points of view, this satirical novel cuts to the chase in its astute portrayal of the connections between contemporary capitalism and the working-class college experience. —Barbara Foley, Rutgers University The Cutting Edge is at once a meeting of teachers and students under conditions of critical hilarity, and a deeply empathetic portrait of where the commitment to re-craft our learning environments in line with their most abiding promise might lead us if we attend closely as the author does to the poignancy of the stories all around us. It rewards readers with an insightful view on a delicate landscape often overlooked. —Randy Martin, New York University
Author | : Bob Macdonald |
Publisher | : Scarletta Press |
Total Pages | : 184 |
Release | : 2012 |
Genre | : Cooking |
ISBN | : 0983021988 |
Meld your mind with your palate with this in-depth look at the culinary ventures of many great chefs and restaurants, and an examination of some of the most current megatrends in dining and wining experiences.
Author | : John Allen Hendricks |
Publisher | : Routledge |
Total Pages | : 458 |
Release | : 2018-05-01 |
Genre | : Language Arts & Disciplines |
ISBN | : 1351816330 |
The Radio Station offers a concise and insightful guide to all aspects of radio broadcasting, streaming, and podcasting. This book’s tenth edition continues its long tradition of guiding readers to a solid understanding of who does what, when, and why in a professionally managed station. This new edition explains what "radio" in America has been, where it is today, and where it is going, covering the basics of how programming is produced, financed, delivered and promoted via terrestrial and satellite broadcasting, streaming and podcasting, John Allen Hendricks and Bruce Mims examine radio and its future within a framework of existing and emerging technologies. The companion website is new revised with content for instructors, including an instructors’ manual and test questions. Students will discover an expanded library of audio interviews with leading industry professionals in addition to practice quizzes and links to additional resources.
Author | : Leslie Cavendish |
Publisher | : Alma Books |
Total Pages | : 0 |
Release | : 2018-02-27 |
Genre | : Biography & Autobiography |
ISBN | : 9781846884313 |
The Beatles' hair changed the world. As their increasingly wild, untamed manes grew, to the horror of parents everywhere, they set off a cultural revolution as the most tangible symbol of the Sixties' psychedelic dream of peace, love and playful rebellion. In the midst of this epochal change was Leslie Cavendish, hairdresser to the Beatles and some of the greatest stars of the music and entertainment industry. But just how did a fifteen-year-old Jewish school dropout from an undistinguished North London suburb, with no particular artistic talent or showbusiness connections, end up literally at the cutting edge of Sixties' fashion in just four years? His story – honest, always entertaining and inspiring – parallels the meteoric rise of the Beatles themselves, and is no less astounding.
Author | : Michael C Keith |
Publisher | : Taylor & Francis |
Total Pages | : 364 |
Release | : 2012-09-10 |
Genre | : Language Arts & Disciplines |
ISBN | : 1136027939 |
This book is bible for beginning radio professionals: the complete, definitive guide to the internal workings of radio stations and the radio industry. Not only will you begin understand how each job at a radio station is best performed, you will learn how it meshes with those of the rest of the radio station staff. If you are uncertain of your career goals, this book provides a solid foundation in who does what, when, and why. The Radio Station details all departments within a radio station. Topics explained include satellite radio, Web radio, AM stereo, cable and podcasting. Also, mergers and consolidation, future prospects, new digital technologies. This edition is loaded with new illustrations, feature boxes and quotes from industry pros, bringing it all together for the reader. Going strong after 20 years The Radio Station is now in its eighth edition and long considered the standard work on this audio medium. It remains a concise and candid guide to the internal workings of radio stations and the radio industry, explaining the functions performed successfully within every well-run station.
Author | : Frank Scoblete |
Publisher | : Triumph Books |
Total Pages | : 201 |
Release | : 2010-09 |
Genre | : Games & Activities |
ISBN | : 1623684315 |
Frank Scoblete and Dominator are two of the best dice rollers in the nation, and they're back to share even more secrets and tips for craps players looking to get an edge on the game. The authors thoroughly explain their proven "Cutting Edge Craps" technique with photos and words that make their system easy for anyone to learn, whether you're a veteran of the craps table or new to the game. The authors have a variety of elements to their teaching system, including how to set the dice to improve the odds of hitting different sets of numbers, how to throw the dice in a controlled manner, why using the 5-Count will reduce the house's edge, and how to push the casino to offer a better game for you than others get. Everyone else at the craps table is gambling, but you'll be the only one with improved odds at the table after reading "Cutting Edge Craps."
Author | : Ian Poole |
Publisher | : Elsevier |
Total Pages | : 320 |
Release | : 2003-07-30 |
Genre | : Technology & Engineering |
ISBN | : 9780080473598 |
In this brand new volume, Ian Poole begins with a fine introduction to radio, suitable for almost all readers. ...the book is an excellent way for neophytes to step into radio and learn something about it. It begins with the basics and gradually brings in more advanced concepts. We recommend it as an additon to the technical libraries of intermediate-level technical readers. It is an interesting read even for the advanced engineer. - QEX July/August 2004 Ian Poole has written a fascinating guide to the technology and applications of modern radio and communications equipment. His approach provides a useful foundation for college students and technicians seeking an update on the latest technology, but each topic is introduced from the basics, ensuring that the book is equally rewarding for managers in the communications industry, sales staff, and anyone seeking to update their knowledge of this exciting and rapidly expanding area of technology. The key areas covered by this book are: Radio principles Broadcasting, including Digital Radio Private mobile radio, (PMR) including trunking and TETRA Cellular telecommunications, including GSM and 3G Data communications, including Bluetooth and 802.11 As well as a survey of established and cutting-edge technologies the underpinning science and electronics is introduced. *Includes a survey of established and cutting-edge communication technologies *Introduces the underpinning science and electronics of the subject *Provides an emphasis on circuits and how they work